The lawsuit was filed in March, the legal representative of the Basel newspaper Baz confirmed on Friday in an advance report by the media magazine Edito + Klartext. Aegis Defence Services accuses the newspapers of having financially damaged the company with serious slurs. Last August, the Baz reported that Aegis had set up a holding company in Basel. The issue was subsequently picked up by other media and led to political initiatives.

However, the lawsuit now accuses Baz of making false allegations as well as untrue and hurtful reports. The BaZ neither confronted the company with the serious allegations nor heard it out. The claim is for around CHF 268,000 in damages and a ban on repeating certain statements.

The Baz and - according to the Tages-Anzeiger on Friday - the publisher of the Sonntags-Zeitung also reject the accusations. (SDA)
 

In the poster category the agency Advico Y&R with a poster for Sudden Rush Surf Travel, titled Better Stories. The agency is also on the shortlist with "The iPhone Protective Case " for Leica, in the Collateral category and in the Public Service category with "Diary" for Blue Cross. In the Innovative Media and Interactive categories, the agency nominated by JvM/Limmat One Minute of Silence" campaign for Caritas. The agency is also represented in the Product/Services category with "Braking Heads" for Mercedes Benz. The Walker Advertising Agency is in the running with three works. The SP campaign "What Zurich Needs" is nominated in Integrated Media. In the Print category, Amnesty International can hope for one of the coveted statues for its small ad campaign. The Rega spot "Heaven can wait" is a finalist in the Film category. In the Dimensional category, the Airport agency was shortlisted with a mailing for the textile association, entitled Self-Dissolving Mailing. The agency Saatchi & Saatchi Switzerland is also on the shortlist, in the Product/Service category with "Let the sea help you breathe" for Otrivin.

The Clio Award Night will take place for the 26th time on May 19, 2011 in New York and is one of the most important awards for advertisers worldwide. Each year, the jury honors outstanding creative work in the fields of advertising, design and digital media.
 

As before, Reinhard Frei will manage the Public Relations division and Christian Ruppanner the Advertising division. Freicom will remain owner-managed. Christian Ruppanner will become Managing Partner. He will also join the Board of Directors, where he will support the existing Board members Ruth Frei, Reinhard Frei and Andreas Zeller.

Freicom has realigned its organization and working methods, as the market demands fewer contacts with broader knowledge and more discipline-independent ideas instead of garden-variety thinking, the agency said in a press release. Freicom is convinced that brands can only be successful with ideas that are independent of the communication channel and regardless of whether they are communicated digitally or classically. Only brands that manage to communicate stringently and continuously will be perceived as relevant at all, the agency continues.

Christian Ruppanner becomes Managing Partner and member of the Board of Directors after holding management positions at local and international agencies and working for Freicom for over a year.
 

For 75 years, SAH has been campaigning against poverty and for humane working conditions. In stone quarries in China, on coffee plantations in Nicaragua or for cheap clothing in Asia: everywhere in the world, the poorest people are exploited as workers so that products can be offered as cheaply as possible in the rich industrialized countries. Never before have so many people been exploited as today.

With the campaign to change its name, Solidar Suisse calls for participation in actions against the sellout of human dignity. The design basis for the posters and advertisements is the logo newly developed by the agency. The repetition of the dollar-key visual ensures cohesion in terms of content and appearance during the transition phase to the organization's new name.

Responsible at Solidar Suisse: Rosanna Clarelli (Head of Fundraising), Christian Engeli (Head of Communications). Responsible at Spina's Civil Voices: Lorenz Spinas (CD) / Stephan Huwiler (AD) / Matthias Freuler and Tom Malecha (text/concept) / Alexander Moltzen (graphics) / Conny Geibel (consulting), Bianca Hotho (production), Sergio Beti (image editing).
 

Around 700 guests from the media and advertising industry meet at Screen-up every year. The focus is on screenings lasting around an hour with the programs for the coming year. In addition to the program preview and positioning of the individual channels, the impact of TV as a medium is brought to life and made tangible, according to a Screen-up press release. The latest trends and visions can be experienced here from a first-hand source. In the early evening, the event will move directly into the networking part and the party with surprising live acts.

Screen-up is a Swiss industry event for audiovisual electronic media and focuses on the future of the Swiss television market. Screen-up is organized by Goldbach Media (Switzerland), Publisuisse , RTL Group and Seven One Media (Switzerland).
 

The adaptation of a format that has proven itself abroad was a convincing success. The show had a high entertainment value and appealed to a broad audience, according to the audience council. The moderation and the jury also left a positive impression through their competence and credibility. The council members expressed concerns about the participation of very young talents and about the spreading of life and suffering stories of the participants. Here, a very responsible approach was necessary and the introduction of a minimum age of 16 should be considered.

The audience council considers the "Sinerzyt" reports on "DRS Musikwelle" to be attractive, enriching, interesting and informative. However, the content mix is too arbitrary and often too short. Here, a stronger structuring of content and thematic weighting is needed. It is appreciated that the potential of the large broadcast archive is used in a listener-friendly way with this program. In addition, however, it should be questioned whether and how these contributions could also be made available to a younger audience.

The new head of "DRS Musikwelle," Bernhard Siegmann, answered the audience council's questions for the first time in his new role. His heart and soul and his commitment were palpable, according to the Council. And far beyond the column "Sinerzyt" it let its goals with the "DRS music wave" recognize. In the opinion of the council members, the Internet presence does have added value, but this could still be increased. The abundance of the contributions, which are callable over Internet, particularly positively notice. It would be desirable to offer those contributions, which come along shortened in the radio, in original length in the Internet. In this respect, there is a need and potential for expansion, the audience council states.
 

These six print shops have identified themselves as energy-efficient companies and have also committed to supporting the "Oberallmig" climate protection project. Climate Partner Switzerland writes this in a press release. The six print shops are Rheintaler Druckerei und Verlag Berneck, Druckerei Triner Schwyz, Druckerei Feldegg Schwerzenbach, Binkert Druck Laufenburg, Sprüngli Druck Villmergen and Theiler Druck Wollerau. The "laughing world" label familiar from Climate Partner - in this case with the Swiss flag - may be used for identification purposes. The winners of the 2010 Sustainability Award of the industry association Viscom and the first ZKB Sustainability Award 2009 are also taking part.

The "Oberallmig" climate protection project is a sink project. Through adapted forest management, additional CO2 is removed from the atmosphere and stored in the growing forest. Around 8,000 tons of CO2 are thus sequestered annually, based on the forest area of the Oberallmeindkorporation OAK with an area of around 9,000 hectares, which is FSC-certified. Felix Lüscher is responsible for the project at OAK and has been driving the concept forward over the past two years together with Hubertus Schmidtke from Silvanconsult in Winterthur. The project development, reduced logging and adapted forest management will be financed through the sale of CO2 certificates. The project is set to run for 30 years.

The "Oberallmig" climate protection project did not receive the desired certification in accordance with the demanding CCBA Climate Community Biodiversity Alliance standard due to just one point.
 

The competition was based on a website on which "The Race" can be played. Similar to a racing driver's cockpit, the licenses sold by the participating teams, the remaining "laps" and the rankings of the other distributors appeared there. Whoever reached their sales target the fastest was guaranteed a place in a real cockpit. The prize for 70 partners was an adrenaline-filled weekend at the "Mallorca RennArena", where they were allowed to drive laps in real Formula BMW racing cars.

To draw the attention of Microsoft partners to the competition, real Carrera racetracks and posters were sent out in advance, the agency said in a press release. A regular newsletter was sent to all partners to ensure that participants remained motivated and to provide valuable tips on how to improve their position.

In good racing style, all distributors received branded champagne as a thank you for taking part. The Race" was implemented in 11 different languages for the Western Europe region. Allaccess was responsible for organizing the event in Mallorca.

Responsible at Microsoft: Christian Frei (Central Marketing Group Lead - Western Europe HQ), Alex Solomon (Integrated Marketing Communication Lead - Western Europe HQ), Michel du Croix (Windows Intune Lead & Breadth Program Manager). Responsible at Wunderman: Roger Rüegger (CD), Daniel Schranz (Art Direction), Florian Tillmann (Text), Stéphanie Bertschi / Patrick Biner (Consulting), Philippe Gassmann / John Hiltebrand (IT). Responsible at Allaccess: Rebecca Haug (Head of Allaccess).
 

Ruf Lanz is now using this stamp and the media hype surrounding the wedding for VBZ's personnel marketing. Because at VBZ it has long been the case that women and men are equally entitled and receive the same pay for the same work. Logical conclusion of the VBZ campaign: It is not worth waiting for a prince charming. It is much more modern for women to take the wheel into their own hands - and join VBZ, according to the campaign's motto.

The subject appears on a full page in 20 Minuten, in Blick am Abend and in the iPad edition of Tages-Anzeiger.

Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications), Jörg Buckmann (Head of HR Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Markus Ruf (Text), Isabelle Hauser, Marcel Schläfle (Art Direction), Kristina Burch (Consulting). Image processing: Patrick Rohner.
 

A corresponding long-term cooperation agreement has now been concluded. The Swiss Nightlife Award, organized by the Amiado Group, operator of the two nightlife portals Usgang.ch and Partyguide.ch among others, has been honoring outstanding protagonists of Swiss nightlife since 2010. It is organized in collaboration with the event agency Hi Peak.
 

As the most traditional Swiss women's magazine, Annabelle has always focused on the concerns, interests and passions of women. However, it is no longer just "the woman" who is the focus of Annabelle, but women in all their diversity, their differences and their individual life concepts. Because if the social development of recent decades has brought women anything, it is the opportunity to go their own way today in a much more individual and unrestricted way. This is exactly what Annabelle wants to portray on its pages. Also by means of a new advertising campaign that focuses on different women and their personalities. For this campaign, communications agency By Heart developed a unique visual language that "draws attention to individual personalities and their character traits", as CD Hans Siegwart explains.

Read more about this in the current print edition of Werbewoche