This time it's about the dreaded Gürtelengerschnallitis, the rampant Anlügitis and Nix Zuhörits as well as the Klaustrophobis Spitalis, which occurs as a reaction to hospital rooms that are too small. The posters can be seen throughout German-speaking and Italian-speaking Switzerland from the end of August.

Responsible at ÖKK: Mario Theus (Marketing and Deputy Chairman of the Executive Board), Venanzi Vincenz (Head of Marketing Communications), Peter Vincenz (Head of Media Planning). Responsible at the Y&R Group: Dominik Oberwiler (CD/AD), Laurie Morard (graphics), Martin Stulz (text), Daniel Ganahl (illustration), Pablo Koerfer, Julia Kull (consulting).

Origin, production and product are shown, or in other words: roots, savoir-faire and character. Wapico has made a film for each of these three elements. Together, they appear as three vertical strips that fit next to each other to form a whole. In print, this trio is used horizontally for technical reasons. In addition to the advertisements, all product sheets and other printed matter are currently being revised.
The films were shown for the first time at this year's Swiss Wrestling and Alpine Festival in Frauenfeld. A national television broadcast is also planned, as commercials in 2011.

AOC (Appellation d'origine contrôlée or Protected Designation of Origin) and IGP (Indication géographique protégée or Protected Geographical Indication) are quality labels that are protected by Swiss law. They are foodstuffs that are strongly anchored in their "terroir", i.e. locally restricted and produced according to strict guidelines and regulations. Examples include Gruyère AOC, Vacherin Mont d'Or AOC or Sbrinz AOC, as well as Cardon épineux from Geneva or bratwurst from St. Gallen.

Responsible at the Swiss Association AOC-IGP: Alain Farine (Managing Director), Ramona Cattaneo (Communications). Responsible at Wapico: René Walker (CD), Olaf Pilleri (consultant). Film and production: Peter Guyer from Rec TV (Bern). Photography: Charlotte Walker (Fribourg).

The strategic basis for this communicative realignment is the positioning "Taking the excitement out of banking", which was developed over several months together with the bank and some of its clients. Especially in the current climate, Hyposwiss Private Bank feels more encouraged than ever to actively promote its "conservative approach", Siegfried R. Peyer, CEO of Hyposwiss Private Bank Zurich, was quoted as saying in a press release. According to Declan McAdams, General Manager Hyposwiss Private Bank Geneva, the financial institution wants to offer its clients long-term solutions that focus on security. When it comes to money, the bank does not want any surprises.
New advertisements will be placed several times a week in the NZZ, Le Temps and other key media. These will each address different aspects of the private bank's approach and services in a simple and direct manner.

Responsible at Hyposwiss Private Bank Zurich: Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri Schweizer (Head Marketing & Communication). Responsible at Hyposwiss Private Bank Genève: Carole Vogel-Ringli (Head Marketing & Communication). Responsible at Walker: Pius Walker (CD), Martin Arnold/Heinz Helle (text), Golf Nuntawat/Steffi Huber (AD), Cornelia Nünlist/Lisa Binkert (consulting).

Admittedly, there are other parallels besides the name: The pink sipped condom depicted on the packaging wears nickel glasses and waves a magic wand in its hand. However, it is doubtful whether there is any real risk of confusion. The Schwyz cantonal court will decide in the coming days. The question is, however, whether Warner Bros' fight is not in vain. After all, half the porn film industry would have to be sued. There are plenty of funny imitations of blockbuster titles: "Lord of the Strings" and "Strip Slowly" are just two creative outpourings.

Uschi Sauer has been Senior Marketing Manager Switzerland since August 2, 2010 and heads the Brand/Trade Marketing and PR department at the Swiss branch in Cham. She previously worked at the Adidas headquarters in Herzogenaurach (DE).
Launched on August 16 Guido Mazzolani as Brand Communication/PR Manager. He takes over this position from his predecessor Ursula Bayer, who has left the company. Most recently, he worked for the Zurich agency PR Fact. In his new position, Guido is the contact person for the media and is responsible for communicating the Adidas brand in the Swiss market.

Rock You is an American company that develops applications such as "Hug me", "Likeness" and "Superwall" for social media such as Facebook. The social community Habbo combines the possibility of playing, chatting and social networking. Mx3 is an SRG music portal where Swiss bands can register and upload their music. Stailamedia's portfolio also includes the Swiss Video Networkwhich allows advertisers to place TV commercials directly and cross-platform in the online video player of the most important sites.

The brochure is based on telephone scenes from current European film productions, which are provided with new subtitles and communicate specific Media Desk funding topics. It also takes stock of the Swiss film, distribution and training projects supported in recent years. The publication is accompanied by the newly designed Website, the newsletter and the letterheads. The new website celebrated its premiere at this year's Locarno Film Festival.

Responsible at Media Desk Suisse: Rachel Schmid (Managing Director), Nathalie Flückiger (Communications and Consulting). Responsible at Köhler, Advertising & Design: Robert Köhler (CD/Art Direction), Daniel Portmann, Textmann (text), Sasa Holenstein (graphics). Photography and image processing: KuhnDerron, Pixlerei.

With the publication of the 2010 version, the years 2006 to 2009 are also available online. Search and selection of articles and campaigns shown in the yearbook are now also possible across all years. Multimedia content (commercials, radio spots, links) is also available in the online version. The Yearbook of Advertising Online can be accessed directly at Online.jdw.de.
The next issue of the yearbook (2011; Volume 48) will be published in the print version in March 2011, with the online version expected to follow in May.

According to the advertisers, the Goldcard is intended to serve as a "jump-start for golden business". Potential advertisers, in this case remaining stock dealers of all kinds, were invited in the mailing to test a three-month trial entry.

Responsible at Wer liefert was: Claudia Zell (Head of Communications and Sales), Melanie Druba (Project Manager), Hans-Joachim Gehrke (Project Manager). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD/consulting), Dominique Rutishauser (AD/graphics), Patrick Lindner (text).

Each issue contains the stories and sections of the magazine, edited and optimized for the iPad. There are additional picture galleries, background information, 360° views and videos for individual topics. The content of the Schweizer-illustrierte.ch website can also be accessed. Ringier announced on Monday that the iPad application will be continuously developed on the basis of initial experience and in line with user requests and input. Further features and services will follow.

Muffin is also on the road as a milk supplier on behalf of freshness. The new companion is a bit dreamy and likes to get distracted. As in the first spot, computer animation was not used in Part II and the actors had to do everything themselves. Before the filming, Chicken Chocolate practiced for a month with animal trainer Zimek. The film was directed by 'The Vikings'. They already shot the first chicken episode and other Migrosspots.
The return of the chicken' was promoted with an Internet teaser film and Facebook teaser ads. The community was able to enjoy an exclusive preview. The chicken was also featured in the latest issue of Schweizer Illustrierte. In a classic home story, the freshness star is seen in private in a bubble bath and is given insights into the celebrity chicken's life. Further background information on the shoot can be found in a making-of on Migros.ch.

> To the spot

Responsible at Migros: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communications Directorate),Christoph Vogler, Ursula Künzle, Désirée Strassmann, Daniel Hasenfratz (Umbrella Brand Project Management), Philipp Marquard, David Burst (Media). Responsible at OMD: Christiane Jestädt. Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), Samuel Christ (Text), Patrick Beeli (Art Direction), Ariel Zumstein, Tobias Wirz (Graphics), Ilonka Galliard (Agency Producer), Rolf Helfenstein, Fabian Röthlisberger, Simone Jehle, Jonas Brändli (Consulting), Claude Eberhard (Online AD), Daniel Nessler (Online Project Management), Melanie Schneider (Public Relations), The Vikings (Director), Felix Leiberg (Camera), Massive Music (Sound), Big Fish (Film Production).

The award ceremony will take place on Wednesday, September 15, 2010 from 5 p.m. in Zurich in the auditorium of the HWZ University of Applied Sciences in Business Administration Zurich. The evening will be hosted by Katharina Deuber, Cash-TV Ringier. The keynote speaker will be Ralf Wittenberg, General Manager Switzerland and Western Europe of BAT, British American Tobacco. Wittenberg will show how products can be sold without traditional communication and what the global trend with advertising restrictions looks like.
Program and registration form: Award-cc.com.