Author: admin
New press spokesman at Cablecom
Marc Maurer is joining Cablecom to strengthen its external communications. The 27-year-old comes from Siemens Switzerland, where he previously served as a press spokesperson.
Brugger/Continue: The Ark Bistro positioned
The Arche Bistro on Hohlstrasse in Zurich-Altstetten is part of the Arche Zurich. Hans Peter Brugger worked with the Basel agency Continue to create a new look for the restaurant.

Responsible at the Arche Zürich association: Ernst Haueter (Managing Director), Natascha Bisig (Marketing and Communication), Roger Notter (Head of Arche Brockenhaus & Bistro). Responsible for creation and realization: Hans Peter Brugger, Basel (text and concept). Continue AG, Basel: Frank Bernhardt (CD), Matthias Pauwels (AD). Photo: Armin Roth, Basel.
Swiss Post launches chocolate mailing
Swiss Post has launched a new direct marketing campaign: In this chocolate mailing, the advertising message forms the wrapper, while chocolate from the Bern-based manufacturer Nobile Cioccolato makes up the contents.
Swiss Post is generally satisfied with the demand for its postcard mailings: The option of designing postcard mailings online via "Direct Factory" and having them printed and sent has been well received by more and more customers, the company wrote in a press release on Monday. The order volume will exceed the million mark this year.
ZMS monitors the media for Swiss Olympic
ZMS Monitoring Services has been a Swiss Olympic Supplier since 2011. The Central Swiss company supports the umbrella organization and its affiliated sports federations with services related to media monitoring, media analysis, and market research.
Advico Young & Rubicam: Labyrinth campaign for Garmin
People who are constantly searching for something while driving miss out on a lot of interesting things along the way. Advico Young & Rubicam highlights this consumer insight in three print ads for Garmin’s navigation devices.
Responsible at Garmin: Romain Walt (Product Manager). Responsible at Advico Young & Rubicam: Philipp Skrabal (CD), Andi Portmann (text), Isabelle Hauser (AD), Annik Weber (graphics), Susan Baumgartner (consulting), Manuel Egger (production).



Newimpact implements new Bernafon website
Hearing aid manufacturer Bernafon is continuing its long-standing partnership with Newimpact. The Bern-based internet communications agency has carried out a complete redesign of the company’s website and its country-specific sites.
Newimpact has its headquarters in the heart of the Mattenhof quarter in Bern. The agency also has a branch in Zurich's Kreis 4 district.


Last but not least: Is the Tagi becoming the mouthpiece of the SVP?
Now that the Baz seems to be falling into the hands of the SVP, the Tagesanzeiger is also at risk of shifting to the right. An unfortunate coincidence between editorial content and advertising has raised suspicions that the paper has allied itself with the SVP in the battle over the deportation initiative.


Affichage sues over expansion in Greece
The advertising agency Affichage is suing its former business partners in Greece. When it entered the Greek market in 2005—a venture that has since proven to be a major source of problems—the Geneva-based company claims it was taken advantage of.
A former Affichage management member is also being targeted. The Board of Directors has filed a liability claim against the manager, who no longer works at Affichage. This is in connection with the Greek business, but there are also "further investigations", it was announced.
In addition, two shareholders from Zollikon have filed a request for atonement against current and former officers of the Affichage Group, it was further announced. A request for atonement is the first step towards initiating civil proceedings.
Difficult business
The Greek business has proved disastrous for Affichage. Over the last few years, it has cost the company 100 million francs in write-offs. Not only the opaque business practices of its Greek partners, but also political unrest and a controversial ban on tobacco advertising have hit the company hard. In 2009, the loss in Greece swelled from CHF 11.4 million to CHF 86.3 million. The company as a whole suffered a net loss of 59.1 million francs in 2009.
A new management team is working on shrinking the Greek business back to health. The company is also examining a sale to a local investor as a possible option, said the spokesperson. Liquidation of the commitment in the south-eastern European country is conceivable, but would only be carried out in extreme cases.
Change of management at Rivella and Wander
Rivella and Wander will see a change in leadership next year. Rivella CEO Franz Rieder will step down at the end of April 2011 upon his retirement. His successor will be Erland Brügger, the current managing director of Wander.
Brügger, 44, from Solothurn, will take up his new position at Rivella on May 1. His predecessor Franz Rieder managed the beverage manufacturer's operational business for 16 years and is a member of the Rivella Board of Directors. Brügger has been General Manager at Wander since 2002. The graduate economist is a marketing specialist and has also worked for Unilever Switzerland, among others.
