Cablecom: Joiz should not be included in the basic analog service

Cablecom is challenging the OFCOM decision requiring it to grant the new youth channel Joiz an analog broadcast slot by filing a complaint with the Federal Administrative Court. However, the cable network operator is willing to include Joiz in its basic digital package.

The Must-carry status for Joiz in the analog cable network would mean that space would have to be created, the company announced on Monday. Due to limited analog capacities, this could only be made possible by switching off another television channel. According to Cablecom, there are only a few channels that could be switched off. A channel that appeals to a broader audience than Joiz offers would have to be switched off. Cablecom is of the opinion that switching off one of these channels will prompt it to apply to the Federal Office of Communications (Bakom) itself for a must-carry obligation. However, Cablecom is interested in transmitting Joiz's program, which is tailored to the digital distribution channel, as part of the basic digital offer. The corresponding offer has been submitted to Joiz, it added.
OFCOM may decide that a television channel must be broadcast on the analogue cable network if it considers this channel to be of national cultural importance and assumes that the channel makes a special contribution to the national media landscape. Must-carry status is generally granted on application and can be contested.

Metzgerlehner: Online campaign for Phonak hearing aid realized

Phonak has commissioned Metzgerlehner to create an online campaign for the Naída hearing aid. Under the slogan "1000 reasons for Naída", the advantages of the product are brought closer to business and end customers.

In an online competition, customers are asked to give their own reasons for choosing Naída. The aim is for the target group to become ambassadors for the brand and for the campaign to take on a life of its own. On a page set up for the social media campaign Facebook site as well as under 1000reasonsfornaida.com new uploads will regularly dramatize the importance of good listening to the target group.

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Responsible at Phonak: Ora Bürkli (Vice President Product Marketing), Marc Menendez (Marketing Manager Power & Pediatrics), Sonia Torre (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (Creative Direction), Patrick Meyer (Creative Direction/Text), Bàlint Dobozi (Digital), Joceline Strebel (Graphics), Silvan Metzger and Silvan Hafner (Consulting).

Last but not least: Pedigree must know

Pedigree is a dog expert and, as such, naturally understands what keeps animals busy. The company proves that it knows what it is talking about with its new advertisements.

The print subjects use various flow charts to show how simple or complicated the everyday life of a puppy is. You have to take some time to study the processes. But it is definitely worth it. Incidentally, a dog food with omega-3 fatty acids is advertised, which is supposed to make puppies particularly smart.
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The agency responsible is Colenso BBDO, New Zealand.

ProSiebenSat.1 to be sold

Germany's largest television group ProSiebenSat.1 is apparently about to be sold. According to Welt Kompakt, the financial investors KKR and Permira want to largely exit the company by the end of 2011.

A sale via the stock exchange or to an individual investor is being examined, as the newspaper claims to have learned from financial circles. KKR and Permira joined ProSiebenSat.1 at the end of 2006 for a good three billion euros and later bought additional shares. The two investors hold 88 percent of the ordinary shares and just under 25 percent of the preference shares (60 percent of the shares in total). Now that the share price has recovered from less than one euro to more than 23 euros in the last two years, the investors apparently want to make an exit.
However, an IPO is by no means certain, according to the statement. A sale to an individual investor "in parallel and on an equal footing" is also being examined. As potential individual investors, the companies are primarily looking at Americans, for whom this is one of the rare opportunities to enter the European media market on a large scale. However, buyers within Europe are also conceivable.

Contexta prepares Bern for the European Figure Skating Championships

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Eyekon: Social media game realized for Suva

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Startbahnwest: Ad campaign created for Premium Doodle

The Premium Doodle business solution simplifies scheduling in companies and helps save time. To raise awareness of its offering among decision-makers, Doodle commissioned the agency Startbahnwest to run a series of full-page B2B ads in the NZZ.

According to a study, employees spend almost five hours a week confirming, canceling and rescheduling business appointments. Premium Doodle promises to cut this time by half and make scheduling more efficient. To dramatize this advantage, the creatives at Startbahnwest have dramatized and staged somewhat unconventional methods of scheduling with a wink. The full-page ads can be seen in the NZZ in December.

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Responsible at Doodle: Tilman Eberle (VP Corporate Communications), Thomas Wirz (Text). Responsible at Runway West: Chantal Weibel, Saskia Letz (consulting), Eva Bajer (creative direction), Gesine Dittrich (art direction), Maria-Sol Burgener (graphics), Heike Gross (text).

Dialog Marketing Award with new jury president

The jury for the Swiss Dialog Marketing Award now has a chairperson. After more than ten years on the jury, Christian Huldi has taken over as chair.

In addition to the new jury president, there are other changes to the Swiss Dialog Marketing Award. Three new categories have been launched: "Art Direction", "Production" and "Dialogue Strategy". In addition, for the first time the jury will be able to honor the same work with several awards in different categories. This increases the complexity of the judging process, but makes the Dialog Marketing Award more interesting for the entrants, says the new jury president. Christian Huldi is Managing Director of Dr.huldi.management.ch and a member of the SDV (Swiss Direct Marketing Association) Executive Committee.
A total of 22 people from the direct marketing and communications industry are represented on the jury. According to Huldi, the composition of the jury was intended to reflect the industry as accurately as possible. Among those taking part are Frank Bodin, CEO of Euro RSCG, René Eugster, owner of Agentur am Flughafen, and Martin Spillmann, Creative Director at Spillmann Felser Leo Burnett. All jury members: Get-your-metal.ch.

Eco-Life with new online portal

The Swiss magazine Eco-Life, launched in early 2009, is moving online. Starting now, Eco-Life.ch features news on all things sustainability.

In addition to information about a sustainable lifestyle, there is also a marketplace at www.eco-life.ch. The "Eco Market" offers the opportunity to publish companies, products and services at low cost.
The magazine Eco-Life is published by Profile Publishing in Wetzikon. It will appear six times in 2011 with a circulation of 80,000 copies in German-speaking Switzerland.

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Ringier: Hannes Britschgi is the new head of the journalism school

The Ringier Media Group's School of Journalism has a new director: Hannes Britschgi will take over as director of the school effective January 1, 2011.

Hannes Britschgi brings many years of experience from three cultures at major Swiss publishing houses to the School of Journalism: he spent 15 years at Swiss Television, three years at Tamedia and now six years at Ringier. In the TV sector, the 55-year-old has held leading positions in both public and private television. In 1997, he was awarded the "Tele-Preis" for his "Rundschau" interviews. For almost six years, he was editor-in-chief of Facts and SonntagsBlickbefore becoming a Ringier publicist in the fall of 2010.
Hannes Britschgi has been a lecturer at the Maz Media Training Center in Lucerne, at Swiss Television and at the Ringier School of Journalism for many years. He also represents the Ringier publishing house on the Board of Trustees of the Swiss Press Council and in the Journalism Department of the Swiss Media Association. In addition to his new role, Hannes Britschgi will continue to write and present for the Ringier media house's various titles and programs, as the publishing house announced on Tuesday.

Council of States also doesn't want any funding for head leaves

Only newspapers that do not belong to a media group with a total circulation of more than 100,000 copies are to benefit from indirect government press subsidies. The Council of States approved this proposal by the National Council during the reconciliation process for the Postal Services Act.

Supporters of this criterion argued that it would ensure that small newspapers would be promoted. With 29 votes in favor, 9 against and 4 abstentions, the Council of States on Tuesday, like the National Council the spending brake. Subsidies for the delivery of newspapers by Swiss Post therefore amount to CHF 50 million per year. 30 million goes to the regional and local press, 20 million to the membership and foundation press.
This means that the last differences regarding the Postal Services Act have been resolved and the bill will be put to a final vote on Friday together with the Postal Organization Act. The Councils had decided not to lift Swiss Post's remaining monopoly on the dispatch of letters weighing up to 50 grams for the time being. However, the councils do not want an absolute halt to liberalization: the Federal Council is to reassess the situation three years after the revised Postal Services Act comes into force.

Antalis: New webshop launched

The paper wholesaler Antalis has revamped its online ordering system, Antalink. The site has been enhanced with new features and expanded into a web store.

At www.antalis.ch, visitors can find product information on printing processes, applications, technical properties and environmental impact, among other things. The entire product catalog and price lists can also be viewed without a customer account and samples can be ordered. To maintain an overview, an order history for the last 13 months can be called up in the user account. In addition to online orders, this can also include a list of conventional orders and can be exported as an Excel file.

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