The «Water Carrier» serves as the ambassador for fair trade. The concept is featured on various posters and in a range of promotional materials at the point of sale.
 
Person in charge at Esso: Alejandro Schmid. Responsible at TCC: Max Widmer, Tobias Schlipf. Responsible at Brain2: Oliver Kindhauser, Piotr Müller, Sabrina Chudzia.

The World Press Photo of the Year 2010 was taken by South African Jodi Bieber, previously the winner of eight World Press Photo Awards. The winning image, produced for Time magazine, shows 18-year-old mutilated Bibi Aisha from Oruzgan province, Afghanistan. She fled her violent husband and was punished for it with facial mutilation.
 
Bieber's image also won first prize in the "Portraits Singles" category. The international 19-member jury awarded prizes to the best works in 9 categories from 108,059 proposals submitted from 125 countries. Compared to last year, about 6 percent more photographs were received, while the number of participating photographers dropped slightly by 3 percent. This writes Keystone in a statement.
 
The traveling exhibition with the award-winning works will be shown in around 100 cities in 45 countries worldwide. Following the successful exhibitions in 2007 - 2009, Keystone's Leading Partners Canon and Baumann & Cie, Banquiers and the media partners personally and - a new addition - NZZ am Sonntag are once again bringing the World Press Photo exhibition to Zurich - as one of the first stops on the worldwide tour.
 
A selection of the winning images 2010 is available free of charge here available.

The market and consumers react quickly and change their habits at a rapid pace. No sooner are new technologies available on the market than they are tested out. This is how the Goldbach Group describes the current situation in a press release. In fragmented markets, it is becoming increasingly important to implement new ideas quickly, which also applies to advertising: Anyone who wants to address customers in a targeted manner must make professional use of various existing and new channels. For advertisers and agencies, it is a challenge to find a clear, unambiguous form of communication in the complex range of media and platforms.
 
As a marketer of electronic, mobile and interactive media, the Goldbach Group wants to help interesting and successful campaigns gain additional publicity and attention. Anyone wishing to register to take part in the Goldbach Award for Crossmedia and Social Media can do so now at Goldbachaward.ch do. The conditions of participation are also set out there. The deadline for entries is March 24, 2011, and the award will be presented at the Goldbach Award Night on May 10, 2011 at Kaufleuten in Zurich.
 
Jury for Crossmedia:
Marco Taborelli, Consulting (President); Geri Aebi, Wirz Werbung; Josi Bauer, Starcom Adplus; Nadine Borter, Contexta AG; Bernhard Christen, Ricola; Regula Fecker, Rod Kommunikation; Valentina Herrmann, Art & Creative Direction; Urs Schneider, mediaschneider ag; Jürg Siegrist, SWA; Walter Tagliaferri, Euro RSCG / Eurad; Dr. Dominique von Matt, Jung von Matt/Limmat.
 
Social Media Jury:
Leila Summa, Migros-Genossenschafts-Bund (President); Geri Aebi, Wirz Werbung; Gerhard Andrey, Liip; Thomas Brühwiler, Bloggingtom.ch; Oliver Fennel, Rod Kommunikation; Beate Geppert, Netbreeze; Laura Gerritsen, Brandpulse AG; Prof. Dr. Nils Hafner, Lucerne University of Applied Sciences and Arts; Dr. Peter Hogenkamp, NZZ Media Group; Philipp Küng, Webworker and Student; Lic. oec. HSG Manuel P. Nappo, HWZ Hochschule für Wirtschaft Zürich; Marie-Christine Schindler, Mcschindler.com; Dr. Cary Steinmann, Zürcher Hochschule für Angewandte Wissenschaften

For an improved presence, the existing logo of Local.ch has been refreshed and is now presented in a new font, with reinforced lettering and the reduced addition ".ch". The logo's figurative mark has also been given a new 3D look and animated as a red sphere with a Swiss cross for moving measures. Corresponding design guidelines conceived by Cosmic specify the application of the new logo on the various communication media in the overall appearance.

For around three years, exponents of the sponsoring association, consisting of Schweizer Werbung SW, Script, EB Zurich and Publicité Romande, have been working on the design of this certificate. Documents such as examination guidelines, instructions and other documents had to be drawn up and approved by the Federal Office for Professional Education and Technology (OPET). E
 
The first fruits of this work were presented on February 10. Roger Hausmann, president of the examination board for the copywriter's certificate; Heinz Egli, further education officer of SW and Ursula Gamper, managing director of Schweizer Werbung SW, showed the long way and presented the details of the examination to the 30 or so interested listeners.
 
In addition to all the duties, the attendees were also offered a (lyricist's) free program: "JaNaKlar", slam poet, gave a brilliant performance in which she showed what is possible with words. Precisely thought-out texts, elegantly delivered and wonderfully composed, according to a press release from the umbrella organization Schweizer Werbung SW.
 
Of course, in the vast majority of cases, copywriting is a compulsory exercise or a craft, says Roger Hausmann,Roger Hausmann, President of the examination board for the copywriting certificate. Everyday copywriting involves writing coupons, and headlines can rarely be created. But that is precisely why the craft has to be learned and also tested. He is therefore confident that he will receive around 30 applications for the first examination. And in around ten years' time, the aim is for this certificate to be part of every job application.

Three of the driving forces behind the association: Roger Hausmann, President script; Ursula Gamper, Managing Director of Schweizer Werbung SW, and Heinz Egli, Training Officer Swiss Advertising SW.

With the engagement of Katinka Jaekel, Etextera reacts to the successful start of the business year. The agency writes this in a press release. The agency has had a promising start to the 2011 financial year and has already acquired a number of new clients in the first two months. To meet the increasing demand, the agency has now hired the copywriter and editor Katinka Jaekel.
 
Katinka Jaekel trained as an advertising copywriter at the Communications Academy in Hamburg and then completed an editorial traineeship at the renowned Heinrich Bauer publishing house. As editor-in-chief, she was responsible for the content of "Meridian Spa," Germany's largest spa chain.
 

Companies will be offered the opportunity to place advertising in the form of mobile banners, according to a statement on Thursday. The advertising offer comprises 3.2 million ad views per month and is offered in a graduated cost model.

The TrackID™ music recognition service was developed for music fans who can't identify the artist or the title of the music they listen to. To get this information, you need to record a short piece of the song with your phone, open the TrackID™ application, and immediately get all the desired details on the screen. At the same time, there is a connection to the Sony Ericsson store with the possibility of purchasing or downloading the newly found music. The service is pre-installed on all Sony Ericsson devices or can be downloaded as a free app on all Android phones, reaching almost 2 million mobile users in Switzerland (Komm Tech 2010).
 

The Swiss competition entry was praised for being strongly reminiscent of Truffaut's narrative style, regardless of its actual story.

In "Down this Road", 12-year-old Rodney travels across New York in search of his father in order to claim his love. The short film, which was produced by the two advertisers Ivan Madeo and Urs Frey (Twin Productions and Contrast Film), celebrated its world premiere at the Solothurn Film Festival. In the USA, the winning film is now going on a six-month tour with over 70 cinema screenings along with a selection of other short films.

> More information about the movie
 

Switzerland Tourism spokeswoman Daniela Bär confirmed to the news agency SDA a corresponding report in the newspaper Südostschweiz. The organization is hoping for an amount in the region of 12 million francs. The federal government had already supported Switzerland Tourism with this sum in the crisis year 2009.

For a grant to be used to boost summer business, the money would have to flow soon. However, Daniela Bär does not expect a possible grant until the summer session. But because the franc is likely to remain expensive, the federal funds would still be welcome then. "It would be too late for the summer campaign, but the strong franc will keep us busy for longer," Bär said.

Baer also confirmed the news that the Switzerland Tourism board had approved a special budget of 2.5 million francs for marketing activities this week. "We are looking for partners so that in the end it will be 3.2 million francs." (SDA)
 

Officials of both companies and also of other firms had spoken with representatives of Twitter in recent months about the prospects of a sale, the "Wall Street Journal" reported Wednesday, citing negotiating circles, according to Tagesanzeiger.ch. However, these talks had not led to anything. It had been about a sum between eight and ten billion dollars.
 

At the beginning of their master's program a year and a half ago, the women and men had a choice of two specializations: "Animage" combines animation, illustration and video, "Product Design & Management" links the creation of products or services
with management skills. In both areas, the now graduating cohort was able to take new majors: In the focus area "Data Narratives", the students of "Animage" investigated how, in times of high information density, complex content can be
be made understandable and tangible by narrative means in different media. In the new focus "Service Design" of the specialization "Product Design & Management", the focus is on the development and design of useful services for specific target groups.

The final projects will be shown at the Lucerne University of Applied Sciences and Arts' exhibition of works from June 25 to July 3 at the Lucerne Exhibition Center.

The 24 successful graduates:

Anthon Astrom, Sweden; Susanne Eskildsen Beck, Denmark; Markus Cafadér, Erlinsbach SO; Stéphanie Eberle-Senn, St. Gallen; Christian Eggenberger, Erlenbach ZH; David Forster, Engelburg; Stefan Fraefel, Zug; Samuel Frei, Zurich; Marika Haustein, Germany; Stefan Holaus, Austria; Conrad Hunziker, Horw; Simone Huser, Basel; Carlos Knöpfel, Walchwil; Kristian Kukuk, Germany; Andrea Lacher, Schwyz; Emre Mihcilar, Turkey; Othmar Mühlebach, Kerns; Hugo Ochoa, Honduras; Aditi Ruiz Ordonez, Mexico; Kornel Stadler, Bern; Bruno Steiner, Basel; Manuela Heidi Tappe, Grabs; Lena von Döhren, Germany; Xia Zheng, China

Logismata is expanding its business from a provider of financial software to a comprehensive strategic, consulting and technical partner for financial companies that want to optimize their consulting strategies. To this end, Cavegnwerbung redesigned the existing logo and modernized the CI. In addition, a visual world was developed that portrays the locations of major historical negotiation meetings. The historical negotiation is told in short sentences, dramatizing the incredible potential that lies in the optimization of direct negotiation talks. This is intended to illustrate Logismata's claim to find and exploit the potential for optimization everywhere. This image concept will be used on a new website, in a sales poster and other advertising materials.

Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Daniel Soldenhoff (graphics).