The sports grouch is a real grump. He makes life difficult for all sports enthusiasts because he can't overcome his inner bastard. He destroys soccer balls, pulls the plug in the sports bar just before scoring and throws tree trunks at joggers.

This all changes abruptly when the sporty kid receives a gift: a sports outfit from Outfitter. The right outfit is the best incentive to become an exemplary sportsman. (sis)
 

After the Uvek decided on Monday that SRG can participate in the joint advertising platform, the new marketing company is ready to start operations, according to a statement on Thursday. Ringier, SRG and Swisscom have defined principles for the joint advertising marketing.

The three partners emphasize that the planned marketing company is not a closed platform, but is also open to other providers and owners of advertising inventory. They say the joint venture is prepared to market all journalistic offerings from TV, radio, online and print that are aimed at a Swiss audience. The new company aims to strengthen the Swiss advertising and media market as a whole.

The CEOs of the three companies, Marc Walder, Ringier, Roger de Weck, SRG, and Urs Schaeppi, Swisscom, have made the following principles of the joint venture binding for joint advertising marketing:

1. open to all media offerings.

The JV is open to market all journalistic offerings in the TV, radio, online and print vectors aimed at a Swiss audience. All inventories are treated equally in prioritization and marketing, regardless of whether the inventory is provided by a commercial partner or a co-shareholder.

2. open access to targeting insights.

The JV will use the Targeting Insights (anonymized personal data grouped together, e.g. age, gender) on an equal basis when marketing the inventory of commercial partners and co-shareholders. For this purpose, co-shareholders and commercial partners must provide the JV with the Targeting Insights of the inventories to be marketed with targeted advertising on equivalent terms.

3. high priority for data protection.

In dealing with Targeting Insights, the JV applies high standards of data protection. In case of doubt, the JV or a co-shareholder obtains the assessment of the Swiss Federal Data Protection Commissioner. The JV presents its handling of data protection in a transparent manner. In the Customer Center, Swisscom offers the possibility of self-determination regarding the use of one's own data for marketing purposes. No co-shareholder and no commercial partner has access to the JV's targeting insights: targeting insights remain solely with the JV.

4. commission rates and pricing in line with the market.

The JV's commission rates are generally based on business criteria, such as the prevailing market conditions depending on the vector (TV, radio, online, print), the volume of inventory and the cost of marketing. The pricing policy and the general price level for advertisers are jointly determined between the inventory provider and the JV. The pricing of all inventories is based on the respective market situation and the respective agreed pricing policy.

5. protection of business secrets.

Confidential information received by the JV from inventory providers is not disclosed by the JV to other inventory providers - including co-shareholders and third parties.

6. no regional advertising campaigns on SRG SSR TV programming.

If the broadcasting of targeted TV advertising in SRG programming is possible in the future, SRG will not broadcast targeted advertising where a client wishes to place advertising spots only in a regional distribution area. Only language-regional and national advertising spots may be geotargeted in SRG programs.

7. strengthening the independent advertising market currency.

The JV is committed to strengthening independent advertising market currencies; therefore, it supports efforts for an independent Total Audience currency.

8. reporting at the request of the Bakom.

If SRG's revenues from targeted TV advertising exceed CHF 30 million per year before 2021, SRG shall report this to the Federal Office of Communications (Bakom) without delay. If, in this case, Bakom suspects a restriction of other media companies, the SRG will, at Bakom's request, set out in a report the measures taken or to be taken by the SRG to exclude a significant restriction of other media providers through targeted TV advertising in SRG programs.

9. annual reporting on targeted TV advertising in SRG programming.

The JV prepares an annual report on the use of targeted advertising for the attention of Bakom. The report sets out, among other things, the commission rate paid by the JV's commercial partners for the marketing of targeted TV advertising. As the report contains business secrets, it will not be made available to any third party. OFCOM is of course free to publish its own findings on the report.

10th Annual Industry Conference on Targeted TV Advertising.

The JV helps to ensure that know-how on targeted TV advertising is shared in the Swiss media industry. This takes the form of an annual industry conference on targeted TV advertising, held in cooperation with EGTA. The aim of the event is to transfer knowledge from the JV to the industry and within the industry.

These binding principles will apply for at least five years from the JV's market launch.

Swiss Media Association rejects joint venture

The Swiss media companies that are members of the association oppose the joint venture for the following reasons, according to a statement Thursday:

1. the Uvek's decision to establish the new advertising marketing joint venture is not yet legally binding: several media companies, the Swiss Media Association and other associations will file an appeal against it with the Federal Administrative Court, they announce in the statement. In their view, the decision is unlawful.

2) There was no legal basis for the joint venture's core product, targeted advertising in SRG's programs. According to the decision of the Bakom, SRG is not allowed to broadcast targeted advertising and is also not allowed to collect data for this purpose. The published principles would show that Swisscom, SRG and Ringier do not take this prohibition seriously in any way and create facts without a legal basis.

3. whether the SRG should be allowed new forms of commercialization despite the current online advertising ban must, in the view of the association, be assessed by parliament before the Federal Council can decide on a license amendment application. 

4. contrary to the statement of the members of the joint venture, there would be no non-discriminatory access for independent media providers. The advertising marketing joint venture was a profit-oriented company. The principles published today would make it clear: participation in the joint venture would be excluded, only customer relationships against an agency commission would be possible. 

If the independent Swiss media companies transfer the marketing of their advertising space and product development to the market-dominating joint venture, they would become strategically dependent on Swisscom, SRG and Ringier.

6. the marketing of a substantial part of the Swiss advertising inventory by state-controlled companies would lead to massive media concentration and a loss of media diversity in Switzerland.
 
 

In the role of Vice President Global Partnerships, Ly Pham will shape and implement Adello's global partnership structures. Pham will also become part of Adello's group-level management team.

"Together with strong partners and a correspondingly international company and team structure, we want to continue to bring mobile advertising to the right target customers as a leading technology company. With Ly Pham, we are gaining global partner and customer management expertise, which is key to the company's further global development and growth," said Adello CEO Mark Forster. 

Ly Pham has over 15 years of experience in the ICT industry, where she built and managed global key accounts and partners at renowned companies such as Vodafone Global Enterprise and Microsoft. Ly Pham holds a Master's degree in Political Science - International Relations from the University of St. Gallen.

 

A German customer finds a piece of plastic in a chocolate bar and triggers a recall campaign by the Mars Group for its Mars, Snickers, Celebrations and Milky Way products in no less than 55 countries.

Global recalls for safety reasons are very common in the automotive industry or for pharmaceuticals and medical products. In the food sector, however, they are rare. Michael Boenigk, lecturer in marketing at Lucerne University of Applied Sciences and Arts, is surprised by the scope of the recall. He is not aware of any similarly extensive recall campaigns for consumer goods.

"Food safety is becoming increasingly important in the perception of consumers," states Raymond Dettwiler, lecturer in marketing at the University of Applied Sciences Northwestern Switzerland. Local scandals in the processing of meat and sausage products, for example, have repeatedly frightened consumers in recent times.

Shooting at sparrows with cannons?

"From this perspective, Mars certainly reacted correctly," concludes Dettwiler. As it was a voluntary recall, Mars also mitigated the negative consequences of the action somewhat by acting quickly.

Michael Boenigk and Bruno Bucher, lecturer in marketing at Bern University of Applied Sciences, also believe that Mars acted correctly in principle with the recall as a global brand. Bucher emphasizes that if large corporations do not react immediately, there is a risk of shitstorms on social media. "Companies today are therefore more cautious, make quick decisions and react quickly, as shitstorms can cause massive damage," says Bucher.

Bucher believes that a quick recall will also be received positively by the public. The marketing expert believes it is possible that attention is being misused and that a recall is an attempt to put the company in the right light. In the current case, in which products in 55 countries are affected, there is a suspicion that "very big guns are being fired at sparrows".

SKS urges proportionality

The scope of the Mars recall has particularly angered the Foundation for Consumer Protection (SKS). It clearly considers it to be oversized and criticizes the fact that recalls lose their effect if they are used for the wrong purposes.

It is undisputed that the recall represents a major material loss for the company and an equally major waste of food. However, Mars has also succeeded in presenting itself as a responsible producer.

SKS President and SP National Councillor Prisca Birrer-Heimo asks the Federal Council how far the Federal Food Safety and Veterinary Office can control the proportionality of the recalls. In a similar case two years ago, Mars only compensated a consumer with chocolate and the payment of a dentist's bill.

Marketing expert Michael Boenigk also considers the recall campaign to be fundamentally oversized. However, he admits: "They are certainly not doing such a campaign voluntarily."

Mars Switzerland: No information on scope and costs

As expected, Mars Switzerland considers the large-scale recall to be necessary and proportionate. Quality and food safety are Mars' top priorities, emphasized spokeswoman Julia Henner on request.

Consumers showed understanding for the recall. No information is currently available on the number of products returned or the costs incurred by the Group as a result. "The costs in this case are secondary," is the only statement from Mars Switzerland.

According to Dettwiler, "a certain PR effect" is always part and parcel of recalls, as the aim is to avert potential damage to the company's image. Mars succeeded in doing this, as it immediately informed consumers directly and effectively via the media.

Consumers usually forget quickly

Dettwiler notes that the Group has been able to credibly demonstrate that quality and food safety are at the top of its list of priorities. In the short term, other products in the same category may be purchased, but in the medium term, no negative effects are expected for the Group.

Boenigk and Bucher also assume that consumers usually forget about recalls very quickly. "This is also to be expected in the case of Mars. We're not talking about a mouse in a hamburger or slaughterhouse waste in tinned raviolis, as was the case with the 'marketing classic' in 1978 - in other words, something particularly disgusting that sticks in the memory for a long time," says Bucher. (SDA)
 

Oscar Gigirey has spent his career successfully advising companies in the areas of information management and IT outsourcing, according to a statement on Thursday. He has built up and expanded his experience in online and social media marketing with his own company Lion Lifestyle.

"For the past year, we have been trying to expand our presence on social networks," RTS Director Gilles Marchand told the media in Lausanne on Wednesday. A small team has also been created to coordinate these activities. On Youtube, the media company now counts 35'000 subscribers and around 966'000 videos played per week - an increase of 31 percent compared to the previous year. On Facebook, RTS was even able to increase by 45 percent to 516'000 members. On Twitter, the SRG subsidiary recorded an increase of 77 percent and a new 347'000 followers. "This clearly shows the importance of this network for us today," Marchand said. The RTS websites also received significantly more visits. Last year, there were 10.8 million visitors per month, an increase of 4.5 percent. However, the behavior of users changed.

Smartphones raise questions

Sixty percent of visitors to the RTS website now use a mobile device. Smartphones were in first place by far. Therefore, the strategy of broadcasting the programs is being reconsidered, Marchand said. In the classic values - the market shares for radio and television - the RTS channels remained stable. The television channels RTS Un and RTS deux together reached 33 percent of the market between 6 p.m. and 11 p.m.. The four radio channels have a combined market share of 56.7 percent. While the first channel 1ère reached 37.9 percent, Option Musique had 10 percent, Couleur3 6.6 percent, and the cultural channel Espace 2 still managed 2.3 percent. (SDA)

All online platforms, search engines and social media are measured backwards for 30 days. Ford wins. BMW, Kia, Fiat and Mercedes follow in ranks 2-5. However, there are significant differences between the individual countries. For example, in Switzerland, the most frequent searches are for VW, Ford, BMW, Mercedes and Audi. In Germany, the highest demand is for Seat, BMW, VW, Mercedes and Audi. In Switzerland and Germany, however, Kia ranks last and Hyundai has the lowest digital demand worldwide. The basis for measurement is active demand on over 450 search engines and social media channels worldwide. The data is validated and harmonized and always measured 30 days backwards on average.
 

Argyou.com

Top-class "Lunch Speaks", "Insights" on benchmark campaigns, a first-time public ADC judging and of course the award ceremony with the subsequent ADC Gala 2016 on Saturday form the framework. Organized in cooperation with the Design Department of the Zurich University of the Arts (ZHdK), ADC Creative Week will take place from March 7 to 12 at the Toni-Areal in Zurich and provide the general public with an insight into the work of the creative industries.

Lunch Speaks and "Insights" on award-winning benchmark campaigns.

In addition to the top-class "Lunch Speaks", with speakers such as Christian Fricke (Managing Director Playbuzz), Jürgen Salenbacher (Lecturer Istituto Europeo di Design Barcelona/Hyper Island Sweden/HSLU Luzern), Rouven Leuener (Head Product Development NZZ), Rylan Holey (Hootsuite) or Javier Jaén (Visual Communicator, Barcelona/New York), there are numerous other highlights on the program. Weekly program (PDF)

Equally interesting insights are promised by the numerous "Insights", presentations on ADC award-winning benchmark campaigns by Swiss clients such as UBS, Mazda, Swisscom or Swiss. The permanent exhibition of the submitted works and guided tours round off the offer. The weekly pass (Mon-Fri) costs CHF 40 and can be purchased online at Adc.ch/store be ordered.

The advertising week raffles five tickets for the Creative Week, value 40 Swiss francs each. Send us an email with your name, address, company and email address by Friday, March 4, 2016, 12.00 p.m. to [email protected]. As always, your data will not be shared with third parties. The winners will be informed on Friday afternoon. Good luck!

ADC Public Jury

The ADC judging on March 8 and 9, 2016, will be held in public for the first time and will thus provide an insight into the evaluation criteria of the leading creatives in the communications industry. The grand finale is the public ADC awards ceremony on Saturday, March 12 at 5 p.m. in the large concert hall of the Zurich University of the Arts (ZHdK). The ADC Gala will take place afterwards in Zurich's Maag Halle. Tickets for the gala can be ordered now at adc.ch/store. First come, first served.

Minha Melhor Semana is a Brazilian service that - for a fee - sends women "survival packages" with goodies from all areas just in time for their period. Hygiene articles, painkillers, sweets, handwritten Greeting cards with nice words - something like that (Google Translate is on strike at the moment - if you speak Portuguese and have any objections: go ahead!) Whether this is a good business model is written in the (female) stars. What is more obvious, however, is that the campaign that Minha Melhor Semana has recently launched to combat domestic violence is an unqualified success. It was created by the Bolero agency. A graphic treat with good texts - advertising heart, what more could you want... (hae)

"The mouth is all mother - the eyes are all husband."

"In good times and bad. Unfortunately, after a while, only the second part of the vow was kept."

"The greatest pain is not when you give birth to a son. It's when he decides to take after his father."

From the meeting tables to the groundbreaking ceremony and on to the roads on which Switzerland goes on vacation: Infra Suisse is building together. With around 250 Swiss construction companies. They are all members of the industry organization. Economic, political and technical issues in infrastructure construction are becoming increasingly complex. In this environment of constantly new challenges, Infra Suisse represents the interests of infrastructure builders. In addition, the organization is professionally committed to modern basic and further training.

Responsible at Infra: Matthias Forster (Managing Director). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (Executive Creative Director); Benny Goldstein, Sascha Borsai (Creative Direction); Mohammed Klotz (Art Direction); Kevin Perlinger, Lea Baldinger, Florian Kelch (Graphics); Daniel Zehnder (Text); Dany Kielholz (Managing Director); Franziska Saxer, Nina Stebler (Consulting); Michael Vogel, Katharina Pivonka (Consulting Digital); Illusion (CGI).
 

At the request of Director General Roger de Weck, the Board of Directors on Wednesday elected Martina Vieli as Head of Corporate Communications at SRG. In this role, Vieli will be responsible for public affairs, media relations, corporate publishing and internal communications. Vieli has held various positions at the communications agency Farner Consulting over the past ten years. According to the statement, she brings in-depth know-how and a broad understanding of overall communications. Her focus at Farner was on corporate communications, public affairs, campaining, issue and change management. As a senior consultant at Farner, she served Swiss and international clients in a wide range of industries, from SMEs to large corporations and political players. As a strategic consultant, she worked at the interfaces of politics, society, media, business and science. At Farner, she held various management positions. She has also worked as a speaker, coach and lecturer.

Martina Vieli studied sociology, political science and journalism at the University of Zurich. She then earned a Master of Advanced Studies in Communication Management & Leadership at the Zurich University of Applied Sciences (ZHAW). Martina Vieli lives in Zurich. She will take up her post in the General Management in Berne on May 1 and will report directly to Roger de Weck. Vieli succeeds Iso Rechsteiner, who went into business for himself in 2015. On an interim basis, Mariano Tschuor successfully led the division - he will now return to his duties as Head of the "Markets and Quality" staff unit and continue to support the work of Public Affairs as an ambassador for SRG.

The right to a lawyer from the outset has been in force in Switzerland since 2011. According to this right, the accused or arrested person may be accompanied by a lawyer from the very first questioning. In order to provide better information about the right to be accompanied by professional legal representation, Open Up was commissioned by the Pikett Strafverteidigung association to develop a new brand identity.

"With professional communication, we want to help ensure that those affected know, understand and can assert their own rights in the event of an accusation or arrest," says Tanja Knodel, President of the association. In 2015, open up teamed up with Zurich-based brand and design agency pikka to develop the content and visuals of a new brand identity. The aim was to convey the value proposition of Pikett Strafverteidigung - to provide criminal representation around the clock - in easy-to-understand language and to provide information about the legal background through visualizations.

The result is a new website Pikett-strafverteidigung.ch as well as a brochure to hand out to interested parties. If criminal representation is required, the telephone number and initial information on your rights are available as a flyer. Criminal law representation is provided around the clock, 365 days a year, by 350 members of Pikett Strafverteidigung.