Anyone looking for interest rate conditions for variable or fixed mortgages was surprised with a mailing, TV commercials and various online measures from Basler Versicherungen and Bank SoBa. The Y&R Group designed TV spots to show where it makes sense to save money, namely on mortgages, and where it does not. The mailing was accompanied by a small safety gadget, the "bathtub alarm", which, according to the slogan, also protects against flooded bathtubs or water damage.
In addition, printed materials such as specially designed offer folders and sales folders were created for the sales force.
The TV spots will be running in February, the online measures from February 8 to the end of March.
Responsible at Baloise Insurance: Jürg Moosmann (Head of Marketing), Marc Hallauer (Head of Marketing Communications), Beatrice Mätzener (Head of Advertising), Nicole Capobianco (Project Manager, Marketing Communications) . Responsible at Y & R Group: Markus Gut (overall responsibility), Philipp Skrabal (ECD), Andi Portmann (text), Christian Bobst (CD/AD), Lukas Wietlisbach (graphics), Fred Poppenhäger (strategy), Pablo Koerfer, Tom Hubli (consulting), Patrick Biner (consulting Futurecom), Samuel Textor (text online), Isabelle Bischoff (design online), Sarida Bossoni (agency producer), Michael Kindermann, Leonardo Sanfilippo (SNAP Film AG), Michael Toft (director).
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Simon Ammann is obviously not only a great talent in his sport, but also when it comes to communication. Ammann flickers across the screen to say that the fact that even some sports fans stick with the sports channel is not just down to his very special sunglasses. At least that is the opinion of Swiss advertisers. Rather, it is because he is himself and does not allow himself to be distracted by microphones or cameras.
The way he embraced Federal President Doris Leuthard after his first gold medal at the Olympics was great cinema, SW praised in a press release on Monday. And immediately quotes communication scientist Paul Watzlawick: "You can't not communicate! All behavior has a communicative character.". Amman's outbursts of joy are infectious and the message is genuine, SW continued. President Doris Leuthard told Schweizer Illustrierte: "I will remember Simon Ammann's hug for a long time". SW is convinced that half of Switzerland will do the same.

She will be responsible for Handelszeitung, Bilanz, Stocks and First as well as the trade journals PME Magazine, Private Banking, Schweizer Band, Schweizer Versicherung, IO New Management and Haustech. Maike Juchler will take over from Jörg Tobuschat, Publishing Director Business Media and TV Magazines and Member of the Executive Board, to whom she will also report.
Maike Juchler, a federally certified publishing specialist and business economist, already has experience in the media industry. She managed Weltwoche Verlag for five years, was managing director of the media agency m&m from 2001 to 2005 and previously held management positions at IDG Communications, Vogt Schild/Habegger Medien and Tamedia.

In his speech, the president of the examination committee, Urs Schneider, board member of Schweizer Werbung SW and owner of Mediaschneider, emphasized the importance of the professional examinations, as the communications industry needs practitioners who can prove their theoretical knowledge with this federal qualification.
The federal examinations are designed and conducted by the Swiss Advertising Association SW on behalf of the Federal Office for Professional Education and Technology OPET. Oliver Huber, who works in the Special Units department at the media agency OMD Switzerland, was named the best graduate. Huber was rewarded for this special achievement with a travel voucher and a subscription to Touring magazine.
The 2009 class of communication managers achieved a success rate of 90.7 percent with 43 graduates and 39 diploma holders.

According to the Los Angeles Times, producer Nicola Chartier wrote an email to the jurors asking them to vote for his film and not for "that 500 million dollar movie". He was referring to the other big favorite, the 3D movie "Avatar". Chartier is said to have already apologized for his letter. Nevertheless, the producer is now facing consequences. The competition will be pleased. Because "Avatar" by James Cameron is nominated for nine Oscars, as is "The Hurt Locker" by his ex-wife Kathryn Bigelow. So is this unfair advertising, or just a bad side blow in the marriage war? Who cares? The jury certainly doesn't. The Academy will perhaps issue a statement after the vote. However, sanctions are already being discussed behind closed doors, as SDA writes. So far, the Oscar jurors have shown themselves to be very sensitive in such situations. The producers of "Tiger and Dragon" are said to have already gotten into trouble because they submitted a DVD and a video cassette of their film to the jury instead of just one format, as prescribed.

The subsidiary of the US online service AOL is going to the British company Digital Window, in which the French-speaking Swiss media marketing company Publi Groupe and the German publisher Springer-Verlag have held a 50.1 percent stake since 2009. The two companies are thus further expanding their position on the European market for online marketing, according to a press release issued on Monday.
Last year, Buy.at generated sales of over 40 million euros with 70 employees. Digital Window has 100 employees. No information was provided on the purchase price.

The poster is reduced, clear in form and expression and fast in communication. Angehrn's poster "Incomplete" thus fulfills everything that a poster should achieve, the Lucerne State Chancellery quotes the jury's findings. The work was awarded the gold medal. It shows two pictogram figures: one is thin and looks nibbled on; the bitten-off parts hang on the other like fat bulges.

The theme of the first issue will be: "In love in Zurich". Among other things, readers of Ron Orp's Mail will reveal what they experienced after publishing an advertisement in the Ron Orp column "Have seen you". The sound for the first issue is by reggae musician Linez. The magazine consists not only of pictures and text, but also film and music. The magazine is published monthly on Ronorp.net and is flipped through and read on screen.
Ron Orp and his team, readers of Ron Orp's Mail and partners such as Framix are responsible for the content. Design/Art Direction is realized by Grafikatelier Landolt/Pfister.

Visual media provider, Corbis, announced its collaboration with the National Geographic Society to provide high-quality images from award-winning photographers. This new collection on CorbisImages.com includes selected images from National Geographic Magazine, National Geographic Traveler and the National Geographic Society's extensive archive. Thousands of images are already available. A total of 20,000 National Geographic photos are planned to be available by the end of 2010.
The partnership with Thought Equity Motion also allows Corbis to offer a comprehensive collection of National Geographic film clips on Corbismotion.com.

The new Alpiq brand was launched at the beginning of 2009. It was created from the merger of the Swiss electricity companies Atel and EOS and is present in 29 European countries, making it one of the continent's leading energy service providers. MetaDesign oversaw the development of the brand strategy and design right up to the launch and is still involved in ongoing brand communication today.
Medi is a global company in the healthcare market. It manufactures products for vascular diseases, orthopaedics, prosthetics and hospitals. The task of Metadesign was to express the repositioning of the brand from a basic care provider to a quality provider and to unite the four divisions under one umbrella brand.
The websites of Alpiq and Medi were rewarded with the 'Best of Award' for the step taken by the corporate brands, which is only given to the five best out of 100 award winners. Other Metadesign re-brandings were also honored: 'Distinction' was awarded to the work for Swiss health insurer Helsana, for global security software provider McAffee, for Munich Health, a brand for the global healthcare market, and for Chinese media house, Zhejiang Daily Press Group. The re-brandings for Deutsche Post DHL and the leading reinsurance company Munich Re were awarded a Notable.
Over 40 sectors from 21 countries are among the winners of 2010. The annually changing jury consisted of a multidisciplinary mix of 10 international industry experts.

In its anniversary year, the Kunsthaus is organizing three major exhibitions: "Van Gogh, Cézanne, Monet - The Bührle Collection as a guest at the Kunsthaus Zürich". A total of 153 paintings and 25 sculptures from the important private collection built up by Zurich-based industrialist Emil Bührle (1890-1956) are on display in the Bührle Hall.
The agency chose Vincent van Gogh's famous "Sower" as the key visual for the advertising. The Kunsthaus also wanted a layout and modern typography. The agency produced flyers and invitation cards, posters, streetcar posters and advertisements, a banner hanging at the Kunsthaus, an e-board at the main station and the website.
Responsible at Hesskiss: Roland Hess (Creative Director), Marion Kähler (Graphics), Pablo Burkhalter (DTP), Nathalie Zeller (Consulting). Responsible at the Kunsthaus: Christoph Becker (Director), Björn Quellenberg (Head of Communications), Kristin Steiner (Press and Communications), Franziska Lentzsch (Head of Exhibition Organization).

The first bundle is dedicated to national topics and sport. In the second bundle, the newspapers, which belong to the AZ Medien Group, cover cantonal and regional events as well as culture and service topics. In this way, the strength of the regional and cantonal journalistic competence and anchoring is also formally emphasized, writes SZ on Monday.
The two titles from the Mittelland Zeitung MZ media association will take over the national pages. According to the media office of the AZ Medien Group, the Aargauer Zeitung will continue to be published with four bundles, as SDA writes on Monday. The Zofinger Tagblatt had already switched to the two-bundle concept at the beginning of the year.