With the acquisition of a modern 10-color printing press at the beginning of 2010, the Flawil-based Dfmedia Group not only made the largest investment in its 100-year history, but also embarked on a comprehensive strategy adjustment. This provides for an expansion of the print sector and the magazine publishing business. At the same time, the newspaper division will focus on the "Wiler Zeitung" daily newspaper as of January 1, 2011 and the finishing business will be sold.
Rüesch-Druck, which has already made a name for itself in this segment over the past six years, is taking over the finishing business, including the rotary UV and flexo screen printing machine HIBIS from Dfmedia, as of January 1, 2011.
In addition to its existing system for UV varnishing, the company underlined its "print effect" strategy back in 2008 by investing in a laminating system for the 70×100 segment. With the acquisition of dfmedia's finishing business, the Rheineck-based company, which has been in existence since 1976, is strengthening its position in the Swiss market for print finishing.

According to the advertisers, a big idea usually starts with an exciting or fascinating number that encourages people to think more intensively about its meaning. As a small, entertaining Christmas present, an interactive Advent calendar with 24 "insights" from business, society and culture is therefore waiting to be discovered. All 24 surprises can also be sent as e-cards. The agency has a tip for a "magic number": on average, a Swiss person eats almost twelve kilograms of chocolate per year.

To the advent calendar: Magic-numbers.ch.

Responsible at Draftfcb/Lowe Group: Cornelia Harder (overall responsibility), Daniel Comte (Executive Creative Director), Boris Beuckmann (Copywriter), Frédéric Nogier (Art Direction), Cinthia Stettler (Graphics), Sarah Dovlo, Kathrin Leder (Strategy), Nadina Madeo (Consulting), Production: Future Connection.

Patrick Boos (pictured) has many years of experience in the field of new media. The 43-year-old gained this experience at TV station Sat.1, as founder of the online bonus program Webmiles and Managing Director of eBay Germany as well as at Hasso Plattner Ventures.
At the same time, the company announced that Andreas Tilkcurrently responsible for the Polish subsidiary of Ringier Axel Springer Media, will continue to head the company as Managing Director in the future. The 50-year-old took over the management of the former Axel Springer subsidiary (Axel Springer Poland) on a temporary basis on June 1, 2010 in order to integrate Axel Springer's Polish business into the new joint venture. Prior to his position as Managing Director of Ringier Axel Springer Poland, Tilk worked as a freelance media consultant specializing in Eastern Europe. From 2001 to 2007, he was responsible for Axel Springer's international activities in the Eastern and Southern European markets.

With 835 entries, Germany is the country with the most entries, followed by France (665), Sweden (501), Belgium (318) and the UK (307). Entries were submitted in 13 categories, including the newly launched "Mobile" and "PR" categories. While entries in traditional categories such as "Film", "Print" and "Outdoor" were down on the previous year, newer categories such as "Promo & Activation", "Integrated" and "Interactive" recorded an increase.

All entries can be viewed during the festival from December 6 to 8 at the Chamber of Commerce in Hamburg. The winners will receive their awards at a ceremony on Tuesday evening, December 8. At the same time, the awards for the agency, the interactive agency, the network and the Advertising operator of the year.

The overall layout of NZZ Online has been modernized. The pages have been widened, fonts enlarged and the navigation bar simplified. Sections such as "International" and "Switzerland" have been placed under "Politics". The restaurant guide can now be found under "Zurich". In addition, the positioning of the blog in the main navigation is intended to take account of the increased exchange with the readership. Videos presenting interviews with personalities from business and politics, for example, are intended to ensure that the NZZ brand is experienced in a contemporary and lively way.

In January 2011, the students of the tenth year of the part-time MAS Corporate Communication Management Master's program at the University of Applied Sciences and Arts Northwestern Switzerland in Olten will receive their diplomas. To mark the occasion, the School of Business is awarding a scholarship worth CHF 30,000 for the next course, which starts in April 2011. The scholarship is aimed specifically at well-educated and experienced communication specialists with limited financial resources who are planning to return to work after a longer break and would like to prepare for their next career step with further training.
The same requirements apply to applicants for the scholarship as for other course participants: a solid initial education and several years of practical experience in the field of communication are required. The admission process, which includes a personal interview, is no different from the regular admission procedure. Anyone wishing to apply for the anniversary scholarship MAS CCM for newcomers can find detailed information on Corporate-communication.ch. The application deadline for the scholarship is the end of January 2011.

The content is presented in large images and lettering, and there is also a generous column layout. This takes advantage of the trend towards ever larger screens, according to a press release. The navigation has undergone a complete overhaul. The editorial content in the News, Business Practice, Tests, Market Analysis and Management sections is now stored in logical containers in terms of form and content. There are also new space allocations for advertisements.
Computerworld.ch is operated by IDG Communications, a subsidiary of the IDG International Data Group. The media company publishes a total of over 200 magazines and 460 websites in 90 countries. In Switzerland, IDG publishes the IT business publication Computerworld as well as PC Tipp.

Responsible at Computerworld.ch: Hansjörg Honegger (Editor-in-Chief), Oliver Wirtz (Business Development Manager), Marcel Hauri (Content Manager). Programming: Marius Flückiger (Webmaster), Roger Camenisch (Webmaster), with the help of Andreas Pattynama (Innocube GmbH) and TNT Graphics (Design).

The co-branding of the former Pleon C-Matrix dates back to 2005 and at that time sealed the long-standing partnership with Brodeur Pleon. After the merger of Pleon and Ketchum, the co-branding became obsolete, the company explains the name change. The PR agency employs a team of 15 consultants who design and implement PR and communication programs for companies and institutions in Zurich, Zug and Lausanne. Founded at the end of 1992, C-Matrix Communications is still managed by Alfred Köcher and Eliane Birchmeier, who were joined by Gregory Zirngibl in mid-2010. C-Matrix Communications is a member of the BPRA Association of PR Agencies in Switzerland.

Most recently, Beat Werder headed the communications department at SCOR in Paris, a global reinsurer. Before joining the French group in 2007, he worked as Head of Public Relations at Converium from 2006 until its takeover by SCOR and at Swiss Re as Group Media Relations Manager from 2001 to 2006. Prior to these activities in the reinsurance industry, he was International Public Relations Director and Head of Communications at the Bertelsmann online start-up Bol.com. He began his career in public relations and corporate communications at Wirz Public Relations in Zurich. Beat Werder holds a Master's degree in Public Administration from Cornell University, Ithaca, New York. He holds a Certificate of Advanced Studies in Corporate Finance from the University of Zurich.