Following the acquisition, the agency will be renamed Publicis Red Lion and networked with Publicis Worlwide as a unit of Publicis Brazil. The former GP7 was founded in 2004, Campaignlive.co.uk writes. The agency offers strategic planning, media buying and marketing services in addition to advertising, it said. Clients include CVC Tourismo, Yakult and Car System.

Brazil is expected to become the sixth-largest advertising market in the world this year, according to Campaignlive. The Publicis Group already has around 1,200 employees in Brazil alone and is present through the global networks Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Viva Ki and MSL Group.
 

Alexander Holtz studied history and journalism at the Free University of Berlin and joined Aimaq, Rapp, Stolle in Berlin as a copywriter after his studies. This was followed by almost five years at Jung von Matt/Limmat. His clients have included Swisscom, Mercedes-Benz, smart, Migros, Rivella International and Ferrero.

At the end of 2010, a 44-year-old man and a 62-year-old woman stood before a Zurich jury. They had to answer for severe child abuse. The victims were the 44-year-old's two young daughters. The younger one had died in May 2006 at the age of five. Her three-year-old half-sister was placed in the care of a foster family.

Tagesanzeiger and Blick Online named the girls' first names in their trial reports and mentioned that the surviving child was now living with a foster family. Blick Online illustrated the report with a picture of the two children, on which the face of the surviving girl was made unrecognizable.

According to the association Espoir, which works for children in need, this reporting made the child identifiable. All the more so because the girl's name was rare and her current age could be easily deduced.

Journalist guidelines violated

The association turned to the Press Council with a complaint. The two media outlets had violated the regulation on identification and special protection needs of children in the "Declarations of Duties and Rights of Journalists," it claimed.

The Press Council took a different view. Neither the mention of the first names, nor the information about the current living conditions, nor the several years old pictures with the face made unrecognizable in addition allowed an identification "beyond the circle of the already initiated". The two media had thus not violated the guidelines. (SDA)
 

Tschannen holds a Master's degree in Business Administration from the University of Bern and completed the CAS Corporate Communications of the Swiss Public Relations Institute. Before joining Klar, he was Head of Marketing and Communications at the Bern-based software developer Puzzle ITC.

Tschannen will work at Klar in consulting and implementation of online projects and especially in the area of social media, the agency announced on Tuesday. No longer working for Klar is long-time project manager Urs Frieden. He left the agency at the end of March 2011 and will work in the future for the communication of the Swiss Red Cross.

The picture gallery with scroll function, specially designed for this website, is intended to make you want to browse and explore the more than 400 photos. An interview with direct and authentic answers gives the photographer Geri Krischker a face. In addition to the public portfolio, a simple image approval tool has been created, which Geri Krischker's customers can use to view a series of images, make a pre-selection and send them directly to the photographer.

To the website: Gkrischker.com.

Responsible at TBS Identity: Jürg Neuenschwander (communications consultancy), Danny Raffanielo (design/concept), Franziska Binz and Kathrin Treml (web design), Matthias Schnüriger (project management). Technical production: Highfive.

According to Net-Metrix, intermedia research is steadily gaining in importance. Today's demands on media research go far beyond the consideration of singular media genres. This also requires new organizational units adapted to the circumstances. With the new shareholder structure, Net-Metrix will be able to optimally fulfill its interface function with the traditional media in the future, according to a statement by Jürg Weber, Chairman of the Board of Directors. The new Industry research organization founded in 2007 by the following shareholders: Wemf AG for advertising media research (print, cinema, sponsoring), Mediapulse for media research (TV and radio) and Simsa (Swiss Internet Industry Association).
 

The visually and conceptually revised websites will in future be produced editorially at the joint online newsdesk - seven days a week, as Axel Springer announced on Tuesday. With the Swiss business network, the publisher is supplementing its media offering with current and background information. In addition, Stocks-TV broadcasts daily stock market commentaries. The three online offerings can be booked together by advertising customers. In addition, numerous new forms of advertising can be integrated in future. More information: Axelspringer.ch.

Schultz studied politics, history and philosophy and has worked full-time as a journalist for 34 years. In addition to newspaper positions in Stuttgart, Hamburg and as a correspondent at the UN headquarters in Geneva, Schultz worked at the former SWF in Baden-Baden and has been with Swiss Radio DRS in Basel since 1995. For 15 years, he was head of the society department at DRS 2, which primarily includes the weekly program "Kontext". For the past year, Schultz has been head of the religion department at SRF and is one of the presenters of the DRS 2 program "Musik für einen Gast". He will continue to hold these positions. The long-standing "Sternstunde Religion" presenter Brigitta Rotach is ending her commitment to Swiss radio and television.

Hansjörg Schultz will hold his first discussion with theologian Norbert Reck on Sunday, May 1, 2011, on the topic "Where was God in Auschwitz?".

The PR agencies that are members of the BPRA generated fee income of CHF 67.1 million in the 2010 financial year (previous year: CHF 67.7 million). While turnover fell by - 0.9 percent, the number of employees in the association's member agencies rose by two percent to 309. The industry is cautiously optimistic for the current financial year.

There were revenue winners and losers in all provider categories. Providers that specialize in certain sectors or offerings tended to perform better, according to the BPRA. The smaller agencies are under pressure. The market continues to be led by the two agencies Farner Consulting and Burson-Marsteller (see Agency overview). With the founding of the new agency YJOO and the repositioning of Grayling (formerly Trimedia), the positioning of the following agencies has changed. With Freicom, YJOO, Grayling, Communicators and Furrer Hugi & Partner, a new field of larger agencies has emerged.

According to the association, the market trends show an increased demand for full services. The project business continues to grow and demand remains volatile. Demand is rising, particularly in the areas of digital communication, traditional reputation management and dealing with public transparency requirements and more active stakeholder groups. Although there is an increasing number of international contacts on the client side, the PR business of local agencies remains primarily focused on the Swiss market.
 

Each June, the magazine publishes a special issue that is distributed at Cannes Lions and is dedicated to the international marketing and advertising market. Ad Age invites entries for the design of the cover page as part of the "Global Cover Contest". Young creatives up to the age of 30 are eligible to enter. The deadline for entries is May 6, 2011.

More information on Amiga.adage.com.

(Image: Last year's cover. It was created by two creatives from the advertising agency Grey New Yorker).
 

Unilever uses a cute teddy bear to advertise its Cornetto Enigma ice cream creations. The idea: When men taste the ice cream, their softer side comes out. They immediately turn into an incredibly cute teddy bear that's great to cuddle up to. Of course, it's hard to resist this sweet temptation.

Lowe + Partner Madrid is responsible for the Europe-wide campaign. The commercial will also be shown in Switzerland.

With the "Send" button, recommended websites, images and videos will no longer be distributed to all contacts in future, but will instead be distributed to selected Facebook friends. Facebook announced this in its blog on Monday. Clicking on the button opens a window in which the user can select which group they want to recommend a website to without having to leave the group. The message then only reaches the group members and not everyone in the contact list. The function is currently available on around 50 websites, including the Huffington Post website. According to the blog entry, more will be added shortly.

Facebook: Expansion à la Google