In the future, the Goldbach International team will work with Adconion's global sales team to acquire advertising from international clients and agencies for the entire Goldbach Audience and Arbo network directly in London. In this cooperation, Goldbach Audience will in particular contribute its know-how about the markets in Switzerland, Germany and Austria as well as in the Eastern European and Adriatic region, the company announced on Monday.
 

Yakub Kambir takes over responsibility for the advertising business of both editions of the magazine in Switzerland. In addition, the business administration graduate (FH) is also responsible for the online marketing of advertisements in both Switzerland and Germany. Yakub Kambir joined Reader's Digest in Stuttgart in 2004 as a project manager, where he took over as advertising sales manager for the Baden-Württemberg sales region in 2007.

 

 

The campaign is communicated cross-media on various media platforms and via road shows at national industry clubs. A sculpture by Ticino sculptor Pedro Pedrazzini awaits the chosen favorite campaign with integrated social media measures. The Swiss Social Media Expert Group is responsible for presenting the award, which is sponsored by News aktuell. Project proposals for the Award-SM can be submitted as of now, the voting itself will start in March.

This year's Corporate Communications Award, the supreme discipline, is being realigned and will again be presented in its 7th edition in mid-September. The national prize for integrated communication will be supported by existing sponsors and partners. SW Schweizer Werbung will take over the patronage of the Award-CC. The competition will start in March and entries can already be submitted online.

 

For once, the scene is not the Swisscom TV box, but a router and a fast Internet line in an SME company. An amazing inner life is revealed to the viewer: the fearless firewall brigade moves out at the touch of a button to install the update. In the same way, the Business Service Team and the KMU+ Centers in the Swisscom stores are there for the companies if there is a fire somewhere, according to the advertisers.

Just how much more there is in it for customers can also be seen on the web portal on Swisscom.ch/kmu. Four cinematic use cases illustrate the services offered by Swisscom SME. The new website for SMEs is accompanied and launched by a comprehensive online campaign. Banners are used on Agefi.com, Kmu-magazin.ch, Lematin.ch, Moneyhouse.ch, Nzz Netz, Renovero.ch, Ticinonews.ch and tio.ch.

Swisscom SME "More in it from Contexta AG Advertising Agency BSW on Vimeo.

Responsible for TV spot: Stories, Zurich: Yves Bollag (producer), Tobias Fueter (director), Michael Saxer (camera), Benjamin Fueter (editor). Music: Adrian Frutiger. Postproduction 3D: Kompost, Zurich. Online films: Zeitsprung Commercial, Cologne. Media: Mediaschneider, Zurich.
 

Contexta: Campaign developed for Swisscom

 

The 38th edition of the Press Handbook includes around 10'000 contacts from press offices, PR agencies, from all print media, all radio and TV stations and the most frequented web portals. In addition, there are entries from media service providers (such as news agencies) and freelance journalists. All entries have been checked, updated and supplemented.

The book can be ordered from Edition Renteria, Zurich, 044/ 451 46 47, fax 044/ 451 36 38 or email [email protected]; retail price 148 francs (excluding VAT and PP).

 

The headlines are intended to convey the bank's high level of investment expertise on the one hand, and its honesty on the other. Raiffeisen wants to set itself apart from other banks. According to the advertisers, some investment banks promise their customers the moon. Raiffeisen, on the other hand, focuses on fair and personal investment advice.

Responsible at Raiffeisen Switzerland: Thomas Gmünder (Advertising Manager), Regina Probst (Marketing Communications Consultant). Responsible at Metzgerlehner Worldwide Partners: Felix Dammann (creative direction), Marco Lehner and Patrick Meyer (text/concept), Janine Aebischer (art direction), Annette Vetsch (graphics), Priska Senn and Anna-Lea Michael (consulting), Ursula Trottmann and Yves Marcoux (desktop publishing), Mario Müller (production). Responsible for photography: Jonathan Heyer (photography).

The national campaigns include classic (TV spots) and dynamic (digital, buzz and viral) communication measures. The first implementations will be on air for Frantour starting in spring followed by the Railtour campaign in fall 2011. 

 

They found out about Gottschalk's intentions on Saturday when he commented on the show, Manuela Käch, spokesperson for Swiss Radio and Television (SRF), told the news agency SDA on Monday. The situation will be looked at, reconsidered and reviewed, she confirmed a report by Blick. Discussions will now be sought with the German colleagues. Everything is still "very open", Käch continued. Head of Entertainment Christoph Gebel will certainly be involved in the discussions and decisions. In the end, however, a management decision will probably be made.

Gottschalk has hosted the German-Austrian-Swiss co-production since the fall of 1987, together with Michelle Hunziker for the past few months. On Saturday, he announced that he would be stepping down at the end of the year. The family show was the brainchild of Frank Elstner, who also hosted it from 1981 until the handover to Gottschalk.

Exactly seven years ago, on Valentine's Day in 2004, the longtime dream couple made headlines in the media with their separation. Even the Mirror reported on the "doll drama". Barbie had run off with the Australian surfer Blaine.

The reunion, which was made public on Monday, had been prepared with passion for weeks, with various Websites, Facebook, Youtube and Twitter. Ken kept surprising his beloved with romantic messages in which he assured her that she was the only "doll" for him. Barbie finally said "yes", changed her status on her Facebook profile - with more than 1.5 million fans, by the way - to "in a relationship" and is once again one heart and one "plastic soul" with her Ken. Absurd and ingenious at the same time. And how enviable are the copywriters who create such heartwarming stories like those of Barbie and Ken are allowed to write!

 

The Zurich agency supported the non-profit organization in the concept development in the areas of content, design and distribution and realized the magazine in three languages. The magazine contains useful information for everyday life and provides tips. The current issue focuses on topics such as the online behavior of young people and alcohol in the workplace. In addition to experts, Swiss celebrities have their say. The magazine is currently available in doctors' surgeries and specialist offices throughout Switzerland.

Responsible at Sucht Info Schweiz: Michel Graf (Management), Monique Helfer (Communication). Responsible at Weissgrund: Gaby Wyser (project management), Isabelle Vloemans (consulting). Graphics: Anna Stoffel.