The advertising agency's concept was to show a simple everyday situation that would make viewers less afraid of the new function. The centerpiece of the campaign is a TV commercial in which a couple plays the leading role. It plays with slightly twisted male-female clichés. The ad was directed by Harry Patramanis from Los Angeles. The commercial was filmed together with cameraman Maher Maleh. The music was produced especially for the commercial by Christoph Varga, who has already worked for Keziah Jones, among others.

The campaign has a cross-media structure. In addition to the TV commercial, advertisements and online banners will also be placed and a promotion will be carried out at the Aduno Group's partner banks, K Kiosks and McDonald's. The soundtrack to the commercial will be released in the coming weeks.

Responsible at Viseca Card Services: Sandra Ulrich (Head Marketing Communication & Campaign Management), Delia Halder (Head Campaign Management).Responsible at Die Werbekanzlei: Patrick Varga (Consulting & Strategy), Turan Oeznalci (CD), Christoph Varga (Sound Producer), Nadine Hendriks (AD), Céline Dillier (Graphic Artist), Andrea Bissig (Graphic Artist). Responsible at Eqal Visual Productions: Lea Rindlisbacher (Producer), Annette Hofmann (Producer), Harry Patramanis (Director), Maher Maleh (DOP), Glenn Breda (Cut), Jasmine Rüegg (VFX). Production Photo: Oliver Nanzig (Photographer).

And he raves about the noodle soup he is currently bathing in. And he himself - knowingly or not, we'll leave it open at this point - is part of the dish called Fantastic Noodles Chicken. Tasteless, original, funny, disrespectful, sweet, or just plain stupid?

The Migros furniture store carries a lot of furniture and accessories that have people's names as product names. For example, there is a bed Tom, a chair Jakob and the children's table Tina. The SFLB agency has developed a promotion from this: Who in the new catalog, on Micasa.ch or discovers a Micasa product with his name on it at the POS will get it 50 percent off. The one-month promotion is being advertised in numerous media. In addition to posters around the stores and online advertising, three TV commercials have also been shot. The films show what such a promotion can do for customers.

Responsible at Micasa: Matthias Wunderlin (Head of Micasa Specialty Store), Juliette Baumgartner (Micasa Market Development Project Manager). Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke, Johannes Raggio, Peter Brönnimann (Creation), Andy Stäheli, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin. Directed by Alex Feil.
 

Dr. Werner A. Meier and Dr. Manuel Puppis, media scholars at the University of Zurich, will kick things off. In their contribution, they respond to the recent criticism of media studies from publishers and journalists. Meier and Puppis: "But our results don't have to please - neither the industry nor politicians."

> To the article on Medienwoche.ch
 

According to the press release, the spot is intended to show how easy it is to immerse oneself in a fairy-tale reading world for a short time in the middle of stressful everyday life. It can be seen immediately on SF1 and SF2.

Storyworld is an independently operating subsidiary of Orell Füssli.

Responsible at Storyworld.ch: Katja Grünblatt (Head of Marketing & Communications). Responsible at Frame Eleven: Christoph Müller (producer / CD), Jyri Pasanen (director), Tobias Dengler (camera), Oliver Aemisegger (AD / animation), Ivan Lüthi (animation / compositing), Beni Kägi (project management), Kurt Human (music / sound design).
 

The 49-year-old has headed the editorial department of the Bernese people and event newspaper since November 1999, writes Espace Media in a statement on Monday. Over the past twelve years, he has played a key role in the further development of the newspaper. As editor-in-chief, he has sharpened the newspaper's journalistic profile and was most recently responsible for its successful relaunch last summer. After the introduction of the new design and the successful changeover to one issue per week, Matthias Mast now wants to hand over the editorship to new hands.

Matthias Mast started his journalistic career at Teletext. After joining the then Berner Tagblatt Medien AG in 1990, he worked, among other things, as a presenter and producer at Tele Bärn and was both editor and presenter at the then Radio Extra Bern.

The free newspaper Bernerbär, which belongs to Espace Media, is published every Tuesday with a circulation of 100'000 copies. The focus is on the people of Bern, whose appearances the Bernerbär reports on "every week" in a colorful, tongue-in-cheek and sometimes also
polarizing" reports.

Just in time for the start of school, M-Stars presents new articles for the little fans, it says in a press release. The range includes T-shirts, school bags, water bottles, gym bags, shoulder bags and much more. The popular characters from the Migros world would now become loyal companions in everyday school life.

After just over a year, M-Stars has more than 200 products on offer, it continues. The Migros ice cream cone motifs with the seal, the bear and the monkey continue to be the best sellers in the online store.

More than 250 interested parties applied for the renowned journalism training program offered by the Ringier media company following the call for applications in the spring - 18 ultimately passed all the knowledge, language and writing tests and started their one-year training on Monday, as detailed in a press release. The twelve women and six men will be trained as responsible journalists in a combination of theory and practice in a demanding school program with speakers from the domestic and foreign media industry. Ringier will cover the full costs of the training, pay a salary during the training year and, if possible, offer all of them a permanent position afterwards.

Ringier journalist Hannes Britschgi took over the management of the journalism school in January 2011. He is responsible for the completely revised teaching program. In addition to the traditional subjects, the focus is now on digital topics, which also have a strong influence on the course design.

The Ringier School of Journalism was founded in 1974. More than 300 journalists have successfully completed the school to date. The school is run by the Hans Ringier Foundation in Zofingen.
 

Following the launch of the SI Stylebook iPad app in spring, SI Style magazine is following up with an exclusive fall issue, Ringier wrote in a press release on Monday. The SI Stylebook #2 trend guide presents the most important fashion and beauty highlights for fall/winter 2011/12. The content was produced exclusively for the iPad by the SI Style editorial team.

One of the highlights is the innovative advertising integration for Mercedes-Benz. The Concept A-Class with top model Jessica Stam is playfully presented in an iPad-compliant manner. With video integration, virtually rotatable pages, design sketches and social media links, it was possible to fully exploit all the possibilities offered by the iPad.

The iPad app has been available free of charge since August 18, 2011 in the Appstore available.

The 51-year-old Jörg Henseleit (pictured above) took up his post as Managing Director of Orange Business Services Switzerland on August 1, the company said in a statement on Monday. He is a native of Germany, but has spent most of his professional career working in the Swiss market. He began his career at IBM and held senior positions at Pricewaterhouse Coopers and Unisys before joining Verizon in 2006, initially to manage the global account organization in Switzerland, France and Germany. In 2008, he was appointed Country Head Switzerland. More recently, he was CEO of KPN Getronics in Germany. He will be based out of Orange Business Services' headquarters in Zurich.

The current Country Manager Peter J. Moebius (pictured below), who has managed the business in Switzerland since the founding of Orange Business Services and already that of its predecessor companies, , will in future concentrate on the development of the key account business as Vice President International Business Development.

With more than 400 employees in Geneva and Zurich, Orange Business Services Switzerland provides IT and telecommunications services to multinational customers based in Switzerland as part of Orange's global organization.

Every participant counts in the bike race against cancer on August 27 on the Gotthard. Join your team and take action against this insidious disease, which affects 36,000 Swiss people every year and kills 15,500. A great charity event with numerous personalities awaits you. And probably the best biking weather on the Gotthard. So register today!

> Register now at Cancerrace.ch
> More on the topic at Advertisingweek.ch

Ramseier is also a partner at all Stöckli events and supplies the athletes with a wide variety of natural refreshments, according to a press release issued on Monday. These include the Stöckli bike marathon, bike technique courses and store openings. In return, Stöckli bikes and skis will be integrated into Ramseier promotions. Selected Ramseier products will also be available for free tasting at specially installed refreshment counters in all Stöckli stores. The cooperation is to be continuously expanded with targeted activities.

With the cooperation with Stöckli, Ramseier is strengthening its commitment in the sports segment, the statement continues. The traditional Swiss brand is already present at various sporting events, including as the main national sponsor of the slow-up events, as a sponsor of various fun runs and city runs as well as regional tennis tournaments.