Proretail is responsible for the structural adaptation of the existing stand, the construction/dismantling and the entire logistics. At the three career fairs in Berne, Lucerne and Zurich, future school leavers are introduced to the classic career entry into the fiduciary and real estate sector via a commercial apprenticeship with a federal certificate of competence in a fiduciary or real estate company.
 

Irene Frei has a broad range of management, media and communications experience. Before setting up her own business as an interim manager and management consultant for the media and communications industry in 2008, she managed the AZ Medien Group's magazine publishing house. There she was responsible for three special interest titles and five trade journals. Prior to this, she managed the German Haufe Media Group's Swiss subsidiary Haufe BusinessMedia in Zurich for three years. In the 1990s, Irene Frei worked as project and marketing service manager at Tamedia and Ringier and as profit center manager at Weka Verlag.
 

At the course "Successful Fundraising with Foundations", participants learn how to deal with foundations as fundraising instruments. They learn what foundations are, what can - or cannot - be achieved with the help of foundations, and they get an introduction to the peculiarities of the Swiss foundation system. Course participants will get an overview of data, facts and figures of the Swiss foundation landscape and learn how to develop a list of contacts at funding foundations and what is expected from a professional partnership. After the course, they will be able to independently write a promising application and communicate competently with foundations and financial backers.

The course is aimed at all those who manage cultural, social, sporting or ecological projects, as well as those responsible for fundraising in clubs, associations and groups, museums, libraries, cantonal, municipal and private institutions.

Elisa Bortoluzzi Dubach is a communications and sponsoring consultant in Zug, lecturer at the University of Basel, Zurich University of Applied Sciences ZHAW, PH D-Ludwigsburg and Università Cattolica del Sacro Cuore, Milan, among others. Author of the book "Stiftungen - Der Leitfaden für Gesuchsteller" (Publisher Huber Frauenfeld).

The event will take place on Wednesday, September 14, from 8:45 a.m. to 4:45 p.m. at Grafenaufweg 10 in Zug. Registration until August 26. Cost 590 Swiss francs including lunch. More info via 041 724 65 55 or [email protected].

Now that every child in Portugal is familiar with the soda drink Sumol, Switzerland is also to get a taste for it. To this end, In Flagranti has identified a gap in the beverage market: the sweet drink for 18 to 30-year-old men. So the agency is positioning Sumol as the drink with the rhythmic Latino groove that awakens "the Latino in you". The claim for this: "Latinize yourself." The visual is a dancing Latina. The agency from Lyss makes Sumol come alive with a wide range of tastings in the Coop - including posters, flyers and a competition - and a Sumol song.
 

Under the agreement, CCI Media will introduce and sell Yahoo's global digital marketing solutions to large and small businesses in Switzerland and Austria, according to a statement issued on Tuesday. This will enable existing and new CCI Media clients to develop and book all Yahoo marketing and advertising opportunities worldwide through a single point of contact at a "factory price" with a minimum price guarantee.

CCI Media is a business unit of CCI Cotting Consulting. CEO and founder Patrick Cotting advises companies on marketing, new media and sponsorship strategies and is also a lecturer at various universities, such as the Università della Svizzera Italiana (USI) in Lugano and the IE Business School in Madrid. Before joining CCI, Cotting was a director at various multinational companies such as Credit Suisse and Eurosport.
 

The new campaign is complemented by a revised Appearance on Facebookwhich expresses the characteristics of the individual branches, as well as through columns on the website Madhairstyling.chwho also tell hairy stories from everyday life with a lot of humor.

Mad Hairstyling operates three hairdressing salons in the city of Zurich: on Goldbrunnenplatz, on Zweierstrasse and in Zurich's Niederdorf district.

Samt&Sonders is the customer magazine of Sonderegger Druck and is entirely designed and realized by the agency Dezember und Juli. Emil Zopfi - winner of the Swiss Schiller Foundation, the King Albert I Mountain Award and the Glarus Culture Prize as well as awards from the city and canton of Zurich - has been engaged as the sole author for the next issue of Samt&Sonders. The agency writes in a press release that this will be a small sensation for its client Sonderegger Druck in Weinfelden in December and July. The monothematic magazine will be published in the fall on the subject of "Scorpions". The last issue of Samt&Sonders can be here can be viewed.

On Zurich's streetcars, you can also indulge in culinary delights - on an extra ride. Interested parties can select the appropriate carriage from the streetcar fleet as well as the appropriate catering. The entire organization is handled by VBZ. Ruf Lanz is advertising this offer as part of the current VBZ campaign. The visibly rounder streetcar is used in advertisements and posters.

Responsible at the transport companies of the city of Zurich: Alain Kohler (Head of Market Communications), Natascha Klinger (Project Manager Market Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Marcel Schläfle (AD), Andreas Hornung (text), Kristina Burch (consulting). Photography: Oliver Nanzig. Image processing: Patrik Rohner.

For the first time this year, the best social media campaign in Switzerland will be honored. The Social Media Award, sponsored by News Aktuell, honors cross-media campaigns that have a clear focus on social media. Starting in April, the favorite campaigns could be submitted for voting via Facebook. Out of a total of 46 proposals, 37 met the criteria and were admitted to the vote. By August 15, a total of 5,654 votes had been received for the individual campaigns. The three with the most votes have now been nominated for the final selection: Mywisschocolate.ch, the "J.S. Bach Foundation 'Bach lebt'" and Deindeal.ch are competing for the Social Media award. Until August 31, the social media community now has the opportunity to vote via Voting to determine the winner:

The campaigns by Dealkompass.ch, Tally Weijl, Pro Infirmis, V-Zug, Translation-Probst (Professor Tell), Sika Experience and 150 years of Mammut also made it into the top ten.

The award ceremony will take place together with the presentation of the 7th Award Corporate Communications on September 22 in Zurich.

After successfully completing her studies at the Basel Business School, the 22-year-old will be introduced to the company's wide-ranging activities for a year and will be involved in specific customer projects, according to a statement. She will complete her training in 2012 with a commercial vocational baccalaureate.

The full-service marketing and communications agency in healthcare Under the leadership of agency owner Thomas A. Rhyner, Puls serves an extensive pharmaceutical client portfolio in the areas of consulting, conception/creation and graphics.

Seven of the ten most-advertised products and services in the month of July 2011 cater to physical well-being, according to Media Focus. In addition to ice creams and beer brands, McDonald's, a fast-food restaurant, was also among the month's top 10. With the products Emmi Crema di Latte ice cream bidons and Frisco Extreme, two ice creams were among the top 10 most advertised products in July 2011. Around 16.5 percent, or CHF 5.0 million, of the food sector's gross value added in July 2011 was attributable to frozen products. The largest shares of gross value print were held by the product segments "Glace Premiumglace + Bidons" (48.6 percent), "Glace Cornets" (24 percent) and "Frozen Pizzas" (14.7 percent).

With Feldschlösschen Premium, Heineken and Feldschlösschen Alkoholfrei, three beers were placed in the top 10. Coca Cola was the only soft drink to make it into the top 10 in the July 2011 advertising month. All products were advertised almost exclusively on TV.

The biggest increase in gross value added compared with the same month of the previous year was achieved by the telecommunications sector (+91.6 percent). Mobile, the largest product group in the industry, saw the strongest growth in July 2011. Compared to the previous year, gross value print increased by 96.4 percent to CHF 12.3 million. Around a third of this was invested in advertising for mobile devices.

Development of advertising print in the media compared with the previous year:
Internet/TV Media Group: Change in methodology in the Internet media group (as of Jan. 1, 2011), TV (as of Jan. 1, 2010); figures are not directly comparable with the previous year.
Media Group Digital Advertising Space: The cooperation with the data supplier expired as of 12/31/10; it is no longer reported or is reported as 0 as of 01/01/2011.

Helsana clowns are present at 40 performances of the National Circus Knie and distribute competition tickets. All contest participants can pick up a water glacé or popcorn for the performance on site using a voucher. Next year, the grand prize winner will be able to spend a weekend with his or her family in a circus wagon and experience circus life up close. The response rate to the promotion was over 40 percent, according to the agency's statement.

Helsana is also present at the Greifenseelauf and the Lausanne Marathon and takes care of participants and spectators. In addition to giveaways, competition tickets are distributed, with the main winners winning a wellness voucher, a running and fitness week from Ryffel Running or running equipment. Each participant will also receive an instant prize of refreshments from Helsana.

Responsible at Helsana: Séverine Willi (Marketing Coordination), René Kolonko (Sales Promotion). Responsible at Face: Sascha Knauer (overall responsibility), Loredana De Luca (consulting), Daniela Schmid (project management), Marc Schadegg (art direction), Vanessa Cavigelli (graphics).