With links: Interactive route map for the new Forchbahn website

The web agency Mitlinks designed and implemented the relaunch of the Forchbahn website. The site features a fresh new look and an interactive route map.

On a single Page The timetable, stop timetables, route map of the public transport company and services available at the stops are displayed. The maps integrated via Search.ch's API programming interface show Mobility stations and bus stops in the vicinity. The site also displays company information, top offers from Forchbahn travel centers and excursion tips. Customers who want to go on an excursion can call up Google weather data for the Forch excursion region on the homepage. The website is operated with the open source CMS Contao, which was expanded by the Zurich agency for this project.

Responsible at the Forchbahn: Markus Buff (project management, editorial office), Silvia Haller (editorial office). Responsible for co-links: Lorenzo Mutti (Creative Direction), Anja von Gunten (Interaction Design), Balz Rittmeyer (Interaction Design), Watezz Bleuer (Client Side Coding), Irena Vckovski (Development), Roland Hunziker (Project Management).

NZZ Media Group: Head of Project Management Appointed

Simon Virlis will take over as head of project management at the NZZ Media Group effective March 1. The position is a new one and reports directly to CEO Albert P. Stäheli.

With the new position for project management, the NZZ Media Group intends to focus more strongly on investments and expansion following the restructuring and the foreseeable completion of the ongoing integration projects by the end of the year, as the company announced on Monday. In his new role, 32-year-old Virlis will be responsible for consolidating current projects and developing the foundations for future projects and investments.

Simon Virlis graduated from the University of Zurich with a Master of Arts in Business Administration. He was a member of the Executive Board of the Amiado Group, a subsidiary of Axel Springer, and managed Partyguide.ch AG and Usgang.ch AG within the Group. He built up the latter and sold it to Axel Springer in 2008.

 

Swiss media in possession of all Wikileaks documents on Switzerland

The French-speaking Swiss daily newspaper Le Temps and the Neue Zürcher Zeitung NZZ are apparently in possession of all Wikileaks documents relating to Switzerland. According to their own information, they have received a total of 5,814 US documents from Julian Assange's revelation portal.

The documents shed light on Switzerland's relations with the USA and contained assessments of Swiss policy by American diplomats. This was reported by the two newspapers on Saturday. Most of the documents were sent out in the last ten years, writes the NZZ. According to Le Temps, the data set includes all dispatches sent to Washington by the US embassies in Bern and Geneva. It also includes all documents bearing the name Swiss or Switzerland.

In the next few days, the editorial teams of the two newspapers plan to analyze the data collection and publish the key statements. Links brought to light by Wikikleaks, such as those between the UBS agreement with the USA and the admission of Uyghurs from the US torture camp in Guantánamo, Cuba, have already caused a stir in the Federal Council. Revelations about the isolation of Swiss diplomats in Tripoli during the crisis between Switzerland and Libya over a Gaddafi son and the abducted businessmen Göldi and Hamdani also cast a bad light on the Foreign Ministry in Bern.

SRF: Swiss "Tatort" inadequate

Swiss Radio and Television (SRF) is having its own «Tatort» episode, «Wunschdenken,» reworked. Nathalie Wappler, head of cultural programming, criticized the crime drama—which was scheduled to air in mid-April—as flawed in several respects.

The story, which is set in Lucerne, is complicated, contains clichés and lacks a local atmosphere, Wappler told the news agency SDA on Sunday. She was confirming an article in the SonntagsZeitung. Wappeler also believes that actress Sofia Milos, known from the US series CSI: Miami, is unsuitable as a "sidekick" alongside lead actor Stefan Gubser.

The crime thriller is now being reworked, and there may also be reshoots. Director Markus Imboden will continue to be responsible for the episode. However, Wappeler is leaving it open as to when the reworking will be completed. Instead of the Swiss contribution, a German production will therefore be shown in mid-April.
 
The TV stations ARD and ORF have been informed of the postponement, said the SRF Head of Culture. "Wunschdenken" is to be the first Swiss contribution, which is why it is particularly important to those responsible that it is convincing.

Egyptian media: From government mouthpiece to voice of the people

Whereas state media had previously served as a loyal mouthpiece for Hosni Mubarak, they are now celebrating the ouster of the longtime president. They pledged to pay more attention to ordinary people in the future. State television even promised to be more honest in its reporting.

While the streets of Cairo were in a state of emergency, Al Nil TV showed dreamy footage of the Nile. And pro-government newspapers and state television had always portrayed the demonstrators as a small minority of troublemakers during the 18 days of protests in Egypt, which ultimately led to Mubarak's resignation.
 
The media suddenly changed tack on Saturday, one day after Mubarak's resignation. The people had toppled the regime, reported the leading daily newspaper Al Ahram. A reporter from state television reported on a victory celebration by the demonstrators in front of the presidential palace in Cairo. He commented on the exuberant mood with the words: "At this moment, Egyptians are breathing freedom". The sharks of the old regime had bled Egypt dry, according to an editorial in the state-run daily Al Gomhuria.
 
Although the Supreme Council of the Armed Forces, which took power after Mubarak's resignation, now uses the state-funded media itself to address the public, independent publisher Hisham Kassam believes, according to SDA, that the state media could lose importance if the new government cuts funding. It is a slow decline, it could take longer than a year, he said, but it is over.
  
However, voices calling for independent journalism were also raised within the media during the protests. On Thursday, employees of the newspaper Al Ahram demanded the dismissal of the editor-in-chief because of the negative reporting on the protest movement. They also called for an apology for the highly immoral reporting. It is unclear exactly when the change of heart began, but the consequences are hard to miss. On Saturday, state television published a statement via the Mena news agency in which it congratulated the Egyptian people for the great revolution led by the best of Egypt's youth. Egyptian television will be honest in spreading its message, the broadcaster promised. Egyptian television belongs to the Egyptian people and will be at their service.
 
Arabia: Government in Bahrain promises more freedom of the press
Now the government in the Gulf emirate of Bahrain apparently wants to avert protests along the lines of Egypt and Tunisia with gifts and political reforms. The government announced on Sunday that it would control the media less in future. Meanwhile, opposition groups called for a demonstration for more political co-determination.
 
Tomorrow's rally is expected to be the first major demonstration in the Gulf region since the protests began in Tunisia and Egypt. The Shiite majority in Bahrain accuses the Sunni ruling class of discrimination. Clashes broke out last year following the arrest of Shiite activists.

Last but not least: the Swiss cross "sells"

«Swissness» is back in vogue, especially among the center-right parties. In their campaign slogans, they outdo one another with declarations of love for Switzerland. But advertisers have long since discovered the Swiss cross as a brand asset.

Michel Jordi landed a coup with his ethnic look in 1989. The products decorated with edelweiss, cows and coats of arms sold like hot cakes back then. In the meantime, Heidi and Barry the St. Bernard have colonized the product displays, and young people cheer on hand-singing rappers. Swissness is an important branding tool for many of its members, Caroline de Buman from the business umbrella organization Economiesuisse told the news agency SDA. The quality, precision and know-how associated with this is a major advantage across all sectors. However, there appears to be no single cause for the trend. Roland Huber, Managing Director of the market and social research institute Demoscope, sees one origin of the new Swissness in the eco-movement of the 1980s. Suddenly, good, healthy food from the region was in demand. This did not go unnoticed by the marketing departments. Coop was soon selling organic products from Switzerland under the Naturaplan label. Migros had to use Heidi. Heidi was a combination of organic, Swissness and health, Huber continued. Even the German retail giants Aldi and Lidl now adorn themselves with "Suisse Garantie".
 
But the Swiss are not only concerned about the environment. The study "Psychological climate in Switzerland" by Demoscope shows a progressive, outward-looking population until 2001. From 2001, the year of the attacks in New York, people began to look inwards again. In 2009, the wind changed for good: Switzerland became more conservative again. Huber goes on to say that since the financial crisis was well overcome, people have realized that they are obviously doing a lot of things right after all. Since then, opinion researchers have observed a rise in values such as modesty, rootedness and realism. But fears also play a role, according to Huber. Young people used to be afraid of nothing. Today, it is frightening how many young people are plagued by fears.
 
Switzerland has increasingly closed itself off in the wake of the terrorist attacks in New York, the banking and tax debate and, not least, protectionist tendencies within the EU, says Claude Longchamp from the research institute gfs.bern. It all began with a policy of opening up introduced by the Federal Council in the 1980s. In the course of opening up the market, the Swiss brand was actively managed. With success: Swiss products enjoyed an excellent reputation abroad. Switzerland was proud of its companies. Longchamp's research shows that this pride in Switzerland's achievements was reinforced during the financial crisis.
 
However, the politicization of Swissness has only emerged in the last year, says Longchamp. After the deportation initiative, the FDP and CVP had to realize that many of their voters supported SVP positions on these issues. Longchamp describes the new course of the bourgeois parties as "national-liberal". Political consultants have now turned this trend into "For the love of Switzerland", "My Switzerland, my family, our success" or "Swiss vote SVP".

BSSM seduces for Valentine's Day with Amaro

Just in time for Valentine's Day, the BSSM advertising team is running an ad for Amaro Montenegro, the Italian bitter.

In keeping with the date, the agency created a special drink for the readers of SI for Valentine's Day: the sparkling "Amaro mio". The traditional brand Amaro Montenegro is distributed by Haecky Drink & Wine in Switzerland and is suitable for aperitifs, digestifs or long drinks and for refining desserts.
 
Responsible at Haecky Drink & Wine, Reinach: Mike Boehler (overall responsibility). Responsible at BSSM Werbeagentur, Basel:  Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Markus Binggeli (consulting). Photo: Eugen Leu and Partners.

Swiss writing scene organizes competition

Every year, Schreibszene Schweiz hosts a writing contest for authors. This year, the short story was required to be between 1,000 and 10,000 characters long and to include the word 'SEPIA' at least once.

The winning stories will be published in a collection of short stories. The book will be published in spring 2012. 1,000 copies will be printed in a first edition in collaboration with POETAe Verlag. The short stories can be submitted until May 1, 2011. All genres are permitted. The texts will be judged by Fatima Vidal and three to five other people from the writing scene.

AZ Medien: New Head of Marketing/Online

Valentin Kälin will take over as Head of Marketing/Online for AZ Medien's magazines effective March 1, 2011. He succeeds Peter Jauch, who will be leaving the company at the end of February.

The federally certified communications manager has in-depth specialist knowledge, which he has acquired in the course of his many years in the publishing industry. The magazine publisher writes this in a statement. For example, he worked as a publishing and advertising assistant at Annabelle, was responsible for direct marketing at NZZ and NZZ am Sonntag, and managed the marketing of the Gesundheit Sprechstunde media association. Since fall 2009, he has been project manager at Beobachter Natur, responsible for the launch of the magazine in the reader market.
 
At AZ Medien's magazine publishing house, he will be responsible for the marketing and online activities of the special interest magazines Kochen, natürlich, Fit for Life and Wir Eltern, as well as the trade magazines Technica, Bâtitech, Megalink, Elektrotechnik ET, HK-Gebäudetechnik, Chemie plus and Swiss Plastics, reporting directly to Ratna Irzan, Head of Magazine Publishing.

SSM concerned about sale rumors of Tele Züri and Radio 24

The Swiss Media Workers' Union is concerned about rumors circulating that Tele Züri and Radio 24 could be sold by Tamedia to political figures and is appealing to Tamedia to act responsibly as a publisher.

For several days now, there have been reports about a possible sale of Tele Züri and Radio 24 by Tamedia. Political exponents from SVP-affiliated circles have been mentioned as possible buyers. The sale of the two stations is to be seen as an entrepreneurial decision by Tamedia and will not be commented on further by the SSM. The Swiss Syndicate of Media Professionals SSM wrote this in a statement.  
 
The SSM is concerned that Tele Züri and Radio 24 could pass to owners with political objectives, which would lead to a worrying development in the Swiss media landscape, it continues. The SSM therefore appeals to Tamedia's publishing responsibility to sell these two stations to media-oriented and journalistically-minded circles. The independence of the media is at stake if they end up in the hands of owners with political or economic policy goals.

New Ringier app: satire on the iPhone

Ringier has launched «Parasit,» a new satire platform for the iPhone. The app is now available in the iTunes Store.

Up-to-date, biting, innovative, sometimes a bit insulting and provocative - and with a satirical undertone on the pulse of the times every day: that's how the new, extraordinary satire application Parasite on. This is stated by the media company in a press release. Parasite comment on and parody current events not just as an afterthought, but on a daily basis. With comments, texts and pictures, but also with videos, a humorous side is taken from current events.

For the time being, the app is only available for German-speaking Switzerland. A Facebook group for Parasit has also been set up.

Google seeks additional staff for Swiss site

The internet giant Google plans to expand its Swiss operations. Currently, Google's Zurich office is the company's third-largest development center worldwide.

Google is currently recruiting personnel in order to grow worldwide, as has already been reported in the last few days. In Europe alone, 1000 new jobs are being created for this purpose. In an interview with the business magazine Bilanz, Eric Schmidt gives an insight into the plans for Switzerland.

The designated member of Google's board of directors says that the company wants to invest in this area. At present, concrete plans for an expansion are already being drawn up. Schmidt also emphasizes that the experience with the Zurich employees has been very good. He also praises the Swiss work mentality: "Swiss precision is very helpful.

Google's Swiss location is also popular abroad. Many people want to move here from abroad, even from the USA, as Schmidt explains.

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