Schustermann & Borenstein has acquired all shares of Swiss Online Shopping as well as the minority shareholders as of April 1, Tamedia announced on Friday. Swiss Online Shopping operates the fashion online outlet Fashion Friends and the premium online fashion store Stromberg.ch.

Tamedia justifies the sale by saying that in the future it wants to concentrate primarily on online marketplaces and classifieds platforms in the area of e-commerce. An ideal buyer for FashionFriends has been found in Schustermann & Borenstein, whose core competence lies in fashion retail and which has been successfully operating fashion communities in various European countries for years. (SDA)

The Federal Administrative Court in St. Gallen has not been able to clarify this question on the basis of an initial summary examination alone. This was stated in an interim ruling published on Friday.

In their appeal, Tamedia and the Swiss Media Association (VSM) had requested the Federal Administrative Court to annul a corresponding decision by the Federal Department of the Environment, Transport, Energy and Communications (DETEC). The two parties are also demanding that SRG be prohibited from participating in the advertising alliance.

The complainants are of the opinion that they and other media would be massively impaired in their scope for development and expansion by the advertising alliance. The joint venture would create by far the largest advertising marketer, which would have complex effects.

Because the association and Tamedia fear irreparable disadvantages even in the short term - i.e. until the conclusion of the appeal proceedings - they had applied for precautionary measures.

However, the Federal Administrative Court sees no reason to do so. As it writes in the order, the complainants had not explained which disadvantages they would face in detail.

Approval not contestable

The Federal Administrative Court also notes that, prima vista, the Radio and Television Act (RTVA) does not provide for any special authorization for the exercise of non-licensed activities by the SRG. Accordingly, DETEC had merely taken note of SRG's participation in the advertising alliance. Thus, it had not issued an authorization against which an appeal could be filed.

The fact that SRG will have to report regularly to the Federal Office of Communications (OFCOM) regarding its activities within the joint venture does not make the whole matter an approval procedure. However, this is the assumption of the complainants.

No specific advertising

The Competition Commission (WEKO) approved the joint venture between Swisscom, SRG and Ringier in mid-December last year without any conditions. The joint venture company will commence operations under the name Admeira on April 4. Bakom denied SRG the target-group-specific advertising feared by the media companies as part of the joint venture on the basis of licensing law. (SDA)

Isabelle Jacobi studied journalism in the USA and English, Swiss history and theater studies at the University of Bern, where she graduated with a licentiate. She has worked for Swiss Radio DRS and Radio SRF since 1999. Until the end of 2006 she was presenter and editor of "DRS2 aktuell". After that, she worked as a freelance correspondent in New York for almost three years and worked for SRF, Deutschlandfunk, Deutschlandradio Berlin, "NZZ am Sonntag" and "Der Bund".

She moved to the political background program "Echo der Zeit" in 2008, where she initially held the positions of producer and deputy editorial director. Since 2012, Isabelle Jacobi has been the editorial director of "Echo der Zeit," and since the beginning of the year she has also hosted the show. She is now expected to take over the US correspondent position in Washington at the end of 2017. Isabelle Jacobi succeeds Beat Soltermann, whose mandate expires next year and who will then return to Bern.

The succession for the editorial management of "Echo der Zeit" will be settled in the next few months.

The European Artistic Gymnastics Championships will take place in Bern from May 25 to June 5, 2016. Republica is responsible for the Switzerland-wide advertising campaign for the international sporting event.

The idea of the creative people in charge: In artistic gymnastics, the focus is on body control. In order to never lose this, Magnesia is an indispensable aid for the athletes. Before each exercise, the gymnasts rub it into their hands all over again. When they clap their hands afterwards, the typical white
Magnesia dust.

The key visual arose from this consideration. Under the motto "The dust of the winners", it shows Giulia Steingruber and Pablo Brägger, currently the best artistic gymnasts in Switzerland, flying through the air in a cloud of dust made of magnesia - only to land safely. Hopefully on the winner's podium!

Various measures have been developed as part of the campaign; the most striking is a streetcar that travels through Bern in the "dust of the winners". There is also a national poster campaign, Radio spots, Motion spots for the official European Championship partners Passengertv and Telebärn as well as the SCB-Videotron, content for Rail-Eboards and BLS-Railboards as well as hanging boxes with dispensers.

Responsible at the association EM Kunstturnen Bern 2016: Remo Brechbühl (Head of Marketing). Responsible at Republica: Kerstin Berk (art direction), Mike Krüll (creative direction, concept, text), Bala Trachsel (consulting, overall responsibility), Oliver Hallberg from Twin Design (photography, image editing), Promoton (production of radio spots), Westiform (streetcar signage).

This is linked to the image statement "Expect a little envy", which according to the communication is intended to describe the effect of an Audi and be a small side blow to the competition. The Audi TT can be seen on the poster. The motif is being used throughout Switzerland as an F12 poster and in digital media.

Responsible at Audi: Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi). Responsible at Exxtra (Member of Y&R Group Switzerland):
Markus Gut (CCO), Sarah Paul (AD), Marion Lim (text), Raphael Grob (graphics), Susan Baumgartner, Sarah Herzog (consulting), Elias Zurbuchen (DTP); Media: Mediacom.

 

Jörg Tobuschat has held several positions at Axel Springer in Germany and Switzerland since 1992. In September 2007, the 51-year-old moved from Germany to Switzerland as Publishing Managing Director of the TV program guides division. Since May 2015, he has headed the user market as well as programmatic media and was a member of the management board of Ringier Axel Springer Switzerland. He is leaving the company by mutual agreement at the end of March 2016.

Jörg Tobuschat

Markus Will will succeed him as Head of User Market as of April 1. The 49-year-old has been Head of the Beobachter's Consulting Center at Ringier Axel Springer Switzerland since July 2014 and is responsible, among other things, for the development of the Beobachter's digital consulting offering. Previously, Will worked for over ten years as Head of User/Reader Market in large Swiss media companies (NZZ, Tamedia, Ringier). In the future, Markus Will will report directly to Ralph Büchi, Delegate of the Board of Directors of Ringier Axel Springer Switzerland.

Markus Will

The first is a commercial for the ride-sharing ticket, thanks to which owners of a GA or day pass can take someone on a day trip through Switzerland for 37 instead of 124 francs. At the center of the spot is a couple traveling quickly and without traffic jams from one destination to another - as if they were on a roller coaster and the journey was already the destination.

This message is also conveyed by the advertisements and posters that appear in commuter newspapers and around major Swiss train stations, among other places, to whet people's appetites for shared leisure experiences - but not at any price.

Responsible at SBB: Reto Meissner (Head of Marketing Communications), Claudina Schmid (Communications Manager) Barbara Schmid (Communications Planner); Franziska Pasqua (Head of Media) ; Sabrina Rizzo (Digital Marketing Manager). Responsible at Contexta: Nadine Borter (overall responsibility), Tobias Wasmuth (ECD), Thomas Kägi (CD/graphics), Urs Ander (text) Delia Zeiter (consulting); production: stories AG, Yves Bollag (executive producer) Sandy Blum, (junior producer), Michael Fueter (director), Lukas Strebel (camera); sound/music: Hitmill.
 

The report "Facts and figures on employees and wages" provides further insight into the company. In the first part, SRG explains how much it spends on salaries and how these have developed. It also includes the remuneration of top executives and information on equal pay for men and women. The second part focuses on the people who produce the programs in front of and behind the scenes: The chapter provides information on topics such as the distribution according to cadre and overall employment contract, the age structure and gender ratio, the importance of part-time work, expenditure on training and further education, and the results of the personnel survey.

With the report, SRG is sending out a further signal of transparency, according to the statement, after SRF became the first SRG enterprise unit to publish the costs of TV broadcasts in October. The enterprise units RSI, RTR and RTS will also reveal their broadcasting costs with the publication of the SRG annual report. This will be published on May 2, 2016.

Excerpts from the report:

- In 2015, the Wage total the SRG 550 million francs

- of which four fifths for permanent employees with Collective labor agreement (CLA).

- Over the past ten years, the SRG has been providing Wage increases The same amount of funding is available to GAV staff and management: an average of 1.3 percent of the payroll per year (Swiss market as a whole for management: 2.6 percent).

- The lowest SRG salary last year was 52,400 francs and the highest 557,434 francs; this corresponds to a Ratio of 1 to 10.6; the popular initiative rejected by the people provided for a maximum of 1 to 12.

- With a Share of women of 43 percent, the gender ratio in SRG is relatively balanced; for journalistic functions, the share of women is 44 percent.

- Part-time work is widespread in the SRG - more than half of GAV employees work part-time.

- SRG invests a good CHF 8 million a year, or 1.5 percent of its total payroll, in internal and external Education and training of their employees.

- With increasing pressure to perform, the Job satisfaction of SRG employees and their loyalty to the company remain stable at a high level.

The complete report "Facts and figures on employees and wages" is available as a PDF at this link.

In addition to individual and in-house programmed advertising media, Eyeonx wants to position itself even more strongly in the service sector, according to the press release. "Personal, efficient and partnership-based consulting and customer care are our top priorities," say Dario Piccinno and Patrick Stüssi - the two founders of the start-up. "Alex Sgouros is a perfect fit for our young, motivated team and he brings industry experience with him," adds Stüssi. Sgouros previously worked as a key account manager at Newsnet.

 

Ursi Ineichen, a native of Lucerne, was previously media spokeswoman at Zuger Kantonalbank and was responsible for communications at Andermatt Swiss Alps, Wasserwerke Zug and Pilatus Flugzeugwerke, among others. In this role at LUKB, she succeeds Roger Müller, who has accepted a new professional challenge outside the bank, according to a statement.

Squids Network, a global communications agency based in French-speaking Switzerland, manages to convince multinational corporations with its independent business model. Two owners, no offices and a network of hundreds of partners around the planet allow Squids Network to meet today's demanding client requirements. A customized team is put together for each project.

Nespresso international has entrusted Squids Network with the global campaign for the launch of two new limited editions, Umutima and Tanim. The concept puts the spotlight on the geographical differences between the countries of origin of these "Grand Crus" (Rwanda and Mexico), which are the source of two very different coffees of excellent quality: Two unique cultures. Two different limited editions. One shared passion.

The elaborate production took Squids Network to Rwanda and Mexico for the shoot. In addition to the films and digital advertising materials, a print campaign, CRM measures and POS were implemented. The campaign was managed by the Squids owner tandem. Kerry Petty took care of strategy and account handling and Philippe Schwaar had the creative lead. The result is now visible in numerous countries.
 

The festival season will soon be upon us, and thanks to the Responsive agency's competition, Emmi Caffè Latte connoisseurs will have the chance to enjoy a very special festival and brand experience. But only those who start packing now can win. From March 14 to June 5, participants can collect items to fill up their festival backpacks and win 66 festival packages.

Instead of making life easy for themselves and offering a banal raffle, the Responsive agency designed and implemented a special high involvement promotion. In order to finish packing their festival backpack and thus win, participants need a total of six different festival items. They receive these via the raffle codes - to be found on all promotion packages - and a random generator.

This involving game mechanism encourages participants to collect and consume Emmi Caffè Latte 4-packs throughout the promotion. After an initial wave of attention-grabbing communication, the promotion becomes a self-runner and the sales effect and loyalty to the product are strengthened. A viral spread for extended new customer acquisition was also considered: Participants receive a free code when they invite friends to the Raffle invite

With its full responsive design, the competition is playable on all output devices - including mobile. Participants thus have the opportunity anytime and anywhere to take their backpack full of anticipation and play for the prizes.

To ensure that the participants' data is carefully managed and reusable, the agency uses its sophisticated Game Center. On the one hand, the sweepstakes database is an important tool for detailed reporting, and on the other hand, the client Emmi can reuse the data; be it for newsletters or other promotions.

Responsible Emmi: Marina Niederberger (Brand Manager), Jolanda Vögeli (Group Brand), Manager Fabienne Locher (Trainee Marketing). Responsible at Responsive: Patrik Marty, Tuan Nguyen.