In times when print ads are coming under increasing pressure from video as an advertising medium, innovative concepts for good old magazine advertising are in demand. The Cramer-Krasselt agency from Chicago shows the direction it could take, launching the world's first hologram print campaign for the new Porsche 911.

Gif: Theverge.com (direct link)

However, the print medium is primarily used to transport the plastic film, which is then used together with a tablet to create the impressive 911 experience. The film is folded into a funnel and to this website posed.

One would still like to try it out for oneself. But Cramer-Krasselt did not invent hologram advertising. The only thing that is actually new is that the foil is enclosed with a magazine. In January, for example, JWT Japan advertised for Kit Kat... the technique usedto wish good luck to students who are learning (since "Kitto Katsu" means "will surely go well"):

It's only a matter of time before the first hologram insert appears in Switzerland. Perhaps the plastic films could be recycled for the follow-up campaign in the country of the sustainable recycling world champions. (hae)

The editorial board of 20 Minuten will continue to consist of editor-in-chief Marco Boselli, his deputy Gaudenz Looser and Marcel Zulauf. The main task of the new editorial management is to supplement, support and relieve the editor-in-chief in day-to-day business, but also to ensure compliance with the guidelines laid down by the editor-in-chief. It will also support the editorial team in strategic or content-related discussions.

Desirée Pomper, Lorenz Hanselmann and Stefan Ryser (from left)

Desirée Pomper studied international relations in Geneva and has worked in the Domestic & Politics department of 20 Minuten since 2009; she has been head of the department since 2012. In 2014, she continued her education at the Columbia University Graduate School of Journalism in New York. Lorenz Hanselmann studied media and communication sciences in Fribourg and started as a reporter at 20 Minuten Bern in 2006, becoming head reporter from 2013 to 2014. After a stint at Storyfilter.com, he returned to 20 Minuten in 2015 as a page editor. After working in advertising, Stefan Ryser co-launched the commuter newspaper News as production manager in 2007 and was then production manager and page maker at 20 Minuten Friday before returning to news journalism as online page maker in 2012. He has been Creative Director of 20 Minuten since 2014.

Editor-in-chief Marco Boselli has been appointed Head of Journalism and Processes Commuter Media by Tamedia at the end of the year. In his new function as Head of Journalism and Processes Commuter Media, he will be responsible for the editorial concepts and processes of all Tamedia commuter media in Switzerland and abroad as well as the entire branding and marketing of 20 Minuten, 20 minutes, Friday and Tilllate. In addition to these tasks, Marco Boselli will remain Editor-in-Chief of 20 Minuten, Friday and Tilllate.

Marco Boselli said in a press release: "This reorganization was made necessary by the new tasks I have to take on, but also by the conviction that the responsibility for the content of the demanding and successful 7/24 operation of 20 Minuten needs to be distributed among more people. I would like to congratulate Desirée, Stefan and Lorenz on their promotion and look forward to working even more closely with them."

The 39-year-old studied history and German literature at the University of Zurich. He has worked as a journalist in various media since 1998, including as editor of the Federal Parliament. Migration policy has always been his special interest. Since 2009, Cavelty has held management positions at the Aargauer Zeitung. First as head of the domestic department, since 2011 as a page editor and in the last three years also in the function of deputy editor-in-chief.

Gieri Cavelty succeeds Gaby Szöllösy, who has been Secretary General of the Conference of Cantonal Social Directors since March 1, 2016. Cavelty will take up his post at the SEM on October 1, 2016 at the latest.

Photo: Northwestern Switzerland
 

The deadline for submissions is now open until Friday, April 8, 2016. Please send your proposal to: [email protected].

The jury will then select three nominees from your submissions, which we will present in Werbewoche 8/2016 and on Werbewoche.ch and then put to you for voting. The Werbewoche Advertiser of the Year will be chosen on May 27, 2016, on "Advertising Day" at the Musée Olympique in Lausanne.

The "Advertising Week Advertiser of the Year" jury 2016

Frank Bodin, Havas Worldwide, Advertising Week Advertiser of the Year 2009

Nadine Borter, Contexta, Advertising Week Advertiser of the Year 2011

Peter Brönnimann, Freelancer, Advertising Week Advertiser of the Year 2013

Regula Bührer Fecker, Rod Kommunikation, advertising week advertiser of the years 2010 and 2014

Christian Etter, Etter Studio

Alexander Jaggi, Jung von Matt/Limmat, Advertising Week Advertiser of the Year 2014

Curdin Janett, Publicis, Advertising Week Advertiser of the Year 2015

Dominique Magnusson, Wirz Advertising, Young Lions Cyber 2015 Award Winner

Gabriel Mauron, Havas Geneva

Valérie Pecalvel, Franz & René Freiburg

Sandy Pfuhl, Publicis, Award Winner Young ADC 2015 Film and Cyber

Urs Schneider, Mediaschneider, Werbewoche Advertiser of the Year 2012

Pius WalkerWalker Advertising Agency, Advertising Week Advertiser of the Year 2008

Kevin Zysset, Krieg Schlupp Partner advertising agency, Young Lions Cyber 2015 award winner

With 103'000 listed properties, Imobiliare.ro is clearly the leading real estate portal among the country's comparable online marketplaces, according to the announcement. With the acquisition of Imobiliare.ro, Ringier Romania is following its global corporate strategy of successively expanding its digital business. Furthermore, synergies with Ringier's existing activities in Romania can be created and expanded.

Ringier acquires 87 percent of the shares in Realmedia Network with the real estate portal Imobiliare.ro. The sellers are the previous owners Broadhurst Investments Limited, Kurt Götz and the managing directors of Imobiliare.ro. The latter will remain involved in the company as minority shareholders and executives.

Marc Walder, CEO Ringier: "The acquisition of Imobiliare.ro is a further step towards consistently transforming and digitizing our portfolio in Eastern Europe as well".

The transaction will be completed as of March 31, 2016. CEO of Imobiliare.ro will remain the current CEO Adrian Mihail Erimescu: "I am very proud that Imobiliare.ro, which was launched 16 years ago as an online project in Timisoara, will now become part of one of the largest media groups in Europe. This transaction will allow us to access international know-how and exploit national as well as global synergies within the Ringier Group. I am very confident that this transaction will allow us to provide even better services to our customers and users and build Imobiliare.ro into a world-class real estate portal."

Ringier has been active in Romania since 1992. Ringier Romania is now one of the country's leading international publishers, with over 400 employees, and operates more than 30 print products and online platforms, including Libertatea, a tabloid newspaper, and the fashion magazine Elle.

After opening its own office in Lausanne last fall (Werbewoche.ch reported), the owner-managed agency for public affairs and corporate communication has now also gained a foothold in Italian-speaking Switzerland. Since February 1, it has been operating an office in Lugano under the responsibility of Angelo Geninazzi, economist and long-time head of the Economiesuisse branch in Italian-speaking Switzerland. The Ticino office is already handling its first mandates.

Angelo Geninazzi (Photo: ZVG)

The geographical and linguistic distance between Italian-speaking Switzerland and German-speaking Switzerland is both a challenge and an opportunity, the agency writes in a statement. The need to build bridges between the two regions is becoming increasingly important and unavoidable.

"New School versus Old School" is the tagline for the current 2016 Twint campaign, and it's easy to see who stands for what: In the spots, Mark Sway and Beat Schlatter in German-speaking Switzerland, Yann Lambiel and his parodied personalities in French-speaking Switzerland, and fans of HC Ambrì-Piotta and HC Lugano in Ticino embody the two payment methods. "Last year's focus was mainly on building acceptance points and preparing and building a market that didn't exist yet. This year, Twint is now being made known to a broad public via these stories in a campaign, at the POS and with regional events," explains Luc Holzach, strategy consultant and junior partner at the Partner & Partner agency.

With a wink, singer Marc Sway stands for clever, cashless payment and actor Beat Schlatter for cumbersome, old-fashioned payment. In French-speaking Switzerland, actor Yann Lambiel is the one who tries to convince his characters (in the commercial, they are Christian Constantin and Pascal Couchepin) to use Twint. In Ticino, the old rivalry between the ice hockey clubs of Lugano and Ambrì-Piotta forms the core of the "New School versus Old School" story. Twint thus demonstrates its local roots and its claim to be the Swiss solution in mobile payment. The advantages of the digital wallet, as Twint confidently calls itself, are presented in a likeable way.

The creative implementation of the storyline developed by Partner & Partner was done together with the protagonists in the respective language regions. "Thanks to our Collaborative Creation Process, the identification among the personalities involved is much higher and the stories more credible for the brand and the audience," explains Creative Director Benno Maggi. The first wave of this audience campaign started in March 2016 and will remain on air for over four weeks with TV, posters, online, guerrilla measures, PR and social media.

Responsible at Twint: Michael Hügli (overall responsibility/marketing management), Evelyn Schneider Reyes (project management communications), Christine Kilchör (trade fairs/events). Responsible at Partner & Partner: Luc Holzach (strategy/consulting), Benno Maggi (consulting/CD), Martina Sager (project management), Federica Mele (AD), Lea Züllig (graphic design), Matthias Ziegler (text), Andreas Beugger (graphic design/animation); Who's McQueen (video production), Patrick Karpiczenko (direction); Oppenheim & Partner (PR); MediaSchneider (media), Webrepublic (online).
 

For the 16th time, the media and marketing company Reader's Digest conducted the representative survey of Swiss consumers. Whether it's Raiffeisen among banks, Die Mobiliar among insurance companies, Ricola among sweets, Bico among mattresses or Coop among gas stations - the trust once established remains. Nivea, the most popular brand in the "cosmetics" category for many years, was also able to defend its title as Most Trusted Brand. A brand steeped in tradition copes with a scandal In the "automobiles" category, VW has once again replaced last year's winner Toyota at the top. Despite last year's emissions scandal, the Swiss remain loyal to the traditional German company. It is clear that a strong brand is a longer-term investment. In household and kitchen appliances, the domestic brand V-Zug defended its leading position.

Even in a difficult economic situation - as a result of the strength of the Swiss franc - foreign brands have a hard time winning the trust of Swiss consumers. "These results clearly show that it pays for a company to invest in the trust of its own customers in the longer term," says Urs Anderegg, Business Manager of Reader's Digest Switzerland. "Entrepreneurs who plan for the long term can use their brand to gain a decisive competitive advantage over the competition, especially in economically turbulent times."

Differences between young and old?

In addition to the already well-known winners, however, there are also new winners. The Swedish textile retailer H&M beat Charles Vögele as the new Most Trusted Brand in the "Apparel" category. Although H&M primarily appeals to the 18-39 age group, those over 60 also feel close to the brand. In other categories, too, there are no significant differences in perceived closeness to a brand between younger and older participants, even if for many the trust already established in a brand grows with advancing age.

To the "Most Trusted Brands" study by Reader's Digest

"Most Trusted Brands" is an independent study and has been measuring consumer brand trust annually since 2001. It is one of the most established and largest consumer studies, is a pioneer for other studies of this kind and is recognized as a brand monitor. The approach of asking the brand question unprompted, i.e. without any brand specification, remains unique. Consumers alone reveal which trusted brand is at the top of their list. The 1,800 people Reader's Digest surveyed in Switzerland this year named a total of 1931 different brands that they personally consider particularly trustworthy.

As a freelance photographer, Rausser illustrated a large number of photo books from the 1950s onwards, including for the Mondo publishing house, and took photographs for major Swiss companies such as SBB, Nestlé and Swissair. He received several awards for his photographs, including the Paul Haupt Prize. In 2002, for example, Rausser published the trilingual publication "Bern/Berne - Kaleidoscope of a Canton" and in 2003 founded his own publishing house called Wegwarte in the Bernese suburb of Bolligen. Rausser was also active as a cartoonist, illustrator and painter. In 1996, a book dedicated to Rausser's work was published under the title "Augenblicke - Der Fotograf Fernand Sepp Rausser". (SDA)

Photo: BZ Berner Zeitung

Monica Kissling has been looking at the stars for Radio SRF 3 listeners every week since 1991. The program can currently be heard on Mondays at 09:40. In an effort to give the station an even clearer profile, Radio SRF 3 has decided to discontinue the program at the end of July 2016.

Monica Kissling alias Madame Etoile (Photo: Madameetoile.ch)

Pascal Scherrer, Head of Journalism at Radio SRF 3: "Monica Kissling has put her heart and soul into the weekly horoscope over the years and has helped shape our station. Together we can look back on an extraordinarily long success story. I would like to thank Monica Kissling for her great commitment and wish her continued success with her projects."

Monica Kissling in a statement on her departure: "I am closing the chapter with many good memories. It's great that SRF 3 had the courage to take on this completely new format at the time and remained loyal to it for so long! A special thank you also goes to my listeners, who always gave me a lot of positive feedback."

In the case of the Paymit payment app, Apple accounts for a good three-quarters of all installations. UBS told the newspaper that Apple accounts for 75 percent of all installations, while the Zürcher Kantonalbank (ZKB) even puts the figure at 77 percent. A representative of the ZKB explained the high proportion by saying that Apple customers have a much greater affinity for payment apps than owners of phones with the Google Android system.

According to current figures from the Y&R Group, around 42 percent of all cell phones in Switzerland currently run Apple's iOS operating system. 48 percent have Android, and the remaining 10 percent have niche systems such as Windows or Blackberry OS. Other financial apps also show shares that are significantly higher than Apple's Swiss smartphone market share. Twint has an iPhone share of two-thirds, Postfinance 71 percent and the mobile app of Migros Bank 60 percent Apple share.

 

A first: in footballing terms, the Austrians are to be envied. Led by Swiss coach Marcel Koller, the national team has qualified for the European Championships for the first time since 1964 - and quite confidently. The country is looking forward to the upcoming finals in France with great anticipation and ambitious expectations.

Meanwhile, there are problems everywhere in this country. And not just since the two questionable test matches against Ireland and Bosnia. Although Switzerland also qualified, they were hardly convincing throughout the qualifiers. Today's top commentary on 20minuten.ch seems to speak from the heart of many readers in particular: "Do you have to take part in the European Championship or can you opt out?" asks user Roque.

But as always, hope dies last - maybe miracles will happen. Or perhaps the return of Xherdan Shaqiri will at least finally put an end to this year's goal drought. After all, it has long been clear that a lot depends on the availability and form of the much-maligned national team star in Switzerland's forward play. At least the form is right: At Stoke City, he has returned to his old strength alongside Austrian Marko Arnautovic.

Arnautovic is also a key player in his national team and a beacon of hope for the upcoming adventure in France. We Swiss may still speak French better, but our eastern neighbors are catching up at lightning speed. The Dirnberger de Felice Grüber agency teaches us this with its latest Media Markt campaign. The inane, tongue-in-cheek style of the electronics wholesaler's advertising has one thing in common across the DACH region: in the end, we still have to laugh. Furtively. (hae)
 

via Horizon.net