One spot features a host who conjures up a master menu with the Combi-Steamer at the touch of a button, but leaves his guests believing that he cooked everything himself with a great deal of expertise and effort. In the other, a straw widower who impresses his friends by ironing his shirts himself, even though the Adora washing machine with its steam ironing program makes ironing superfluous.

In addition to the TV commercials, the new campaign also features advertisements that support the "Well Invented" message. In French-speaking Switzerland, V-Zug's position is additionally strengthened in print and on posters with testimonials from top chef Philippe Rochat.

Responsible at V-Zug: Philipp Hofmann (Head of Marketing), Hans Mazzoleni (Director Market Switzerland), Daniela Hotz (Head of PR), Jasmin Riesen (Marketing Services). Responsible at Publicis: Ralph Halder (CD), Lori Fischer and Tom Kees (AD), Valentin Cheli (graphics), Cyrill Wirz and Albert Matzinger (text), Bruno Biondi and Marcus Aeberhard (consulting), Derya Derdiyok (FFF producer). Responsible at Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Spacetrain (Music).
 

Nicole Westenfelder has been in front of the camera at "Puls" since 2005. Her journalistic career led her from print journalism to radio and Swiss television. With a degree in history, she has worked in daily news reporting for various radio stations, for entertainment formats on private TV stations and for animal documentaries on "Netz Natur.

(Image: SF)

Westside customers can currently benefit from 48 discounts and special offers in most of the 55 Westside stores. These 48 discounts are summarized in a coupon booklet. To make the campaign a talking point in the city of Bern, Republica has launched a self-service campaign for Westside. At six highly frequented APG outlets, posters were fitted with clothes hangers on which the coupon booklets were hung. With the message "Seize your profit", passers-by are asked to take the booklets and hangers with them.

The campaign was a success, the agency announced on Tuesday. Within a very short time on Monday, the first coupon booklets had been posted and dozens of passers-by had stopped in front of the billboards. The campaign will run until February 20. Until then, the posters will be continuously refilled with hangers and booklets.

Responsible at Neue Brünnen, Westside: Ludwig Nehls (Center Manager). Responsible at Republica: Roger Keller (overall responsibility), Stéphanie Schneuwli (consulting), Rahel Bühler (consulting assistance), Re Wilk/Chris Morgan (CD), Youri Laubscher (AD), Simon Matz (graphics).

McDonald's has been selling Big Macs in Switzerland since 1976. Since the first restaurant opened 35 years ago, it is estimated that around 160 million Big Macs have been eaten in this country. Each year, every resident of Switzerland buys an average of 1.5 Big Macs. For the first time in 15 years, McDonald's is now advertising the sales hit again with a TV commercial to mark the anniversary.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sébastien Dubey (Senior Marketing Consultant). Responsible TBWA\Zurich: Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Madeleine Kuschel (Account Manager). Ondrej Maczko, Michael Kathe, Martin Friedlin (Creative Direction), Seung-yun Oh, Dominique Magnusson (AD), Natasa Maricic (Text/Concept), Sabine Grossmann (Graphics), Christina Bürgin, Lilo Killer (Agency Producing). Film Production: Pumpkin Film, Frieder Wittich (Director), Caro Büchel, Sonja Brand, Claudia Brand (Production). Media: OMD Schweiz AG, Leo Vogl, Rahel Wirth.

The first results of the collaboration will be seen in summer 2011, as the Zurich-based online agency announced on Tuesday. The Sandman Hotel Group, headquartered in Vancouver, has more than 40 hotels across Canada. The hotel group also includes restaurant chains such as Denny's Canada, Moxie's Classic Grills and the Revelstoke Mountain Resort.
 

It is the same solution Rubert Murdoch uses for his iPad newspaper The Daily, Apple announced on Tuesday. Publishers can determine the price and the duration of the subscription. As before, the group wants a 30 percent share in return. However, Apple is now giving publishers the option of offering their subscription outside the App Store, for example on their website, or granting free access to existing subscribers. In this case, the publisher keeps 100 percent and Apple earns nothing, as Steve Jobs promises in a communiqué. The condition, however, is that the corresponding subscription offer is also offered in the App Store - "this one (or a better one). Publishers can therefore not pass on the share that Apple keeps for itself to the customer. In addition, publishers do not get free access to customer data. Apple wants to give customers the choice. When they sign up for a subscription, they will be given the "option to provide the publisher with their name, email address and zip code when they sign up," the statement continues. The publishers have yet to respond.

In addition to the prices, the media companies are also allowed to determine the duration of the iPad and iPhone subscription offers, as Kress.de writes on Tuesday. Apple will handle all payment transactions and debit the subscription money from the corresponding iTunes user accounts. Publishers are prohibited from advertising their own Apple-independent subscriptions in their apps.

The European Newspaper Publishers Association had recently called for free access to the iPad. In a statement, it said that Apple should not dictate a business model to publishers, that publishers wanted to negotiate directly with customers, present offers on online and print packages and generally decide independently on payment modalities, as Kress.de writes further on Tuesday. Publishers seem to have to come to terms with the business model of the market-dominating Apple tablet. However, new flat computers are already pushing onto the market, linked to Google's Android 3.0 operating system, project name: Honeycomb.

At the beginning of last year, Ursula Eggenberger joined Martin Zahner as Managing Partner at the newly founded agency YJOO Communications. Werbewoche wanted to know from Ursula Eggenberger why she was leaving the agency after just over a year. According to Eggenberger, the varied and exciting work at the Federal Chancellery prompted her to make the change. After almost 15 years at the agency, she wanted a change. "I realized that it wasn't right for me to start working at a PR agency again a year ago." Of course it is a certain loss for the agency. However, the company is in an excellent position and has a "first-class, committed management team, a great team, many good clients and exciting projects".

Before joining YJOO Communications, Ursula Eggenberger was a member of the management boards of Trimedia Communications and Wirz Public Relations. During her studies in art history, philosophy and German linguistics, Eggenberger, born in 1962, worked as a freelancer for the Tages-Anzeiger, the Schweizer Woche and the Zürichsee Zeitung. She replaces Hansruedi Moser at the Federal Chancellery, who will take over staff duties for Vice-Chancellor and Federal Council Spokesperson André Simonazzi in future, according to a Federal Chancellery press release.

Interview with Ursula Eggenberger from the Werbewoche print edition: "We want to exercise entrepreneurial freedom"

Oliver Scheer was already responsible for NZZexecutive.ch as Product Manager, Jürg Lindegger moves to NZZ from NZZ Media, and Claudio Gaetani was Business Developer at Swissclick. The team has many years of industry experience in online recruiting, staffing, and classified business in online and print. The new team is based in the Digital Media division under Manuel Küffer, Head of NZZ Network and Classifieds.

The limited pieces from Staron are characterized by special resistance and longevity. To visualize this, Cosmic Bern realized a one-minute web movie in collaboration with Simon Huber. Using a Glad sideboard, the product qualities of the exclusive pieces of furniture are put through their paces. The result is now available on the homepage of Guy Lafranchi Applied Design (www.glad.ch).

Responsible at Cosmic Bern: Thom Pfister (CD), Roland Zenger (AD), Tamara Janes (graphics), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Bettina Ammann (consulting). Production: Simon Huber (film), Steve Walker (editing), Samuel Bauer (sound).
 

In the show, stars of tomorrow compete against each other in a musical competition. The search is on for the 2011 folk music newcomer, and talented musicians can register to take part from now until March 4. The up-and-coming artists will compete in one of seven categories. Each category will be led by a Swiss musician as mentor. Carlo Brunner, Francine Jordi, Melanie Oesch, Monique, Nicolas Senn, Polo Hofer and Toni Vescoli will be taking part. In the show, the television audience will decide by televoting which of the up-and-coming artists will receive the "Alpenrose 2011".

More info: Alpenrose.sf.tv.

SRF: Where the SRG leadership is steering the company  

The online media group Hi-Media is one of the largest Internet publishers in the world, with over 50 million unique visitors per month to its own websites. The company is also active throughout Europe in the areas of online advertising and electronic payment transactions. The business model is based on two different sources of income: Online advertising via the dedicated advertising network Hi-media Advertising and the monetization of online content via the Group's own micropayment platform Allopass.

Stailamedia: New online marketer in Switzerland

On the Online platform users can easily create their own profile and then send "city kisses" and exchange text messages via the app. In the vicinity of the current GPS position, suitable flirting partners are found on the basis of the interests and search criteria specified in the profile. A Google Maps view integrated into the app also suggests meetings at special "meeting points". In order to offer users a growing selection of meeting points, Citykiss includes a meeting point partner program for location operators who can be included in the service and thus advertise themselves. Gifts can also be sent directly from the app. The gifts are sent via the cooperation partner Geschenkidee.ch.

With the new service, the media company is targeting young adults with a high degree of mobility and an affinity for new media. Citykiss was developed on behalf of Ringier by Cellular, a German agency for the design and implementation of mobile platforms. At launch, Citykiss is available in German and designed for the iPhone and all Android phones. The premium offer costs 14.90 francs a month, or 29.70 francs for three months. In addition, some functions are also available for free with the basic subscription. Citykiss is also available with a community on Facebook represent.