The ranking of BSW agencies, in which all but a few of the association's members took part, is based on gross operating income (GOP) for 2009. Overall, the members of the largest advertising agency association recorded an 8.1% drop in income in 2009 compared to 2008, while the top 10 agencies recorded a 5.8% drop. By way of comparison, total advertising expenditure in Switzerland fell by 11.4% in 2009 compared to 2008 (source: Swiss Advertising Statistics Foundation).

Ranking advertising and specialty agencies
The 54 advertising and specialty agencies in the BSW 2009 generated a total of around CHF 307 million in gross operating income (GOP), 8% less than the 2008 figure of CHF 334 million. In 2009, they were responsible for advertising money amounting to around CHF 2 billion for their clients. This corresponds to around 2/3 of all advertising investments made via agencies in Switzerland.

1 Publicis Communications Schweiz AG, Zurich (2009: Publicis Werbeagentur AG, Zurich incl. Publicis Dialog)
2 Saatchi & Saatchi, Geneva / Zurich (2009: same)
3 Spillmann/Felser/Leo Burnett AG, Zurich (2009: Jung von Matt / Limmat AG, Zurich)
4 Jung von Matt / Limmat AG, Zurich (2009: Wirz Werbung AG, Zurich)
5 Wirz Werbung AG, Zurich (2009: Spillmann/Felser/Leo Burnett AG, Zurich)
6 Contexta AG, Berne (Advico Young & Rubicam AG, Zurich)
7 Euro RSCG, Zurich / Geneva (2009: same)
8 Advico Young & Rubicam AG incl. Exxtra Kommunikation, Zurich (2009: Contexta AG, Berne)
9 Futurecom AG, Zurich (2009: same)
10 Ogilvy & Mather AG, Zurich (Krieg, Schlupp, Bürge / Springer & Jacoby, Zurich)

> To the complete ranking
> To the 2009 ranking

Ranking media agencies
Media agencies have published their own ranking in the BSW since 2008. Media agencies have a different business model to advertising agencies and are therefore not directly comparable with them. The eleven media agencies generated gross operating income of CHF 46.3 million in 2009. They invested media funds worth around CHF 1.1 billion on behalf of their clients.

1 OMD Schweiz AG, Zurich (2009: Zenithoptimedia AG, Zurich)
2 Zenithoptimedia AG, Zurich (2009: OMD Schweiz AG, Zurich)
3 MediaCom AG, Zurich (2009: Mediaedge:cia Switzerland AG, Zurich/Lausanne)
4 Mediaedge:cia Switzerland AG, Zurich / Lausanne (2009: MediaCom AG, Zurich)
5 mediaschneider AG, Zurich (2009: same)
6 Mediaxis-MPG AG, Schlieren (2009: Mediabrands AG, Wallisellen)
7 Mediabrands AG, Wallisellen (2009: Mindshare AG, Zurich)
8 MindShare AG, Zurich (2009: The whole Media AG, Basel)
9 mediatonic SA, Geneva (2009: JBW Media, Kilchberg)
10 The whole Media AG, Basel
(JBW Media, Kilchberg did not take part in the ranking this year)
> To the complete ranking
> To the 2009 ranking

Sales growth expected for 2010
However, BSW agencies are optimistic about the future. Based on a survey conducted in October, the association assumes that the majority of BSW agencies will close the 2010 financial year with significant revenue growth. At the end of 2009, the majority of agency bosses were still forecasting stagnation or even another slight decline in income for 2010. Around two thirds of advertising and specialist agencies expect fee income to increase by an average of 7.2% compared to 2009. Media agencies are expecting an increase of 9 percent.
The BSW agencies expect further growth in 2011. A majority of advertising agency bosses expect a 10 percent better result than in 2010 (all participating agencies: + 5.7 percent), while the expectation among media agencies is 6.6 percent.

The 44-year-old Iso Rechsteiner (pictured) becomes Program Officer and Deputy Head of the new Programmes Department. He has been Director of Schweizer Radio DRS since 2009 and has worked for SR DRS for 16 years, initially as editor for the "Regionaljournal Ostschweiz" in St. Gallen" and from 1999 also as Graubünden correspondent and broadcasting editor for the "Bündnerjournal" in the Chur studio. He then worked for four years in the business editorial department. From 2006 to 2009, Rechsteiner headed the regional editorial offices of SR DRS and has been a member of the management team since 2006.
The 44-year-old Stefano Semeria takes over as Head of TV at SRF and thus responsibility for SF 1, SF zwei and SF info. He currently works as an independent consultant specializing in TV and online video for various TV stations, producers, portal operators and publishers. The Head of Multimedia will take over Beat Witschi. The 52-year-old has been working as an independent media consultant in Atlanta since 2008 in the areas of cross-media strategy and production, integrated news production, media convergence and social media (for CNN, Deutsche Welle and Al Jazeera English, among others).
Hansruedi Schoch appointed the other heads of the new Programs department at the end of September 2010: From January 1, 2011 Robert Ruckstuhl Head of Radio, Alex stapler Creative Director and Head of Design SRF, Sandra Figini Head of Documentation and Archives.

(Image source: SF/SR DRS)

The media magazine Klartext goes back to Comedia's predecessor organization, the Swiss Journalists' Union (SJU). This organization launched the Klartext Foundation 30 years ago and has provided it with significant support ever since. Negotiations are now apparently underway regarding a partnership with the publishing association of rival magazine Edito, which in turn includes the Swiss Syndicate of Media Professionals (SSM) and Impressum. The Klartext Foundation Board is currently in talks with the Edito publishers' association regarding a possible joint venture project, according to a press release issued on Tuesday.
The foundation and the association would publish a joint media magazine as equal partners. The magazine will be launched in spring 2011 at the earliest. A delegation from the Foundation Board is holding talks with a delegation from the association after consulting with its founder, the media trade union Comedia, according to the statement. The project, which is currently being developed, will be submitted to the supporting members of the association, SSM and Impressum, in the near future.

Not much has changed at the top of the agency rankings. Publicis remains in first place, with Saatchi & Saatchi in second place as before. Jung von Matt/Limmat was knocked off the podium by Spillmann Felser Leo Burnett and is now in fourth place.

Ranking advertising and specialty agencies
1 Publicis Communications Schweiz AG, Zurich
2 Saatchi & Saatchi, Geneva / Zurich
3 Spillmann/Felser/Leo Burnett AG, Zurich
4 Jung von Matt / Limmat AG, Zurich
5 Wirz Werbung AG, Zurich
6 Contexta AG, Berne
7 Euro RSCG, Zurich / Geneva
8 Advico Young & Rubicam AG incl. Exxtra Kommunikation, Zurich
9 Futurecom AG, Zurich
10 Ogilvy & Mather AG, Zurich

> To the complete ranking
> To the 2009 ranking

The 54 advertising and specialty agencies in the BSW 2009 generated a total of around CHF 307 million in gross operating income (GOP), 8% less than the 2008 figure of CHF 334 million. In 2009, they were responsible for advertising money amounting to around CHF 2 billion for their clients. This corresponds to around 2/3 of all advertising investments made via agencies in Switzerland.

Ranking media agencies
Media agencies have published their own ranking in the BSW since 2008. Media agencies have a different business model to advertising agencies and are therefore not directly comparable with them. The eleven media agencies generated gross operating income of CHF 46.3 million in 2009. They invested media funds worth around CHF 1.1 billion on behalf of their clients.
1 OMD Schweiz AG, Zurich
2 Zenithoptimedia AG, Zurich
3 MediaCom AG, Zurich
4 Mediaedge:cia Switzerland AG, Zurich / Lausanne
5 mediaschneider AG, Zurich
6 Mediaxis-MPG AG, Schlieren
7 Mediabrands AG, Wallisellen
8 MindShare AG, Zurich
9 mediatonic SA, Geneva
10 The whole Media AG, Basel

> To the complete ranking
> To the 2009 ranking

The ranking of BSW agencies, in which all but a few of the association's members took part, is based on gross operating income (GOP) for 2009. Overall, the members of the largest advertising agency association recorded an 8.1% drop in income in 2009 compared to 2008, while the top 10 agencies recorded a 5.8% drop. By way of comparison, total advertising expenditure in Switzerland fell by 11.4% in 2009 compared to 2008 (source: Swiss Advertising Statistics Foundation).

Sales growth expected for 2010
BSW agencies are optimistic about the future. Based on a survey conducted in October, the association assumes that the majority of BSW agencies will close the 2010 financial year with significant revenue growth. At the end of 2009, the majority of agency bosses were still forecasting stagnation or even another slight decline in income for 2010. Around two thirds of advertising and specialist agencies expect fee income to increase by an average of 7.2% compared to 2009. Media agencies are expecting an increase of 9 percent.
The BSW agencies expect further growth in 2011. A majority of advertising agency bosses expect a 10 percent better result than in 2010 (all participating agencies: + 5.7 percent), while the expectation among media agencies is 6.6 percent.

After dropping out of medical school and graduating from the Communications Academy in Hamburg, Enrico Bachmann began his career as a junior copywriter in the 1980s at GGK Basel. Further stations were GGK Zurich, Scholz & Friends Hamburg, Lintas Hamburg and Weber Hodel Schmid. After four years as an independent copywriter and creative director, the Basel native took over as creative director of Grey's Swiss office in Zurich in 2003. Before joining Blue Spirit, Bachmann was Creative Director at JWT+H+F.
Bachmann has worked classically, online and promotionally for clients in sectors such as transport (Swissair, Thai Airways, SBB, BMW, Madza), media (Basler Zeitung, NZZ), service providers (Deutsche Bundespost), industrial goods (Habasit, Swissport, Gate Gourmet), cosmetics (Nivea, Fenjal, Elida Gibbs), pharmaceuticals (Bayer, Gaba), food (Ferrero, Kellogg, Schweizer Kochbutter, Cailler, Findus), retail (Media Markt Deutschland, Coop, ABM), finance & insurance (Deutsche Bank, Credit Suisse, XL-Capital, Helvetia Versicherungen) or consumer goods (Sony, Kleenex).

On Tuesday, News International, the British subsidiary of Rupert Murdoch's media group News Corporation, which also owns the British papers, said that around 100,000 people had subscribed to the print and online editions together. In an interview with the British television station BBC, Times editor-in-chief James Harding called the figures extremely encouraging. Online access to the Times costs one pound per day, the digital weekly subscription is two pounds. Since the introduction of the paid-for web service, the total number of Times online and newspaper readers has increased, said James Murdoch, who heads News Corporation's European and Asian business.
Most newspapers continue to make their content available free of charge. Exceptions in the international newspaper industry are the Wall Street Journal, which is also owned by Murdoch, and the Financial Times of the international media group Pearson.

The best graduates with the rating magna cum laude are Caroline Pedio Tochtermann and Maren Böttger. This course lasts one year and is held in Zurich and Bern. The first module can also be completed in Basel and Lucerne. Text professionals Paul Girard of Girardtext and Stefan Meier, alias Direktmeier, have been engaged to head the examination board.

The media union Comedia and the professional association Impressum made the lawsuit public on Tuesday and announced that they supported the two media professionals. Once again, it has been shown that shop stewards and staff representatives in Switzerland must be better protected against abusive dismissals. According to the two professional associations, the two journalists, as part of a staff delegation, wanted to convey the editorial team's point of view to the Board of Directors. At the center of this was a conflict over structures in local radio. As a result, the Board of Directors dismissed the two due to a mutual loss of trust.

The launch of Windows Phone 7 was very positive, a Swisscom spokesperson told the business newspaper Cash, which had made enquiries with various retailers. The modern user interface and ease of use were convincing. Consumers also wanted something "fresh". No retailer wanted to comment on the figures. However, they did suggest that sales were above expectations. How well the Apple rival product is really received in Switzerland should now become clear in the Christmas sales.

Previously, Simon Ott worked for Publigroupe's LTV Yellow Pages and the internet agency Backslash, among others. Ott succeeds Raphael Bratschi, who left Allgemeine Plakatgesellschaft in August 2010.

Using concrete projects that have already been realized, three subjects show what the support of Swiss Mountain Aid can achieve when combined with the mountain population's own efforts. The campaign is primarily intended to remind people in towns and urban areas of the commitment of Swiss Mountain Aid and to generate donations. The works are now on display.

Responsible at Swiss Mountain Aid: Ivo Torelli (Head of Communications). Responsible at Exxtra Kommunikation, Zurich: Dominik Oberwilder (Creative Director), Christoph Hänsli (Art Director), Andy Lusti (Text), Edi Walker (Consulting), Thomas Schuppisser (Photography).