Rose d'Or Festival: Markus Helbling new director
Following the 50th Rose d'Or Festival in September 2010, the Rose d'Or is realigning itself for the next decade: The festival will once again take place on its traditional date in the spring. Markus Helbling will become the new director.
The return of the Rose d'Or Festival from fall to spring is in line with the needs of the international TV industry, according to a press release issued on Wednesday. The next Awards Ceremony will now take place on May 10, 2012 at the KKL in Lucerne. It will be the highlight of the Rose dOr Festival Week, which runs from May 6 to 10, 2012 and will offer events and forums for national and international television professionals as well as for the people of Lucerne.
However, the Rose dOr Festival will begin in May 2011 with the announcement of the 51st Rose dOr competition. Television professionals from all over the world are then invited to submit their programs. The nominees in the individual award categories will be announced in November 2011. And in May 2012, a top-class jury of television experts will decide who will receive the Golden Roses at the 51st Awards Ceremony in Lucerne.
Rose d'Or all year round
For the first time, the Rose d'Or also offers current contributions on developments in the world of television during the year and allows different voices to have their say. The Rose dOr thus builds on the forum events of the last festival and offers the television industry a platform that enables an ongoing exchange and discussion. Unlike in the past, from 2011 the Rose dOr Festival will no longer be limited to the festival days and the annual awards ceremony.
Realignment of the competition
The Rose dOr competition will once again focus on its original objective: honoring the best formats and programs from the world of television entertainment. For this reason, the existing catalog of categories will be revised. It will be streamlined and simplified and will also take even greater account of trends in television entertainment. The competition will now be largely web-based. This will give the jury the opportunity to evaluate the competition entries online in future.
Change in the Rose dOr management
At the end of November, Festival Director Rolf Probala hands over the reins to Markus Helbling, who has been Managing Director and Co-Director of Rose dOr AG since October 2010. Rolf Probala took over the management of the Rose d'Or at short notice in December 2009. He organized the 50th Rose dOr Festival, which took place in Lucerne in September, and successfully guided the Rose dOr through its anniversary year in 2010. Rolf Probala will continue to be available to the Rose dOr in an advisory role.
However, the Rose dOr Festival will begin in May 2011 with the announcement of the 51st Rose dOr competition. Television professionals from all over the world are then invited to submit their programs. The nominees in the individual award categories will be announced in November 2011. And in May 2012, a top-class jury of television experts will decide who will receive the Golden Roses at the 51st Awards Ceremony in Lucerne.
Rose d'Or all year round
For the first time, the Rose d'Or also offers current contributions on developments in the world of television during the year and allows different voices to have their say. The Rose dOr thus builds on the forum events of the last festival and offers the television industry a platform that enables an ongoing exchange and discussion. Unlike in the past, from 2011 the Rose dOr Festival will no longer be limited to the festival days and the annual awards ceremony.
Realignment of the competition
The Rose dOr competition will once again focus on its original objective: honoring the best formats and programs from the world of television entertainment. For this reason, the existing catalog of categories will be revised. It will be streamlined and simplified and will also take even greater account of trends in television entertainment. The competition will now be largely web-based. This will give the jury the opportunity to evaluate the competition entries online in future.
Change in the Rose dOr management
At the end of November, Festival Director Rolf Probala hands over the reins to Markus Helbling, who has been Managing Director and Co-Director of Rose dOr AG since October 2010. Rolf Probala took over the management of the Rose d'Or at short notice in December 2009. He organized the 50th Rose dOr Festival, which took place in Lucerne in September, and successfully guided the Rose dOr through its anniversary year in 2010. Rolf Probala will continue to be available to the Rose dOr in an advisory role.

