The reason for this are complaints from other online search services that they are at a disadvantage in both paid and unpaid search results. The EU competition authorities are also investigating allegations that Google has abused its dominant market position. For example, the US company may have forced its partners to place certain competing advertisements on their own sites in advertising contracts. At the same time, the Commission emphasized that it has not yet been able to prove any illegal activity. Google had rejected the allegations made by competitors.

In November, the jury, consisting of experts from the event, advertising and media industry, evaluated the nominated projects and chose the winner. The winner was APG, which decided to rethink and further develop the APG Poster Night event in 2012. According to the agency, the decisive factor was the creative challenge that the project offered.
"Pitch for it" was held for the second time this year. La Folie once again collaborated with the media relations agency Contcept, which will add its services to the prize.

Jury: Armin Meier (new Director of Marketing and Sponsoring at Ringier Switzerland), Cornelia Harder (CEO of advertising agency Draftfcb/ Lowe Group), Urs Durrer (Head of the Office of Economic Affairs of the Canton of SZ), Sasha Badiali (Partner and Sales Manager at La Folie), Stephan Wehrle (Senior Partner at Contcept).

www.pitch-for-it.ch

There are awards to be won in gold, silver and bronze in ten categories as well as five special prizes. In addition, three new categories have been created: "Art Direction", "Production" and "Dialogue Strategies". Dialog marketing work can be submitted with immediate effect. The complete entry dossier and further information can be found at Get-your-metal.ch to find.
Members of the SDV partner associations ASW, BSW, Schweizer Werbung, SMC and Swissfundraising benefit from reduced participation fees. And those who submit their dialog marketing work by December 31, 2010 will receive the Earlybird discount. The deadline for entries is January 31, 2011, and the Award Night will take place on May 27, 2011 at the Kongresshaus Zurich.

The commercial shows that the range of uses for Orangina is limitless. It is just as suitable as a detergent or cleaning agent as it is for fighting pimples or underarm perspiration. The animal protagonists add a special touch to the commercial. Somehow funny, but sometimes also a little scary. (For example, the car wash scene towards the end of the commercial.) You don't know exactly whether you should look or not. Quite bizarre.

Fred & Farid, Paris, is responsible for the advertising.

The advertisements are intended to show that Volkswagen's vehicle range is just as diverse as the range of restaurants in Basel: there is something to suit every taste. The small Polo for an evening at the Italian restaurant, the Golf GTI for a visit to the Chinese restaurant or the elegant Phaeton for French cuisine. An advertisement also warns against overdoing it: After all, nobody wants to drive home in the very special VW, the police car.

Responsible at Amag Automobil- und Motoren: Giselle Vaugne (Head of Marketing Communication VW PW), Nathalie Mösch (Advertising Specialist VW PW). Responsible at KSB: Daniel Krieg (CD), Charles Blunier (AD), Nicole Maczko, Stefan Ganz (text), Yves Kellenberger (graphics), Marco Serratore (consulting management), Adriana Stepanov (DTP).

At CHF 109 million, sports advertising accounted for 2.7% of the total advertising volume in Switzerland in 2009 (around CHF 4 billion). Most of this was spent in the print media (64%). Electronic media accounted for 21% and posters for 15%. The largest categories in the sports advertising market are sporting events (CHF 40.3 million) and sports tourism/sports facilities (CHF 30.5 million). As the most important advertising outlet, sporting events use the daily, regional weekly and Sunday press as their main type of media. Almost 70 percent or CHF 28 million of media expenditure is invested in these media.

Strong growth since 2000 Decline in 2009
According to the study, the sports advertising market has grown by 69% since 2000. This is above average compared to the market as a whole (17%). The categories of sports tourism/sports facilities, sports medicine, image advertising and sportswear, which have seen growth rates of almost 100 percent and higher since 2000, have contributed significantly to this. The study authors explain the increase with the social trend towards greater fitness and health awareness. At the same time, the sports media have begun to specialize with sports-specific specialist magazines and sports channels.
In 2009, however, the volume of sports advertising fell by 19 percent. The study attributes this to two factors. On the one hand, the difficult economic environment is held responsible for the slump. On the other hand, sports advertising was significantly boosted in 2008 by the European Football Championships held in Switzerland (and Austria) (see chart). This advertising fell away in 2009.

Based in Zurich, works Oliver Meadowcroft He has been actively involved in the development of online marketing for the Le Temps sites for several months now and supports advertisers in the online planning of the Le Temps platforms. Over the past five years, the 29-year-old has gained experience in the digital world as a sales and marketing specialist in the web sector. He has worked for the London-based companies iLG Digital and Act! Affinity and most recently for AZ Medien.
The new Key Account Manager Christian Reim will also work in Zurich. The 35-year-old previously worked for companies such as Radiohaus in Germany and Cinecom in Zurich.

Cécile Bachmann will also support the agency in strengthening its positioning in the area of traditional media relations, as the company announced on Monday. Between 2005 and 2010, Cécile Bachmann was a partner at the Communicators agency, where she was responsible for advising banks and international asset management companies. Prior to this, she worked as Corporate Communications Manager and media spokesperson for SAM Sustainable Asset Management, an asset management company specializing in sustainability. She started her professional career as an editor for Finanz und Wirtschaft. Cécile Bachmann studied sociology, business administration and German linguistics at the University of Basel and graduated with a Master's degree.

Eco-fashion is well received by North Americans. It is seen as young and trendy. When Americans think of green fashion, they imagine a young woman whose clothes make her look simple but also sexy. The whole thing is enhanced by organic labels from hip celebrities such as U2 singer Bono. The situation is different in Europe. Here, organic fashion has a conservative image. People who wear organic fashion are generally considered to be wealthy - no wonder, as the stuff is usually expensive, but it's just not stylish. So there is still a lot of image cultivation to be done. More advertising. Like Coop's eco-fashion ad featuring actress and former Miss Switzerland Melanie Winiger. After all, there are enough eco-friendly celebrities out there.

Lokalinfo AG publishes the neighborhood newspapers Zürich West, Zürich Nord, Zürich 2, Züriberg and Küsnachter. The Opfiker Stadt-Anzeiger has the function of an official gazette and is published weekly with a circulation of 1800 copies. An employee of the Stadt-Anzeiger confirmed a corresponding report by the NZZ on Monday to the news agency SDA. The previous publisher, Theophil Maag, is retiring for reasons of age.

Training to become a marketing manager is practice-oriented. Among other things, only those who can demonstrate at least six years of professional experience, three of which must have been in a managerial role in marketing, are admitted to the examination. Since 2009, the marketing director diploma has also been suitable for Europe: graduates can obtain a certificate that positions them as a "marketing director" at Master's level or EQF level 7 throughout the continent.
Beatrice Fuchs from Liebefeld BE excelled in the tests with the best average grade (4.94). Carlo Iellamo from Zurich achieved the second-best average grade (4.88). Rolph Ziegler from Weinfelden TG was honored as the third-best graduate in 2010 (4.81). The top graduates were honored with the ML Award. The overall grade point average was 4.2.

Caption (from left to right): Peter Gilli, Head of Examinations, Rolph Ziegler, Beatrice Fuchs, Carlo Iellamo and Marc Heim, President of the Examination Board.

Piur is the green competence center of the advertising agency KSB Krieg Schlupp Bürge. The network is aimed at company managers, brand managers, sustainability experts and anyone who is strategically and communicatively involved with "green" topics. This includes keywords such as ecology & ethics, sustainability, Lohas (lifestyle for health and sustainability), green profit, CSR (corporate social responsibility), eco 2.0 or even greenwashing. Piur will be present on Facebook, Xing, Tumblr, LinkedIn, YouTube, Flickr, and Twitter, among others. In addition, the network will publish the blog "Grüne Splitter," a kind of weekly round-up. Currently, the website, implemented by Mitlinks, welcomes its users with changing background images drawn at random from Flickr. The search is based on about three dozen tags such as "green lifestyle" or "green communication.

Responsible at KSB: Daniel Krieg (overall responsibility), Uwe Schlupp (CD), Susanne Weeber (AD), Stefan Ganz (text), Andrea Walker (consulting), Christoph Bürge (consulting management), Oliver Schönfeld (channel planning). Digital implementation: Mitlinks: Lorenzo Mutti (CD), Balz Rittmeyer (Interaction Design).