The charity event, which is taking place under the motto "Make a mark", is being initiated by Aids-Hilfe-Schweiz with the help of several partner companies. First, a supporting program will take place on Bern's Bundesplatz. This will be followed by a walk, jog or run through the old town. The focus is not on the sporting aspect, but on strengthening the feeling of solidarity with people infected with HIV. The participation fee of 25 francs serves as a donation.
In order to draw attention to the Aidswalk, OMD Schweiz AG, with the support of various partners, is campaigning for a presence in media such as print, posters and the Internet. The charity campaign will be present in German-speaking Switzerland from mid-November, with a focus on the greater Bern area, and will certainly make its first mark.

Silverspot Recording Studios produced the pilot episode in November in collaboration with Toyota. The new Toyota Auris Hybrid is the first vehicle to be featured on the new show. The goal is now to showcase a new car every week. So far, the show can be booked on TV3+ and Tele Züri. The companies announced that they are in negotiations with additional stations. Silverspot Recording Studios already produces a journalistic radio program focused on the automotive sector, as well as traditional forms of advertising such as radio and TV commercials.

DriveTV Toyota Auris Hybrid from silverspot on Vimeo.

In an open letter, the editorial team wrote that the "political influence" on the Baz implied in the NZZ am Sonntag jeopardized the credibility and journalistic independence and thus the highest good of a newspaper. The "instrumentalization" of the Baz was damaging the newspaper's image. The editorial team called on Wagner to actively assume his responsibility as publisher again. He should also disclose the "true ownership and interests" of the newspaper. In addition, he must stop any political influence on the Baz.
"Guarantee our journalistic independence," the editorial team continued. According to the letter, the continued existence of the Baz would no longer be guaranteed in the event of possible job cuts, as suggested by the NZZ am Sonntag. Furthermore, the editorial team demanded in the unanimously adopted letter that "under these new circumstances" the cooperation with Editor-in-Chief Markus Somm must be reviewed.

The editorial team expected the publisher to answer their questions by 6 p.m. on Monday evening. Wagner informed the editorial team on Monday afternoon that he wanted to answer the questions raised on Tuesday morning at nine o'clock, Patrick Künzle from the editorial committee told the SDA news agency.

Eschle gained his experience at CT Cinetrade, Publisuisse and Tamedia, among others. As Head of Marketing and Sales at Publica Data, the 40-year-old will also become a member of the Group Management of the Mediapulse Group. Like Mediapulse, Publica Data is part of the Mediapulse Foundation for Media Research in Bern, which is responsible for implementing the legal mandate to survey radio and television usage in Switzerland.

The Geox posters featuring Lola in a ballerina pose in newspapers and magazines around the world are clearly going down well. Many women are asking for the shoe, as the Sonntagsblick knows. But you can't buy the beautiful piece. Neither in this country nor in Geox stores in Germany is the shoe available. Too bad. Nobody at Geox wanted to comment on this. However, they told Sonntagsblick that the Italians were responsible for the campaign. The strategy is apparently: if the product advertising didn't work, then at least a bit of image advertising now will

The mailing invites potential buyers to experience the new Audi up close during a test drive or at an event. An enclosed sheet of paper, on which the car comes to life, offers a preview of the experience. When held up to a webcam, augmented reality technology allows the Audi A7 Sportback to be viewed in 3D—true to the campaign slogan «Vorsprung durch Technik.» The mailing also includes a product flyer made of Lessebo paper, as well as a letter and a registration card for a test drive or event.
How it works: > To the spot.
Try it now: Go to Audi.ch/webcam Download the PDF, print it out, and then hold it up to your webcam.

Person in charge at Amag, Schinznach Bad: Erich Hunold (Head of Marketing, Audi), Barbara Wernli (Advertising Coordinator, Audi), Stefanie Koch (Advertising Coordinator, Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Oliver Glutz von Blotzheim (Art Director), Marietta Mügge (Copywriter), Elias Zurbuchen (3D), Susan Baumgartner (Project Manager), Jonathan Schipper (Consultant). Contact at Futurecom Zurich: Boris Manhart (Consulting), Michael Höhn (Multimedia Development).

The two main shareholders, Tito Tettamanti and Martin Wagner, confirmed on Sunday a report to that effect in the *NZZ am Sonntag*. The statement noted that the printing division, in particular, was affected, as its profitability was insufficient. They therefore sought the advice of individuals with sufficient industry experience. Against this backdrop, Tito Tettamanti—who had had «excellent experiences with industrial investments» alongside Blocher—recommended Robinvest as a consultant. However, they emphasized that there was no question of Blocher’s involvement with the Basler Zeitung. BZM is currently undergoing a turnaround, and it is entirely standard practice to engage external consulting services in connection with the strategic and operational management of the industrial portfolio.
According to a newspaper report—which has not been confirmed by the major shareholders—the target is for the media group to generate a 10 percent return starting in 2011. In the 2008/2009 fiscal year, the company posted revenue of 263 million Swiss francs but still incurred an operating loss of 12 million Swiss francs. The NZZ am Sonntag describes the breakup of the company into its individual parts as a possible scenario. The paper cites a «very well-informed source» in this regard. Tettamanti, who owns about three-quarters of the media group, and Blocher are reportedly interested only in the Basler Zeitung. «Everything else—especially the holdings and the printing plant—is to be sold off or shut down.»
Blocher and his company were apparently already involved when the current owners purchased the Basel media group at the beginning of the year. According to the report, Robinvest conducted the due diligence review at that time. This was followed by the appointment Markus Somms as Editor-in-Chief and, more recently, the relocation of its headquarters to Zug. There, the company now operates under the name Watt Capital Holding He is based at the law firm of an attorney whose son—a staff member at the firm—is a rising star in the SVP. He chairs the SVP chapter in the city of Zug and serves on the board of directors of the SVP-affiliated newspaper *Schweizerzeit*.

(Image: Keystone)

In total, there are five medium-wave frequencies available in Switzerland. Until now, they have been largely occupied by the SRG. However, the SRG will shut down its last transmitter in Sottens, Vaud, at the end of the year. Just under two years ago, operations at the legendary „Landessender Beromünster“ were already discontinued.
The radio station «Voice of Russia» is reportedly the only one interested in one of the medium-wave frequencies that have become available. This was stated by Bakom spokesperson Roberto Rivola, according to a report by Klein Report. «Voice of Russia» is aimed at Russians living abroad. Today, the station—which offers programming in various languages—can be listened to in Switzerland via the Internet.
As a first step, the Federal Council will decide on the allocation of the medium-wave frequency, according to Bakom spokesperson Rivola. If the federal government gives the green light, the broadcaster will then need a radio license setting out the technical details. This license will be issued by Bakom. For physical reasons, a medium-wave frequency can cover only part of Switzerland.

Every year in May, around 16,000 runners take on the roughly 16-kilometer course through the city of Bern. The Inselspital is already supporting this major event this winter with a series of symposia and by providing an emergency response team at the event itself. In doing so, Inselspital aims to highlight the preventive health benefits of recreational running and to underscore its expertise—ranging from orthopedics and pulmonology to cardiology—well beyond the Bern region.
Person in charge at Inselspital: Barbara Suter (Communications and Media Office). Responsible at Hesskisssulzersutter: Thomas Ammann (Creative Direction, Copy), Pascal Herzog (Graphic Design), Lars Bo Müller (Consulting). Photography: Jonathan Heyer. Image editing: Patrik Rohner.

The Facebook service «Places» allows users to share their current location. Using geotargeting on their smartphones, the app displays nearby locations where users can «check in.» Tui Suisse is now using this new app to promote distant vacation destinations with a simple action.
Where Tui branches would normally appear on the screen, the names of vacation destinations are now displayed—always accompanied by a promotional price. For example: «Mallorca, starting at 490 francs at Tui.».
Contact at Tui Suisse: Martin Wittwer (CEO, Tui Suisse), Roland Schmid (Corporate Communications Officer, Tui Suisse), Erich Mühlemann (Head of Distribution, Head of eCommerce). Responsible at Jung von Matt/Limmat: Alexander Jaggy, Michael Rottmann (Creative Direction), David Hanselmann (Art Direction), Samuel Christ (Copy), Marion Marxer, Oliver Vedolin (Consulting).