In the supplement, the magazine's editorial team, led by editor-in-chief Finn Canonica, will explore style as a personal attitude or way of life. The starting point will be a city or a region. With the new supplement, Das Magazin aims to offer its readers additional reading material and inspiration in matters of style, according to a press release issued on Monday. The style supplement will be published together with the magazine in the Basler Zeitung, Berner Zeitung, Bund and Tages-Anzeiger with a total circulation of 490,000 copies. Thomas Estermann, Publishing Director of Das Magazin, will be in charge of advertising.

The World Press Photo competition was founded in 1955 and takes place every year. Prizes are awarded for images from areas such as politics, sport, people and culture. The winning photos are shown in a traveling exhibition around the world in 40 countries.

The Swiss-based ASRA Foundation is active in New Delhi and has been helping disabled children in the slums of the Indian metropolis since 1995. This year, the appeal for donations comes in the form of a one-legged cake. The foundation's website has also been redesigned and a short film about ASRA's activities in New Delhi has been edited. With the new appearance, the foundation and agency want to give the concerns of the young people affected more space and presence and attract attention to the individual projects.
Ogilvy & Mather has been running a fundraising campaign for ASRA every Christmas for the past five years. In this campaign, the agency's clients help determine the amount of the donation, for example by writing a Christmas story, folding an origami Santa Claus or similar activities. For each customer contribution, the agency donates a certain amount of money to ASRA.

Responsible at the ASRA Foundation (Switzerland): Martin Ungerer, Jakob Schmid and Andreas Hünerwadel. Responsible at O&M: Thomas Bolliger (CD), Priska Meyer (Art Direction), Fabian Küchler (Text), Harald Kleiner (Production), Patricia Ottinger (Consulting).
The website was programmed by Christian Tanner, the film was edited by the film and photo production company Abaku and the graphics were created by Stephanie von Ophuisen from O&M.

This is shown by a study by the Reynolds Journalism Institute (RJI). The institute has launched a multi-year research project to find out how iPad users consume news content. According to initial surveys, both usage time and satisfaction among consumers are very high. According to the survey, over nine out of ten prefer the iPad to newspaper websites. Around 58 percent of users who use the Apple tablet as a news source for around one hour a day also stated that they would cancel their print subscriptions in the next six months. In addition, around ten percent of users who use the iPad to read newspapers claim to have already canceled their print subscription.

The ad features owner Renzo Selmi's Harley, whose exhaust has been unceremoniously replaced by a vuvuzela. The subject appears double-sided in the advertising trade press.

Since 1988, the Selmi sound studio in Zurich has set thousands of TV commercials and films to music, produced more than 25,000 radio spots and created music compositions for brands. And has won three Clio Awards, among others.

Responsible at Selmi sound studio: Renzo Selmi, Christof Grunder. Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Andreas Hornung (text), Mario Moosbrugger (art direction), Kristina Burch (consulting). Photography: Giorgio Balmelli. Image editing: Mario Moosbrugger.

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The user is navigated through the individual subject areas by Max Vonlanthen, an expert in advance services and sorting. The Bern-based advertising agency Web Multimedia is responsible for the production of the theme page.

To the website: Post.ch/advance-payments.

Responsible at Swiss Post: Monika Hnetkovsky (client), Markus Peter (production manager).

The green parrot can be seen in a new TV commercial. He tries somewhat clumsily to present the new smartphone in the right light.

Parrot Smartphone / M-Budget Mobile from Content&Shape on Vimeo.

Responsible at Melectronics: Frank Mades (store manager), Giovanna Colucci (project manager). Responsible for content & form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jürg Meyer and Melanie Scheiling (consulting). Film production: Boutiq; Director: Mike Huber, Philipp Zünd; Motion Artist, Compositing: Pascal Schelbli; 3D Artists: Margit Gassner, Semir Saleh; 3D Animation: Bettina Grünefeldt; Composer: Balz Bachmann; Sound Design: Peter Bräcker; Sound: Jingle-Jungle.

The Zurich-based agency was able to prevail in a selection process that lasted over two months. Scout24 Switzerland includesAutoScout24, ImmoScout24, JobScout24, Topjobs.ch, MotoScout24 and FriendScout24.
More about the agency: Mediakanzlei.ch.

The submissions are reviewed by a jury consisting of experts from the international advertising industry. The number of jury members a country may nominate depends on the number of Lions won in previous years. For 2011, Switzerland can nominate three jury members in each of the three categories "Media", "Promo & Activation" and "Direct". The organizers of the "International Festival of Creativity" and the jury presidents of the respective categories decide which of the nominees may sit on the jury.

The nominees were:
- Barbara Dürst, Managing Director Ogilvy One AG
- Axel Eckstein, Creative Director EuroRSCG
- Roman Hirsbrunner, CEO Maxomedia
- Dominik Oberwiler, Executive Creative Director Advico Y&R
- Markus Ruf, Creative Director Ruf Lanz Werbeagentur AG
- Alex Schmid, Managing Director Alex Schmid AG
- Philipp Skrabal, Executive Creative Director Wirz Advertising
- Martin Spillmann, Executive Creative Director Spillmann/Felser/Leo Burnett
- Dominique von Matt, CEO Jung von Matt/Limmat

The next "International Festival of Creativity" will take place from June 19 to 25, 2011 in the southern French coastal town of Cannes.

Anyone with a Twitter or Facebook account can create their own web newspaper. You log in with the user data of the respective social network and then choose a specific topic for the newspaper. For example, "Wikileaks", "Football" or something more specific such as "FC Bayern will never be German champions again". The system then searches Facebook or Twitter for short entries with web links to newspaper articles, images or videos on the selected topic, as the Sonntagszeitung writes. The entries found are compiled daily in the newspaper layout and can be accessed in future using addresses such as Paper.li/ wikileaks. The service can be compared with Google News, the Sonntagszeitung continues. The big difference is that humans, not algorithms and machines, are responsible for selecting the articles.

If you dial the handwritten telephone number on the tear-off slips, you will hear a German or French voice encouraging you to make a contribution to the construction of the new Rainbow Warrior lll. A donation is possible for as little as 5 francs and is intended to help Greenpeace rejuvenate its ageing fleet. The advertisements, which show a typical part of a ship, will also be placed as small ads in various weekly newspapers. The aim of the campaign is to finance the construction of a modern, ecological ship that is specially tailored to the needs of the environmental organization, according to a Greenpeace press release.
As the organization does not receive funding from governments, economic powers and politicians, it relies on private donations. To date, 12 million francs have already been pledged to the organization. Greenpeace Switzerland would like to raise 1.7 million of the remaining 18 million. This amount is to be raised through the ongoing campaign over the next few months. Greenpeace has set up a website where direct donations for a specific part of the ship can be made online. Curious visitors can take a look at the shipyard in Amsterdam, where the ship is currently being built, via Livecam. The website and the guerrilla campaign were developed and launched in collaboration with Zurich-based Rebel Communication.
The ship will not only be used for the organization's activities, but will also provide a place for scientists to carry out and document their environmental analyses directly on board. In addition, thanks to a satellite-based communication system on board, live images from the scene of the respective environmental crime will be sent directly from the ship to the media all over the world. Even if the Rainbow Warrior lll is attacked and boarded as an unwelcome guest, it can continue broadcasting from a steel-walled radio and server room.