Sandoz, founded in 1895, looks back on a long Swiss tradition. The campaign explores what Sandoz products should actually look like as a result: The tablets are symbolically adorned with Helvetia or Swiss mountains. In addition to ads, direct mail pieces were also used—typical vacation postcards featuring idyllic Swiss scenes. Here, too, the message is: «This is what our advertising should actually look like.».

Amgarten completed her training as a television editor at Swiss Television in 1990. She initially worked as a presenter of the "Sonntagsmagazin" (until 1991). This was followed by presenting roles on "Risiko" (1992 to 2000), "Jenseits von Leutschenbach" (1998 to 1999), "Who is Who" (2000) and "Nostalgienächte" (2003). In parallel, Gabriela Amgarten always worked as an editor and from 1994 headed the editorial offices of "Risiko" (1994 to 2000), "Spiele" (2001 to 2004) and "Quiz und Spiele" (2004 to 2005). The launch of SRG's new Swiss-German business unit in January 2011 is the ideal time for a new professional challenge, Amgarten is quoted as saying in a press release. It is not yet known who will take over as Head of the Entertainment Department. The position will be advertised in summer 2010.

(Pictures: SF)

If the request is granted, a lawsuit against Swisscom will then be filed with the commercial court, as the association of Swiss cable network operators announced on Monday. Specifically, Swisscable is taking issue with a letter from Swisscom in which it compares its digital offering only with Cablecom's analog television offering. On the one hand, this advertising letter was also sent to areas in which another cable network operator, not Cablecom, is active. On the other hand, the digital offering of the cable network operators is not mentioned at all in Swisscom's comparisons. For Swisscable, this is a deliberate misdirection of customers, as stated in the communiqué.

With Chris Flückiger of the Geneva-based media agency Mediatonic, a board member from French-speaking Switzerland was elected for the first time. He replaces Urs Renner, who had served on the board since IGEM’s founding twelve years ago and had chaired IGEM from 2000 to 2006. The newly elected Alexander Horrolt replaces Tim Dührkoop, who has left Publicitas Cinecom. The statutory business of the general meeting, which took place in the sports studio of Swiss Television, was quickly concluded, as IGEM reported. All motions put forward by the Executive Board were approved unanimously. President Stephan Küng and the Executive Board members standing for reelection were also unanimously confirmed for another one-year term. In his annual review, President Stephan Küng highlighted several key areas of the past year, such as the planned Disclosure of PIN Information for planning TV campaigns, which kept the Executive Board busy over a total of eight meetings. Stefan Wagner and Jean Brogle from SRG’s Sports Business Unit also provided a behind-the-scenes look at the 2010 FIFA World Cup.

(Caption: The members were satisfied with the board (left), the president (center), and the executive director (right): All motions were approved unanimously.)

The special posters displayed in Zurich, Lucerne, Winterthur, St. Gallen and Lausanne feature games in which passers-by can then put their skills to the test. At first glance, the games seem complicated - just like insurance, according to the cliché. The insurance company wants to use various poster subjects to draw attention to the fact that it has simple answers to all insurance questions. The solutions can be found on the website SimpleSolution.ch to be found. Generali employees will be on site to stock the posters with new materials throughout the day.

The most highly regarded victory at this year's ADC Summit went to the city of Frankfurt. In a nationwide pitch, the city won the contract to host the largest show of the German creative industry at a new location for the first time, after Berlin had previously had the honor for years. Frankfurt seized this opportunity. The summit seemed somehow rejuvenated. The decoration was a touch bolder than in elegant Berlin. In addition, the "Future Congress" had something of the spirit of a campus, both in terms of the conspicuously young visitors and the seating, which was mainly on the floor. The gala did not bring anything new. Hundreds of clients and creatives were still called to the stage. We can already reveal here that Frankfurt also became a happy stage for two Swiss agencies. Euro RSCG Zurich won a bronze nail in the Film Campaigns category for the witty short film "Too Fast" for the Federal Office of Public Health. Jung von Matt/Limmat also won an award in the film category in the individual spot category for "Migros, Farm der Tiere". Jung von Matt/Limmat also picked up a second award in the Digital Media / Banner category for Pro Senectute and "No Friends". A complete list of all winners can be found on the attached PDF.
"Classic advertising is on the retreat and at the same time wins where forms are broken and new approaches are used. The award-winning works in this year's competition thus show a trend that will be decisive for the future success of creative commercial communication in all disciplines," said the Executive Board, summarizing the conference in Frankfurt. The simultaneous use of classic and new media was striking in many of the works. Where the future will lead was also demonstrated by the ADC Junior Awards, which were presented for the first time at the same time as the major creative trade fair. Sobering or perhaps reassuring for some: the world of creativity is not being completely turned on its head by the young. "I don't need the Internet," grumbled one young award winner. More on this in the next print edition of Werbewoche.

Andreas Panzeri

Classic online advertising placements and media campaign solutions are part of the independent online marketer's core competence. Stailamedia segments the website offering by content and combines the advertising environments in topic-specific pools. The websites include news and information sites, social media platforms, entertainment sites, and special interest sites covering a wide range of topics. The marketing portfolio includes two million unique users at the time of launch. To handle moving image campaigns, the Swiss Video Network (SVN) was also launched, a technology that has already established itself in England and Germany. The SVN makes it possible to place TV commercials directly and across platforms in the online video player of important sites. Stailamedia's video partners include Ringier, SevenOne Media, Zattoo and Sony Music.

More information: Stailamedia.com.

(Image (l.t.r.): Management of Stailamedia: Raphael Oppenheim, Remo Prinz, Ramon Schwarz and Martin Widmer).

More than eight out of ten Swiss people feel stressed and find too little time to relax. Migros Club School has now tackled the problem. It has commissioned the mobile agency OnEmotion and the online agency Orange8 to develop a new application. "Just relax by Klubschule" contains more than a hundred relaxation exercises, which are illustrated with pictures or shown in short films, depending on the situation. Particularly practical: the user does not even have to think about when it is time to relax again. After all, this would only cause additional stress. The app can be linked to the calendar and the iPhone automatically notifies the user when it is time to take a break. This should finally put an end to stressful times. Unless the user forgets their iPhone at home - then of course it will be difficult.

After the advertisers staged a brand-typical coffee world in key visuals for Emmi last summer, the TV appearance now follows. The new advertising film tells the story of an intense enchantment through a genuine, powerful coffee experience. Fast, striking images immerse the viewer in the sensual world of coffee and the production of Caffè Latte.

> To the spot

Responsible at Emmi: Robin Barraclough (Head of Marketing), David Jäger (Marketing Manager Brand Group + Services), Dorothee Schwarz (Group Brand Manager), Isabelle Erne (Brand Manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (Strategy), Simone Oppong (AD), Misha Gambetta (Account Direction). Responsible at Rosas'n'co: Nadia Rosasco, Kerstin Reulen (Producer), Barney Cokeliss (Director), Nicolaj Bruel (Cinematographer). Production Design: Sue Erdt; Editing: Nik Hindson, The Assembly Room London. Visual effects: Golden Square London/Ultra Images Zurich. Music & sound design: Mark Sayfritz/Grand Central London.

The effects of the economic crisis on marketing planning were of particular interest. As a comparison with the previous study shows, the effects with regard to investments in online marketing are very
low. Four out of five respondents even stated that their company had invested more in 2009 compared to the previous year, while only 5% said they had reduced their investments.
For the majority of decision-makers, expectations are even more positive. Overall, online marketing continues to gain in importance. For example, all respondents are convinced that the communication mix will continue to change due to changes in media consumption. Traditional media - with the exception of TV and outdoor advertising - are expected to decline in importance to a greater or lesser extent. The high proportion of branding campaigns in all three countries is also remarkable, according to a press release issued on Monday.

The commercials tie in with the existing Pneu-Egger communication - high entertainment value and quirky humor. These accessories are also present in the over-the-top male bragging spots "Klassentreffen" and "Stammtisch".

> To the spot 1
> To the spot 2

Responsible at Pneu Egger: Simon Müller (advertising manager), Gregor Hartmann (overall responsibility). Responsible at Wirz: Tom Zürcher, Thomas Kurzmeyer (text), Hanspeter Schweizer (CD), Nicole Suter, Sasa Löpfe (art buying), Yves Rückert (consulting). Responsible at Selmi Tonstudio: Renzo Selmi, Chris Grunder.

The words "We love Apple" are written in large letters on full-page advertisements. These ads were placed worldwide on Friday in the daily press and business publications such as the Financial Times, the Washington Post and the Financial Times Deutschland. In the small print, however, the tone is no longer so amiable. Although Adobe initially assures us that it also loves Apple inventions such as apps, touchscreens and creativity, innovation, the Internet, Flash and "healthy competition" in general, it goes on to harshly criticize Apple's business practices. Adobe goes so far as to allude to Apple's rather authoritarian and monopolistic business practices, which are contrary to any autonomy. According to Horizont.net, Adobe writes: "What we don't love is when someone takes away your freedom to decide what you develop for the web, how you develop it and what you use on the internet".
The advertisements are accompanied by web banners and a microsite. There, under the slogan "The truth about Flash", facts and figures are also given to discredit Apple for its boycott and to draw the public to Adobe's side.
The reason for Adobe's discrediting campaign is Apple's refusal to allow the Flash software developed by Adobe on its devices. As the iPhone and, more recently, the iPad are becoming box office hits worldwide, Adobe is more than alarmed. Flash software is currently regarded as the standard for multimedia content such as video clips. Apple boss Steve Jobs justified the blockade by stating that the standard is technically outdated and not suitable for devices with touch-sensitive screens. In addition, the software could not keep up with other formats in terms of security and performance. According to Jobs, if a Mac computer hangs, it is usually due to Flash. In response to the accusation that Apple's system is closed, Jobs countered: "Flash is a closed system by almost any definition".