Every year, Best of Swiss Web crowns a cross-category project that is chosen not only by the jury, but also by the audience - the Master of Swiss Web. For this election, the votes of the jury, the readers of Netzticker and ICTjournal and the award night visitors each count for one third. This year, eleven projects that scored particularly well in the jury's verdict are up for election.

The eleven master candidates

Blacksocks.com 5.0

Blacksocks is one - if not the - bedrock of the Swiss e-commerce scene. The sockscription online store has now been improved in exemplary fashion. The latest release convinces with a simple login process, an original storytelling instead of just selling socks, and offers tailored to the needs of regular customers. With this convincing expansion, Blacksocks underlines its international strategy on the one hand - and has also significantly improved its results on the other.

Casino Theater Winterthur

A cultural enterprise that has mastered the online keyboard and aesthetics. The modern website of Casinotheater Winterthur is a stimulating and inviting teaser stage. Visitors are cleverly guided through the content, for example with the very successful combination of playbill and calendar bar. Also nicely solved is the integration of the blog and the static pages.

Grand Tour of Switzerland

Switzerland is that beautiful! The Grand Tour offers a virtual and emotionally charged journey through our country and provides a grandiose road trip feeling. On different routes, unique views and sights can be explored interactively and in a full-screen experience. Well-prepared images and a reduced interface invite you to lean back and discover thanks to an autoplay function.

Graubünden Ferien - The great escape

Small mountain villages in Graubünden have three communication problems. They are largely unknown, can rarely come up with news and have hardly any communication budget. The campaign of Graubünden Tourism is an intensive mixed reality interaction between people and manages to show in a fresh and technically exemplary way to a larger audience that villages in the Grisons mountains are charming and also easy to reach.

Migros - Suisse Mania

Migros Suisse Mania is an innovative 3D web project that lets you discover the cantons of Switzerland. The project, implemented with cuttin-edge technologies, gets everything out of the web that is possible today. The application runs very smoothly - also thanks to well-functioning fallbacks. A convincing user experience, lots of content, a good mobile design: the international team has done a great job.

E-Periodica

In the ETH-Bibliothek e-Periodica, interested parties can find digitized journals - this via a sophisticated and comprehensive full-text search solution. The platform is a highly relevant working tool where, for example, PDF pages can be copied. The many well thought-out details support goal-oriented scientific work on the one hand and invite browsing on the other.

Post.ch relaunch

With its new online and mobile presence, SchweizerischePost impresses with a lot of well-structured content, an impressive overview, and target-oriented navigation. The heterogeneous system landscape with over 80 applications was unified and over one million customer contacts were migrated to a single sign-on solution. The relaunch is a great success both for customers and economically for Swiss Post itself.

PostLogistics E-Shop Live Test

PostLogistics succeeds in communicating its own services in a playful and instructive way with this B2B campaign site. At the same time, awareness of good e-commerce is raised by introducing store operators to the topic of usability testing. The idea of crowd testing, selecting the target group, and booking the test period are compelling new ways to improve the online shopping experience.

University of Bern Redesign

In this redesign project, the University of Bern succeeds in bringing a total of 380 web presences into a clear and user-friendly navigation structure. The reader-friendly, uniform design down to the content of the faculties and institutes is convincing - thanks to responsive programming also mobile. Special assets are, for example, the good information architecture and the direct integration of tweets. Online Bern a top university.

Website of the Swiss Parliament

The comprehensive new website of the Swiss Parliament informs the interested public comprehensively and adequately about parliamentary business. The quality of the content (simple and understandable), the useful functionalities (the configurable subscription service and the notifications), as well as the user experience are convincing. The overall design is modern, fresh, and features a clear, simple concept that is quick to grasp.

Werdeschiri.ch

A canton is looking for soccer referees. Whereas previously only classic measures were used to recruit young talent with moderate success, the result with Werdeschiri.ch the best response rate in years. The original website conveys emotional content in an appealing way, for example in the form of videos. Interested persons are introduced to the exciting topic of "refereeing" with a video-based quiz.

Here you will find the list of all this year's master candidates with details of the client and recipient, as well as URL.

 

The more than 17,000 spectators in the stadium were surprised with a novel, interactive mix of 3D projection, live performers, music and pyro effects. The spectacle was broadcast beyond the stadium via live transmission and online seeding. This is because Swisscom TV 2.0's digital television offering includes not only the best film entertainment, but also a wide range of live sports, including the broadcast of all NLA field hockey games, the Bern-based creative agency said in a statement.

Republica promoted this encounter on the occasion of the play-off match SCB - ZSC with an innovative live production. For this purpose, the match program was thrown off course at the moment of the first player's entrance by the sudden onset of a spectacular projection show. As a novelty, the performer was interactively integrated into the animated story. He became the pawn in a dramatic sequence of film scenes that alluded to Hollywood blockbusters. The finale linked the story on the ice with the big screen in the stadium. The resolution: Swisscom TV 2.0. - where the best entertainment meets the best field hockey.

The live action was further disseminated transmedially: In addition to inviting well-connected personalities from sports, entertainment and media to achieve sharing and PR, the show was broadcast directly by TV partner Teleclub. It was also streamed by Swisscom via Facebook Live - a first for a national brand. The media strategy is complemented by the distribution of videos on social media and various commercial platforms.

The ad for Swisscom TV 2.0 made headlines on the front page of Blick.ch and Bernerzeitung.ch that very evening and has since already achieved more than 500,000 views across all channels. Behind the production are several months of planning and coordination, state-of-the-art technology and meticulous rehearsals with the performer. It is the first major project of the new service brand Republica Live, which emerged from a cooperation with the Bernexpo Group and specializes in transmedia brand staging. Located in the same agency premises, Republica Live can draw directly on Republica's full-service offering for this purpose.

Responsible at Republica: Bala Trachsel (overall responsibility), Andreas Szentkuti (creative direction, concept), Julien Joliat (motion design), Cloudscape GmbH (animation), Melvin Buss (music), TopFuel Media (film). Responsible at Republica Live: Chris Morgan (Executive Creative Director), Fabio Stüssi (Project Management), DEF Kallen (Live Direction), Screenpro event GmbH (Technology, Projection).
 

Swisscom TV Playoff Hack Short Movie from Republica on Vimeo.

Once or twice a year, Ford presents its new vehicles and current offers to a wide audience in a 16-page, high-circulation supplement. The brochure is inserted in selected titles of the daily press and in special interest magazines. In addition, the brochure supports Ford dealers as a daily working tool in direct sales talks with their customers.

On 16 pages, the brochure contains the new models and offers as well as current accessories and is used both as an insert in daily newspapers and as sales support at Ford dealers. Once again, the creative team at Ogilvy & Mather focused on a balanced mix of high-quality imagery and rationally compelling facts for the latest Carline issue. In combination with an inviting and involving approach, the brochure provides Ford's customers and prospective customers with a comprehensive overview of the current range of products and services, leaving no doubt about what will move them in the future.

Responsible at Ford Motor Company Switzerland: Marc Brunner (Director Marketing), Stefanie Schär (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Mark Levay (AD); Marcel Elsener (text), Max Brunner (consulting), Jonathan Schipper (overall responsibility).
 

Yume, a global provider of audience targeting technology based on data-driven insights and multi-platform expertise, conducted a study in collaboration with the media agency Horizon Media and the research firm Nielsen to examine emotional reactions to video ads on smartphones, tablets, desktops, and television—including linear TV—were examined. The study used biometric measurements and eye-tracking to assess the subconscious influence of video ads across various platforms on consumers’ emotional responses.

The study’s findings show that, while all platforms have the potential to capture and retain users’ attention, the intensity of reactions and the point in a video where they are strongest vary significantly, and that each device exhibits its own reaction patterns. The findings include several best practices designed to help advertisers increase the effectiveness of their ads across different platforms.

Key findings:

– Showcase your presence on mobile and TV: Video ads generated particularly strong reactions on smartphones and tablets.

– Get right to the point: Engagement spikes sharply across all platforms in the first ten seconds of the ad, though there are also significant differences:

* Smartphones generate the highest level of attention among all devices at the outset. Therefore, the brand message should be communicated very early on.
* Tablet users are more likely to remain attentive for longer periods of time.
* Laptop users show the greatest variability in their emotional responses.
* Linear television typically shows a second peak in viewer engagement toward the end, when the commercial break traditionally occurs.

– Brevity is key: Across all platforms, it was observed that 15-second ads were the most effective at maintaining high levels of attention.

– Harnessing human connection: People who address the user directly elicit a stronger emotional response.

You can find the complete study results here: YuMe.com/Research.

Methodology:

The study was conducted by Nielsen on behalf of Yume and focused on English-language mobile video advertising. Study participants were men and women aged 18 to 34 who watch more than 5 hours of television per month, own and regularly use a laptop, tablet, or smartphone, and visit an online video site at least once a month. The study was conducted in a laboratory setting with a total of 180 participants. Participants were equipped with the Nielsen biometric belt system, which measured real-time biometric data such as heart rate, respiration, movement, and galvanic skin responses to stimuli from video content and advertisements. The participants watched 30 minutes of television, including several commercials. They then watched short videos for 20 minutes on a laptop, tablet, or smartphone, which also included video advertisements. Distractions from using a second screen during the television viewing period were permitted in order to accurately reflect natural television viewing behavior. No distractions were allowed when using tablets, laptops, or mobile devices.

 

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For 100 days, students can donate beer, which they have to drink on one evening in July. Charity doesn't have to be a dry affair, says Martin Fussen, alumni president of the fraternity, describing the campaign in a press release as unique in Switzerland to date. The Zurich students are counting on donations for various reasons: "While some want to do something good for people in need, others will donate just to give the fraternity a good buzz."

The campaign is available on the Swiss crowdfunding platform 100-Days to find and Donations donations can be made by credit card, SMS or Paypal. Donations of over 2,000 francs were received in the first two days of the campaign.

The fact that the association has not set an upper limit for its collection campaign seems somewhat risky. Regarding the "danger" of a major success, the project initiator said that they really didn't yet know how they wanted to deal with several hundred liters of beer. (uma)
 

47-year-old Frank Nehlig will take up the position of Head of Corporate Communications at the Hirslanden Private Hospital Group in mid-June 2016. In his new role at the headquarters in Zurich, he will be responsible for external and internal communications, media and information work, corporate publishing and media-related and communications support for the Group's 16 clinics.

The father of two sons has been working for Bühler Group in Uzwil since 2008. Most recently, as Head of Marketing Services, he was responsible for Marketing & Communications for the second-largest business unit, Value Nutrition. Prior to that, he held various management positions with responsibility for media relations, corporate publishing, brand management and internal communications at the Eastern Swiss technology company. In 2014, Frank Nehlig also played a key role in the comprehensive reorganization of the Group as Head of Corporate Communications. Before joining Bühler, he worked as Communications Manager at the international trading company Angst+Pfister Group and as Editorial Manager at euroscript Switzerland, a solution provider in the field of content lifecycle management.

Frank Nehlig holds a Master's degree in Linguistics and Literature (German/English) from the University of Konstanz (Germany) and a Master of Advanced Studies in Communication Management and Leadership from the Zurich University of Applied Sciences (ZHAW).

 

At the AGM, the ordinary term of office of Board members Franz Albers, Karin Keller-Sutter and Joachim Schoss will expire. Schoss, who has been a member of the Board since 2010, is standing for re-election. He will be proposed by the Board of Directors for a further four-year term of office, as announced by Corporate Communications on Tuesday. Franz Albers and Karin Keller-Sutter will not be standing for re-election at the end of their term of office. Albers has been a member of the Board since 2003 and Vice-Chairman since 2007. Keller-Sutter joined the Board of Directors of the NZZ Media Group in 2012. The Board of Directors will propose Matthias Reinhart and Roland Siegwart to the Annual General Meeting as his successors. Reinhart is the founder, majority shareholder and CEO of VZ Holding AG. Siegwart is a professor at ETH Zurich. He heads a research group in the field of robotics. He is also co-founder of various high-tech start-ups. (SDA)

An extraordinary result, in particular from the sale of the businesses in the Adriatic market region, contributed 0.8 million. In the previous year, in turn, the withdrawal from loss-making businesses had brought Goldbach extraordinary expenses of CHF 3.0 million. Goldbach has since concentrated on its core businesses as a marketing services provider in the Swiss, German and Austrian markets. But profitability also increased, Goldbach announced Tuesday. Operating profit before depreciation and amortization (EBITDA) grew by 2.5 percent to 28.1 million Swiss francs. Operating profit before interest and taxes (EBIT) increased by 5.9 percent to 25.6 million Swiss francs. For example, profitability in the business of marketing TV advertising in Switzerland increased due to economies of scale and increased cost efficiency, according to the statement. Indeed, sales from this business increased by 6.4 percent in 2015.

Sales from advertising marketing in Switzerland - the Group's biggest revenue pillar - increased overall by 5.1 percent to CHF 414.2 million. Group-wide, sales rose by 1.4 percent to CHF 470 million. Adjusted for divestment and foreign currency effects, sales would have increased by 4.2 percent. One drop of bitterness is the Marketing Services division with the marketing agency Goldbach Interactive. Here, a loss of CHF 1.2 million was incurred at EBITDA level. Incisive measures had already been taken in the course of the reporting year, Goldbach wrote. Among other things, jobs were cut. (SDA)

In his new role, he will promote the image and awareness of the Edelweiss brand in Switzerland and strategically relevant markets and lead marketing and sponsorship efforts, according to a statement. The 39-year-old has two degrees in marketing and a wealth of professional experience. He is currently Manager Marketing Communications Campaigns at Swiss International Air Lines, responsible for projects in the international and EU ski markets. Previously, he worked for 5 years as Advertising Manager at Amag/Seat and 4 years as Consumer Activation Manager at Japan Tobacco International.

 

As part of the 25th anniversary (!) of the legendary EOS Rebel digital SLR camera, Canon is highlighting various "Rebels with A Cause" (in reference to James Dean's classic film "Rebel without a Cause"). This includes the successful hip-hop producer Swizz Beatz. He is bothered by the fact that in New York's art scene felt, politics and relationships are apparently more important than talent and ability. This is probably not only the case in New York, but in many other places. Many who would be good never get the chance to convince a wider public of their skills. And thus make it inside the thick museum walls. Grey took advantage of these walls and put the unknown artists at the center of attention for one night with a giant projection. (hae)

In film and print and on posters, POS and a Microsite  the new bike generation is advertised. In particular, the new Stöckli e.t. with the motor developed and built in Switzerland. The campaign has the aesthetics and text style of a car campaign, as the fast, long range and comfortable e-bikes are positioned as perfect commuter vehicles.

Responsible at Stöckli: Adrian Albrecht (Head of Marketing); Marco Alessandri (Head of Communications); Julien Wisard (Head of Digital and Dialog Marketing). Responsible at KSP Krieg Schlupp Partner: Uwe Schlupp (Overall Responsibility); Benny Goldstein (Creative Director); Lea Baldinger, Kevin Zysset (Junior AD); Dominic Wirz, Fabrizio Bonifazi (Text): Florian Kech, Michelle Mancina (Graphics); Dany Kielholz (Managing Director); Marc Gooch (Junior Account Manager); Céline Stadelmann (Account Executive); Michael Vogel (Digital Account Manager); Simon Kaserer (Development); Andreas Caruso (Production); Manuela Pasanen (DTP); Jonathan Heyer (Direction & Photography); Bernd Wondollek (DOP); Pixelpolish, Giacomo Wyss (Image Editing); Feit Film (Film Production); Chimney (Postproduction); German Wahnsinn (Music).
 

For Lep, which works in healthcare, Komet created a website that provides simplicity and order with clear structure in a complex field.

At Aargauische Gebäudeversicherung, the various target groups are led directly to the desired content via clever initial questions.

The website for the insurance company Schweizer Ärzte Genossenschaft impresses with simplicity, clarity and the integration of entertaining product films. The launch of the website was accompanied by a targeted banner campaign.

The new online presence of Schweizer Zucker is characterized by the well-known and very independent brand world.

And Bruno Kernen takes visitors on a speedy ride over the legendary Hundschopf on the Lauberhorn.