In the interview, Christoph Blocher, leading economist Klaus Wellershoff, banking professor Manuel Ammann, and Niklaus Blattner, former vice president of the Swiss National Bank, share their views. The interviewees in the anniversary issue paint a clear picture of the future of the financial markets and express pointed—and consequently polarizing—opinions, as Volker Strohm, editor-in-chief of Stocks, notes regarding the anniversary issue.
Anleger-Magazin is published every two weeks, has a certified circulation of 22,014 copies, and reaches 61,000 readers.

On Thursday, around 200 invited guests accepted the invitation from the long-established Swiss brand and enjoyed a Swiss dinner. Meanwhile, Swiss author Gion Mathias Cavelty humorously read the «true» story of apple juice. Ramseier invited only about 100 of its most important customers to the event. The aim was not to host a large-scale event, but rather a high-quality gathering—a thank-you for their collaboration, said Jürg Emmenegger, Brand Manager at Ramseier, in an interview with Werbewoche.
Swiss singer Caroline Chevin kicked off the official part of the event with her concert.

Afterward, the winner of the «Ramseier Song Contest,» «Dä Strolch,» performed his winning song and was presented with the 10,000-franc prize by Ramseier CEO Jann Gehri.

Beatboxer Camero also created a new soundtrack for the apple-pressing process—that is, the journey from apple to juice. The evening concluded with a performance by Swiss dialect pioneer Polo Hofer.

Prominent figures from the worlds of business, music, culture, and entertainment didn’t want to miss this musical treat, and so SBB Railway CEO René Kamer, musician friends such as Vera Kaa, Dodo, and Lina Button, actor Leonardo Nigro, director Paul Riniker, SSF program director Claudia Lässer, weather presenter Jeannette Eggenschwiler, Vice Mister Switzerland Stefan Tobler, and host Fabienne Heyne all listened to Polo and his band.
«Swiss Hits Reloaded»
The event marked the launch of the CD «Schweizer Hits reloaded,» which features tracks by musical greats such as Polo Hofer, Greis feat. Caroline Chevin, Michael von der Heide, Florian Ast, and Gimma. These are new interpretations of well-known folk songs such as «Luegit vo Bärg und Tal,» «Buurabuäbli,» and «Les Filles Du Limmatquai» by Stephan Eicher, which Greis and Caroline Chevin transformed into a club track. Polo Hofer also turned the yodeling song «E gschänkte Tag» into a soulful, catchy tune.
«With Ramseier’s product line, we try to combine tradition and modernity. We want to achieve the same thing with this CD,» said Jann Gehri, explaining the idea.
In the next issue of *Werbewoche*, read an interview with Jann Gehri, CEO of Ramseier, about the Swiss cross as a selling point and the goal of keeping a century-old brand young. The next issue will be published on November 18.

«Ramseier Song Contest»
The music contest was launched at the company’s request to create a new version of the classic song to serve as its brand song for its milestone anniversary. Numerous original interpretations of the Swiss hit were submitted via YouTube videos to Restorm.com. The independent music platform supported the entire project as a partner.
From among all the applicants, the jury president, music producer Philipp Schweidler, selected three bands for each of the three concert evenings in Zurich, Bern, and Lucerne. The audience at each concert evening and the jury each selected one of the three bands as the winner. From the three winners of the concert evenings, the jury, in collaboration with Ramseier, ultimately determined the overall winner. The winner then recorded the winning song from «Dä Strolch» under Schweidler’s direction. The result is a lively ragga version of the folk song «S Ramseiers gänd go grase,» which is also included on the CD. By the way: The proceeds from «Schweizer Hits reloaded» will benefit the Swiss Farmers’ Association’s Foundation for Self-Help and Social Assistance in Agriculture. This is the company’s way of thanking its partner, the Swiss farmers.

On the completely revamped Tellyourfriends.ch website, users can upload their own photo creations and send them to their friends—whether they’re know-it-alls, talent scouts, visionaries, jack-of-all-trades, or brainiacs—via MMS, e-card, or postcard. The campaign was launched through various channels, including freecards in nightlife venues, mailings to school classes, and a Facebook app.

Following Bakom’s decision, Joiz’s television programming will be broadcast on Cablecom’s digital and analog networks starting February 1, 2011. The cross-media platform plans to air its first program on February 28, 2011, as Alexander Mazzara, CEO and co-founder of Joiz, told the SDA news agency.
OFCOM welcomed the fact that the youth platform, with a focus on music, aims to be active in the cultural sector, said Samuel Mumenthaler, a media lawyer at OFCOM. Mumenthaler added that Joiz would better serve the target audience of young adults. The goal is to offer a platform that serves as a media home for young adults between the ages of 15 and 29.
The media outlet aims to establish itself in the social media space. Viewers are encouraged to share posts on Facebook and participate in TV shows via the Internet and their cell phones. In addition to Swiss music, the Joiz editorial team also plans to cover socially relevant topics such as education, politics, and the environment. There will also be room for lifestyle stories about sports, movies, fashion, and nightlife, as well as digital topics.
About forty people will work for the youth platform. The media outlet was founded by Alexander Mazzara, Christoph Bürge, Peter Schulz, and Kurt Schaad. Like Schaad, Mazzara also worked for Swiss television for many years.

For logistical reasons, the Zurich edition is printed last. Due to a power outage, the 190,000 copies of the regional edition could not be printed for Friday, as the media company announced on Friday. The printing press is still down. Since the technical problems have not yet been resolved, today’s Zurich edition has been definitively canceled, according to Marcel Kohler, managing director of 20 Minuten, as reported by Tagesanzeiger.ch.
However, Zimmer says this is an isolated incident. Because the process is complex and takes place under enormous time pressure, a disruption can quickly have major consequences. On Monday, though, *20 Minuten* readers will find their paper in the mailboxes as usual.
According to Zimmer, however, the cause of the malfunction is not yet known. This is the first time since the printing center opened in 1984 that an entire issue could not be printed. According to Tamedia, the Bubenberg printing center in question is the largest in Switzerland.
The malfunction, which occurred sometime between midnight and early morning, ultimately caused the entire printing press to shut down. The editions of the *Tagesanzeiger*, *Landbote*, and *Thurgauer Zeitung*, as well as the Basel and St. Gallen editions of *20 Minuten*, were not affected. They had already been printed by that time.
Because more than 100,000 newspaper readers accessed the e-paper within a short period of time, the application crashed. This was significantly more traffic than on a normal day, Zimmer said.

Young creatives from universities, agencies and companies have two weeks more time to submit their semester, final or practical projects in design, editorial, film, print, spatial staging, digital media, holistic communication and craft categories such as text, photography and illustration. The deadline for entries is now November 29, 2010.
In order to give the most recent semester, final and practical work a chance in the ADC Young Talent Competition 2011, work that was published or submitted in October 2010 may now also be submitted. The new entry period is from October 1, 2009 to October 31, 2010.
> To the submission platform
> Factsheet for students
> Factsheet for career starters

This was announced by a company spokesperson on Thursday, according to SDA. In the same period last year, the economic crisis had caused a loss of 246 million euros. The operating profit of Europe's largest media group rose by a third to 1.05 billion euros. The television subsidiary RTL Group, a competitor of ProSiebenSat.1, accounted for the largest share of this. Bertelsmann also owns the magazine publisher Gruner und Jahr and the book publisher Random House, among others.
Bertelsmann generates a quarter of its revenues from advertising. Overall, revenues from January to September rose by 3.5 percent to 11 billion euros. The German company confirmed its forecasts. Accordingly, it is planning a consolidated profit of more than 500 million euros this year.

The 36-year-old Oliver Wirtz had already been working on the editorial side as Content Manager for IDG Communications AG for three years. In addition, during this time he also successfully drove commercial projects forward in terms of development in a dual role as web director. Oliver Wirtz has acquired a wealth of experience in the online and social media sector during his professional career in various functions, particularly on the editorial side. He has worked for Ringier and Tamedia in the areas of content management, online projects and as a webmaster. In his new function, Oliver Wirtz is a member of the extended management team.
The 34-year-old Marcel Hauri has already been working for IDG Communications since the beginning of October. Marcel Hauri was most recently multimedia editor and webmaster at NZZ-Online. Before that, he had already been working successfully for four years as a web editor for the NZZ as well as for Ringier. He also completed various internships at different marketing and advertising agencies, was already active as a radio presenter and worked as a freelance journalist. Marcel Hauri studied media science at the University of Zurich, with a minor in computer science. As Content Manager, he also takes on the deputy function around Editor-in-Chief Hansjörg Honegger.
IDG Communications is a subsidiary of the IDG International Data Group and publishes a total of over 200 magazines and 460 websites in 90 countries. In Switzerland, IDG publishes Computerworld, the Swiss IT business publication with the widest reach, alongside PCtipp.

Oliver Wirtz.

Marcel Hauri.

In 2006, the then director of television Ingris Deltenre removed the editor-in-chief's commentaries from the "Tagesschau" program without replacing them. SRG is now considering reintroducing the commentary format. At the end of October, the Swiss-German Regional Council, in the presence of Director General Roger de Weck and Rudolf Matter, submitted a corresponding proposal to the Regional Board. According to Tagesanzeiger.ch, this is contained in the newsletter for SRG members. Matter will now clarify whether regular commentaries should become standard in the SF information section. The regional board will then decide.
The SRG Regional Council's demand is supported by the Audience Council, as Tagesanzeiger.ch reports. In the "Program evaluation" report, the 26-member committee regrets that hardly any commentaries can be found on SF.

At Facebook.com/zuerilinie In a competition, the company is looking for creative minds to create the most "matching" pair of opposites possible. The app was created and launched in collaboration with the company Nextage from Lucerne. Participants can win an annual VBZ travelcard for zone 10, and the initial results are impressive: Former Federal Councillor Merz on the streetcar with Libya's Muammar al-Gaddafi, George W. Bush sitting next to Osama Bin Laden or Darth Vader next to Luke Skywalker.