Contexta: The people of Appenzell defy Wikileaks

With an ad for Appenzeller cheese, Contexta responded to the global uproar surrounding the WikiLeaks website.

«Our secret will never be revealed on WikiLeaks,» promise the three well-known alpine herdsmen from the snow-covered Appenzell region. This stands in stark contrast to the many classified documents from the U.S. administration that have been published on the platform. When it comes to secrecy, the Americans could actually learn a thing or two from the Appenzellers: they’ve successfully kept the recipe for Switzerland’s spiciest cheese a secret for over 700 years.
Person in charge at SO Appenzeller Käse, Appenzell: Christoph Kempter (Director), Monika Storchenegger (Marketing Manager). Responsible agency: Contexta, Bern. Photo: Caspar Martig, Bern. Media: MediaPlus, Bern.
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Communicator of the month November: Felix Schaad, cartoonist

Felix Schaad is communicator of the month for November. He has been the in-house cartoonist at the Zürcher Tages-Anzeiger since June 1, 2005.

What the man delivers day after day is great cinema, according to a press release from Schweizer Werbung. He "comments" on the world's daily events with a few strokes and in the vast majority of cases gets to the heart of the matter in a wonderful way that texts usually fail to do. "If Schaad were an advertiser, which strictly speaking he (also) is, he could build himself a dam wall with all the ADC cubes he would be showered with," writes the association.
Schaad is quoted as saying that one of the most important tasks of a caricature is to provoke laughter and at the same time have as intelligent a foundation as possible. Schaad also says the following about the function of a caricature: "A caricature must speak to people's hearts and have an outlet function. People have to say, but he's getting to the point."
"Getting to the point. Communication gets to the point. Felix Schaad gets to the point. And he does so with virtuosity, intelligence, alertness and surprise." That's why he's the communicator of the month.
The 49-year-old illustrator works as a freelance graphic designer, art director, illustrator and comic artist in Winterthur (and does not have his own website).

Spinas Gemperle: Caritas makes the grim reaper disappear

Spinas Gemperle has created new ad campaigns for Caritas to promote the organization's annual Christmas fundraiser.

Almost one billion people worldwide still go hungry. Caritas is committed to food security in the affected regions with a variety of projects. To make this work possible, the organization carries out a Christmas collection every year. Now in its third year, the impact of the donations is demonstrated with the help of an eraser. While in the past it was words and sentences that showed a turn for the better, this year it is images: the eraser makes the reaper disappear so that only the harvesting tool remains and a voracious grasshopper becomes a sprouting leaf.
The campaign will be visible through posters and advertisements. At the same time, a flyer with a corresponding subject will be sent out.
Responsible at Caritas Switzerland: Odilo Noti (Head of Communications), Jörg Arnold (Head of Fundraising). Responsible at Spinas|Gemperle: Lorenz Spinas (CD), Paul Walder (Strategic Planning), Stephan Huwiler (AD), Alex Molzen (Graphics), Mart Klein (Illustration), Tom Malecha (Text), Pia Litschi (DTP), Irene Stutz (Consulting).
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Google publishes top Swiss searches of the year

Google Switzerland has announced its annual Zeitgeist report: the most searched terms and the terms that saw the biggest increase in search volume on Google in Switzerland in 2010.

The analysis of search queries from Switzerland in 2010 shows: This year, Google users were primarily interested in social networks such as the video platform Chatroulette, Facebook and YouTube. Cultural events also rank high in the attention of Swiss people - with French-speaking Switzerland with the Paléofestival outstripping German-speaking Switzerland with the Street Parade. The sunny and dark sides of 2010 are reflected in the most searched-for people: in addition to international artists, Steeve Lee, Jörg Kachelmann and Simon Ammann were popular search terms. The Winter Olympics, the earthquake in Haiti and the volcanic eruption in Europe had an impact on search queries. And: as every year, the Swiss also like to talk about the weather and find out about train connections from SBB.

The most searched terms
1. facebook
2. YouTube
3. google
4. weather
5. meteo
6 Wikipedia
7. SBB
8. hotmail
9. swiss
10. iPhone
The fastest growing search terms
1. chatroulette
2. iPad
3. iPhone 4
4TH WORLD CUP 2010
5 Justin Bieber
6. 20 Minuten Online
7. gratis-inserate.ch
8th Facebook
9. easyjet
10 YouTube
The most wanted persons from Switzerland
1st Steve Lee
2 Kerstin Cook
3rd Laura Kämpf
4th Menowin Fröhlich
5. kesha
6 Jörg Kachelmann
7th Simon Ammann
8th Justin Bieber
9 Cheryl Cole
10. shakira
The most searched news from Switzerland
1. big brother 10
2. haiti
3. iPad
4. iPhone 4
5 Jörg Kachelmann
6 Menowin Fröhlich
7 Steve Lee
8th Vancouver 2010
9TH BP
10. volcano
The most searched car brands from Switzerland
1. BMW
2. audi
3. VW
4th Ford
5th Mercedes
6. honda
7th Opel
8th Peugeot
9th Fiat
10. toyota
The most searched Swiss events from Switzerland
1st Paléo Festival
2nd Street Parade
3rd Openair St. Gallen
4th Gurtenfestival
5th Zürifest
6th Swiss Wrestling Festival
7th Geneva Motor Show
8th Greenfield
9th Basel Fall Fair
10th Sechseläuten
The most searched Swiss locations from Switzerland
1. zermatt
2. Frauenfeld
3rd Geneva
4th Zurich
5. Yverdon-les-Bains
6 Vevey
7th train
8th Bern
9th Lucerne
10 Lausanne

The most popular Swiss excursion destinations from Switzerland
1. aquabasilea
2. Sörenberg cable cars
3rd Europapark
4. Technorama Winterthur
5th Bear Park Bern
6th Kunsthaus Zurich
7. bernaqua
8th Museum of Transport Lucerne
9th Connyland
10th Zurich Zoo

New area sales manager at the Swiss family

Deny Karagülle has been working as a regional sales manager at Schweizer Familie since December 1.

He joins the existing advertising team with Oliver Haab, Advertising Manager, Ueli Gertsch, Area Sales Manager Western Central Switzerland and Igor Sokolov, Area Sales Manager Western Switzerland. In his new role, Karagülle will take over the areas of Central Switzerland and Zurich (left of the Limmat) with immediate effect. He will also be responsible for all agencies in Zurich. The 24-year-old previously worked at Publicitas Cinecom & Media as Sales TV national and at m&m Media Agentur as Deputy Head of Trade Marketing.

ASW with four new active members

The ASW Alliance of Swiss Advertising Agencies has admitted four additional active members.

According to the press release, these are the following full-service communication agencies: Dreipunkt based in Brig, Strebel & Partner in Villmergen, the Zurich agency Rosarot Ideennetz and Künzli Communication, Lucerne.

Amazon: Wikileaks banned from servers

Opponents of WikiLeaks in the U.S. are using technical measures to crack down on the whistleblowing platform: The internet company Amazon has banned WikiLeaks from its servers.

Amazon had initially granted Wikileaks hospitality on its own servers after the site was no longer accessible due to a hacker attack. However, this suddenly came to an end on Wednesday following pressure from US politicians on Amazon. "Wikileaks ousted from Amazon servers. Free speech in the land of the free", the revelation activists announced on Wednesday evening via the short message service Twitter, according to the news agency SDA. If Amazon has such problems with freedom of speech, "they should stop selling books", the activists criticized. However, the secret documents from US embassies around the world, which Wikileaks has been publishing since Sunday, are still accessible on the internet via European providers. The data is also available via the BitTorrent download service.
Experts also criticized Amazon's break-in: Under US law, Amazon would probably be protected from criminal prosecution in connection with Wikileaks, said lecturer at Stanford University's Institute for Internet and Society, Ryan Calo. "It would be a dangerous precedent if companies like Amazon took things off the web just because a senator or other government agency questioned them," Calo is quoted as saying by SDA.
Amazon had stopped the access after an intervention by US Senator Joe Lieberman. The non-partisan chairman of the Senate Committee on Homeland Security threatened Amazon with a boycott, reported the British Guardian. Lieberman called for the platform to be denied the use of servers in other countries too. "Wikileaks' illegal, outrageous and reckless actions are putting our national security at risk and endangering lives around the globe," the senator said in a statement.
Following Amazon's actions, calls to boycott the online retailer were heard on the internet. Internet users in both the USA and Europe publicly announced that they would no longer be shopping at Amazon. The calls coincide with the important Christmas shopping period for Amazon.

SFLB: Advent calendar realized for Swissprinters

Day by day, door by door, Swissprinters employees appear in the online Advent calendar and read an excerpt from a Christmas story that copywriter Peter Schulz wrote specifically for this Advent campaign.

The film sequences were shot in two days, in Zofingen for the German version and in Renens for the French version. All six members of the company management took part (in both language versions), and 36 other employees from all Swissprinters locations were also involved as storytellers. The realization was carried out by the agency Spillmann/Felser/Leo Burnett, in cooperation with Premedia Zofingen and under the direction of the marketing department.
Now customers, interested parties and partners can be surprised every morning up to and including December 24 to see how the romantic Christmas relationship story continues.
> To the advent calendar

Startbahnwest brings natural gas to cinemas

Startbahnwest has developed a TV commercial for Gasverbund Mittelland (GVM). The commercial shows that environmentally friendly energy is not a vision of the future, but is already a reality today thanks to natural gas.

Accordingly, the story begins in an animated fantasy world and ends in real life. The commercial can be seen in cinemas and on regional television from December.
Startbahnwest developed a cinema spot for Gasverbund Mittelland (GVM) as part of the "Natural Energy" campaign. It shows that natural gas is environmentally friendly energy that can already be used today. To dramatize this message, Startbahnwest relies on animation technology. The agency writes in a press release that firstly, this fits in with the living environment of the target group of families with children and secondly, it is ideally suited to illustrating the abstract topic of energy.
You can see the Spot from December in cinemas and on regional television in the regions of Aargau, Basel, Bern, Biel and Solothurn.
Responsible at Gasverbund Mittelland: Kurt Schmidlin (Marketing Director). Responsible at Runway West: Hartmut Vetter, Chantal Weibel, Saskia Letz (consulting), Rüdiger Flothmann, Eva Bajer (CD),Dominique Wirz (text/concept), Beat Lenherr, Panimage (production), Daniel Leuthold, Blush (direction), Boutiq (animation), Alex Kirschner, Kirschnermusic (music).

Demner, Merlicek & Bergmann: Walter Andreas Müller advertises for Media Markt

Media Markt's new annual campaign is now on air. The main actor is Walter Andreas Müller.

For Media Markt, the creatives at the Viennese agency Demner, Merlicek & Bergmann have now had the actor slip into the role of an over-critical customer. All the subjects of the campaign follow the same basic principle: WAM bets against Media Markt and Media Markt responds with "Wetten doch!
At the heart of the campaign are three image TV commercials and several short spots. These are flanked by a pathetic radio line and advertisements. The campaign is also boosted in the stores themselves through appropriate POS design and various promotional activities.
> To the radio spot
> To the TV spot
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Frontwork launches new system for car roof advertising

Frontwork has developed a system for promotional campaigns, frequently changing themes, or vehicles that are not always intended to serve as advertising media.

Thanks to ultra-strong magnets, the new system can be attached to all vehicles with a metal roof, according to a press release. It can be attached quickly and easily by one person alone. It has also been tested by TÜV and approved by the road traffic authorities for a maximum speed of 100 kilometers per hour. The billboard is positioned lengthways to the vehicle and must not be larger than 120 x 50 cm. However, there are virtually no limits to its shape and design.
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Spiked: Christmas parties as they fall

Werbewoche editor Anne-Friederike Heinrich on the Christmas speech as an executive strategy.

Once again, we are heading at full speed towards the most sacred night of the year. But before we arrive at the festival of love and reflection, we still have a lot of suffering to get through. No, I'm not talking about end-of-year celebrations, gingerbread battles, Sunday shopping and the frantic search for presents for the colleague who already has everything, and the unloved mother-in-law - yet another sock voucher won't do.
I'm talking about Christmas parties all the time: at the sports club, at the kindergarten, in the choir, at the neighbor's, with regular customers, at the ex-tennis club and then at the store. With the right dose of mulled wine, you could get through it all relatively unscathed if the boss didn't have to give his annual Christmas speech. True to the motto "everything sleeps and one person speaks: this is called Christmas".
An Apple a Day
The tricky thing about Christmas speeches is that if you listen, it doesn't take too long before the candlelight blurs in front of your glassy eyes and the Sandman gently lures you into his sweet realm, even if you try to put on a spellbound expression to ensure blood flow to the frontal lobe. If you switch off, indulge in wine and canapés and round off the meal with a solid power nap, your colleague Hürlimann is guaranteed to ask the next day: "Did you hear what the boss said yesterday?" It's completely impossible to admit that you slept in. And are now terribly curious as to what the boss's comments might have meant. So you have to bite into one of the two sour apples: stay awake or miss out on information that the boss only provides when you doze off anyway.
Christmas speeches are also annoying because the colleagues who laugh the loudest at the boss's aperçus are always the ones you don't know or don't want to know. Or those you dislike with a passion. The speaker acknowledges their bursts of laughter with a benevolent smile, grateful for the affirmation, and everything is incredibly harmonious and Christmassy. Only you sit there and ask yourself: What am I doing here and what am I doing wrong? Am I humorless because I'm not cheered up by the old man's forced ultra-flat jokes? Am I too stupid to understand the jokes? Or am I just totally frustrated and therefore the incarnate counterweight to the exuberant cheerfulness that should characterize the pre-Christmas period?
There is hardly any way out of this misery. Unless you do the talking yourself. This has several advantages: If you talk, you are guaranteed to hear a great speech, because as we all know, speakers like to hear themselves. If you talk, you won't fall asleep. Talking takes courage, so everyone will forgive you for having to consume a triple portion of mulled wine. And finally, those who give a speech secure the gratitude of the boss, who now doesn't have to reveal his thoughts to the assembled team. Giving a speech yourself would therefore be a perfect, tried-and-tested Christmas party survival strategy. Is it beginning to dawn on you why your boss always gives a speech at the Christmas party?
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