SRG Director General: Leutenegger the most popular favorite against higher fees

On Tuesday, the delegates will elect the candidate to replace the SRG Director General. The most popular favorite is Filippo Leutenegger.

Speculation surrounding the new SRG CEO centers around three candidates: The great unknown, of whom nothing at all is known, Publigroupe boss Hans-Peter Rohner and Filippo Leutenegger, former editor-in-chief of SF DRS and media politician. The latter made some pithy comments about SRG before the selection process. According to the Tages-Anzeiger newspaper on Saturday, Leutenegger does not think much of a fee increase to restructure the finances. On the other hand, saving money is at the top of his list of priorities. An expansion of the program, which would entail additional costs, would not be in his interest. On the other hand, he told Klartext that language balance in the full program is "SRG's most important raison d'être". As Leutenegger explained at the request of the Tages-Anzeiger, he still stands by his statements before the selection procedure.
www.tages-anzeiger.ch
www.srg.ch

Ruf Lanz: Lovely double-crosses wrestling king Abderhalden

Ruf Lanz has designed a new ad campaign for SMP. It promotes milk as a fitness program.

Jörg Abderhalden is the wrestling king of 1998, 2004 and 2007 and is regarded as one of the best wrestlers of all time. It would take a superhumanly strong opponent to put him on his back. Only Lovely, the leading actress in the Swiss milk producers' long-running campaign, can do it.
The motif promotes the nutritional message "Milk. Your natural fitness program." The daily fitness eating program is three portions of milk and dairy products per day: 1 glass of milk, 1 yoghurt and 1 piece of cheese.
The motif is used in the context of wrestling events.
Responsible at Schweizer Milchproduzenten SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann (Art Direction), Dennis Maitzen (Consulting). Photography: Oliver Nanzig. Image processing: Markus Graf.
www.ruflanz.ch

Virtually sprayed walls for Grayling

Following its rebranding at the end of January, Grayling Switzerland has now launched a comprehensive website. The full-service agency uses the site to showcase its services and present its strategic approach.

Grayling Switzerland's new website went online on Tuesday. On Grayling.ch, the agency with offices in Zurich and Geneva presents itself to the public - "different, creative and global", according to a statement from the agency. The focus of Grayling Switzerland's catalog of services is on corporate and marketing communications. Axel Rienitz, Managing Director, is convinced that these two areas are inextricably linked. Sometimes spray cans have to be used to place messages.
Grayling is a global public relations, public affairs, investor relations and events agency. Grayling has offices in 70 locations in 40 countries in Europe, the USA, the Middle East and Asia. The company is part of the Huntsworth Group.

35th One Show Award: One Club announces Pencil winners

The 35th annual One Show Awards ceremony took place on Thursday evening. The One Club announced the winners of the Gold, Silver and Bronze Pencil.

The ceremony took place at Lincoln Center's Alice Tull Hall. The best achievements of the year in print, television, radio, outdoor, innovative marketing, integrated branding, and branded content were honored. In addition, a flashback of the last 35 years of advertising was given.
The Green Pencil Award for exceptional work that is environmentally friendly was presented to Berghs School of Communication and Stockholm University in Sweden. The students were honored for their concept for Million Trees NYC, a program with the goal of planting one million trees in the five boroughs of New York City and nurturing them over the next decade. This was the first time that a student's work has been awarded the Green Pencil.
The "Best of Show" award was presented to London-based BBH for the Johnnie Walker short film "The Man Who Walked Around the World". Proctor & Gamble was named "Client of the Year" for pushing creative boundaries and risk-taking with work such as "The Man Your Man Could Smell Like" and "Zack Johnson" for Tampax.
The top pencil winners are:
- TBWA\Hunt\Lascaris/Johannesburg: 2 gold, 2 silver, 1 bronze
- Ogilvy & Mather/Singapore: 1 gold, 1 silver, 3 bronze
- Wieden+Kennedy/Portland: 2 Gold, 2 Silver
- BBDO/New York: 1 Gold, 1 Silver, 1 Bronze
- Ogilvy/Frankfurt: 1 gold, 2 silver

Axel Springer: Wallstreet Online sold

Axel Springer is selling its stakes in Wallstreet Online and Wallstreet Online Capital, as well as the Journa certificates. The financial portal Finanzen.net will remain under the ownership of the Berlin-based media group.

The shares sold, which belong to the subsidiary Axel Springer Financial Media, will be taken over by the current management, which will continue the business, and by the remaining shareholders. The approximately 75 percent share in the financial community Wallstreet Online will be taken over by the founder and former board member, André Kolbinger. This writes New-business.de on Friday. The share of 75.1 per cent in the fund mediator Wallstreet on-line Capital acquire member of the board René Krüger as well as Prokurist Ewald Brunen in the course of a management Buy out. A 33.3 percent stake in Zertifikate Journal, a service provider for certificates and structured financial products, is taken over by the two previous board members and founders Christian W. Röhl and Werner H. Heussinger.

Burda docks with new magazine at Sex-and-the-City

On May 20, Burda will launch the women's magazine *Alley Cat*—meaning "stray cat"—at newsstands for the first time. The magazine is aimed at young women between the ages of 18 and 35.

The concept comes from Ina Küper, who completed her traineeship at Braut&Bräutigam magazine at the beginning of 2009. Erotica for young women, without fuss and awkward descriptions, but humorous and refreshing, as Küper summarizes her idea. Alley Cat is like an intimate conversation with your best friend, according to the publisher, and in this way obviously taps into the "Sex and the City" fad with the stray cat.
The introduction to the magazine "Vorspiel" is intended to provide short news items, while "Im Schlafzimmer" focuses on sex and eroticism. There are also celebrity stories, beauty questions - and answers, as well as culture and travel tips. You will also find "Hot washboard bellies" and "Bad girls". Burda's stray cat also already has a web address: Alley-cat.de. So far, however, there is no content there.
The first issue will hit the newsstands with 150,000 copies under the wing of Henning Ecker's Burda Style Group. However, like the other titles in Burda's latest magazine offensive, Alley Cat must first prove itself before the editorial team is allowed to produce new issues. The magazine is sold for 3 euros per issue.

China allows internet access again in Uyghur region of Xinjiang

Ten months after the unrest in China's Uyghur region of Xinjiang, Chinese authorities have restored Internet access there. At the same time, the government warned that it would take action against anyone who spreads «harmful information.».

According to the official news agency Xinhua, seven million people in Xinjiang use the internet. Internet services have been fully restored, the government of the autonomous region announced on Friday.
At the beginning of July, security forces crushed a peaceful demonstration by Uyghurs in the Muslim-majority region in the northwest of the country. According to the authorities, almost 200 people were killed in the ensuing clashes between members of the Muslim minority and Han Chinese, most of them Han Chinese. As a result, the authorities severely restricted communication channels: E-
Mail and Internet services were switched off and telephone calls were restricted to the region.
Even under normal circumstances, there is strict internet censorship in China. The almost 400 million users in the communist country are not allowed to access many foreign sites such as the Facebook internet network and the YouTube video portal.

Google: First brand campaign launched in Germany

Google's first brand campaign in Germany is launching under the slogan «Life is a search.» The internet company has also set up its own brand channel on the video platform YouTube.

Two different commercials are now running in 140 cinemas in Berlin. The commercials show various situations in which users search for answers with the help of Google. The various search applications are demonstrated, according to Horizont.net. In the first commercial, for example, a boy wants to know whether the man in the moon actually exists. The two cinema spots and a further video can now also be seen on YouTube.
The Hamburg agency Kolle Rebbe is responsible for the creation, while Infected took care of the production.
Google had already used a TV commercial for the first time last year. However, this film for the Chrome browser was only shown on pay TV and on a cable channel in the USA.

"We parents" is looking for young philosophers in a competition

The family magazine «Wir Eltern» has launched a video contest. They are looking for the best answers from children to philosophical questions.

What is happiness? What is injustice? Where do I come from? Children have given pragmatic answers to these questions in video contributions. The best contributions have now been selected and are available immediately at: www.wireltern.ch.
This is the first time the magazine has published web content with children. The aim of this competition was to herald an expansion of the "Wir Eltern" website. Readers are to be increasingly involved with votes and their own content such as pictures and videos on the website.

Aust blames media reports for the failure of the Woche project

Stefan Aust's magazine project, *Die Woche*, has failed. He now blames, among other things, media coverage for its temporary failure.

The former Spiegel editor-in-chief said in an interview that the high level of attention had certainly damaged the project. WAZ and Axel Springer Verlag had previously announced their withdrawal from the jointly planned project, citing the economic situation as the reason.
Just a few days ago, rumors emerged that Dirk Ippen's newspaper group, publisher of the Münchner Merkur and the Hessische/Niedersächsische Allgemeine, will take a 20 percent stake in the property. This was reported by Horizont.net on Friday. The WAZ Group should also hold 20 percent, Springer 52 percent and Aust 8 percent. In a statement from Springer and WAZ, it is said that Aust now wants to continue the project with other partners. Ippen could play an important role here.

After positive results: "Save the Confederation" committee discontinues activities

The committee formed to save the Bern-based daily newspaper *Der Bund* is pleased with the collaboration between *Der Bund* and the *Tages-Anzeiger*. Given these positive developments, the committee is suspending its activities until further notice.

The new newspaper has become better and has also improved the quality of its competitor, the Berner Zeitung. This is the conclusion of the committee after almost 200 issues of the new Bund. Should circumstances require it, the committee could be reactivated at any time, according to a communiqué issued on Friday.
Exactly one year ago, on May 14, 2009, Tamedia decided not to merge the Bund with the BZ, but to continue publishing it as an independent title. However, the traditional newspaper now cooperates closely with the Tages-Anzeiger, from which it benefits on a daily basis, according to the rescue committee. The tenor is that the new Bund is even better than the old one. In addition, the greater Bern area will retain two journalistic voices. Mutual control and competition with the BZ have had a positive effect.
The "Save the Confederation" committee has 16,500 members. Hundreds of them donated around CHF 33,000 in the winter of 2008/09, enabling a campaign against the discontinuation of the Confederation.

Press Council censures Basler Zeitung

In an article about the controversial Google Street View, the Basler Zeitung (BAZ) failed to take into account information provided by data protection expert Hanspeter Thür. The Press Council therefore partially upheld a complaint filed by Thür.

Thür lodged his complaint against the BAZ because of the article entitled "Cloudy view of Google's Street View/Criticism of the new online service is increasingly turning into a data protection farce". The topic was possible inconsistencies between Street View and the applicable data protection guidelines, which had long been pointed out by cantonal data protection officers, among others. Thür was accused of behaving strangely passively for a long time. Because the article did not take into account information available from Thür, the Press Council partially upheld a complaint, as the committee announced on Friday.
The BAZ wrote a series of articles on this topic. In one of them, the Association of Swiss Data Protection Officers (Privatim) criticized the anonymization measures taken by Google and Thür's attitude. As Thür was on vacation when this article was published, he requested the opportunity to comment on the allegations upon his return. He suggested that the newspaper publish a clarification he had already written. A few days later, an interview with Thür appeared in the BAZ. And a week later, the accusations of passivity were leveled against Thür, whereupon he first made representations to the editor-in-chief and, after a negative response, to the Press Council.
The Presidium of the Press Council has now partially upheld the complaint. BAZ should have taken available information into account in the article and referred to the denial of the Federal Data Protection Commissioner, which should have been included in the report "in an appropriate manner". However, BAZ had not violated the other guidelines.
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