This time she is making a big splash as a climber. On the one hand on classic posters, but also on special posters with an explosive format.

Responsible at Swissmilk/Swiss Milk Producers: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Advertising Milk). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Sabrina Luck (Consulting). Photo: Jonathan Heyer. Image editing: Felix Schregenberger.
 

Subscribers who would like to read "Südostschweiz" and other newspapers digitally can now get the Asus Eee Pad Transformer at a special price. Asus Eee Pad Transformer is the name of the tablet PC equipped with the Android operating system. Anyone who subscribes to one of the three "Südostschweiz" editions (Graubünden, Glarus, Gaster/See), the "Bündner Tagblatt", "La Quotidiana" or one of the paid-for local weekly newspapers for at least six months will save over 100 francs. A subscription is available together with the Eee Pad for as little as 499 francs. Including the keyboard - which turns the tablet PC into a netbook - the price is 599 francs.
 

Over 2 million products are now available online. Now the range is being expanded to include another product segment: coffee. From August 22, it will be possible to order products from the best-known coffee suppliers, from capsules to coffee machines, which will be delivered to your home postage-free. From then on, there will also be freshly roasted news in "Barista", the magazine about coffee and more.

To promote the new coffee offer, Spillmann/Felser/Leo Burnett developed an advertisement and a banner that unites the postal and coffee worlds in a simple way, in addition to the concept and design of the coffee magazine.

Responsible for post offices and sales: Sandra Jann (Head of Marketing Services), Andreas Etter (Head of Marketing Communications), Angela Hächler (Marketing Communications Consultant). Responsible at SFLB: Reto Vogler (Text), Natasha La Marca (AD), Patrick Suter (CD), Manuel Schmid, Jennifer Beckmann (Consulting), Jürg Freudiger (Editorial Barista).
 

The plaintiff companies argued that the new notices forced them to display government warnings about smoking more prominently than their own brand names. Never before in the U.S. have manufacturers of a legally produced product been required to convey an emotionally charged government message on their own packaging and advertising urging adult consumers to avoid their products, the lawsuit states, according to SDA.
The US Food and Drug Administration (FDA) has approved nine new warnings that are quite drastic. Among other things, they show a picture of a corpse with its chest sewn shut. These are to be printed alternately on the packs - on the entire top half of the front and back. The companies are now claiming that the new imprints cost millions of dollars. The reason for this is new machines that allow the warnings to be changed frequently.
The plaintiffs are R.J. Reynolds, Lorillard, Commonwealth Brands, Liggett Group and Santa Fe Natural Tobacco Company. Altria Group, the parent company of the largest US cigarette manufacturer Philip Morris, has not joined the lawsuit.
 

The current SRG Chairman Jean-Bernard Münch is stepping down from his position at the end of 2011 after nine years in office. Münch was elected by the Federal Council in 2002. Only since 2007 has the election of the President been the responsibility of the Assembly of Delegates. Raymond Loretan is now to be Münch's possible successor. This is the recommendation of the committee according to a press release issued on Wednesday.

Loretan currently works for a Geneva-based consultancy. In the past, he has held positions including Secretary General of the CVP, Swiss Consul General in New York and personal advisor to Federal Councillor Arnold Koller. At a time of upheaval and major challenges, Loretan, who speaks French and German, will be able to strengthen the Board of Directors thanks to his experience and promote dialog with politicians, according to the press release. This was the deciding factor in favor of Loretan and against a candidate from the ranks of the sponsors.

Viktor Baumeler, President of SRG's German-speaking Swiss regional company and member of the Board of Directors, is also standing for election. He will be supported in the election on September 22 by the presidents of SRG's German-speaking Swiss member companies, as detailed in the press release.

Advertiser of the year candidate
At the end of the year, Board member Elisabeth Veya will also step down after the maximum possible term of office of twelve years. Board member Lucy Küng is standing for a further term of office. The Board of Directors is proposing Regula Fecker as Veya's replacement. Fecker is co-founder of the Zurich advertising agency Rod Kommunikation and was named Advertiser of the Year in 2010. According to SRG, Fecker will contribute her knowledge and expertise in new media to the Board of Directors.

Nine people sit on the SRG Board of Directors. However, only three of these can be elected by the 41-member Assembly of Delegates. The presidents of the four SRG regional companies are ex officio members of the Board of Directors. Two members of the Board are appointed by the Federal Council. These are currently Hans Lauri and Ulrich Gygi. (sda)
 

The agency focuses on communication solutions at the POS/POI. Thanks to his previous role as Managing Director of Affichage subsidiary APG Montagne, Marcel Baumann brings a wealth of experience in the field of analog and digital out-of-home advertising media to the new project, according to a Dynapos press release. Hanspeter Detsch, for his part, knows the entire spectrum of problems faced by branded companies from his many years of management experience in the communications industry - IMPULS, TBWA, OMD, Vinum.

The first major appearance of the Dynspos program is planned for SuisseEMEX'11, which will take place from 23 to 25 August in the halls of Messe Zürich. Visitors to Hall 5, Stand 5.121 will be able to see a whole range of innovations in the field of dynamic, digital communication media for POS/POI. Dynapos has entered into a close cooperation with the Reproscan Group in Zurich to ensure a high level of quality in assembly, installation, service and support as well as product finishing.
 

IPG invested in the social network very early on, in 2006. The company share is said to have been around 0.4 percent. In the meantime, the value of the investment at that time has multiplied, as The Guardian writes. The current deal values Facebook at 65 billion dollars.
 

Fulvio Pelli (President FDP), Oskar Freysinger (National Council SVP), Tiana Angelina Moser (National Council GLP), Bea Heim (National Council SP) and Geri Müller (National Council Greens) contribute to the article. The participants could manage the hike individually and wrote a subjective report about it. The proposed hiking route was a scenic route along the southern foot of the Jura, which readers can now view on the shoulders of the various National Councilors.

In addition to the Politkerwanderung, topics such as intelligence stories in the Jura, sheep drives in the Valais and a type of PopCorn flour from Ticino will complete the issue.
 

In the early phase of the sales negotiations, German publishers Bauer Media and Burda Media, among others, also sought to acquire the titles of BBC Worldwide, the commercial subsidiary of the British broadcaster. The sale to Exponent still has to be approved by the Office of Fair Trading, which should happen this fall, according to The Guardian. BBC Worldwide also sold its 50 percent stake in its Indian publishing joint venture to partner Bennett Coleman & Co Ltd, publisher of the Times of India.
 

The internationally active PR agency will also be represented again this year with its own stand at Switzerland's largest trade fair for marketing, communication, events and promotion. In addition to Monika Nyendick, who will be moderating the contributions from the agency side, PR consultant Anne Zozo will also be informing interested visitors about the opportunities in the field of social media PR at the Press'n'Relations stand. Zozo has a Master's degree in Digital Communication and Culture and advises companies across all communication channels.
 

Swissprinters, which announced in June that it would discontinue part of its manufacturing operations at the end of 2011, is thus assuring its customers that it will continue to provide all of its previous direct marketing services. Swissprinters wrote this in a statement on Wednesday. Both parties have agreed not to disclose the purchase price. The Brugg-based company will also take on seven Swissprinters employees who are responsible for operating the equipment.

 

Switch launched the competition for the first time in 2007, on the occasion of its 20th anniversary. The aim is to promote Internet and media skills among the younger generation. Since then, over 1,800 school classes have registered for the competition. Last year, the competition set another record with 192 completed projects, with around 40 more projects submitted than in the previous year.

Pupils design their own website
Participating school classes can design and publish their own website free of charge and without any programming knowledge. In doing so, they practise using modern communication technologies in a fun way. Whether humorous, with a learning effect or completely personal - the school classes decide together on a topic and the implementation on the Internet. As a Swiss Internet pioneer, Switch aims to promote knowledge of the World Wide Web and familiarity with this medium among young people. The generation of tomorrow should be given the opportunity to get to grips with modern technologies. All school classes from Switzerland and the Principality of Liechtenstein at elementary school, lower secondary school and upper secondary school level can now take part.

Participation
After registering at Juniorwebaward.ch Switch accompanies the participating school classes and their teachers with information material and offers a child-friendly CMS program to design the website. The classes can familiarize themselves with the web topic and then independently create a website on the topic of their choice. The deadline for submitting projects is March 15, 2012, followed by a public vote and evaluation of the websites by a professional jury. The best three projects in the three age categories of elementary school, lower secondary school and upper secondary school will be chosen. The winning classes will be honored at an awards ceremony at the end of May 2012.