An innovative corporate design can also work well for an industrial company—as demonstrated by the Zurich-based agency Bühler&Bühler in its redesign of artimelt.
Editorial
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April 8, 2016
The companies Nolax, Collano and Emerell, which belong to LAS Holding, are bundling their hot melt adhesive businesses into a new, independent company. artimelt has been operating as a new hot melt competence center since April 1.
In January, Bühler&Bühler was awarded the contract to develop the entire visual identity following a pitch. The idea behind the concept: to artistically stage a visually interchangeable product such as hotmelt and to give the internationally active Artimelt Swiss premium quality with an unmistakable character. The key visual consists of real hot-melt adhesive in its various shapes and forms. Bühler&Bühler developed the visual centerpiece together with the photographer couple Thomas Stöckli and Anne Lutz. The first implementations under the new CI/CD including logo are letterheads, Website as well as product labels, building signage and presentation folders.
Brand Roadshow 2016: The neglected potential of networked digital brand management
Serviceplan Suisse, Plan.Net Suisse, Mediaschneider and GfK hosted the 7th Brand Roadshow at the Hotel Widder on Tuesday. Prominent speakers explored the question of what makes brands successful in the digital transformation.
Editorial
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April 7, 2016
The importance of a holistically networked strategy for the digital transformation of a brand was demonstrated to around 200 guests at this year's brand roadshow. After a brief welcome by Christian Baertschi (Managing Director Serviceplan Group Switzerland) and an introduction by Manfred Strobl (CEO Mediaschneider), the speakers Peter Haller (Managing Director Serviceplan Group), Wolfgang Adlwarth (Insights Director Strategic Marketing GfK Panels), Stefanie Jermann (Key Account Manager GfK Consumer Experiences) Barbara Evans (Managing Director Facit Media Efficiency) and Dominik Terruhn (Managing Director Plan.Net Media) addressed the topic and presented practical concepts and tools for implementing a holistic networking strategy.
The speakers at the Brand Roadshow 2016 (Photos: ZVG)
Peter Haller during the presentation
90 percent not satisfied with digital brand management
According to a study conducted in 2015 on behalf of the German Brands Association, 90% of the companies surveyed are not satisfied with their digital brand management. They stated that there was a lack of networking between digital and analog tools. Peter Haller attributes the reason for this to the pace of innovation in IT technology and the resulting applications, which overwhelm the brand management practices of most companies. How this can be counteracted and the untapped potential of an overall online and offline networked strategy can be exploited was explained to the expert audience using successful concepts for the five levels of "target group", "touchpoints and media", "content", "sales" and "real-time data".
Peter Haller, Managing Director Serviceplan Group
Success concepts on five levels
The success concept for the "target group" level distinguishes between three target group types (non-users, standard users, mobile digital users) and equates a focus on the growing group of mobile digital users with brand success. At the "touchpoints and media" level, the concept for success includes, on the one hand, the company knowing the needs and media behavior of its target persons and, on the other hand, analog and digital media being coordinated and used sensibly. The concept for success at the "Content" level describes the importance of networking the content presentation: the aim is to define a value profile that is relevant to the target group and is authentically lived by the brand. At the "Sales" level, the success concept includes the development of an omnichannel concept and the transfer of digital tools to the PoS. The success concept at the fifth level, "Real-time data", highlights the importance of business intelligence in dealing with big data: Marketing and sales data should be processed promptly in an automated process and used in this way.
Christian Bärtschi, Managing Director Serviceplan Group Switzerland and Manfred Strobl, CEO Mediaschneider (from left)
About the brand roadshow
The Brand Roadshow (formerly Marketing Meeting) has been organized by the Serviceplan Group Switzerland, Mediaschneider and GfK in Zurich for seven years. Here, the latest research results are presented to an audience consisting largely of marketing managers and/or practical concepts and tools based on them are introduced.
SRG posts loss of 90 million francs in 2015
SRG closed the 2015 fiscal year with a loss of 90 million Swiss francs. SRG attributed the loss to a shortfall in revenue from value-added tax and the creation of a provision for its pension fund, as the company announced on Thursday.
Editorial
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April 7, 2016
The loss of millions is not unexpected: SRG had already announced that it expected a considerable deficit for 2015. The Federal Court ruling in April 2015, according to which fee payers do not have to pay VAT, tore a hole in the coffers. Since then, SRG has had to pay VAT from its own funds. In 2015, this resulted in a loss of revenue of CHF 27 million, as SRG writes. SRG has already launched a savings program due to the loss of revenue. Around 250 jobs are to be cut. The costs for the associated provisions - around CHF 31 million - were charged to the 2015 annual accounts. SRG has made a further provision of CHF 70 million for the pension fund. This became necessary due to the poor outlook on the capital market. It is likely that the SRG pension fund will have to lower the technical interest rate, according to the press release. Despite the red figures for 2015, SRG is optimistic about the future: it expects to be in the black in 2016. The cost-saving measures introduced will lay the foundation for a balanced result in the coming years, writes SRG. (SDA)
Post-Relaunch is "Master of Swiss Web 2016
The «Best of Swiss Web Awards» were presented in Zurich for the 16th time. The title of Best Web Project of the Year went to Unic and Post CH. Jung von Matt and Hinderling Volkart each secured two gold buoys.
Editorial
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April 7, 2016
Information technology pioneer Urs Hölzle was awarded this year's honorary prize. The "Swiss Digital Transformation Award", presented for the second time, went to two companies this year: Medela and Swiss Post.
Occupied to the last chair: Best of Swiss Web 2016 (Photos: Thomas Häusermann/ Werbewoche)
Eleven gold buoys, 25 silver and 34 bronze awards were presented on Thursday in the Zurich Kongresshaus, which was completely sold out with 790 guests. Of the 355 projects submitted, 80 made it onto the shortlist in the eleven categories, from which the 110-strong jury of experts finally selected 11 gold, 25 silver and 34 bronze winners. All of these projects received the corresponding prizes at the Award Night, as well as praise from the laudators and the jury presidents.
Good atmosphere, full house and a high-level competition with deserving winners: Claudio Dionisio, CEO Best of Swiss Web, is satisfied in conversation with the usual sovereign moderator Marco Fritsche.
"Master of Swiss Web": Swiss Post / Unic and Soultank
The new Swiss Post website wins the title "Master of Swiss Web 2016" and is thus the deserved overall winner of the 16th Best of Swiss Web Award Night. The relaunch of the Swiss Post website, for which Unic and Soultank were responsible, convinced many of the 110 members of the expert jury, as well as the readers of Netzticker and the audience at yesterday's award night. In addition to the Master, Post.ch also won Gold in the Usability category, Silver in the Public Affairs category and three Bronze awards in the Technology, Business and Marketing categories. The new online presence was convincing both in terms of the relevance of the well-structured amount of information as well as in terms of efficiency and user experience. "A complex topic impressively solved" is how one of the expert juries summed up the project.
Glitter for the deserving winners: on stage, clients and recipients rejoice in equal measure. (Photo above: ZVG; center and below: Werbewoche)
Proclamation and honor "Master of Swiss Web 2016":
Video: Thomas Stuckert/Advertising Week
The gold winners
In the category Usability secured the Post CH the golden buoy. "A complex topic impressively solved," said the expert jury. And further: "It is easy to navigate down to the detailed pages, and you always know where you are. The good accessibility rounds off the website perfectly - all in all, a very pleasing and well-done solution".
In the category Technology won "Migros. Suisse Mania" Gold. The spectacular project shows Switzerland in 3D and convinced the jury of experts with its highly innovative client application. The Migros project was also able to convince the jurors in a second category - Innovation - convince. "Everything that is possible today has been extracted from the web; a sensational result that enables a very good user experience," is the conclusion here.
"Grand Tour of Switzerland" of Switzerland Tourism is the name of the gold winner in the category Creation. The virtual road trip takes the user across Switzerland in the form of a scrolling experience and lets him explore unique views and sights interactively and multimedia-based in twelve languages.
In the category Business secured itself "Blacksocks.com - 5.0" won first place with the relaunch of its website. The jury comment: "Blacksocks has once again improved its own online store in an exemplary manner; one of the most successful store relaunches in recent years".
The e-shop live test of Postlogistics reached the category Marketing right up front. With this site, Swiss Post succeeds in communicating its own services in a playful and educational way, while at the same time raising awareness for good e-commerce. The campaign was implemented by Notch Interactive, and the design and idea came from Leo Burnett.
Joy of the evening and officially longest cheer in "Best of Swiss Web" history: Notch Interactive, Leo Burnett and PostLogistics.
The Redesign of the University of Bern takes gold in the category Public Affairs. The redesign of this online presence convinced the jury above all with the user-friendly presentation of the huge wealth of content.
In the category Digital Performance Campaigns made UBS Campus Break the race. With this campaign, UBS scored a viral hit with the difficult-to-reach target group of students at Swiss universities.
"Graubünden Holidays - The Great Escape": The gold winner in the category Branding Campaigns. A mountain man who speaks directly to passers-by at Zurich's main train station via a live poster and invites them on a spontaneous trip to the mountains was an extremely likeable action for the jury. Also with the jury in the category Video the project was well received: "The campaign by Graubünden Tourism manages in a fresh and technically exemplary way to show a large audience that the little gems in the Grisons mountains are not only charming and beautiful, but also very easy to reach".
Laudator Nadine Borter (Contexta) explains the jury's decision.
Finally, gold in the mobile category goes to Werdeschiri.ch. This online recruitment campaign of the Aargau Football Association lets users experience from an unusual perspective what it means to have to make the right decision immediately on the pitch. The interest in being a referee is aroused in a playful and informative way and excellently implemented in mobile technology. The campaign was first presented in the advertising week.
All silver and bronze winners at the end of this article. AG=client; AN=contractor; Links and further information on all projects on Bosw.ch
Honorary Award 2016 for Urs Hölzle
The honorary prize committee of "Best of Swiss Web" awards this year's honorary prize to Dr. Urs Hölzle, who has inspired people all over the world with his passion for information technology and has made pioneering achievements in information technology in various companies (Werbewoche.ch reported). As Google's first Vice-President and Chief Engineer, he led the further development of Google's original technical infrastructure. Urs Hölzle is one of the best-known and most influential computer scientists in the world - and thus a deserving honorary laureate of "Best of Swiss Web".
Urs Hölzle, Google's current number 8, addressed the audience via livestream from the USA - and promised to accept the award in person next year.
Two Swiss Digital Transformation Awards
The "Swiss Digital Transformation Award" was presented for the second time at the "Best of Swiss Web" award night to companies that have made particular progress in digital maturity in recent months. The basis for determining the winners was, on the one hand, the self-declaration of the total of around 400 participating companies in the "Digital Maturity Check", the maturity model developed by the University of St. Gallen and a group of experts; on the other hand, the multi-stage in-depth analysis of a jury of experts. Nine companies ultimately succeeded in on the shortlisttwo of which received the winner's prize.
Medela is expanding its qualitative relationships with customers as part of a long-term digital transformation supported by the Board of Directors and the Management Board. The company is also simplifying and standardizing its B2B and B2C sales processes on a central platform. In view of the customer-centric and globally oriented consistent transformation, the jury awards the medium-sized company Medela the "Swiss Digital Transformation Award".
This award also goes to a major corporation: Swiss Post. The company has made significant progress in the area of digital transformation in recent months. This applies to new and innovative solutions at various interfaces to the end customer, such as the new Twint payment system, the new online portal or the autonomous PostBus shuttles, as well as to the Group's internal digitization, such as equipping 20,000 "postmen" with mobile Android devices. (pd/hae)
OneGov Cloud - the online counter for municipalities
Association OneGov.ch
Seantis
Public Affairs
Casino Theater Winterthur
Casino Theater Winterthur AG
Gold Interactive
Public Affairs
it-dreamjobs.ch
Association Dream Job ICT.ch
Zeix
Public Affairs
Open Government Data Portal
Swiss Federal Archives
Liip
Public Affairs
Wink
General Building Cooperative Zurich
Panter
Digital Performance Campaigns
Nescafé Dolce Gusto x Webrepublic: Enormous reach for product launch
Nestlé Suisse
Webrepublic
Digital Performance Campaigns
Schulthess "much easier
Schulthess machines
Dotpulse
Digital Branding Campaigns
360° Virtual Reality Music Video
Samsung Electronics Switzerland GmbH
Equipe
Digital Branding Campaigns
Swiss Life - Wall of Wishes
Swiss Life
Jung von Matt
Video
werdeschiri.ch
Aargau Football Association
Frame Eleven + Partners
Video
Stop domestic violence
Women's Center Zurich
Publicis Communications Switzerland
Video
360° Virtual Reality Music Video
Samsung Electronics Switzerland
Equipe
Mobile
Datatrans Payment Pages
Datatrans
Three-pole
Mobile
E-Periodica
ETH Library
Cando Image
AG=client; AN=contractor; links and further information on all projects at Bosw.ch
Christine Ziegler appointed new Head of Marketing for AZ Medien's Magazines Division
Editorial
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April 7, 2016
Salt loses ground after change of ownership
Following its sale to French telecoms entrepreneur Xavier Niel for 2.8 billion francs, Salt has lost ground. Sales and operating profit of Switzerland's third-largest mobile operator shrank noticeably last year.
Editorial
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April 7, 2016
Sales decreased by 2.4 percent to CHF 1.285 billion. Adjusted operating profit before depreciation and amortization (EBITDA) declined by 4.9 percent to CHF 412.5 million. Salt excludes costs for restructuring and the name change from adjusted EBITDA. Following the sale, the mobile operator had renamed itself from Orange to Salt on April 23, which cost several tens of millions of francs. With these costs, unadjusted EBITDA is likely to have fallen even more. Salt does not disclose this figure, nor does it disclose the bottom-line result. In the first half of 2015, parent company Matterhorn Telecom Holdings posted a net loss of just under CHF 90 million here, following a small loss of CHF 1.1 million in 2014.
Management exodus
Salt has had an eventful year: Following the change of ownership, there was an exodus in top management in the summer. Four out of seven top managers left the company. Among them were Chief Technology Officer Johan Hall, Chief Commercial Officer Matthias Hilpert, Chief Customer Service Officer Tonio Meier and Chief Financial Officer Yann Leca. In November, human resources manager Amelia Raess also left. Finally, in December, Salt CEO Johan Andsjö threw in the towel and left the company with immediate effect. He was succeeded by the former head of Google Switzerland, Andreas Schönenberger, in mid-March 2016.
Harsh criticism
The new management team was harshly critical of the old management: The turnaround at Salt had been impaired by fierce competition and previous management mistakes, the mobile operator announced in a communiqué on Thursday. It said the revenue decline was primarily due to lower average monthly revenue per customer and the loss of customers. The total number of customers fell by 6.6 percent to 2.024 million. Prepaid customers in particular migrated away. The number of more lucrative subscription customers decreased by only 0.4 percent. The decline in adjusted operating profit was the result of high bad debt losses due to a failed IT changeover in 2014. In addition, Salt had insufficiently checked the creditworthiness of new customers. The mobile operator had sent thousands of customers incorrect bills in 2014 due to IT problems. As a result, the company had to be generous with discounts or when customers paid late. This had a knock-on effect on profits.
Job cuts
To counteract this, Salt put the brakes on costs and cut jobs. The number of full-time positions fell by 60 to 833 at the end of December 2015. The job cuts continued in the current year. Salt does not disclose figures on this. "While employees left in the back office and support areas, mainly as part of a volunteer program, new positions were created, particularly in the network area," Salt said Thursday: "The main part of the restructuring of Salt Mobile SA is largely complete." Salt had reintegrated core functions such as network and IT into the company last year. Previously, IT had been outsourced to Finnish service provider Qvantel, network rollout to Nokia Siemens and network operations to Ericsson.
Complete restructuring
The complete restructuring of Salt is also becoming increasingly visible to the outside world, the statement added. The new boss Schönenberger and the new management team would focus on profitable growth and efficient cooperation across business units. Silo thinking should no longer occur. In addition, a new product portfolio with five subscription price plans has been launched. These had a positive impact on the number of new contracts as of fall 2015, Salt announced. In addition, investments in direct and online sales have been stepped up, while only the most profitable indirect sales partnerships will be continued. And marketing will now be run internally with a smaller team. There would be no more outsourcing. A piquant detail on the side: When Salt refinanced its debts in April, 150 million flowed to the new owner Niel. (SDA)
Best Swiss photographers in editorial and reportage awarded
Niels Ackermann in Reportage and Beat Schweizer in Editorial are the winners of the "Swiss Photo Award - The Selection". This was announced by the international jury on Thursday in the Photobastei.
Editorial
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April 7, 2016
The two winners will each win prize money of 5,000 Swiss francs. Their work and the six other best works in each category will be on display in Zurich until April 24.
After a three-stage judging process with a record number of entries, it was clear to the jurors: Niels Ackermann from Conches won in the Reportage category with his work White Angel, a sensitive and atmospheric portrait story of a young woman in Slavutych, the town that emerged after the reactor disaster in Chernobyl.
Beat Schweizer wins in the Editorial category. His work on Transnistria, the little-known country located between Ukraine and Moldova, which even 25 years after the declaration of independence is not recognized by any UN member, convinces with its well-composed, calm tableaus that put our visual habits to the test and reveal a lot about this country.
The Swiss Photo Award in a new look
The Swiss Photo Award is one of the most prestigious and, with a total prize money of 30'000 Swiss francs, most highly endowed photography prizes in Switzerland. It showcases the full range of Swiss photography in advertising, fashion, editorial, reportage and art. For 18 years, it has annually selected the best works based on their high level of craftsmanship and artistry. Werbewoche is media partner of the award in the category "Advertising".
This year the award will take place for the first time in the Photobastei and reinvents itself. The awards will be presented in three stages and embedded in Professional Weeks. They transform the entire Photobastei into a house of reportage in April, art photography in June and fashion photography in September.
Weber Harbeke Partners becomes Fastr
Weber Harbeke Partners is now known as Fastr. The name change reflects the expansion of the agency’s service offerings and its transformation into a strong full-service agency. The rebranding coincides with a generational shift within the agency.
Editorial
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April 7, 2016
The Zurich-based advertising agency with clients such as Migros, Subway, PSP Swiss Properties, Jeep or Alfa Romeo has intensively expanded its digital offering over the past three years without neglecting its strong DNA in idea-driven brand building. During this time, Max Weber and Thomas Harbeke left the company and finally handed over the reins to the next generation. The former partners and new owners Sven Oeschger and Guido Zehnder took this as an opportunity to give the agency a new, fitting appearance.
The missing vowel should make the name all the more memorable.
"We offer our clients contemporary solutions as an agile and fine communications agency. We are small and agile, but at the same time very experienced and secure, the Zodiac in the agency landscape, so to speak. We increase the degree of specialization by cooperating with best-in-class suppliers," says Sven Oeschger. With the change to a contemporary full-service communications agency, a new identity is the logical consequence. Fastr thus crowns this process and expresses the competitive attitude of wanting to win the race, Oeschger continues.
The cheetah as a design element stands for maximum efficiency.
"Only the fast will survive in today's environment. The art is to be 'fast' and at the same time keep the level of quality high. That's why we chose a cheetah as the visual design element: The fastest hunter is forced to use his resources extremely efficiently to reach his goal. We have internalized this attitude: listen, plan and go," says Guido Zehnder.
Guido Zehnder and Sven Oeschger (from left)
Republica: Cheering on SC Bern for Westside
To kick off the playoff final series, gold sponsor Westside spurred on SC Bern. The visual was developed by Republica, along with the associated promotion.
Editorial
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April 7, 2016
As a long-standing gold sponsor of SC Bern, the Westside Shopping and Experience Center is particularly pleased about the Mutzen's playoff exploit. With a striking visual and a matching promotion, realized by the Bernese creative agency Republica, Westside wishes the SCB every success in the final series.
The campaign visual appeared as a full-page ad in the Bund and the BZ Berner Zeitung. It was supplemented by posters in the Postfinance Arena. Also in the stadium, cardboard beards, mirror stickers and video tron spots motivated people to take part in a photo campaign that continued the idea online.
Responsible at Westside Shopping and Experience Center: Ludwig Nehls (Center Manager), Lorenz Feller (Project Manager Sponsoring Migros Aare) . Responsible at Republica: Chris Morgan (Creative Direction), Kaspar Kobel (Art Direction), Eric Kohler (Graphics), Andreas Szentkuti (Text), Fabio Zahnd (Consulting), Rob Lewis (Photography), Ann Schäublin (Beard Make-up), Stefan Hänni (Model), Bala Trachsel (Overall Responsibility).
Schwindl Schär animates Swissgrid
Swissgrid's 2015 annual report has been published. The Basel-based advertising agency Schwindl Schär has created an online visualization of selected stakeholder relationships for the Swiss grid operator.
Editorial
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April 7, 2016
This has created worlds that can be discovered in a playful way and provide a lot of insight into the work of Swissgrid.
Who is Swissgrid? Who is involved with Swissgrid? Answers to these questions can be found in the Annual report 2015. In three issues - the first of which was published in 2014 - the grid company is brought closer to the public. The current annual report focuses on Swissgrid's stakeholder relationships. They are portrayed on the microsite in an innovative and appealing way. The Basel-based advertising agency Schwindl Schär has now conceived, designed and implemented the second edition after 2014.
SBB as the only direct customer relationship, ETH Zurich as an innovation partner, WWF as an important reference in sustainability management, Nant de Drance as a prominent example of grid expansion and AET as an important contact in Ticino - they are all important for Swissgrid. That is why they are presented in the 2015 Annual Report as examples - with quotes on cooperation, key figures and texts on cooperation with Swissgrid.
The innovation lies in the implementation: films were made as background graphics for each stakeholder, which are only recognizable as such at second glance. When scrolling, a world portraying the stakeholder is drawn above the films. The implementation encourages playful discovery and is fun to use - this also applies to the other areas. The annual review and a review of the year in figures also feature many animated elements that make the visit an experience.
Responsible at Swissgrid: Silvia Zuber (project management). Responsible at Schwindl Schär: Michael Schär (project management, concept, consulting), Philip Schwindl (concept, design), Pascal Bender (Arteria, programming), Raphael Gschwind (Berrel Gschwind, illustration).
Last but not least: My body as a band
Do you know what your body would sound like if it were a band? Find out.
Editorial
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April 7, 2016
The London agency WCRS has created an interactive music video for the British healthcare company Bupa - originally a health insurance company, now also active in childcare and occupational health and safety. On stage is the user's own body - represented by the indie rock band The Futureheads. The user enters their liver, lungs, heart and bones... and lets the band perform accordingly. Test it yourself - good luck. (hae)
Dog trouble: If you drink too much, the bassist plays on a beagle
Brandpulse: Unified customer experience for the Generali Group Switzerland
On behalf of the Generali Group Switzerland, Brandpulse designed and implemented the appearance of all 64 agencies according to the new global corporate design specifications.
Editorial
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April 7, 2016
In order to upgrade the customer areas of the existing agencies and create a consistent customer experience, Brandpulse was commissioned by Generali to analyze the appearance of all 64 locations in Switzerland. Based on this comprehensive location analysis, a standardized catalog of measures was developed on the basis of the defined corporate design. The individual planning and implementation support for the partially different premises included, in addition to the entrance and waiting areas, above all the reception and the meeting rooms for customer discussions. At some agencies, the display window areas and identification elements were also redesigned.
The Generali Group Switzerland is an insurance company with around 2'000 employees, with headquarters in Adliswil and Nyon respectively, and insurance agencies throughout Switzerland.
