Every user can place their bets on current matches in a banner directly on the site they are on. Those who guess correctly have the chance to win prizes. The mechanism of these betting banners is intended to ensure a high level of involvement and bring ice hockey fans directly to Swisscom TV Air.

Swisscom TV air Banner-Tipsiel from Contexta AG Advertising Agency BSW on Vimeo.

Nominated for the "Digital Marketer of the Year" are the following companies: 20 Minuten, Blick, Swiss International Air Lines, CSS Versicherung, Ron Orp, Adcloud and Wilmaa. Voting takes place online at the IAB Switzerland Website held.
Nominated for the "Digital Pioneer of the Year" are the following personalities: Daniel Grossen, Reto Hartinger, Martin Radelfinger, Imre Sinka and Andreas Widmer. The "Digital Pioneer of the Year" is chosen by the board and the group members of IAB Switzerland.
More information about the awards and the nominees: Digitalmarketingday.iabschweiz.ch.

With the help of the "Digital Marketing Day", IAB Switzerland promises to advance the field of online marketing and represent the common interests of the market in the areas of education, standards, research, events and law. The event will take place at the Papiersaal in Zurich.

Around 45% of the companies surveyed currently use one of the social media platforms for their corporate publishing (CP), while 51% are only considering doing so. Half of the CP service providers surveyed have already implemented social media projects for clients. However, 90 percent of both clients and service providers agree that the importance of Twitter, Facebook and the like as a communication channel will grow. However, 85 percent of all respondents admitted that they lack a social media strategy. Furthermore, the players also see risks in social networks, blogs and microblogging services. Above all, companies fear the loss of control over their brands and topics. Among service providers, on the other hand, the fear of setting the wrong tone is particularly pronounced.
Companies and service providers see social media as a channel through which they can address new target groups cost-effectively and arouse emotions among users. Sales promotion or image cultivation, on the other hand, do not play a major role. Over 90 percent see the key to success in offering relevant and attractive content. Companies and service providers expect the greatest increase in importance for YouTube and Facebook. Twitter is viewed more positively by companies than by service providers.

Fig.: Future importance of various social media platforms (Question: In your opinion, how will the importance of these social media platforms for corporate publishing change in the future? Figures in %, top 2 boxes strongly increasing / increasing, n (companies) = 39-46, n (service providers) = 46-52).

The growing importance of social media in corporate publishing has consequences for budget allocation: nine out of ten respondents from companies and CP agencies predict rising or sharply rising expenditure on this form of communication. Three quarters of companies also assume that investments in online and mobile will grow in the future. Among service providers, over 85 percent believe this will be the case. In contrast, 45 percent of companies and 36 percent of service providers predict lower budgets for print media in 2010.

About the CP-Barometer
The industry barometer of the corporate publishing sector regularly provides information on current trends and developments in the German-speaking world. The online survey is conducted twice a year with a fixed group of participants from companies and CP service providers. The current edition is the third of its kind and was conducted in October by the European Institute for Corporate Publishing (EICP), Munich, and the Zurich-based market research agency Zehnvier on behalf of Forum Corporate Publishing. The Forum Corporate Publishing brings together around 100 CP providers from Germany, Austria and Switzerland.

Users with a HiQ subscription (High-Quality subscription) will also continue to receive 17 additional channels on the move and without advertising. They retain their status on all devices (PC, Mac, iPhone, iPad). Recording options will also be available in the future, as the provider announced on Tuesday.
Zattoo was launched in Switzerland in July 2006. The service receives TV channels such as SF and RTL via satellite and forwards them live and unchanged via the Internet. Zattoo has around 6.5 million registered users in six countries.

The September issue of Anthrazit, published in a print run of 65,000 copies, is the last regular printed edition, as the company writes in a press release. Anthrazit will continue to explain the digital lifestyle, but digitally: firstly on Anthrazit.org, and secondly with iPhone and iPad applications that can be downloaded free of charge from the App Store. It is not yet clear whether Anthrazit will continue to present the awards "The 200 best websites in Switzerland" and "The 100 most useful e-shops in Switzerland" in printed form. Negotiations are currently underway with various publishers.
With the move from publishing house to software house, publishing director Gabriela Benz, who built up and expanded the publishing house with Christian Schwengeler, is leaving Anthrazit AG. Schwengeler intends to offer his expertise to publishers, tourism organizations, cities and other companies in the form of applications and data. For example with moPage, a construction kit for mobile websites, or with moApp, which generates iPhone and iPad applications.

The editorial team of the Basler Zeitung (BaZ) met with Wagner on Tuesday morning for a discussion, after having posed questions and demands and requested answers in an open letter on Monday. Wagner told the SDA news agency that Blocher was providing "purely industrial" advice with his Robinvest AG and was not influencing newspaper content. The BZM printing center needs more capacity utilization, and the subsidiary Birkhäuser + GBC wants to move into lucrative niches, which is where the consultancy comes in.
His interest as a publisher is to achieve a "respectable return" in order to give the recently loss-making company a future. Wagner did not want to disclose any details; budgeting has not yet been completed. No current profit figures are available due to the changeover from mid-year to year-end closing. Ownership has remained unchanged since the BZM takeover in February: He holds a quarter of the holding company, Tito Tettamanti three. Because nothing has changed, he sees no reason to question Editor-in-Chief Markus Somm, as the editorial team is now demanding. He has already appeared before the editorial team. (What Somm is said to have said about his role and the future of the Baz can be seen below. Tagi article to be taken).
Wagner sees the furor following an article in the NZZ am Sonntag on the Blocher mandate as an attack on the BaZ: if the BaZ model of an independent regional daily newspaper is successful, the shell and group models of other publishers are wrong. BaZ was now "confronted with suspicions", but was providing evidence to the contrary on a daily basis. Wagner explicitly denied that Christoph Blocher was exerting any influence on BaZ. He said that anyone who found this to be the case should please prove it and contact him, Wagner, then he would act as a publisher who takes his responsibility seriously.

Editors demand guarantees
However, the BaZ editorial team announced in the afternoon that it still had "serious reservations" about the Blocher firm's consultancy mandate. The meeting with Wagner and Somm had not been able to dispel these concerns, it said in a communiqué. In a new letter, the editorial team had asked Wagner to "terminate the consultancy mandate immediately and to publicly guarantee that Christoph Blocher is not involved in our company in any way". The editorial team considers the relationship of trust with Somm to be disturbed, but will nevertheless seek a discussion with him.
The letter to the publisher was approved by an editorial meeting by 64 votes to 3, according to the statement. In the communiqué, the editorial team also referred to reactions from the public, which were "massive". Numerous BaZ readers had canceled their subscriptions. Meanwhile, readers' letters columns and online pages are also full of comments. The writer Guy Krneta has launched a homepage appeal for an independent newspaper with the title "Save Basel!" According to the BaZ editorial team, over 4000 people have signed so far.

The money should be raised within two months, according to a blog post by the Wikimedia organization. Last year, Wikipedia only raised eight million dollars with a similar campaign. The articles in the online encyclopaedia, which was launched in 2001, are written by the users themselves. Wikimedia also has around 65 full-time employees worldwide to ensure its operation. Wikimedia had to spend over one million dollars on hosting the pages last year, while technical operations cost a total of 3.3 million dollars. According to the operators, Wikipedia currently contains well over 17 million articles in more than 270 languages and is used by around 400 million people every month.

The monks advertise for a life in the Catholic order in job advertisements. Instead of a job, it says "life position", instead of money, it offers "spirituality, prayer and social security". The advertisement, which appears in the Alpha job advertisement, is aimed at bankers, journalists, business people, theologians, communication specialists and teachers. In a second wave, the Capuchins also want to address technicians, craftsmen and people from social professions with other advertisements. The requirements profile is as follows: Men, single, between 22 and 35 years old. And: they must be baptized Catholics.
The job advertisements are not the first time that the Capuchins in German-speaking Switzerland have broken new ground: the order also offers the opportunity to become a "temporary brother" and live in the community of monks for three to six years. The Capuchins also sell fan articles via their professionally designed website, such as this trendy hooded sweater:

And, who would have thought it, for once the French-speaking part of Switzerland is more conservative: the Capuchins there, like those in Ticino, want nothing to do with the new tools. They do not have their own website, nor do they take part in the job advertisements.

Works from advertising, design, digital media, editorial, spatial staging and spatial communication will be in the running for the nails. For the first time, the ADC will also be judging in 3D technology. To this end, the club has entered into a cooperation with cinema marketer Werbe Weischer Bewegtbild. The aim is to respond to innovations in the field of 3D, according to a press release issued on Tuesday. In addition, the categories in the Design, Digital Media and Editorial competition areas have been revised.
Each submitted work will be on display in the large exhibition at the ADC Festival from May 4 to 8, 2011 in Frankfurt. As last year, the works can be submitted in the eight competition areas of Classic Media, Design, Digital Media, Editorial, Dialog Marketing/Promotion/Media, Spatial Staging, Holistic Communication and Craft. There is no publication fee for the winning entries.

In future, internet users could have an email address ending in Facebook.com from which they could send email, text and chat messages, said Facebook founder and director Mark Zuckerberg in San Francisco. Following the launch on Monday, the system will be gradually expanded over the coming months. E-mails are just one way of using this system, said Zuckerberg. Ultimately, it should allow all types of communication to be seamlessly combined. "This is not an email killer," Zuckerberg clarified, after the new Facebook offering had previously been described as direct competition to the email providers Hotmail, Yahoo and Gmail. However, with more than 500 million users worldwide, Facebook certainly has the potential to challenge the industry leaders for market leadership.