The meeting came about at the initiative of the President of the Swiss Tourism Association (STV), Dominique de Buman, the STV said on Monday in response to an inquiry from the SDA news agency. The STV wanted to provide information on the results of the talks on the same day. Meanwhile, Switzerland Tourism sent out a catalog of measures to its members. "We do not wish to join the ranks of the recommenders and commentators," writes Switzerland Tourism, alluding to the debate on the 2 billion aid package announced by the Federal Council. "We are looking forward to the decision with anticipation," it continues.

New advertising campaign

At the top of the 6-point plan that Switzerland Tourism has drawn up is advertising in the so-called local markets. In selected newspapers such as the Frankfurter Allgemeine Zeitung, Switzerland Tourism wants to place advertisements with the following text: "The whole world is now sitting on Swiss francs. We'll help you get rid of them again."

Switzerland Tourism also wants to secure the domestic market. A "comprehensive marketing campaign" is intended to remind Swiss people that "staying at home is the best choice for a vacation". Switzerland Tourism offers hotels marketing groups with which they can jointly market themselves as "hotels by the water" or "affordable hotels", for example.

New markets

The organization also cites "diversification into new markets" as a focal point. Activities in China, India, Russia, Australia, Brazil and the Gulf countries have already been extensively expanded, it says. The Swiss industry has recorded "growth above the European average" in these markets. This is helping to cushion the effects of the strong Swiss franc.

Switzerland Tourism is also seeking additional funding: In September, parliament will decide on the future funding of Switzerland Tourism. The industry is calling for an increase in funding to around CHF 210 million for the years 2012 to 2015 - plus the impulse programme of CHF 12 million for 2012. Switzerland Tourism has already received support from the Economic Affairs Committees of the National Council and the Council of States. The Federal Council had proposed CHF 187 million. (SDA)
 

With the spot, Comparis.ch is breaking new ground, the agency writes in a statement. In a humorous way, it is also intended to encourage those motorists to compare insurance companies who have not thought about it before.

Responsible at Comparis.ch: Christian Schmelter, CCO, Michael Sorg, Head of Marketing, Annelies Bühler, Marketing Manager. Responsible at Walker Advertising Agency: Pius Walker (CD), Golf Nuntawat (AD), Philipp Dornbierer (graphics), Cornelia Nünlist/Lisa Binkert (consulting). Production Company: Radical Media. Director: Steve Miller. Producer: Ben Schneider.

According to the Interfax agency, the largest Russian-language online community LiveJournal was among those affected. Meanwhile, the party of President Nursultan Nazarbayev, who has been in power since Soviet times, declared itself the winner of the Senate elections. Nur Otan won all 16 seats up for grabs, the party announced according to SDA. According to observers, elections in the former Soviet republic do not meet democratic standards.
 

Jorge Gonzalez stood in the middle of the crowd of half-naked people. Under the motto "Come in your underwear - and dress for free", he was looking for Swiss people to appear half-naked at the opening of Brandtastic. Around 50 men, women and even some kids responded to the Colombian-born man's call. "The people in Zurich are really super relaxed," says Gonzalez. He was really surprised at how many people spontaneously took part. In addition to styling tips from Gonzalez, the half-naked people also received a new outfit from Brandtastic's colorful range. As soon as everyone was wearing something on their bodies again, Jorge Gonzalez chose ten women and taught them his "Chicas Walk". To do this, he grabbed his own 18-centimeter high heels and demonstrated several times how a professional walks down the catwalk.
This campaign was intended to welcome brands such as Desigual, Custo Barce-lona, Rich & Royal and Billabong, who found a roof over their heads at Brandtastic for the first time.
 

The mailing developed by Valencia Kommunikation aims to overcome the inhibition threshold - to put a new device in the living room and get to know its technology. The TV box was therefore designed from cardboard in original size as a "handicraft sheet" and sent to the customers for a non-binding view at home. In this way, they can familiarize themselves with the device in a playful way, see whether it fits into their TV furniture and which connections can be found on the back. The model is supplemented by an information brochure in the form of a remote control. The mailing has been sent to over 70,000 Swiss households since August 11, 2011.

Responsible at Swisscom: Germinal Lopez (Dialog Marketing), Maurizio Della Mura (Swisscom TV segment). Responsible at Valencia Communication: Sabina Wothe (Client Service Direction), Jeanne Marquardt, Milena Hüppi (Consulting), Simone Pérez-Fluri (Creative Direction), Beatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Jessica Vonmoos (Graphics), Emanuel Plüss (Desktop).
 

The focus will be on the new business inkjet printers from the Work Force Pro series, with which companies can save up to 50 percent of their printing costs. Epson will also be presenting a selection of its latest business projectors and scanners for document management in companies. The roadshow starts on September 6 in Hamburg and will conclude on October 6 at the Allianz Arena in Munich.
According to Shahin Elahinija, Head of Marketing at Epson Germany, the aim is to use concrete applications to demonstrate how companies can save printing and electricity costs and increase their efficiency with Epson solutions. The roadshow is primarily aimed at specialist retail partners, but also addresses large and medium-sized companies.

According to an estimate by Bitkom, around 2.1 billion euros will be generated through the sale of printing solutions in 2011. Companies incur significantly higher costs due to the ancillary costs associated with printing, such as consumables, maintenance, service and electricity costs. The new Epson Business Inkjet Work Force Pro series reduces these operating costs by up to 50 percent compared to traditional laser printers, according to an Epson press release.
 

The reason for this lies with an operator in the USA. Personal and personalized data was sent to the operator in the USA when using Facebook - without informing the user, as Horizont.net wrote on Friday. This violates German and European data protection law.

According to Horizont.net, ULD has made use of the Telemedia Act TMG, the Federal Data Protection Act BDSG and the State Data Protection Act Schleswig-Holstein LDSG SH. If website operators do not stop transferring data about their users to Facebook in the USA by the end of September, ULD reserves the right to take further measures. Violations could result in fines of up to 50,000 euros.

According to Horizont.net, ULD head Thilo Weichert believes that the time is more than ripe for a Facebook ban. ULD has been informally pointing out for some time that many Facebook services are illegal. However, this has so far prevented few operators from using the services. This is because they are easy to install and can be used free of charge. Such offers are primarily the reach analysis that is meaningful for advertising purposes. Payment is made with the user's data. Facebook has now achieved an estimated market value of over 50 billion dollars worldwide with the help of this data.

As Cologne-based media lawyer Christian Solmecke suspects, an absolute ban on Facebook activities is not the only feasible way to protect users from data theft and keep them on legally safe ground, Horizont.net continues. The only possible integration currently looks like the "Like" button is initially integrated as a pure image on a website without any functionality. The actual "Like" button should only be loaded with its full functionality after clicking on this image. In this way, user data would not be transferred to Facebook per se.
 

The trial was postponed because two defense lawyers were missing. At the beginning of the year, Greek lawyers charged editors of Focus with defamation, libel and denigration of Greek state symbols. This was reported by Tagesspiegel.de. The charges were brought because of an Aphrodite with a stinky finger, which the news magazine had depicted on the cover. The image was intended to illustrate Greece's debt crisis. It shows the marble statue of Aphrodite of Milos. The pubic area of the goddess of love is covered with a Greek flag and the headline underneath reads: "Fraudsters in the euro family".

In addition to the editor of Fokus, Helmut Markwort, nine employees have been charged. Katerini Frangaki, who filed the charges together with six Greeks, told Tagesspiegel.de that the trial will result in the defendants apologizing and the case being dropped. The offense is punishable by up to two years in prison. However, Frangaki does not believe that this will happen.
 

The new campaign aims to put a "face" to investment advice. Credit Suisse employees are featured in print ads and on POS posters. In the TV spot, the link between local anchoring of the advice and global expertise is made clear. In addition to TV (Euro RSCG Zurich and Bubbles Film, Hamburg), print (Euro RSCG Zurich) and POS, the online channel is also taken into account (both Scholz & Friends).

Until the end of October 2011, strategy funds worth 5 x 5'000 Swiss francs will also be raffled on the Credit-suisse.com/anlegen Internet platform.

Responsible at Credit Suisse: Daniel Fischer (Head of Marketing Investment Services & Products), Anja Herrmann (Head of Private Banking Advertising). Responsible at Scholz & Friends ZurichAlessandra Ira, Sandra Willi (consulting), Marcin Baba / Andrei Vid (creation art), Sören Schröder (text). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Constantine Wrage (agency producer), Walter Tagliaferri, Rolf Hunziker (consulting). Responsible at Bubbles Film, Hamburg: Petra Felten-Geisinger (Executive Producer), Tim Löhr (Director), Franz Lustig (Cinematographer).
 

Job advertisements decreased by 7.4 percent. Real estate advertisements also declined, by 10.1 percent. In contrast, revenues from commercial and other advertisements increased by 1.9 percent. The strongest growth of 16.8 percent was recorded by brochure inserts. This was announced by Wemf on Friday.

In terms of publications, the daily press recorded a decrease of 0.4 percent, and the regional weekly press a decrease of 2.2 percent. Advertisements in the business press declined by 14.5 percent. In the general-interest press, the number of advertisements increased by 2 percent, and in the trade press by 4.1 percent. Advertisements in the special-interest press remained unchanged.
 

Now both the temperature and the weather situation can be viewed from many points around the world. Google cooperates according to Golem.de with the WEather.com service and with the US Naval Research Lab, which provides information on cloud cover. The user can also see the cloud cover in the surrounding area.

Users can select the Weather function via a button at the top right to display the current weather. By clicking on the image next to a location, the user receives more detailed data, such as humidity and a four-day forecast.
 

Syndicom - the media and communications union - was formed from the merger of the communications union and Comedia. Around 500 delegates approved the merger at the end of 2010. Syndicom's aim is to create more union and political clout, more weight in public debate and in the social partnership, and greater proximity to its members, according to a statement from cR Kkommunikation.

As an accompanying communications measure, cR Kommunikation implemented a simple blog web presence as an interim solution in a first step. Subsequently, this blog was replaced by a comprehensive website that meets the needs of all Syndicom stakeholders. All relevant and up-to-date information about Syndicom is available on this website. For all sectors and interest groups represented in the union, the website also provides individual and targeted information.

With this website, cR Kommunikation realized the central communication tool for the union. cR Kommunikation supported Syndicom in the development of the navigation structure, content revision as well as screen design and project management. The programming in Typo3 was done by CAB.