For the third time, the puppets of the Augsburger Puppenkiste are the focus of the annual campaign of the Minijob-Zentrale, which has been designed and realized by Serviceplan Berlin since 2012. After Snow White, Sleeping Beauty and Little Red Riding Hood in 2014 (Werbewoche.ch reported), Rapunzel and Mother Hulda set an example against undeclared work in their humorous and now award-winning performances in 2015, this year Cinderella and the Frog Prince are campaigning for the rights of mini-jobbers in private households as "testimonials".

Two new commercials can now be seen on ARD, VOX, RTL and Sat.1. Using the familiar campaign mechanics with a traditional puppet theater look and lots of wordplay, they show why registering a domestic help is so "fabulously easy" according to the established claim and, above all, why it makes sense: for example, because of the accident insurance cover for mini-jobbers or the tax savings for the employer. The "Haushaltsjob-Börse" - the job portal of the Minijob-Zentrale, which can be found at Haushaltsjob-boerse.de which helps with the search for domestic help or mini-jobs in private households nationwide free of charge - is discussed. (uma)
 

In print and online, the previous "all-stars" of the puppet theater will be working for the Minijob-Zentrale in 2016: The best motifs from the past two years will appear again in various magazines and journals such as Freundin, Tina, Mein schöner Garten, Donna or Bella as well as on Facebook and various online portals, including spiegel.de, bild.de, focus.de, goodquestion.net, helpster.de, rtl.de, amica.com or fitforfun.de.

The campaign was again realized under the lead of Serviceplan Berlin by several agencies of the Serviceplan Group: The team led by managing directors Benedikt Göttert and Jörg Ihlau with Claudia Díaz (team leader) and Michael Johne (creative director) is responsible for the implementation in Berlin. Classic media planning was handled by Mediaplus at Haus der Kommunikation Hamburg under the leadership of Andreas Fuhlisch and Jana Dreger's team. Online media as well as performance and search engine marketing were realized by the team of Plan.Net Hamburg around Managing Director Diana Degraa with Niko Hirte. Erik Thomsen, Head of the Minijob Center, and Heinz-Günter Held, Managing Director of Knappschaft-Bahn-See responsible for the Minijob Center, are responsible for the client side. Serviceplan Berlin has been managing the budget for Knappschaft-Bahn-See since 2012. Since the end of 2012, the number of officially registered mini-jobbers in private households has risen by almost 19% to 296,326 registrations at the end of 2015. The campaign was awarded the PR-Klappe in silver and the Politikaward for the best advertising campaign by a public institution in 2014 and the German Dialogue Marketing Award in bronze in 2015.

The short message service has prevailed in a bidding war against telecom and media group Verizon and online giant Amazon, among others, the financial service Bloomberg and the technology blog Recode wrote on Tuesday. The broadcasts could be an opportunity for Twitter to attract more Internet users and provide them with a platform to comment on what's happening. The influx of new members to the service ebbed recently. Last quarter saw a decline in the number of active users for the first time. Initially, it was not disclosed how much Twitter will pay for the rights.
Facebook is also said to have been interested for a time in Thursday's NFL games - but then dropped out of the bidding war. The rights for the TV broadcasts are held by CBS and NBC. They, too, will be able to show the games online. (SDA)
 

The independent family-owned company Extramet is modernizing its brand presence: The Swiss manufacturer of extruded carbide blanks will be appearing with a new corporate design from mid-March. The further development of the company logo is intended to underline the significance of the change from a carbide factory to a solution partner for the high-tech industry. At the same time, the company is focusing on its new industry solutions and its employees.

At the beginning of the project, the company's existing image was critically examined. It was concluded that the discrepancy between the old image and the current market positioning of the company was too great. While the old image focused primarily on the product (carbide), the new image emphasizes Extramet's positioning as an innovative solution partner for the high-tech industry.

A new storyline was developed in a think.tank, which better reflects the company's image and arouses emotions. The new campaign "Heroes of Work" uses five success stories to show Extramet employees from different areas who develop innovative solutions for customers from various industries. In the future, the new harmonized corporate design and visual language will additionally emphasize the brand values of innovation, high-tech quality and solution partners. Extramet presented the new appearance for the first time at the international trade fair for grinding technology Grind Tec in Augsburg.

Pink Elefant was responsible for the project management, planning, conception and implementation of the new brand identity of Extramet. The initial think.tank was organized by Cordelia Hagi.

Responsible at Extramet: Hans-Jörg Mihm (CEO), Bruno Mauron, Katja Gut (Marketing Manager).Responsible at Pink Elefant: Cordelia Hagi (owner), Rolf Kleeb (project management), Sarah (concept, CD), Gregory Anthony Zagkos (website), Wali (layout). Photos: Jean-Jaques Ruchti. Print: Vögeli AG.
 

If you’re looking for a sensible loan, Cembra Money Bank is the right partner for you: That’s what the new tagline «Your Loan: Simply Cembra.» makes clear. Because at Cembra, it really is «Your Loan»: tailored to your needs, discreet, and personal. The loan consultation takes place on an equal footing between the bank and the customer—«Simply Cembra.»

In the new advertising campaign, Cembra’s brand ambassador, Christa Rigozzi, serves as the host, presenting various situations in which taking out a loan can be a sensible solution: a bigger car after the family grows, moving into a new apartment, investing in the future through continuing education, and minor renovations to one’s home.

As part of the Switzerland-wide campaign, two of the four visuals have been produced as 22-second online spots. All four visuals can be seen in print ads, on posters, and online. The first wave of the campaign, featuring the "Car and Moving" theme, launches on April 4.

Responsible at Cembra Money Bank: Marco Giardina (Marketing Director, Direct Business), Peter Schnellmann (Head of Direct Business), Manuela Wanzek (Head of Marketing & CRM), Philip Treyer (Online Design & SEA Specialist). Responsible at Comqed: Tomas Rozas (CD), Bettina Dührkoop (Strategy), Roman Steinacher (Consulting), Bruno Breitenmoser (Production), Ursula Trottmann (DTP). Photography and film: Jonathan Heyer, Zurich.
 

It's actually astonishing: BPR is known nationally in the business world, but hardly anyone knows what the abbreviation BPR means, according to the press release. BPR stands for "Bischof Public Relations", or rather: it stood for it when Marcel F. Bischof founded BPR in 1991. The founder has long since left the company, but the abbreviation has remained - even when the current owner and CEO Andreas Schweiss took over the company in 2012. Under his leadership, the St. Gallen-based full-service agency has grown from ten to 40 employees. BPR's clients are at home in various industries and regions - from large retailers to local car garages. And as different as these companies are, they have one thing in common. On Monday, they receive mail from a company they have never heard of: Ka Boom. Ka stands for communications agency, Boom for upswing.

 

As one of the stars of the new media world, Sebastian Onufszak exhibited at Grafik16 in Zurich. His designs, music videos and posters are bursting with joie de vivre - the multi-layered play of colors and illustrations catch the eye. Onufszak presented one of his works at Grafik16, the largest exhibition of graphic design and visual expression in Switzerland.

Emptiness to fill them

Sebastian Onufszak appears in all black at Grafik16 - apart from red socks. His black-clad appearance is an obvious contradiction to his work - colorful, lively and interactive. ≪That's right≫, he says with a laugh, ≪I'm probably unconsciously looking for these opposites.≫ Accordingly, his business card is just a white piece of paper with his name and contact details written in black, unadorned lettering - you won't find any job title or other details on it. This monochrome appearance is complemented by a completely tidy desk. ≪Nothing should be on there≫, emphasizes Onufszak. He is not the type for creative chaos, he needs order. ≪I need the emptiness to fill it≫, he says after some thought. In order to develop a new design, he needs calm. For him, this foundation is like a blank sheet of paper that needs to be filled. ≪But I really like to be inspired≫, he adds with a wink, ≪it doesn't work without it.≫ He hopes to find plenty of inspiration at Grafik16.

Inspired by new technology

Sebastian Onufszak emigrated from Poland to Germany with his parents at a very early age. His father studied photography and graphic design at the Academy of Fine Arts in Wrocław. ≪That wasn't called graphic design in the East back then, but applied art, or so he explains. The fact that his father worked with illustrations had a strong influence on Onufszak. Even as a small child, he was exposed to his father's graphic work. ≪I was always there to watch him work≫, he says. That was probably the main reason why he got into this profession, he says looking back. His father was his role model, but later also his challenge - ≪I wanted to try out new things and, of course, get better at them≫, explains Onufszak. However, he wasn't actually interested in the idea of competition, but simply in trying out technological innovations and creating something new. In general, Onufszak always takes a close look at everything, examines and rejects, seeks to recognize backgrounds and their counter-perspectives. In this way, Onufszak also questions his work and its future. Today, at the age of 38 and with a 16-year-old daughter, he naturally begins to wonder when he himself will be overtaken by the younger generation and no longer be able to keep up with the innovations. ≪While my daughter sends voice messages and writes entire novels on Whatsapp in a matter of seconds, I'm still typing a text message with two fingers≫, he says self-deprecatingly. His father, for example, grew up with slow cuts in films and mostly relaxed film music; today, speed dominates. ≪As the MTV generation, we grew up with fast-edited music videos and clips - we got used to it≫, states Onufszak. This will continue with the next generations, new technologies will emerge to which the younger generations will adapt relatively quickly, but which the older ones will inevitably leave behind at some point. However, Onufszak still has his finger on the pulse of the times and is very happy to use any new technology for his job. He likes to be inspired by innovations, but at the same time he is already passing on his experience as a graphic designer to communication design students at the Augsburg University of Applied Sciences, where he teaches motion graphics. Above all, however, he is genuinely delighted and impressed by the achievements and talents that he is able to recognize and challenge as a result. New technologies and innovations in the field of moving images are not only a source of inspiration for Onufszak. Above all, he sees their range of possibilities for his graphic work, but is also certain that these changes can have an impact on communication and thus also on social coexistence.

Radio interference and Heidi Klum

Sebastian Onufszak studied classical graphic design, but was already mainly involved with new media. After various positions as art director and creative director in design offices and animation studios, he set up his own business as a freelance designer. Today he works on various projects for clients such as Audi, ProSieben, Ray Ban and Adobe. ≪I mostly work from home, have set up my office there and simply enjoy it≫, he summarizes briefly. What he finds particularly interesting is working for different industries. You're always working in something different. These changes inspire him again and again. Onufszak got his inspiration for the exhibited work at Grafik16 from the music band Funkstorung. Onufszak listened to the duo during his student days. He was particularly fascinated by one of the music videos from that time - ≪I wanted to create exactly this kind of animation myself,≫ he explains. He is now exhibiting the resulting work at Grafik16. It consists of 96 frames, taken from his music video for ≪Laid Out≫. Onufszak has depicted the entire discography chronologically; the colors of the covers, symbols and text fragments from the lyrics are visualized abstractly. The video can be viewed via smartphone using a QR code. His inspiration is largely based on this: ≪Making music videos is the greatest thing for me - the creative freedom you have with these projects≫, he says enthusiastically. His main work also consists of concepts for moving images. One of his last projects was the TV show package for ≪Germany's Next Topmodel≫ in Germany. However, Onufszak did not usually develop the graphic animations on set, but at home. Nevertheless, Sebastian Onufszak is always on the road for his projects - he occasionally spends time in New York, San Francisco, Munich or Los Angeles. For McDonald's, he had to fly to the set in Mexico at short notice to create illustrations for a commercial on location. ≪That was pretty spontaneous. I got a call and had to fly to Mexico the very next day. Once there, I first had to get a desk and drawing materials≫, he says. That was one of the most exciting trips for him. Otherwise, he doesn't usually have to be on site. He can also get inspiration in ≪small≫Augsburg - even if he always appreciates the personal contact.

Ursina mason

Some of Sebastian Onufszak's works: The Adobe Lion from 2015 as well as the illustration "Never Hide" for Ray Ban and the animation for ""Germany's next Topmodel", Pro Sieben.

More digital than ever ...
Grafik16 is an important exhibition for graphic design and visual forms of expression in Switzerland. Current works by over 130 national and some international graphic designers, illustrators, typographers, visual designers, game designers and artists are on display. Star guests in 2016 were Californian artist and creator of BunnyKitty, Dave "Persue" Ross, and German pop art legend Jim Avignon, "the fastest painter in the world" and founder of "Cheap Art". Part of Grafik16 was the special exhibition #Game16. It featured contributions from 3 art academies, 11 studios and 53 designers and producers. In addition to the exhibited works, numerous live paintings and performances with well-known artists also took place at this year's exhibition. The trend: a once analog craft is increasingly becoming a digital one. The internationally renowned designer, illustrator and art director Sebastian Onufszak was selected by Lidia Panio. Panio was responsible for the areas of application design, web design, motion graphic design, interaction design and mapping. She works in the digital economy for renowned companies, agencies and international brands. Soon after completing his communication design studies, Sebastian Onufszak became an art director and later creative director in various design offices and animation studios. He then took the plunge into creative freedom as a freelance designer in 2009. Since then, his passion for expressive design has served high-profile clients such as Adidas, IBM, Ray Ban and Karl Lagerfeld. His commercial and personal work has been published in numerous books, magazines and exhibitions. As a lecturer in moving image at Augsburg University of Applied Sciences, he trains the next young generation of designers.
 

The TV commercial is about the company's very good customer satisfaction. Customers have consistently rated upc cablecom with more than eight out of ten possible points in customer satisfaction for more than two years, giving it the best scores even in comparison with other Swiss telecommunications companies. However, Tveter does not want to be satisfied with this. His intention to further increase this score in the future also comes up in the commercial. The American appears in the spot alongside Stéphanie Berger, the company's brand ambassador. This results in an amusing misunderstanding. The spot was shot by Manifesto, and the concept was penned by the advertising agency Scholz & Friends Switzerland. It can be seen on Sat.1, RTL and Tele Züri, among others.
 

Zol.ch, Avu.ch, Regio.ch, Glattaler.ch or Stadinews.ch were yesterday: as of today, Zürcher Oberland Medien will only be online with the new news and service portal Züriost. The website will now be operated as an independent product. This not only allows it to emancipate itself from the newspapers, but also gives it its own profile. On the new platform, the newspapers will still be available in the form of e-papers. The content of Züriost will be delivered jointly by the editorial teams at the three sites in Wetzikon, Dübendorf and Winterthur, with a core team of six editors managing the presence on the digital network.

The focus at Züriost will be placed on current news and background information on politics, society, business, culture and sports from the Zurich Oberland and the greater Winterthur area. The aim is to increase the reach of the new portal beyond the 150,000 readers who have been among the users of the previous five online sites to date. With around four million clicks per month, the "Zürcher Oberländer" site under Zol.ch has been by far the biggest regional portal in the canton of Zurich.

Compulsory payment is introduced

The launch of Züriost will also see the introduction of mandatory payment for editorial services from the region. Current daily newspaper subscribers will have access to all content. According to the press release, the cheaper digital subscription is intended to attract new customers who want to forego the paper editions and the e-paper and limit themselves to the online content alone.

New company logo

Since Monday, Zürcher Oberland Medien and its products also appear in a new uniform dress. Not only has the company logo been adapted, but the titles of the daily and weekly newspapers have also been graphically revised.The so-called heads should now make it visually recognizable that the daily newspapers Zürcher Oberländer and Anzeiger von Uster as well as the weekly papers Regio.ch, Glattaler/Volketswiler and Winterthurer Stadtanzeiger come from the same house. In addition, the Oberland musician Bligg was won over as brand ambassador for Züriost.
 

The name Admeira plays with the English term advertising and the Rhaeto-Romanic word Meira, which means "target". At Publisuisse's previous headquarters in Bern, Westiform is making the new brand visible. For this purpose, the Swiss lettering company dismantled the old Publisuisse roof lettering. Subsequently, it installed the new Admeira illuminated lettering by means of crane mounting at a lofty height. The individual letters are 1.10 meters high and extend over a length of 6.63 meters. For maximum energy efficiency, the illuminated advertising is illuminated with the latest generation of LEDs and can be dimmed by remote control.

 

The NGO Surfrider Foundation is dedicated to protecting coasts and waters. Founded in 1984 in the USA out of necessity, the organization now has national branches around the world that ensure clean beaches locally. The goal is achieved through educational work, research and lobbying - but also through concrete actions, i.e. "hands-on" work. For example, there are the European Clean-up Days, on which the beaches are cleared of garbage. This year from March 17 to 20 - so it's already over. The campaign that mobilized people for this action will be remembered. It was created by Y&R Paris. Message: Don't let the garbage rest. Even if it obviously feels quite at home on the beach. By the way: garbage can also be collected outside of the "Clean Up Days". Even if it's just lying there. (hae)

Emmi has been running a successful range of Engery Milk Drinks for around two decades. The various flavors are now being complemented by two further products that are designed not only to boost energy, but also to boost strength thanks to an extra portion of protein. This addition to the range is aimed primarily at young males between the ages of 18 and 24.

For the launch of Emmi Energy Milk High Protein, Ogilvy developed an animation, print ads, online advertising media and the new website Emmi-energy-milk.ch. At the heart of the campaign is a key visual that dramatizes the power of Emmi's new Energy Milk in a strong advertising exaggeration and with a corresponding wink. With the invitation to awaken the Superman in oneself, the target group is directly addressed and involved in the communication via an online competition.

The basic idea, namely to make impossible power exercises possible in a funny way thanks to the extra portion of protein, was also transferred to online advertising media and expanded. Starting in May, people will be encouraged to participate. Users can share their own contributions via video, images or slogans.

Responsible at Emmi: Thomas Heller (Head of Marketing Switzerland), Jolanda Vögeli (Group Brand Manager), Mirjam Muri (Brand Manager), Jeanine Mauerhofer (Brand Manager).
Responsible agency: Ogilvy Zurich.
 

Over the past few years, VBZ Trafficmedia has conducted several surveys of passengers and passers-by to determine the impact of selected advertising campaigns. However, the positive results could never be clearly attributed only to advertising on streetcars and buses, according to a statement. Therefore, a new study was conducted to find out what triggers a campaign on the Zurich public transport system (VBZ) uninfluenced by other advertising impressions. The study was implemented with Yocoto, a new, previously completely unknown beverage.

Yotoco entered the market in summer 2015. The launch campaign with a media value of 74'000 Swiss francs was run exclusively on VBZ for eight weeks. Streetcar and bus, exterior and interior surfaces were taken into account. At the same time, tastings were held at points of sale. Following the campaign, the market research institute Demoscope conducted a street survey. In addition, Yotoco evaluated the success of the tastings and the further impact of the campaign.

The most important findings

- 14 percent of respondents recalled the previously unknown product Yotoco with support. Among the young target group (15 to 24 years), it was 17 percent

- 17 percent of survey participants confirmed having seen advertising for Yotoco. Among the young target group (15 to 24 years), as many as 22 percent remembered seeing at least one advertisement.

- More than 4,200 bottles were handed out at eight tastings. Most visitors mentioned having become aware of it through the streetcar and bus campaign.
- The number of visitors to Yotoco's website increased significantly by up to 140 percent during the campaign period.

- Retailers contacted Yotoco about adding the beverage to their product line.

- Media contacted Yotoco with interview requests.