An idyllic commercial was created for Emmi's Lucerne cream cheese, starring Toni Camenzind, a dairy farmer from Weggis. He was supported by two colleagues from the region who made their farms available for the filming. Thus, not only the cheese, but also his commercial comes directly from Lucerne.

Jung von Matt/Limmat's first work for Emmi tells the story of two parents who explain to their children at the breakfast table the reason for the mild taste of the cheese. It is not the extra portion of cream added during production, but the Lucerne farmers themselves who have a hand in it. They would wake their cows particularly gently early in the morning so that they would give extra mild milk. But the children also notice: a story that is almost too mild to be true. But the main thing is that it tastes good.

Responsible at Emmi: Robin Barraclough (Chief Marketing Officer) Thomas Heller (Head of Marketing Switzerland); Veronica Hilti (Group Brand Manager Cheese); Kristina Mennemann (Brand Manager Cheese). Responsible at Jung von Matt: Rob Hartmann (Creative Direction) Florian Molinari (Art Direction) Stefan Ganz (Text); Nathalie Brogli (Graphics); Thomas Steiner, Andrea Walker (Consulting); Stefan Näf (Strategy); Sarida Bossoni, Julia Kallmeyer (FFF Production). External partners: Michèle Seligmann, Rhea Mandanis; Onfilm (film production) Laurentius Emmelmann (director); Pascal Walder (camera); Jingle Jungle (sound studio).

And for the special music lover: a vinyl edition in large format. This is already the fourth fruitful collaboration with the successful Swiss musician and the Letzigraben agency. And certainly not the last. Because, as everyone involved assures us, the blues are far from over. Martin Spillmann is responsible for creative direction/concept, Daniel Belser for realization and design. Illustrations: Didier Cremieux.

After the adoption of the new Tourism Law (LTur) by the Government Council in 2014, the Lugano Tourism Office has initiated a strategic reorganization of its staff. This could now be expanded a few days ago with a new important figure, that of the Marketing Manager. In view of the growing importance of the Tourism Office for the future of one of the most important sectors of the cantonal economy, due time has been taken for the choice, paying attention to the highest quality. The decision was finally made in favor of Daniela Gugliotta Bagaian, who, through her appointment as Marketing Manager, will also become a member of the management of the Ente Turistico del Luganese.

Her curriculum vitae speaks for itself: 15 years of experience in marketing, communication and public relations in the hotel and tourism industry both in Switzerland and abroad. She has held several management positions, for example as marketing manager at Ski Marketing (2001/2008), as marketing manager at Hotel Splendide Royal in Lugano (2008/2012) and as coordinator of communication and PR campaigns at the Burson Marsteller agency. The new marketing manager has also been an adjunct lecturer in marketing at the Geneva Business School. She speaks Swiss German, English, German and French.

On behalf of the entire Board of Directors of Lugano Turismo, President Bruno Lepori states that he is "happy with the choice of Mrs. Gugliotta Bagaian as the new Marketing Manager, who thus represents a new key figure in the promotion of the Lugano Region both in Switzerland and abroad, especially with regard to the collaboration with public and private partners at cantonal and national level". Director Alessandro Stella welcomes the new collaboration, especially from an operational point of view, explaining: "We are already working with the new marketing manager on a repositioning of our destination on the main reference markets, and are particularly concerned with image renewal."

The 28-year-old will join the Hutter Consult team in April 2016. She will work as a consultant and will also be jointly responsible for business development and the further expansion of the agency. Nina Aemissegger comes from the Winterthur-based company Netpulse, where she most recently served as CEO. There she managed 25 employees and was responsible for the strategic and operational management of the online marketing agency. Born in Thurgau, Switzerland, she studied International Management at the ZHAW in Winterthur and in Medellín, Colombia. In addition, Nina Aemissegger is a board member of the Swiss Marketing Club Winterthur and Thurgau.

Thomas Hutter, owner and managing director, in a statement: "I am very pleased to have gained Nina Aemissegger, a young, talented strategist, for our company. She will further promote the agency's growth and positively influence it with her know-how."

Hutter Consult is a consulting and service company for the strategic and sustainable use of digital communication and digital people-based marketing in and with social networks. The Hutter Consult team advises medium and large companies, organizations and agencies in Switzerland, Germany and Austria on the strategic and sustainable use of digital communication and digital marketing in and with social networks and specializes in Facebook marketing and Facebook advertising.
 

When the new Raiffeisen building at Ebnaterstrasse 6 in Ebnat-Kappel was inaugurated, Doris Forrer's dream also came true: she opened her own flower store at the same address, which offers far more than its modest name suggests. With creativity, a sense of aesthetics and craftsmanship, Doris Forrer arranges everything from single flowers to opulent arrangements in her own special way or according to the wishes of her customers. Old containers such as vases with patina, antique bottles, clay pots, wooden crates and barrels are a particular passion of hers: the characterful containers give the freshly blooming arrangements that certain something. Visitors to the new Le Petit Jardin will also find a fine selection of beautiful accessories such as vases, baskets, books, lanterns, candles, small pieces of furniture and much more to delight themselves or others.

Strebel Juon was commissioned by Doris Forrer with the naming as well as the conception and realization of the corporate design and the Website of their new flower store. In addition to the logo, letterheads, postcards, tags, paper carrier bags, seed bags, matches, flower and gift wrapping paper as well as the lettering for the store and delivery trolley were designed. The romantic, playful character of the sales premises is reflected in the calligraphic style of the logo. The uniqueness of the location and the creative aspirations of the owner are emphasized with the "black/yellow" colour scheme, which is rather atypical for a flower store. The website is dominated by a clear design that lets the images speak for themselves and gives the typography sufficient space.

Responsible at Le Petit Jardin: Doris Forrer. Responsible at Strebel Juon: Gian Marco Juon, Esther Kümin (consulting), Robin Strebel, Arabella Lutz (creation); Thomas Ammann (text); Ammann Siebrecht (photography); Serge Hardmeier/Code Division (web publishing); RB Druck (printing).

Franke is a consultant, speaker and lecturer for online communication. After two years of collaboration between Evoq Labs and Corporate Dialog, Evoq Labs has been pooling its expertise under one roof since February 2016. The team has already realized joint projects for Mibelle Group, BSB Bern and Effingermedien. The company is thus further expanding its expertise in online communication solutions.

Su Franke founded Corporate Dialog in 2011 to support companies with online communication strategies and their implementation in practice. With the slogan "Communicating instead of advertising", she stands for dialog-oriented communication with added value and for digital transformation. She was previously Corporate Communication Manager at Namics for five years. Franke has worked in the IT and web industry since 1998. She has been a jury member of the E-Commerce Awards Switzerland since 2016.

In August, Tamedia announced that it planned to reorganize its publishing business into two divisions: Advertising and Commuter Media, and Paid Media. Over the past few months, an internal project team has been developing the new organizational structure. According to a press release issued on Friday, Tamedia aims to use this restructuring to meet future challenges in the consumer market and develop new offerings for its customers. As previously announced, Serge Reymond will head the Subscription Media division. Its media brands are divided into three segments, each reporting to a publishing director. Karim Mahjoub will take over as head of Media in French-speaking Switzerland, Marcel Tappeiner will lead the Supraregional Media in German-speaking Switzerland, and Robin Tanner will be responsible for Regional Media in German-speaking Switzerland. In addition, three cross-language service divisions—Dialog Marketing, Digital Publishing and Audience Development, and Additional Business—are planned. According to the announcement, the organizational structure of the editorial departments within the Paid Media division will remain unchanged. (SDA)

This is responsible for the technical operation (headend) and signal distribution, as the two Internet TV platforms announced on Thursday. The company is also examining whether synergies can arise in the further development of the platforms and will also coordinate genre marketing for Internet TV. Both partners each hold a 50 percent stake in the company.

The operational services are also available to interested companies.
The two brands Teleboy and Wilmaa continue to operate independently and as competitors in the market.

Searching for information that others overlook

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«Only those who can lead themselves can lead others.»

Jürgen Salenbacher has been exploring the essence of personality and the positioning of People as a Brand. *Werbewoche* spoke with him about the search for one's true self, finding one's place within a team, and why the
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Person of the Week: Voigt, Unfucked

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11th Swiss Marketing Day

This time, the event was all about in the spirit of storytelling, which has come increasingly into focus in the marketing industry due to the rise of content marketing and social media.

The Hogrefe publishing group is a scientific publisher with 250 employees, focusing on psychology. The new brand positioning with the brand core "Shaping knowledge" formulates the central promise of the Hogrefe brand. The new visual identity stages the attitude formulated in the positioning. It strengthens the emotionality of the brand and builds a bridge to its scientific character. The new logo embodies in concentrated form what the Hogrefe brand stands for. A design element defined as a continuum promotes the independence of the appearance. It symbolizes the process of collaboration and the role of the publishing house as a creative mediator between authors and users. It runs like a thread through the entire brand design. The new imagery creates a sense of closeness and places people at the center - as personalities in the scientific engagement with content, in the further development, communication and design of knowledge. A new brand story, a brand tonality and a message system complete the differentiating appearance and also ensure a high level of recognition in terms of language.