The campaign is being launched by the BFU in collaboration with the TCS and the Road Safety Council on behalf of the Road Safety Fund. The communication includes TV, print and posters, as the agency announced on Tuesday. Dynamic measures are also planned. The campaign can be discovered from 2011.

This was announced by the ADC member in a press release on Tuesday. Thomas Schöb came to Hardturmstrasse 133 in the spring, where he was Executive Creative Director of the creative teams at Advico Young & Rubicam and Exxtra. He was also a member of the Executive Board.

In November 2009, the journalist took part in two information evenings at the "Business Academy". Although she did this under her real name, she did not disclose her profession. She then published an article in the consumer magazine "K-Tipp" entitled "Das Business mit den Träumen" (The business with dreams) about the company's business practices. The article stated that the company was selling personality courses for CHF 6,800 under a different name, namely "Corporation Unlimited". The company lured interested parties with the promise that they could earn up to 8,000 francs a month with little effort by referring new customers.
The Press Council has now rejected a complaint by the "Business Academy" against the journalist's undercover approach. "Undercover research is permissible in exceptional cases if there is an overriding public interest in the information researched and if this information cannot be obtained in any other way," the Press Council wrote in a press release on Tuesday.
In this case, both conditions were met. As the "Business Academy" has been litigating against the "K-Tipp" for some time, the journalist would probably have been thrown out of the room immediately if the investigation had been open or the event would have taken a different course, argues the Press Council. It also rates the information value of the investigation as high: Warning the public about the dubious, legally controversial business model of the company based in the Caribbean is important. There is a large gap between the company's self-portrayal and the external portrayal of various consumer protection media.

RTL II sold its new concept as a "quality offensive" in August. The channel was actually successful with docusoaps such as "Frauentausch" and the "Big Brother" show. The makers thought they could deliver even more embarrassment and launched three formats of this type this fall: "Abenteuer Afrika Deutsche Teenies beissen sich durch", "Das Tier in mir" and "Tattoo Attack Promis stchen zu". Presumably a bit too much, as the formats didn't really catch on with the audience. The answer is now more quality, and "Big Brother" obviously no longer fits the bill. According to the industry service Kontakter, the start date has been postponed indefinitely. But there is reason for hope: voyeurism and embarrassment will still be available on RTL II thanks to existing and newly launched programs. From now on, it will simply be of a slightly higher quality. The channel's distinguishing feature will therefore remain largely unchanged.

In second place, the Allgemeine Plakatgesellschaft chose a poster by Hofer Kommunikation for the Login training association. In third place is a poster created by the cR advertising agency for the Kursaal Bern.
An overview can be found at: Apg.ch/awards/poster-of-the-month.

On the Daihatsu Youtube Channel Youtube.com/daihatsudating the films "Partner Dating" will be shown. In three interactive viral spots, the main actors Zoe, Marc and Natalia can be seen presenting themselves to the audience in a partner dating situation. They sit opposite the camera and ask the viewer more or less indiscreet questions. These are intended to clarify whether the unknown counterpart is the perfect partner or not. After each sequence, there is a choice of "yes" or "no" answers, each of which leads to the next sequence. "Say yes to your new partner" is the final message; this refers to the two 4×4 special models Terios and Sirion "4seasons". The films are also available on Mydaihatsu.ch where the special models are also presented. Daihatsu is also present with Internet banners on various news portals. The chat dating questions appear there as a pop-up dialog in the middle of the screen.

Responsible at Daihatsu: Roland Hüsser (CEO Ascar AG/Daihatsu), Simon Widmer (Marketing). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Roy Spring (concept/text), Frédéric Nogier (art direction), Cinthia Stettler (graphics), Christoph Bögli, Martin Rubli (consulting), Sarah Dovlo (online), Cornelia Harder (overall responsibility); Snap Film, Michael Kindermann (film production, direction); Daniel Tschanz (Future Connection).

Arnd Wagner has been Head of Group Communications at Clariant since 2007. In recent years, Wagner has contributed to the positioning of the company by establishing and managing global Group Communications, Clariant writes in a press release on Monday. He was also responsible for the communications support for the restructuring and consolidation of Clariant. With the foreseeable conclusion of this phase, Arnd Wagner has decided to take on a new role outside the company, the press release continues. The chemical company has entrusted Ulrich Nies, Head Communication Services EMEA, with the temporary management of the department.

The advertising messages were written with ecological paint. The Lausanne advertisers drew around 85 chalk graffiti for their client in Geneva.

According to Blick, CVP State Councillor Claude Roch has instructed secondary school teachers in Valais to eliminate the links mentioned in the "Schritte ins Leben" teaching aid "using Tipp-Ex or other solid adhesive materials". Sites such as Feelok.ch, Tschau.ch, Lilli.ch and Mysize.ch are a thorn in his side. Sites that educate young people about sex but are probably less prudish than State Councillor Roch and the right-wing citizens' initiative IG Sorgfalt, which incidentally tracked down the links, would like.
Ironically, the very attempt to conceal the links is likely to make pupils even more aware of the websites. What's more, the whole spectacle is completely pointless these days. If the young people are really interested in the websites, they are likely to use Google to jump to the publisher's website or the Blick article, where the links are available. And it's even more likely, which IG Sorgfalt probably didn't expect, that they will come across other, even "worse", "related" websites via Google. And you can't do anything about that with Tipp-Ex.