Turkey: Government lifts YouTube ban

Die Türkei hat die vor mehr als zwei Jahren verfügte Blockade des Internetvideoportals Youtube aufgehoben. Der Zugang zu der Internetseite war am Sonntag wieder freigeschaltet.

The government in Ankara had justified the blocking of the portal with videos that allegedly insulted the founder of the republic, Mustafa Kemal Atatürk. However, international civil rights groups and leading Turkish politicians had criticized the permanent block. Communications Minister Binali Yildirim said on Turkish television that the videos in question had been removed from the internet. "I hope that they will learn from this experience and that such a thing will not happen again," he said. He expects YouTube to abide by Turkish laws. There are countless videos on YouTube in which Kurds and Turks insult each other. Turkish and Greek users also use the platform to vent their enmities virtually. For example, there was a video showing Atatürk as a monkey.
The Organization for Security and Co-operation in Europe (OSCE) criticized Turkey in June for its internet censorship. The country had blocked more than 5,000 pages on the worldwide web for the population, announced the OSCE Representative on Freedom of the Press, Dunja Mijatovic. "I ask the Turkish authorities to lift the blockades that prevent the population from being part of the global information society," said the OSCE expert. The country must adapt to international standards of freedom of expression. The Turkish government subsequently declared in July that Internet surveillance was to be further strengthened with a new police unit. The Ministry of the Interior and the Ministry of Justice want to set up an "IP Tracking Center" for this purpose. Sites are blocked for pornography, gambling and banned political content.

US study: Browsers are more popular than apps

Applikationen für Mobilfunkgeräte liegen im Trend. Nutzer bevorzugen aber nach wie vor den klassischen Browser, wie eine in den USA vom Marktforschungsunternehmen eMarketer durchgeführte Studie aufzeigt.

According to the industry service Pressetext.ch, the greater ease of use of browsers when surfing to access any content is apparently appreciated. For example, more than three quarters of users prefer to use a browser to access product information when shopping online or to access blogs. Even sports news, news, videos and local information such as the weather are rarely accessed by media consumers using dedicated applications. For some functions, however, the purpose-specific applications are already ahead. For example, users prefer to access social networks, music and games via apps.

Post: Direct Calendar 2011 also available as online version

Der Direct Calendar 2011 der Schweizerischen Post kann ab sofort bestellt werden. Zudem gibt es die Planungshilfe für Direct-Marketing-Aktivitäten neuerdings auch als Onlineversion.

The printed Direct Calendar shows all vacations and public holidays in Switzerland by canton and lists all events of the year in Switzerland. The online version offers additional functions that can be used to filter according to individual interests: Google Maps links to event locations, links to event organizer websites, RSS feeds and an export function to Microsoft Outlook. The printed Direct Calendar 2011 can now be ordered at Post.ch/directcalendar can be ordered. The online version is available there to try out.

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Content & form: Ring free for Melectronics

Inhalt & Form produced a TV commercial for Melectronics. To dramatize the electronics retailer’s “lowest price” promise, the Zurich-based agency had an employee step into the boxing ring to take on an exorbitant price.

In the commercial, the Melectronics employee who has taken the lowest price vow gets into the boxing ring, climbs onto the ropes and sends his opponent to the ground with a price board. True to the motto: "We'll knock down the prices".

http://vimeo.com/16204945

Price war - melectronics from Content&Shape on Vimeo.

Responsible at Melectronics: Frank Mades (Retail Store Manager), Giovanna Colucci (Project Manager). Responsible for content&form: Serge Riedener (Creative Direction), Karin Estermann (Art Direction), Fabian Zahner (Text/Concept), Jürg Meyer, Melanie Scheiling (Consulting). Responsible at Wirzfraefelpaal Productions: Cello Schnyder (director); Stefan Fraefel, Gabi Benz (production); Roland Schmid (camera); Mik von Buol (editor); Arndt Baumüller (digital artist post); music: Teddy Maier, Cello Schnyder; sound: Jingle Jungle: Christoph Benz.

Weber Harbeke: Making hearts beat faster for Lancia

Den Lancia Delta 1.4 Turbo-Multiair gibt es jetzt mit Extras im Wert von bis zu 4‘000 Franken. Um diesen Vorteil bekannt zu machen, realisierte Weber Harbeke Partners ein Plakat.

The poster is intended to boldly show that Lancia's new range makes hearts beat faster. The poster has been on display throughout Switzerland since October 25, 2010.

Responsible at Fiat Automobiles Switzerland, Zurich: Rudolf Schoch (Marketing Manager), Maurizio Melzi (Marketing Communication Director), Giusi Brullo (Communication Manager). Responsible at Weber Harbeke Partners, Zurich: Thomas Harbeke, Max Weber (CD), Giovanni Pucci, Christina Zvecevac (consulting), Marcel Fässler (AD), Christian Sidow (text).

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Matter & Gretener: Communications support for the Swiss Cup Zurich

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Four wins contract from Smile Direct

New contract for the multichannel creativity agency Four. The direct insurer Smile Direct has decided to work with the Zurich-based creatives.

The agency is developing direct marketing measures for the Walliseller insurance company's car insurance. First advertising implementations will be realized this fall.

Media Ball 2010

On Saturday evening, approximately 500 guests from the media, politics, and business attended the 2010 Swiss Media Ball at the Dolder Grand in Zurich. The event was organized by the Zurich Press Association.

Hans Heinrich Coninx opened the ball as Chairman of the Honorary Committee. Other media representatives who rushed across the dance floor included Ralph Büchi, CEO Axel Springer Switzerland, Martin Kall, CEO Tamedia, Jürg Marquard, Publisher Marquard Media, Dirk Schütz, Editor-in-Chief Bilanz, Markus Spillmann, Editor-in-Chief NZZ, Albert Stäheli, CEO NZZ Group, Christian Unger, CEO Ringier and Marc Walder, Managing Director Ringier Switzerland and Germany, to name but a few. Manfred Knof, CEO Allianz Suisse Group, Hariolf Kottmann, CEO Clariant AG, Pierin Vincenz and CEO Raiffeisen Switzerland took part as prominent business representatives. Political representatives included Hans Hollenstein, President of the Government of the Canton of Zurich, and Martin Vollenwyder, Zurich City Councillor. The proceeds from this charity festival in aid of freedom of the press will go to the human rights organization Reporters Without Borders. It is expected to be 50,000 francs.

Brain2: Jack in the Box for Esso

Brain2 has implemented a new concept for Esso to promote its new loyalty program.

Esso's new loyalty program rewards the 30 percent of customers who generate 70 percent of sales at the stations. Until December 19, these customers will receive discounts on Dunlop Bags & Boxes. The "Jack in the Box" idea is used in a combination of advertising media at the POS. The program was developed by TCC.
Person in charge at Esso: Henryk Chudzia, Alejandro Schmid. Responsible at TCC: Max Widmer. Responsible at Brain2: Oliver Kindhauser, Urs Maurer (photo), Axel Streich (illustration).
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Last but not least: Bakom relies on zero tolerance for SRG wine advertising

SRG is now appealing to the Federal Administrative Court over a wine commercial that was objected to by the Federal Office of Communications (Bakom). In this specific case, SRG considers it disproportionate to be required to turn over the entire net revenue from the commercial to the federal government.

The commercial that Bakom objected to contained an unlawful sales offer: at times, the winery's Internet address and a telephone number for ordering were displayed. The film also referred to a limited special offer and price. The viewer was therefore not only offered a taste of alcohol, but also suggested where to buy it and at what price. However, SRG quickly established that this violated the ban on sales offers. The film was therefore adapted in consultation with Bakom and broadcast correctly, as spokesman Daniel Steiner explained at the request of the SDA news agency. According to Steiner, the wine advertisement only violated the ban on sales offers for a few seconds. In addition, it was the first alcohol advertisement broadcast by an SRG station after SRG was permitted to advertise beer and wine on February 1, 2010. In view of these circumstances, SRG now considers it disproportionate that Bakom wants to confiscate the entire net revenue for the commercial. These are in the region of CHF 160000. SRG now hopes that the sum will at least be significantly reduced by the appeal to the Federal Administrative Court.

YouTube founder relinquishes leadership

YouTube founder Chad Hurley is stepping down as head of Google's video platform. At the same time, two other prominent employees are also leaving Google: Omar Hamoui, founder of the mobile advertising company AdMob, and developer Lars Rasmussen, one of the creators of the Google Maps service.

YouTube boss Chad Hurley will relinquish his chief executive position, but will continue to support the company as an advisor, he has announced. Hurley had remained YouTube boss after Google bought the video website in 2006 for the sensational price of 1.65 billion dollars in shares. In the past two years, he had already acted more as a consultant, while Google manager Salar Kamangar had been responsible for the day-to-day business, as the Financial Times quoted Hurley as saying on Saturday. Among other things, he had co-founded a fashion brand in recent years.
Omar Hamoui, founder of the mobile advertising company AdMob, justified his departure from Google with personal reasons. Google bought AdMob, a service provider for advertising on mobile devices such as smartphones, for 750 million dollars last year.
Software developer Lars Rasmussen announced his departure from Google on his Facebook page. He did not say who his next employer would be. According to SDA, the technology blog TechCrunch reported that Rasmussen was moving to the online network Facebook. After working on Google Maps, he co-developed the Wave communication service at Google, a kind of combination of e-mail and short messages. The concept received much praise in advance, but proved to be too complicated for most users, so Google discontinued further development.

Spinas Gemperle polarizes for Amnesty

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