This means that the number has almost doubled compared to the same period last year, Swisscom writes in a press release. In order to meet increasing customer demand, the Teleclub on Demand offering is being continuously expanded. Customers can currently choose from around 5,000 titles, including more than 1,000 in high-definition (HD) quality.

Peter Wanner, Chairman of the Board of Directors and publisher of AZ Medien, presented the award at a ceremony at the Künstlerhaus Boswil in the presence of personalities from the worlds of culture, business and politics, according to a statement issued on Monday.

Andreas Fleck is co-founder of the Casal Quartet, since 2001 artistic director of the Boswiler Sommer, which he co-founded, and of the master concerts there. In 2009 he founded the "Chamber Aartists Orchestra" (Chaarts). The award of the AZ Medien Culture Prize honors Andreas Fleck above all as an innovator, idea generator and mediator, the statement continues.

After decades of expansion, the company recently devised a new strategy to create an umbrella brand that would unify the range of offerings for people in a variety of life stages, the agency wrote in a statement. Meta Design worked with management and marketing and sales executives to identify the essence of the Intrax brand, define the architecture of the new brand portfolio and design a new visual identity system.

The trademark has an "x" as a distinctive element, which functions as an arrow-shaped signpost. According to the press release, this is intended to symbolize the personal and professional perspective that participants in an Intrax program gain. A versatile design system was developed to match the logo.

Realized was a Facebook applicationwhich uses a style quiz to test the trendsetting skills of fans and is intended to keep the viral interaction going with FB likes and various posts. Teaser banners on image-congruent target group portals are to ensure attention. Notch Interactive is responsible for the conception, design and implementation of the campaign.

Responsible at Manor: Roman A. Müller (Marketing Director), Maya Hitz (Head of Communications/Media), Nicole Calegari (Project Manager Communications/Media), Anne Porschien (Assistant Communications/Media). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing), Mathias Tanner (concept, consulting), Vanessa Brun (project assistance), Jeff Gerber (creative direction, copy), Marco Klein (art direction), Mathias Lingenhel (interaction design), Karin Zürcher (design), Tobias Fuhlroth (technical direction), Jonas Huber (interface programming) Martin Bächtold, Lukas Bünger (application programming).
 

Calculated at constant exchange rates, the increase was as much as 20 percent, as the advertising marketer announced on Monday. The company is less successful in the traditional advertising marketing business, as the figures show. In the first six months, the operating loss at EBIT level widened from CHF 3.7 million to CHF 6.2 million. However, part of the loss is attributable to write-downs in connection with the withdrawal from the television advertising business. Publigroupe had ceded the television marketing business of the Prosieben Sat.1 and 3+ groups to another company.

Overall, Publigroupe's operating profit grew by 23 percent to CHF 13.8 million in the first half of the year. The increase was mainly due to cost reductions, the company wrote. Nevertheless, the Group was unable to prevent a significant drop in profits of 44 percent to CHF 14.9 million. According to the press release, the low exchange rate of the euro against the Swiss franc had a particularly negative impact on the half-year result.

Search & Find most successful

The Search & Find division was the most successful, contributing CHF 7.2 million to the operating profit. Experience shows that the division achieves a better result in the second half of the year. Overall, Publigroupe expects to improve on the 2010 operating result in the current financial year.

Publigroupe slipped into the red in 2008 due to the poor performance of the advertising marketing business. Thanks to restructuring measures, which included cutting a total of 750 jobs, the Group managed to return to profit last year.

> To the half-year report 2011 (PDF)
 

A consumer was annoyed by the statement of a nuclear power plant, which spread the claim in a radio commercial that it generates CO2-free electricity. This claim was misleading. Viewed as a whole, nuclear power produces twice as much CO2 as hydroelectric power plants. The respondent argued that this was political and not commercial communication and therefore did not fall within the scope of the Swiss Fairness Commission, SLK. However, the Second Chamber of the SLK accepted the complaint because electricity is indeed a commercial good and is also marketed accordingly. It did not agree with the opinion of the AKW, which argued that it was not possible to check the correctness of the criticized statement because it was not defined by law. The SLK disagreed. It could not be that advertisers could use this argumentation to circumvent, so to speak, the requirement for the correctness of a statement. In its decision, it wrote: "The respondent is obliged to prove the accuracy of its own advertising statement. It has not met this burden of proof." Accordingly, the Board considered the statement in question to be incorrect and thus unfair within the meaning of Art. 3 lit. b UCA.

Event., the Swiss event and leisure magazine with the highest circulation of 235,000 copies, is now the official magazine of Schweizer Illustrierte. Launched almost three years ago as a customer magazine of Ticketcorner under the name "more," Event. is now positioning itself as an independent magazine with even more comprehensive editorial added value, according to a statement.

Ten times a year, Event. reaches all 185,000 subscribers of Schweizer Illustrierte. Ticketcorner continues to act as presenting partner for Event., sending the magazine to the members of its Member Club and displaying it at its advance booking offices. As before, the leading Swiss event organizer Good News is also involved, providing a share of the advertising acquisition.

As part of this repositioning, there will be a change in the editorial team: Antje Babbe will be succeeded with immediate effect by long-time Ringier employee Christoph Soltmannowski, who helped develop the concept of Event's predecessor magazine "more" back in 2008 and was its editor-in-chief for the first six issues.

In the last six and a half years, Catherine Duttweiler has continued to develop and shape the Bieler Tagblatt in terms of both content and appearance, even in sometimes difficult economic times, according to a press release issued on Monday. Her journalistic successes included the professionalization of regional reporting, the introduction of a new layout and the establishment of a newsroom for Biel media at the cc.ch media center on Walserplatz in Biel. Under her leadership, the Bieler Tagblatt has received two national awards for quality in journalism and four European awards for layout and infographics; the Bieler Tagblatt also reached the final round of the Swiss Media Prize in spring 2011.

Catherine Duttweiler takes over as Head of Communications at Berner Kantonalbank. She joins the Extended Executive Board.

(Image: Bielertagblatt.ch)

Two Australian media groups bought up most of New Zealand's newspapers. The papers in each chain exchange news with each other, so the need for an independent agency has dwindled. Attempts to attract new online and radio customers have not been successful enough in recent years. Most recently, the agency still had 42 employees. NZPA's latest announcement goes on the wire on Wednesday. (SDA)
 

According to the press release, the aim of the model developed by Piano Media is to persuade 1.5% of Slovakia's 2.5 million Internet users to subscribe within a year. By 2015, this figure should rise to five to 15 percent. In the first month, the payment platform generated a modest 40,000 euros. The profits are divided between the individual services depending on the number of users. Piano Media keeps 30 percent of the revenue. One participant told Bloomberg that the monthly revenue could already replace one of the top 10 advertising customers. In the longer term, Piano Media also wants to implement the model in neighboring countries.
 

As of September 1, 2011, the operational management of Dr. Schenker Kommunikation will be in the hands of a three-member board. In addition to the managing partner Stefan Wyer (until now), Daniel Schnyder and Nora Fehr will join the management team. Daniel Schnyder is responsible for quality management and human resources, Nora Fehr for customer care and the agency's external image.

New to the team are Mark Christen and Erich Wiederkehr. Mark Christen is a consultant for digital communication and social media. Before taking up his post, he worked in a cross-media communications agency and was managing director of a web publishing agency. Erich Wiederkehr was media spokesperson at Suva, public relations officer for a cantonal health department and personal assistant to a government councilor. At Dr. Schenker Kommunikation, he will manage mandates in the areas of social insurance and healthcare, among others.

Dr. Schenker Kommunikation was founded in 1994 as a sole proprietorship and converted into a stock corporation in 2002. It is wholly owned by Hansjörg Schenker and senior employees.

General Secretary Martin Baltisser confirmed a report in Südostschweiz and the Aargauer Zeitung on Saturday that the SVP had made the adjustment under pressure from the newspapers. The advertisement originally stated in the plural: "Kosovars slash Swiss!" This was the result of uncontrolled mass immigration. An incident on August 15 in Interlaken BE is described. However, some newspapers only accepted the advertisement with the headline in the singular: "Kosovar slashes Swiss!". According to Baltisser, the SVP considers the original version to be correct. However, they decided pragmatically and accepted the change because it made no difference to the content. The SVP argued that there were two Kosovars at the scene of the crime, even if only one of them had injured the Swiss man with a knife.

The plural version of the advertisement appeared in the St. Galler Tagblatt, whereupon the newspaper apologized for the fact that the "inflammatory subject found its way into the paper in an uncontrolled manner". It defamed an entire ethnic group across the board. (SDA)