The media company Infocenter.hu, which is majority-owned by market researcher Istvan Stumpf and lawyer Zsolt Nyerges, acquired 31 percent of the shares in RTL Klub's operating company, Hungarian media reported on Monday, according to SDA. The majority stake in Infocenter.hu was transferred to Stumpf and Nyerges by media entrepreneur Tamas Fellegi just last week.
At the time, Fellegi's move was linked to the fact that the entrepreneur was expected to become infrastructure minister in the new government of conservative leader Viktor Orban. Fellegi as well as Stumpf and Nyerges are close to Orban's Federation of Young Democrats (FIDESZ).
Stumpf, who was Minister of the Chancellery in Orban's first government (1998-2002), is considered a close confidant of the former and future head of government. Infocenter.hu is the owner of several FIDESZ-affiliated media, including the weekly newspaper Heti Valasz. Together with another Nyerges company, it owns the new radio station Class FM.

In line with a pull strategy, TBS Identity managed a broad-based campaign for the manufacturer of sliding hardware systems. The target groups are architects, interior designers and designers, who act as important purchasing influencers for Hawa sliding solutions. The measures implemented by TBS Identity include an advertising campaign in the trade press and the web portal Myslidestyle.ch.
The Student Award 2010 is a prize launched by Hawa for young designers. It was aimed at young architects and focused on the changeability of spatial structures as a result of increasing social mobility. TBS Identity launched all the media for the Hawa Student Award on behalf of Hawa. The Zurich-based agency also developed a competition publication describing the winning projects and a traveling exhibition that was made available to a wide audience at Swiss design and architecture colleges.

Responsible at Hawa AG: Anke Deutschebaur (Head of Slide Studio Hawa AG), Doris Hug (Marketing Communication Hawa AG). Responsible at TBS Identity: Beat Aeschlimann (communication consulting), Thomas Geissberger (AD), Marlen Gassler (project management), Marco Donada (design), Zahida Huber (web), Nadia Ermert (polygraphy), Sandra Aeberhard (text), Axel Linge (photography).

This sale is in line with Publigroupe's policy of divesting publishing interests that are no longer considered strategic, the company wrote in a press release on Monday. The divestments serve to further reduce debt and provide the Group with the necessary financial leeway to press ahead with the expansion of its key growth areas. This transaction will have a positive impact of CHF 15.3 million on Publigroupe's 2010 income statement.
Lamunière previously held 72.8 percent of the votes and 44.6 percent of the capital of Edipresse. Edipresse has sold the majority of its Swiss activities to Zurich-based Tamedia and is now mainly active in the international magazine business.

The winning campaign was designed for the Swiss Textile Association's apprenticeship advertising campaign. A total of 420 entries were submitted, 80 made it onto the shortlist and 58 received an award.

René Eugster Agentur am Flughafen; Pat von Engsberg, Agentur am Flughafen; Milo Stössel, President of the Swiss Direct Marketing Association SDV (from left to right).

Peter Marti took over Herbert Seiler's shares at the end of January 2010. The founder and owner of Seilerzürich Communications, Herbert Seiler, had been looking for a suitable solution for his life's work for some time and opted for Marti & Partner. Marti & Partner emerged from Marti, Ogilvy & Mather in 1998. The two future partners have known each other both professionally and privately for over 30 years, according to a press release issued on Monday.
Peter Marti will take over the operational management of the newly renamed advertising agency as CEO. The members of the Executive Board are Thomas Krebs, Roland Weiss and Nadine Kündig. Peter Marti, Herbert Seiler, Roland Weiss and Nadine Kündig were elected to the Board of Directors. The merger creates a medium-sized Swiss advertising agency that is one of the few larger advertising agencies in Switzerland to be wholly Swiss-owned.
The focus of the realignment is on brand management using cross-media offline and online advertising. A special Internet marketing department, direct marketing specialists and public relations experts are available. The agency employs around twenty people and manages gross operating revenues of approximately CHF 3.5 million. All employees of both companies will continue to work for the new company Marti.Seiler.

The new layout makes it easier to find your way around, according to a press release issued on Monday. The content is even more up-to-date, service-oriented and controversial. Sylvie Fischer, a journalist and lawyer, is responsible for the French edition; the first edition comprises 48 pages, with plans to expand.
Not only has the magazine been updated, there are also new faces on the editorial team: the previous editor and lawyer Corinna Hauri has been joined by the two lawyers and editors Anne Sciavilla and Corinne Stöckli. Sciavilla gained her first journalistic experience in regional journalism before taking up a law degree and subsequently working in law, including at various courts, in a law firm, in legal advice and at the Federal Commission for Women's Issues. Most recently, she was editor in charge at Anwaltsrevue. Stöckli also studied law and then worked in communications at Swiss Re. In the fall of 2009, she completed a master's degree in journalism at the Swiss School of Journalism Maz and the Hamburg Media School. She then worked on the Swiss television program 10 vor 10, where she continues to work part-time.
Plädoyer and Plaidoyer are backed by the publishing houses Konsumenteninfo (Zurich) and Editions Plus (Lausanne), which publish major consumer titles such as K-Tipp, Saldo and BonàSavoir. Advertisements are acquired via Kimedia, Zurich and Lausanne. Plädoyer and Plaidoyer are printed by Stämpfli, Bern.

Advico Young&Rubicam created the award-winning elephant campaign for Zurich Zoo. The squashed elephant has now made it onto the cover of the world-renowned Lürzer's Archiv Foto. The elephant was photographed and edited by Julien Vonier.

For the "24 Hours:Unplugged" campaign, 200 students went completely without any kind of digital media for a day and then blogged about their experiences.
"We were surprised by how many admitted that they are incredibly dependent on media. For many, giving it up is not a question of wanting to, but of being able to", study director Susan D. Moeller is quoted as saying in the press release. There was often a desperate desire to get back online, with many reporting restlessness, extreme nervousness, tension and craziness, which are similar signs to those experienced by alcohol and drug addicts. The very detailed feedback showed that giving up social networks and text messages was particularly difficult. According to the study, 18- to 21-year-old students now use Facebook all the time, with phone calls and e-mail being by far the second most important ways of keeping in touch with friends and staying informed. Moeller goes so far as to equate life without social media in today's world with "life without friends and family".
Similar Swiss study
In a similar Swiss study, "Facebook junkies" recently gave up their habit for a whole month - for a reward of 300 francs. Study leader Dominik Orth blocked the test subjects' Facebook passwords in front of their eyes. "The beginning of giving up is particularly emotionally charged. Some said they felt as if their mother had died, as if the keys to their home were being taken away or as if their personal luggage was being inspected at the airport," reports the psychologist at the Rod agency in an interview with Pressetext.
Even though other media were allowed in the Swiss trial, the test subjects felt cut off from the world and socially excluded, especially from those who were still logged in. "However, most of them also reported benefits during the course of the study. The self-image became more important than the external image, they felt calmer in everyday life and made use of the time they had gained," says Orth. After the month, most of them stated that they would now use Facebook more efficiently and log in "less decadently frequently". However, none of them wanted to do without Facebook completely in future.

The media group from western Switzerland is now concentrating primarily on the international media business, particularly in Eastern Europe and Asia. Edipresse sold the majority of its Swiss media titles to Tamedia in spring 2009 - they will be fully owned by the Zurich-based media group by 2013. These Swiss media activities are currently bundled in Presse Publications SR S.A. (PPSR), in which Tamedia owns 49.9 percent and Edipresse the remainder.
According to SDA, the continuing business, i.e. excluding the outsourced securities, posted a net loss of CHF 29.6 million in 2009 (previous year: CHF +16.1 million) and an operating loss (EBIT) of CHF 24.1 million (previous year: CHF +24.4 million). The loss from discontinued operations amounted to CHF 2.7 million (previous year: CHF +14.3 million).
The losses were mainly due to extraordinary factors, including restructuring costs, as Edipresse emphasized in a press release on Monday. Excluding special factors of almost CHF 47 million, the company was in the black in 2009, according to the statement.
Positive outlook
Sales in continuing operations fell by a good 40% to CHF 178.6 million. On a pro forma basis, i.e. including all Swiss activities, the Group achieved sales of CHF 542 million in 2009 (previous year: CHF 738.2 million).
As in the previous year, shareholders are to receive a dividend of CHF 5.50 per bearer share or CHF 1.10 per registered share. The outlook for the current year is positive, according to the statement. Accordingly, the Group expects to return to profitability in 2010. The Board of Directors has also decided on a share buyback program of CHF 30 million.

Nicole Schöwel replaces Anita Daeppen, who has successfully led Corporate Communications since 2008. The 35-year-old brings with her a broad range of communications experience, according to a statement on Monday. She currently works as Communications Manager at McDonald's Switzerland. Previously, she held various communications positions, including at Swisslog Management in Buchs and at communications agencies in the Netherlands.
Anita Daeppen, who has been with Denner since 2003, will concentrate fully on her entrepreneurial activities in the food service industry from August 2010.

This is the conclusion of a study commissioned by RSA, The Security Division of EMC. The market research company TRU surveyed 1,002 young adults between the ages of 18 and 24 in the USA about their online habits and security precautions when using the Internet.
Some results of the study at a glance:
- Seven out of ten young people admit that they are not as careful
are as they should be when they put information on the web or
retrieve.
- Young people tend to be careless with personal information, which
make them available via file sharing services or social networks.
This can have negative consequences in the long term and can, for example
that the reputation of young people both online and offline
is damaged offline.
- 73 percent of respondents are concerned about falling victim to online fraud.
or identity theft. However, 71 percent admit to this,
that, despite good intentions, they are not careful enough when it comes to
your personal online security.
- More than half of those surveyed only use a single password for
all online accounts and remains on their personal accounts for a longer period of time.
online pages, as they find it too time-consuming to log in again.
is cumbersome.
- More than three quarters of the study participants state that they are prepared to
are willing to take higher risks when shopping online if they
can achieve lower prices as a result.
The survey also revealed that risky behavior on the web can potentially have negative financial consequences. However, 55 percent of young people state that they do not check their online bank statements. 35 percent do not compare whether their bank details are correct after online purchases. If they have to enter credit card details online, almost a third of respondents do not check whether the website in question is reputable.

At the beginning of the twentieth century, Else Lasker-Schüler led a self-determined life in Germany. Long before Madonna, she was the first female performance artist. However, it was not only her style and self-presentation that caused controversy; her advocacy of free contraception, free love and the abolition of abortion law 218 also met with much rejection or only half-hearted recognition. As a single mother and Jewish woman, the twice-divorced poet experienced poverty, persecution by the Nazis, exile and professional ban. Else Lasker-Schüler contrasted the narrowness of the outer world with the boundless imagination of her inner world. Throughout her life, she felt an unbridled love for various men. The large number of love poems documents this passion, from desperate to voluptuous, sometimes flowing into deeply religious poems.
According to the announcement, the motif created for the reading takes up this inner world with a quote from the poet: "God is not a spitfire". For if he were, he would not have given man the insatiable desire to love and be loved - physically and emotionally. The motif for the reading with the award-winning German actress Corinna Harfouch appears as an advertisement and poster and adorns the Theater Rigiblick program booklet in May.
Responsible at Theater Rigiblick: Daniel Rohr (theater manager), Brigitta Stahel (deputy theater manager). Responsible at Draftfcb/Lowe: Daniel Comte (ECD), Samuel Knaus (text), Fréderic Nogier (AD), Cinthia Stettler (graphics), Ute Jäckels (consulting), Felix Streuli (photography and image processing).