The wedding’s viewership figures are on par with those of «Schweiz aktuell.» That program also had a 40 percent market share on Friday (403,000 viewers). That’s a very good figure for this time of day, SF media spokesperson Marco Meroni told the SDA news agency. By way of comparison: The main edition of 'Tagesschau« at 7:30 p.m. achieved a market share of 57 percent (766,000 viewers) on Friday. In French-speaking Switzerland, around 72,000 people (market share: 22.3 percent) watched the wedding ceremony on TSR, as Mathilde Boillat, communications manager at TSR, told the SDA.

The British royal wedding attracted more television viewers than, for example, the wedding of Sweden’s Crown Princess Victoria to commoner Daniel Westling. On June 19, 2010, when the event was broadcast, 269,000 people tuned in, according to Marco Meroni (market share: 24 percent).

 

Two Step Sound, a dance beat—and the headphones begin to stand up and dance to the rhythm of the music. According to the agency, the commercial seamlessly combined entertainment with communication of the product’s benefits. 

The commercial is currently airing in German, French, and Italian in various Swiss movie theaters. While the 10-second version, which directly addresses parents, is being broadcast on TV before the *Tagesschau* on SF1, TSR, and RSI, the 14-second cinema spot also draws attention to the local agencies and the website with «Klack, klack, klack.» Helvetia.ch attentive.

Person in charge at Helvetia Insurance Switzerland, Basel: Martin Schwald (Branding, Head of Brand Services & Media). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Frédéric Renzen (Consultant). Production: Lobster Studios, Schlieren. Animation: Christian Rüegger, Sound: Steve Noi.

 

The expert jury, led by jury president Peter Schellenberg and the expert jury chairs Josefa Haas (print), Nicole Aeby (Photo), Vinzenz Wyss (Radio), and Toni Zwyssig (TV), selected one winner from each of the approximately 100 entries submitted; in the TV and Photo categories, two winners were chosen.

In the Print category, the winner is Sabine Kuster, a journalist for the Aargauer Zeitung, for her series «Poverty in Aargau.» Sabine Kuster also recently received the award in Bern for the same series of articles. Award for Swiss Local Journalism. 

Since no entries in the photography category met the jury’s requirements when the award was introduced last year, the expert jury, chaired by Nicole Aeby, was able to select more than one entry this year and is awarding the 2010 Media Prize to two photojournalists: Hansruedi Aeschbacher, a photographer for the Oltner Tagblatt, and the portrait «GC Talent Izet Hajrovic» by Chris Iseli, a photographer for the Aargauer Zeitung, thereby honoring two photojournalists with the 2010 Media Award.

The media award in the radio category goes to Ralf Stutzki, a journalist at Kanal K. He was honored for his piece «Du bist Radio Jubiläum.».

In the TV category, the jury selected the report by the two Tele M1 journalists, Matthias Achermann and Bähram Alagheband, for their television segment «Test: Weapons Theft at the Aarau Federal Shooting Festival.» This report had also previously won the Swiss Local Journalism Award in Bern in the TV category.

The Aargau/Solothurn Media Award is organized by media companies (press, radio, and television) based in these cantons and by the cantonal governments of Aargau and Solothurn. The aim of the award, which carries a total prize fund of 12,000 Swiss francs, is to recognize and promote journalistic excellence in regional reporting.

 

This is the conclusion reached by the U.S. organization Freedom House in its latest annual report. Egypt, for example, was downgraded to «not free.» Countries such as Libya, Saudi Arabia, Syria, and Tunisia continue to rank among those nations worldwide where the state of press independence and freedom of the press is particularly poor. «In 2010, we saw how easily governments in the Middle East resorted to repressing the media,» said Karin Deutsch Karlekar of Freedom Press.

While there have been some breakthroughs in the Middle East earlier this year that give reason to hope the region is moving toward a higher global standard of press freedom, there are also worrying developments, Deutsch Karlekar said. For example, in Egypt, where the armed forces recently restricted media coverage.

Mexico’s downgrade to «not free» was described as surprising. Nevertheless, it stems from the reported attacks on journalists in the country, self-censorship, and the climate of fear fueled by drug trafficking. In addition to Mexico and Egypt, significant deteriorations were also noted in Honduras, Hungary, South Korea, Thailand, Turkey, and Ukraine. However, the report states that it appears the decline, which has persisted for years, is coming to an end. It is not clear, however, whether there will be an overall improvement this year.

The ten countries with the lowest rankings are Belarus, Burma, Cuba, Equatorial Guinea, Eritrea, Iran, Libya, North Korea, Turkmenistan, and Uzbekistan. (SDA)
 

 

The CREA highlights the importance of professional agency self-promotion. Its goal is to improve the quality of self-promotion efforts by showing agencies whether and how their new business initiatives are resonating with potential clients. A jury consisting of over 30 marketing and communications directors from companies, corporations, associations, and institutions evaluates the quality and impact of these efforts.

Agencies from Germany, Austria, and Switzerland across all disciplines of the communications industry may submit marketing initiatives—such as brochures, presentations, mailings, commercials, advertisements, posters, apps, and websites—as well as PR initiatives and events aimed at acquiring new clients. The deadline for submissions is June 30, 2011.

Detailed information and the request for proposals documents are available online at Credentialaward.com.

 

The agency from eastern Switzerland prevailed in Büro Schoch Direct's pitch in two presentation rounds. The new implementation includes the areas of web story, design, technology and online marketing. The store is based on the ERP system, which is already used for the current version. The project will be launched in May and is scheduled to go live in the fall of 2011.

 

Under the title "New rules for the license to kill," the Tages-Anzeiger reported on December 1, 2010, about a change in the animal protection ordinance. The article stated, among other things: "No animal may be slaughtered without prior stunning in Switzerland - unlike in the EU, which allows Jews and Muslims to kill ritually without stunning."

Erwin Kessler of the Verein gegen Tierfabriken Schweiz (VgT) then wrote a letter to the editor of the Tages-Anzeiger pointing out that the ritual slaughter of chickens was indeed permitted in Switzerland. Since the Tages-Anzeiger refused to publish the letter to the editor, Kessler filed a complaint with the Press Council.

The latter found in a statement of April 15 that the Tages-Anzeiger had indeed violated the "Declaration of the Duties and Rights of Journalists". The daily newspaper would have been obliged to correct the false report.

The report is about how animals may be killed or slaughtered in Switzerland according to animal protection legislation. The statement that no animals may be slaughtered without stunning in Switzerland is wrong.

The fact that chickens may be slaughtered in Switzerland is not an irrelevant secondary aspect in the overall context of the article - even if the proportion of animals killed in this way is small. (SDA)
 

Just in time for the wedding of Prince William and Kate Middleton on April 29 at 11 a.m. UK time, Mini is congratulating the modern royal couple with a tribute under the motto: "Yes, I will. Mini forever". The campaign has delighted Mini and Royal fans in Zurich's city center and on the lakefront, the agency said in a statement. At the same time, promoters handed out British pennants, wedding sweets and royal invitations to a Mini convertible test drive. The guerrilla promotion was picked up by several media outlets, including Blick.ch and Tele Züri, and featured in the news.

Responsible at Mini: Eveline Bauert (Head of Communications), Daniela Geiger (Communications). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (Text), Rolf Jeger, Martin Gonzenbach (Consulting), Nina Böhi (Kate), Maximilian Kortmann (William), Martin Gonzenbach, Martin Rubli, Christoff Strukamp, Cinthia Stettler, Matthias Ziehsack, Mateja Aleksic (Guards), Deborah Buccarella, Alessandra Christen (Flyer Girls).

 

Tassimo has therefore sent out a "Mother's Day Care Team" to help passers-by in their search. The self-appointed care team works with passers-by to determine their "mommy type" in a short test, after which they can win the perfect gift for next Sunday, tailored to their individual tastes. With a bit of luck, you can win wellness or beauty vouchers, family trips, gourmet weekends and much more. Kraft Foods will also be introducing passers-by to the Tassimo product range. Lucerne residents will be served on May 3 and 4, while the care team will be in action at Basel main station on May 6 and 7. For everyone else: The "Mission Mother's Day" is also available on Facebook. 

Picture: Last weekend, the Care Team had its stand at Zurich main station.
 

Affichage sent out the invitation to the Annual General Meeting on May 26, 2011 to shareholders on Friday. In particular, the company's Board of Directors is proposing the re-election of Paul-Henry Binz for a two-year term of office, the re-election of Jean-François Decaux and Gilles Samyn for a three-year term of office and the election of a new member of the Board of Directors, Robert Schmidli, for a three-year term of office, as the company writes in a press release.

The invitation lists the items whose inclusion on the agenda was requested by the Swiss company Starlet Investment and the Cayman fund Bruellan Corporate Governance Action Fund on April 4, 2011, in particular the Deselection of a member of the Board of Directorsnot be accepted. According to the press release, Starlet and Bruellan were unable to demonstrate that they met the legal and statutory requirements for a corresponding application. The company therefore did not grant their application.
 

The talking paperclip is considered one of the worst inventions in Microsoft's history. It always knew everything better, jumped into the picture for no reason and without being asked, gave unwanted advice and drove users crazy. "Passive-aggressive, at worst simply hostile" was how the inventor of her predecessor Bob later described her behavior. And even her creator today calls her "one of the most annoying characters of all time", according to Spiegel.de. Meanwhile, there are scientific studies on the question of "Why people hate the paper clip", and there is a plethora of videos, texts and cartoons in which Karl Klammer meets a cruel end. In short, the character is hated and despised like no other. Microsoft realized this and removed the paperclip from the scene around six years after its birth. And now the company is resurrecting her once again - as the heroine of the latest Office learning software. She is discreetly hidden away and is usually only displayed as a fixed icon, according to Spiegel.de. But she is said to still have the same clever old sayings in store ... Let's hope that the Karl Klammer character disappears underground again soon

- but then goodbye, please.

On the one hand, the award was presented to the seven-part Swiss television documentary series "Kriminalfälle. The 7 Deadly Sins" under the editorship of Helen Stehli Pfister for its very successful examination of the various facets of evil. This was announced by the Swiss Bishops' Conference. According to SDA, the independent jury of the media prize particularly highlighted the article "Wollust unter der Soutane" by Michael Hegglin. This article addressed the scandalous sexual abuse of minors by priests in an exemplary and helpful manner.

The jury also honored the children's program entitled "Les Zèbres" by Radio Suisse Romande. This program has been broadcast for ten years. Hosted by Jean-Marc Richard, the program addresses children's questions about God and the world on a daily basis. According to the jury, Joël Cruchard answers them in a child-friendly way.

The Catholic Media Prize is endowed with CHF 4,000 and will be divided equally between the two winners this year. The public award ceremony will take place on May 24 in Fribourg.