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Ringier: New editor-in-chief for TV8
The management of Ringier Switzerland and Germany has appointed Edouard Lin as editor-in-chief of TV8. The 57-year-old will take up his new position at the TV magazine on May 1, 2010.
20 minutes: Prestitial ad launched for the iPhone
20 Minuten Online and the media agency Mindshare have launched an Internet advertisement for a new iPhone app. Every morning between 6 a.m. and 10 a.m., users of the application are greeted with a new subject to start the day. During the loading time, an advertisement from Unilever appears.
Press freedom increasingly restricted for years
According to the U.S. organization Freedom House, the work of journalists has become more difficult every year over the past eight years. The situation is particularly precarious in Iran, Russia, Italy, and South Africa. In contrast, progress has been made in Asia—except in China.
Overall, Freedom House registered an increased obstruction of the media in 2009, particularly in the Middle East and North Africa region, in sub-Saharan Africa and in Latin America. In the Middle East and North Africa region, only Israel was certified as having a free media landscape. In contrast, there has been progress in the Asia-Pacific region, with improvements in Bangladesh, Bhutan, India and Indonesia, for example. Not in China, however. At the top of the list of countries with the least free press in 2009 are Iran, Belarus, Cuba, Equatorial Guinea, Eritrea, Libya, Burma, North Korea, Turkmenistan and Uzbekistan.
Budgets: Unic, Jenni Kommunikation and PPR Media Relations
Internet service provider Unic is to create a new web platform for Zimtstern for the coming autumn and winter season. The software company Check Point has entrusted Jenni Kommunikation with the mandate for public relations in Switzerland. SBB Railaway has commissioned PPR Media Relations with media relations in connection with a media conference.
The new mandate from Jenni communication includes technical consulting and the implementation of the communication strategy for the local branch of Check Point Software Technologies, which specializes in security solutions.
PPR Media Relations is expanding its client portfolio in the area of brand PR. The agency is acting as the official media office for SBB Railaway for the media conference taking place on May 4, 2010 at the Swiss Museum of Transport in Lucerne. This will mark the 10th anniversary of the company.
Imprint: Negotiations with Agefi concluded
In early March, the Geneva-based financial newspaper Agefi announced restructuring measures that would result in layoffs. Through negotiations between the Impressum union, the staff committee, and Agefi management, the number of layoffs was reduced from eight to five. A severance plan was also negotiated.
After the job cuts, the editorial team will still consist of 14 journalists. "There are still enough of us, but we won't be able to do the same work as before," editor-in-chief François Schaller told the news agency SDA. Despite the crisis, according to Schaller, there is no scenario that envisages collaboration with another newspaper. However, it is now necessary to find even more external financing options.
SFLB shows the football dream for Swiss Life
Spillmann/Felser/Leo Burnett has created a new soccer sponsorship campaign for Swiss Life. It shows that the insurer's sponsorship commitment not only supports the national football team, but also the next generation.
Responsible at Swiss Life: Corinne Pellerin (Head of Brand Management), Nicole Geretti (Brand Management), Thomas Langenegger (Head of Marketing Switzerland), François Foucault (Events & Sponsoring), Eliana Wüst (Online Services). Responsible at Spillmann/Felser/Leo Burnett: Oli Kreienbühl (AD), Christian Schäfer (Text), Peter Brönnimann (CD), Rebecca Krause, Stefanie Brauchli (Consulting), Sabine Bechtel (Art Buying); Photography: Oliver Nanzig; Image editing: Patrick Rohner; Media: ZipMedia, Caroline Nünlist.


Press officer Danni Härry leaves SBB
Danni Härry, who has served as SBB’s press officer and deputy head of communications since 2001, is leaving the railway company at the end of August. The 53-year-old is moving to the private sector, where he will work as a consultant specializing in communications strategy and media relations.
(Image: SBB)
Polyconsult: Visual aids for Bern's litter offenders
The city of Bern has declared war on litter on the streets. Polyconsult is helping with this effort and has marked the 100 most central trash cans with yellow warning signs for a week.
Responsible at the Directorate of Civil Engineering, Transport and Urban Greenery: Regula Rytz (Director), Stefan Schwarz (General Secretary). Responsible at Polyconsult: René Maeder and Jasmin Stadelmann (consulting), Silvio Truffer and Roger Ghezzi (head of creation), Peer Fankhauser (graphics).




Publisuisse Mediavision 2010: The pictures of the event
More than 400 visitors attended Publisuisse Mediavision 2010 last Tuesday. This year’s information event focused on the theme «innovative.creative.effective.».







Draftfcb/Lowe: Partner advertisements placed for Daihatsu
The Draftfcb/Lowe Group agency has created a new comprehensive brand identity for Ascar, the Swiss importer of Daihatsu. The campaign focuses on the car brand’s emotional appeal: Under the slogan «Daihatsu, single, looking for... ,» the compact Japanese cars are on the lookout for a partner for life. In collaboration with Future Connection, a website featuring an «online partner test» was also launched.
An integral part of the communication concept is the website developed by Draftfcb/Lowe Group together with Future Connection. "What type of Daihatsu are you?" is the message on Daihatsu.ch. Anyone who enters their individual preferences such as fashion style, favorite music or vacation dreams in the personality test will find out which Daihatsu model suits him or her best. And anyone who sends a text message with their favorite model will immediately receive the address of the nearest Daihatsu dealer.
The advertisements appear in national and regional newspapers and magazines throughout Switzerland. With a circulation of 1.9 million copies, the "Kompakt" magazine was distributed at the Geneva Motor Show and distributed as a supplement in national and regional newspapers. Throughout the year, additional partner search campaigns were carried out at dealerships. Online banners with a link to the online partner test were placed. In addition, sponsorship of the television program "Bauer, ledig, sucht... " on 3+ is ongoing.
Responsible at Ascar: Roland Hüsser (CEO), Simon Widmer (Marketing). Responsible at Draftfcb/Lowe Group: Daniel Comte (Creative Director), Roy Spring (Concept/Text), Frédéric Nogier (Art Direction), Reto Saluz (Production), Christoph Bögli and Martin Rubli (Consulting), Catherine Purgly (Strategy), Daniel Tschanz and Robert Massé (Future Connection), Cornelia Harder (Overall responsibility).


