Their management function will be taken over by Marc Jäggi, who will return to Radio 1 as of April 1. Jäggi was Head of Moderation at Radio 1 from the start of broadcasting and then for six years. In addition, he will in future co-host the morning show with Dani Wüthrich and be Chief Innovation Officer CIO as a member of the Executive Board.

Lisa Känzig, a former longtime host, is also returning to Radio 1. Starting in April, she will take over the midday shift previously handled by Sharon Zucker.

Owner and CEO Roger Schawinski said in a statement on Monday: "I thank Sharon for her great commitment over so many years and wish her the best of luck for the future. I am particularly pleased that two outstanding former employees are returning to Radio 1. Marc Jäggi and Lisa Känzig, with their professionalism and enthusiasm for radio, guarantee that Radio 1 can further strengthen and sharpen its offering."
 

Shazam Visual" visually recognizes print products and generates dynamic content from these static images. Users with the latest Shazam app can simply select the camera icon in the app (top right of the home screen), scan the print product, be it a poster or an advertisement, and they will be redirected to a mobile site to benefit from dynamic content, special offers and product purchases.

The bilingual communications agency Numéro10, based in Bern, is using the new "Shazam Visual" technology for the first time in Switzerland. Numéro10 realized this in collaboration with Stailamedia, which exclusively markets the Swiss inventory of the Shazam mobile app. "Like "Shazam TV", the "Shazam Visual" product allows customers to experience a new dimension of linking offline and online. We are delighted that we were able to implement this new technology together with Numéro10," says Melanie Ohnemüller, Senior Account Manager at Stailamedia.

Numéro10 has integrated the "Shazam Visual" technology for the new Numéro10 Magazine, which is available in digital or printed form. This enables customers to interact with the Shazam app and discover the videos produced on their mobile devices.

Here download Numéro10 Magazine and test the new technology with the Shazam app.
 

The Urban Bike Festival will take place in Zurich for the first time from April 1 to 3, 2016. With a large bike exhibition, various races and a varied supporting program, the Urban Bike Festival is the bike fair for fans of urban bike culture. Kreienbühl und Vogler created the entire new look of the Urban Bike Festival, from the logo to the website and communication.

The fact that bicycles have become an integral part of today's cityscape is also shown by the witty campaign, in which protagonists in typical bicycle positions merge with the city. The campaign can now be seen in advertisements, on posters and in electronic media.

Responsible at BikeDays.ch: Erwin Flury (OC President, Partner), Donald Nader (Managing Director, Partner), Thomas Eberle (Production Manager, Partner), Fabienne Lovece (Communications), Karin Lehnherr (Expo), Eva Ruckstuhl (PR). Responsible at Kreienbühl and Vogler advertising agency: Fabian Schiltknecht, Marco Donada, Reto Vogler, Oli Kreienbühl, Pius Kraushaar (web design). Photography: Alan Maag. Film: Tolisart.com.

Urban Bike Festival 2016 from KREIENBUEHL AND VOGLER on Vimeo.

For the current motif, the employees of the Mammut headquarters were invited to the upper Sulsseewli in the Bernese Oberland. In view of the Asian markets, the choice of location fell on a well-known Swiss panorama. In front of the breathtaking triumvirate of Eiger, Mönch and Jungfrau, they put the products through their paces and visualized the motif with a traced ECG line. The 15th key visual, designed by Biel-based agency Erdmannpeisker, will be used in spring 2016 in trade titles, online and in various POS materials.

Responsible at Mammut: Verena Lambrecht (Head of Communication Design), Cordelia Müller (Visual Communication), Christian Gisi (Head of Marketing Communications), Christoph Schaub (Sponsoring). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD), Rainer Neusius (consulting), Robert Bösch (photographer).

The image campaign builds on the fact that Raiffeisen is known for its savings and mortgage business, Jung von Matt/Limmat said in a statement on Monday. It always convinces with its credibility, a differentiating business model (cooperative), the local anchoring in the whole of Switzerland as well as with very high sympathy values.

The image campaign increasingly focuses on the topic of "investing. It shows that needs grow steadily over the course of a lifetime. Raiffeisen, as the right investment partner, supports customers in realizing their goals and wishes, no matter how individual they may be.In a spot, precisely these demands, which have grown since childhood, are dramatized.

The spot runs on TV, in cinemas and is used online in the form of prerolls. The image presence is completed by ads and banners.

Responsible at Raiffeisen: Jürg Moosmann (Head of Advertising & Brand), Fiorella Brülisauer (Head of Advertising Private Clients), Manuela Kohler (Consultant Communication). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction), Rob Hartmann (Creative Direction), Johannes Dörig (Art Direction), Samuel Wicki (Text), Thomas Steiner, Vanessa Zwinselman (Consulting), Deborah Herzig (Art Buying), Evelyn Schneider (FFF Production), Pepe Kägi (Production), Natascha Kiefer (DTP). Responsible at Rosas & Co. Film: Nadia Rosasco/Natascha Imfeld (film production), Ismael Ten Heuvel (direction), Martjin Van Broekhuizen (DOP), Niels den Otter, Audentity (music), Alex Kirschner Composition (sound), Dhondup Tersey/All In Production (photo production), Bo Hylén (photography).
 

After all, Salt is 30 percent cheaper in Switzerland than the industry leader Swisscom. He does not see any opportunities for further price reductions. "Salaries in Switzerland are higher compared to France. In addition, the costs for network and quality are more expensive," he says in an interview in the Saturday edition of the French-speaking Swiss newspaper Le Temps. The prices are correctly positioned and transparent, he continues. Nevertheless, Salt needs to become more profitable, he adds. Addressing further layoffs, Olivier Rosenfeld speaks of "ordinary departures and arrivals" that are to be expected. Last week, it became known that in addition to the boss Johan Andsjö, dozens of other employees at Salt had also received their notice in December. Salt did not want to comment on this. It had already come to light in October that the mobile provider wanted to cut 67 employees in the back office who had volunteered for the job. These volunteers received severance pay. The new owner has also turned a few other things upside down: Previously, for example, Salt had contracts with 41 marketing agencies for advertising and sponsorship. Now there are four left. Despite a lot of changes: According to Rosenfeld, however, Salt's headquarters will remain in Renens (VD). Salt (formerly Orange) is owned by NJJ, the holding company of French telecom entrepreneur Xavier Niel. (SDA)

In summer 2015, Sunrise filed a complaint against UPC Cablecom. The telecoms group was of the opinion that its competitor made too little reference in its price information to the fact that the basic fee for the cable connection was usually charged by the landlord via the ancillary rental costs. However, the Bülach district administration office did not see any violation of the Price Disclosure Ordinance and dismissed the complaint (Werbewoche.ch reported). As the Sonntagszeitung reports in its current issue, Sunrise has now taken the case to the next instance. The accusation is that Cablecom did not adequately inform consumers about the cable connection fee of around CHF 30, which is paid via the ancillary rental costs. UPC Cablecom rejects this accusation as unjustified and emphasizes that it communicates transparently at all times.

Sunrise is not stopping at legal action and is also taking a swipe at its competitor in its advertising: On Monday, a campaign will be launched pointing out that many tenants pay for a cable network socket without using it and receiving services from UPC Cablecom. The campaign will explain in detail how to cancel the connection with the property management company and switch to Sunrise. Cost savings according to Sunrise: CHF 400 per year.

According to the Sonntagszeitung, UPC Cablecom's advertising is not only a thorn in the side of Sunrise. The Foundation for Consumer Protection is also annoyed by the price declaration, which is described by Managing Director Sara Stalder as "incorrect". Stalder welcomes the issue raised by the competitor. (Sonntagszeitung/hae)
 

"We have invested in certain equipment and extended working hours," says Carole Hübscher, head of Caran d'Ache. Relocating abroad to increase production is out of the question for the traditional Swiss company, she added. Other manufacturers of crayons are also currently riding a wave of success. "I'm already dreaming about the crayons at night," says plant manager Andreas Martin from the German company Staedtler. Almost from one day to the next, the demand for Fineliners has literally exploded. Sales have risen sharply. Competitors Stabilo and Caran d'Ache have also reported this. "These are pen models that we've had in our range for a long time, but demand has been stagnating for years," says Staedtler plant manager Martin. "And now every day there are new reports of what we need. It's unbelievable." Staedtler boss Axel Marx is naturally delighted. Coloring is "a wonderful activity to switch off, you can really let off steam," he praises. In some countries there is a real "hype" - the USA, South Korea, Great Britain.

"Remarkable"

The pen manufacturer increased its turnover last year by a whopping 14% to 322 million euros. "Remarkable in times of digitalization," says Marx. At competitor Schwan Stabilo in Heroldsberg, Bavaria, fiber-tip pens with a particularly fine point are also a big hit. "In all European markets and also globally", coloring books for adults are a particular trend, says Head of Marketing Horst Brinkmann. Stabilo's 15 fineliners plus book set "Kreative Auszeit" is already in its second edition. Brinkmann also reports a "significant double-digit" increase in sales.

However, the coloring boom also presents companies with difficult decisions - to invest or not? "We are trying to find the right balance," says Staedtler plant manager Martin. First of all, the company is trying to "tease something out of working hours". Staedtler now also produces on Saturday mornings and at night. The 350 employees have been joined by around 30 temporary workers. Then comes the technology, as Martin says. A fineliner machine costs around 300,000 euros. Staedtler will purchase it in the hope that the machine can one day be converted to other fiber-tip pens. Caran d'Ache, founded in 1924, firmly believes in its future regardless of trends: "There is no reason why writing and drawing should die out," explains Hübscher. Staedtler boss Marx does not want to rely on this alone: "We are keeping our fingers crossed" that the boom will continue. (SDA)

Cablecom Digital Cinema was the name of the service back then. Back then, when video on demand was still in its infancy. Digital development is racing ahead - this becomes clear once again when you look at the upload date of the video: 8 May 2008. Almost eight years is an eternity in the digitalizing world. Today, VoD has long since established itself and is generally used by large sections of the population without any problems. A few clicks through the virtual video library in the digital TV menu and the movie starts. Back then, ordering movies was not quite so easy. A single comedy - presented by a company that no longer wants to be associated with the name Cablecom from 2016. But before that happens, let's have another hearty laugh about this smooth ordering process. (hae)

The interactive trailer play campaign "Metro Boutique feat. The Divergent Series: Allegiant" by film distributor Ascot Elite Entertainment Group and its promotional partner Metro Boutique can currently be seen in Pathé Suisse cinemas and other selected cinemas: Moviegoers can take part in the interactive preshow directly in the movie theater via the "Screen Zone" mobile app on their smartphone, which in this case means, for example, answering quiz questions about the film and winning prizes - including "One year's free shopping at Metro Boutique*". The unique campaign format will be broadcast in the cinema in guaranteed prime placement, i.e. directly before the main film, and communicated extensively by the partners via the web and social media channels (Facebook, etc.).

With Trailerplay, Screenpeax is introducing future-oriented lean forward communication in cinemas and, with the possibilities of the mobile app "Screen Zone", is extending the effectiveness of a cinema campaign beyond the cinema visit - keyword native video programming, for example in the form of film trailers, exclusive promotional content and other high-quality second screen content.

Sabrina Schwab, Head of Marketing Metro Boutiques: "Our predominantly young, trend-conscious and very mobile-affine target group provides the perfect basis for a cross-media campaign with our movie partner Allegiant, in which the classic medium of cinema, which is still very popular with young people, is linked with the trend media of mobile and social media. With Trailerplay, we are addressing our target group in a timely manner, especially among digital natives."

Dietmar Steg, Head of Marketing & PR, Ascot Elite Entertainment Group: "Two-way communication and customer involvement are essential nowadays - this also plays a decisive role for the film and cinema industry. The exclusive trailer play format and the interactive app "Screen Zone" offer us as a distributor as well as our promotion partners and other industry players an innovative new platform to convey advertising messages individually, personally and sustainably."

David Noth, CEO Screenpeax: "With this innovative concept, we are bridging the gap between the "big screen" and the "most personal" screen, the moviegoer's cell phone, for the first time in Swiss cinemas."

Christine Maier had taken over the management of Sonntagsblick as of November 1, 2013 (Werbewoche.ch reported). A modern appearance and stronger positioning in the family sector were essential elements of the new Sonntagsblick, for which Maier was responsible. The magazine was also overhauled from the ground up. It has now successfully transferred the editorial team to the new organizational structure of the Blick Group newsroom, which was launched in February. According to the statement, this process is now complete and therefore, at her own request, the journalist will devote herself internally to the new projects from the beginning of May.

She will take on various tasks in the area of moving images, conduct moderator coaching and conceptualize a discussion platform for Ringier, which will also include a new talk event that will take place on a regular basis.

Ringier CEO Marc Walder on the internal change: "Christine Maier has driven the modernization of Sonntagsblick over the past two and a half years and repositioned the newspaper - the timing to now focus on new, topical projects is ideal following the transfer to the modern newsroom structure. I am delighted that Christine Maier is now taking on new projects at Ringier." Philippe Pfister, Deputy Editor-in-Chief of Sonntagsblick, will take over on an interim basis from May.

Sales in the reader market remained stable. LZ Group sales amounted to CHF 125.3 million in 2015, 7.7 percent less than in the previous year. Operating profit (EBIT) of 9.5 million francs was 10.6 percent higher than the previous year, and group profit rose by 2.9 million francs to 8.3 million francs, the company announced on Thursday evening. LZ Medien Holding reported lower advertising revenues than in 2014, citing structural changes in the industry. However, due to the new central sales organization NZZ Media Solutions and the merger of regional specialist publishers, revenues were not comparable with the previous year, it said. Revenues from the printing business and other revenues declined slightly. LZ Medien was able to save costs with unspecified measures to increase efficiency. Operating expenses declined by 8.9 percent to 115.8 million Swiss francs. As in the previous year, the Board of Directors proposes a dividend of 80 Swiss francs plus a special dividend of 80 Swiss francs per share.

Chairman of the Board Bachmann resigns

The Annual General Meeting also has to appoint a new Chairman of the Board of Directors. Chairman Erwin Bachmann is stepping down because he has reached the age limit of 70. The Board of Directors proposes Doris Russi Schurter, a former member of the Board of Directors and attorney, as his successor. Hilmar Gernet is proposed as a new member of the Board of Directors. Urs Schweizer, who left the management of the NZZ Media Group at the end of 2015, will also relinquish his mandate. His seat is to be taken by Jürg Weber. He is Head of Regional Media at the NZZ Media Group. The five-member board of directors also includes Veit Dengler, CEO of NZZ Media Group, and Jörg Schnyder, Chief Financial Officer of NZZ Media Group. (SDA)