The 6 minute and 50 second show is projected onto the ice using six high-performance projectors and can now be seen online for the first time.

The Regensdorf agency CA-Media has been producing the "ZSC Lions TV", which is much loved by fans, for several years now. At the start of the 15/16 field hockey season, Flavio Camenzind and his team also won the pitch for the Lions' new pre-game show. Since then, the spectacular show has been heating up the crowd before every game and is already an indispensable part of the fan culture. Six high-performance projectors are used to project the show onto the ice.

ZSC Lions TV Pre-Game Show Playoff 2016 from CA-Media on Vimeo.

In the first shot, the ice collapses. Then the sponsors' logos appear as a gigantic machine on the surface. They are the driving force behind the Lions and ensure that the team can go into the game with full power. To the song "Sky full of stars" by Coldplay, all of the ZSC Lions' champion teams are then shown. This is followed by spectacular moves by the Lions from previous games. CA-Media even had its own dance track composed for the team line-up, which is also projected directly onto the ice. The highlight of the show is undoubtedly the ZSC lion, which suddenly bursts out of the ice and grabs the logo of the opposing team. The show ends with the fans' legendary credo "Mir sind Züri" and can now be seen online in full for the first time.

Update on the playoffs

The pre-game show was extended again just in time for the playoffs. Coach Marc Crawford fires up the fans and immediately creates a great atmosphere (video on Youtube). There will also be unique insights into the ZSC Lions' dressing room. So it's definitely worth getting to the arena in good time. The intro is projected onto the ice around 10-15 minutes before the start of each game.

Evi the bear has been resting in her bear pen in Goldau since November. On Baereschiss.ch you can now submit a guess as to when she will finally come back outside and officially declare winter over with her first big business. All those who guess will receive a discounted entry to the zoo as a thank you. Attractive prizes will also be raffled off. Afterwards, the weight of Evi's pile will be determined at the big bear-shit weighing event. The highlight: the weight of the bear's poo determines the percentages you get at the subsequent winter sale at the Helly Hansen Workwear Center. Admission to the festive weighing event is free. The exact date will be announced as soon as Evi has relieved herself.

With the role reversal under this year's motto "Original and Original", those responsible at Republica want to convey two things: On the one hand, BEA is and remains a proven and safe value in terms of tradition, fun and shopping. On the other hand, the spring fair offers its loyal audience original attractions every year, such as the Swisscom gigawave, and new highlights.

And something else is completely new this year, namely Bea. The girl who embodies the bright advertising character was tracked down with a casting and at the BEA booth at the Suisse Toy fair. She was one of ten candidates who made it to the final round and were invited to a test shooting. The new Bea not only convinced the jury (consisting of representatives of Bernexpo Groupe, Republica as well as the photographer), but she was also best received on Facebook. The BEA will take place from April 29 to May 8, 2016.

Responsible at Bernexpo Groupe: André Caradonna (Head of Communications), Rachel Strebel (Head of Communications BEA), Daniel Beyeler (Exhibition Manager). Responsible at Republica: Mike Krüll (creative direction, text, concept), Kerstin Berk (art direction), Daniela Zehr (senior consulting), Marc Deriaz (graphics/RZ), Jonathan Heyer (photo), Bala Trachsel (overall responsibility).
 

Sales fell due to the partial withdrawal from the printing business. The Group generated sales of CHF 158.4 million with media consumers, one percent more than in the previous year, as announced on Thursday. The growing number of subscribers and revenues from new products, such as NZZ Geschichte and FM1Today, were responsible for this development. Advertising revenue declined by 2 percent. However, due to the integration of advertising marketing into the NZZ media group, the figures are only comparable with the previous year to a limited extent. Other income increased by 6 percent. Printing revenues declined significantly. Due to the sale of the Appenzell printing plant and the closure of the Schlieren printing center, it fell by 26 percent to CHF 43.8 million. Overall, the Zurich-based media company generated sales of 456.4 million francs with its four divisions. In the previous year, the figure was 471.1 million francs.

Cost reduction through printer closure

However, the partial withdrawal from the printing business not only led to lower sales, but also to lower costs. Operating expenses fell by CHF 16.3 million compared to the previous year to CHF 434.8 million. Despite investments in publishing, the operating result before interest and taxes therefore improved by 8 percent to CHF 21.6 million. The financial year shows that the strategic focus on publishing is beginning to take effect. "We are maintaining this course. In the coming year, we will improve our profitability, particularly in the NZZ Media division", Group CEO Veit Dengler is quoted as saying in the press release.

New digital products planned

The Group intends to continue to counter the declining print advertising market with growth in the reader market and the expansion of the Business Media division. This year, sales in this area increased by CHF 9.1 million to CHF 40.8 million. This increase is mainly due to the conference business and the integration of the design and architecture portal Architonic. Despite higher costs, profit improved by CHF 0.8 million to CHF 8.4 million. NZZ Medien and the Group's regional media want to continue to grow with new and improved digital offerings. (SDA)

Since 2013, consumers have been called upon to buy Denner wines on Denner-wineshop.ch to rate and comment on the wines with stars. And Denner customers diligently rate and describe the wines in the online store. In just over two years, the largest wine jury in Switzerland has been formed with more than 30,000 ratings and comments. Denner will be presenting the most popular and best-rated wines in Switzerland from the end of February. The winning wines in various categories will be unveiled in a nationwide campaign - in TV commercials, on posters and at the POS.

Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Hanna Zimmermann (CD), Jürg Waeber (text), Irene Stutz (consulting), Nina Rolle (JBW Media) Detail (production).

Joachim Schoss has been a member of the Board of Directors of the Goldbach Group since 2002 and is also a member of the Compensation Committee and Business Development Committee. In order to make more time for private matters and other mandates, he will step down from the Board of Directors at the Annual General Meeting on April 7, 2016. "I am leaving the Board of Directors with the good feeling that the Goldbach Group is now very well positioned in terms of content and personnel," says Joachim Schoss about his decision.

The Board of Directors will propose to the Annual General Meeting that Arndt C. Groth be elected as Joachim Schoss's successor. He is to sit on both the Board of Directors and the Compensation Committee. Arndt C. Groth was born in Hamburg in 1964. After graduating in business administration from the Westfälische Wilhelms-Universität in Münster, he held numerous management positions in Internet and media companies, most recently as CEO of Publigroupe in Lausanne. Groth has been driving forward internet business models since 1995, is a pioneer in digital marketing and also has a wealth of experience in traditional media. He was also President of the German Digital Industry Association BVDW from 2003 to 2013.

"I am convinced that with Arndt C. Groth, we will have a new addition to our Board of Directors who brings a high level of expertise and experience in the areas that will be important for Goldbach in the coming years," said Jens Alder, Chairman of the Board of Directors of the Goldbach Group, in a press release.

Notch Interactive already supports clients in digital transformation and brand management. Now, under the leadership of Andreas Schrag and Roman Sonders, the service portfolio is being expanded in both areas. With them, the creative agency gains proven experts with many years of management and consulting experience both on the agency and client side.

As Managing Director Platforms & Transformation, Andreas Schrag will support customers in their ongoing transformation. "Be it a digital business model, digitally aligning a communications department or a new sales channel: For us, digital transformation is always hands-on and strongly focused on communication," explains the business economist. Schrag has been responsible for marketing at Scout24 Switzerland for the past three years as CMO and member of the Executive Board. Here, he aligned the marketing department with the channel-oriented and metrics-focused management of all measures. He established brands such as AutoScout24, ImmoScout24 and Anibis.ch in the market and brought them to the top. Before that, he was head of the consulting group at Maxomedia and head of portals at Goldbach Interactive in Biel.

As Managing Director Branding & Campaigns, Roman Sonders will expand Notch Interactive's expertise in brand management. "Relevant added value, a clear customer journey along all touchpoints - whether offline or online - and authentic communication: these are the cornerstones of our brand understanding," explains the prospective Executive MBA Marketing.
Sonders has spent the last two years developing and implementing AMAG's repositioning as Head of Branding. Prior to that, he headed the branding agency Schoch & Sonders for eight years, which he founded with a partner. He also spent several years as communications manager at Ford Motor Company. A communications graduate, Sonders is completing an Executive MBA in Marketing with a thesis on "Disruptive Brand & Touchpoint Strategy for a Digital Company in the Insurance Sector."

"With Roman and Andreas, we are taking the next step into the future that others must also take. We are expanding our services and thus supporting companies even better in their business success. Because this much is clear: In an increasingly complex world, a seamless customer focus is required - from strategy to the development and marketing of products and services to brand management and communication," Peter van der Touw, CEO and founder of Notch Interactive, states in a statement.

In the previous year, the figure was around 850 million Swiss francs. However, the figures published on Thursday evening by the market research institute Media Focus are estimates. According to these, advertising has increased, especially in search engines. Online advertising has been on the rise for years. Growth forecasts from earlier years have even been exceeded. For the period 2007 to 2015, they were originally 14.1 percent. According to the latest figures, however, the increase reached 19.3 percent. The financial sector in particular contributed to the growth. The industry spent CHF 42.6 million on online advertising, 15.5 million more than the previous year. Vehicle advertising and telecom providers also increasingly wooed customers online. (SDA)

The Shoes first campaign is designed to drive home the anticipation and, at the same time, the importance of shoes - namely, as an indispensable and defining accessory in fashion, according to a statement Thursday.

Home literally puts the shoes at eye level, attracting the attention of passers-by,  

Passion for shoes will be the central theme across six multifaceted subjects. From March 7, 2016, the campaign will be available for the most part in Zurich in print, online, and social media, in addition to out-of-home.

Responsible at home: Teresa Jung, Alexander Stauss (Creative Directors), Seda Sirin (Account Director), Anastasia Blenke (Art Director), Franziska Kaul (Copywriter), Noemi Ruiz Padovan (Junior Account Manager). Responsible at Jelmoli: Franco Savastano (CEO Jelmoli), Monica Monsch (Head of Marketing & Communications).

Bread for all and Fastenopfer raise awareness in the fourth year of the ecumenical campaign "See and act" for the injustice caused by the greed of mine operators - with a picture that takes a close look at conditions in developing countries.

Swiss consumers can help, according to the press release: on the one hand, by paying attention to fair production; on the other, by supporting the aid organizations. Bread for all and Fastenopfer are committed to stopping land grabbing and promoting humane working conditions. They are also putting pressure on the Swiss trade to carefully check that neither the environment nor human rights have been violated when purchasing gold.

Responsible at Bread for all/Lenten charity: Elke Fassbender (Head of Marketing & Communication, BFA), Matthias Dörnenburg (Head of Marketing & Communication, FO). Responsible at Spina's Civil Voices: Lorenz Spinas (CD), Philipp Lengyel (AD), Susi Kammergruber (text), Martina Honegger (consulting), Tom Krieger (illustration).
 

The year 2016 starts for Interbrand with a success at the Rebrand Awards. Projects of the agency group were honored with a total of seven Merits, one Distinction and one Best of Award.

Givaudan was honored with the highest award, the Best of Award, according to a release on Thursday. Interbrand Central & Eastern Europe made the invisible visible for the global fragrance and aroma manufacturer and placed particular emphasis on sensuality and creativity in the implementation. The goal was to bring the B2B brand closer to the consumer. For this purpose, personal memories and experiences associated with smells were awakened with the help of impressive images.

In addition, Synchrony Financial received a Distinction and ZTE Corporation, Suzhou Center, Quest Diagnostics, LATAM, JSE Johannesburg Stock Exchange, Getnet and Biznet were awarded a Merit.