Orange is the first mobile phone provider in Switzerland to offer HD Voice, as Publicis writes in a press release. The aim is for voices to sound clearer than ever before when making calls, and disruptive background noises such as street noise or airplanes taking off are simply blocked out. Publicis demonstrates the benefits of HD Voice with a Radio spot. The commercial parodies local radio programs in which listeners can call in and win something: if they were on the phone with HD Voice, their chances of winning would be much better.

Responsible at Orange: Andrea Rutishauser (Director Marketing Communications), Martin Zehnder (Advertising Manager), Caroline Spörri (Project Manager Communication). Responsible at Publicis: Peter Rettinghausen (CD), Martin Arnold (lyricist), Michael Ottinger (consultant), Derya Derdiyok (FFF), JingleJungle, recording studio.
 

Rivella is committed to sports with heart and soul, the agency writes in a statement. In addition, Rivella has maintained a partnership with associations such as Swissski, Swiss Olympic and Swiss Floorball for decades. It was therefore high time to develop a specific ad that could be placed in the context of these commitments, that would directly address the various sports and that would show the diversity of Rivella's activities, from cross-country skiing to skateboarding.

In addition to the sports ad, a cultural theme was also developed. Instead of showing athletes, this ad features dancing on the Rivella bottle, playing the alphorn, and rocking out, it continues. The same applies to the cultural highlights at which Rivella is present.

At the same time, a tourism motif was developed that is primarily aimed at visitors to Switzerland. Under the motto "Taste Rivella - our national soft drink", Erdmannpeisker developed a classic emblem that will be used as a poster at tourist hotspots, in advertisements and on postcards. And the matching stickers will adorn hotel refrigerators and travel suitcases in the future.

Responsible at Rivella: Cornelia Marending (Marketing Manager), Beatrix Grosso (Product Management). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Christina Schmid (AD), Selina Helbling (consulting), Felix Schregenberger (litho), Felix Reidenbach (illustration tourism subject).

Before drowning in work once again, it is better to get fast and competent support from Jobgroup, the message goes. The visual can be seen immediately on selected billboards and on the web. In addition, employers will receive a mailing.

Responsible at Hochspannung Werbeagentur Zurich: Alex Taiganidis, Matthew Katumba (CD), Marco Huber (AD), Sascha Pacino, Katja Wölfel (Copywriter). Photographer: Rico Rosenberger.

The Board of Directors of UD Print is delighted with the rapid arrival of the new operational manager and is convinced that the existing, well-established and qualitatively proven management team will be able to further expand the company's share of the Swiss printing market. DU Print made this statement in a press release on Tuesday.

UD Print is a subsidiary of the UD Medien Group. The group also includes Insider Verlag AG (products Insider, Barführer, City Guide and the Lucerne Magazine launched in September) and Kalender + Werbe AG.
 

Richard Farda is moving from the specialist media division of Axel Springer Switzerland, where he worked for the customer magazine Panorama Raiffeisen and for various magazines. Prior to this, he worked for Tamedia as Key Account Manager Online and in the finance and media sector.
active in sports marketing.
 

The SVP should no longer plaster Zurich's main train station with political posters in its advertising campaign planned for October. After boot posters on all billboards at the head of all platforms demanding "Stop mass immigration" in the summer, passers-by in the station concourse were then greeted - again across the board - with the slogan "Swiss vote SVP". This concentration of posters did not go down well at all with rail customers, said SBB communications chief Stefan Nünlist on Tuesday in response to an inquiry from the SDA news agency. One had received extremely many negative reactions. Many felt crushed by the political advertising.
SBB now wants to take this criticism into account. For October, the SVP is planning a second wave of advertising with even more advertising material, Nünlist said. SBB has therefore asked Impacta, which is responsible for station advertising, to refrain from piling up political posters of a single party - regardless of orientation - in the concourse and to choose alternative locations. But there can be no question of censorship.
On Monday, the SVP had accused SBB in a press release of influencing the election campaign and not keeping agreements. After CVP posters were still hanging on almost the entire platform front last weekend, the SBB had apparently introduced a "lex
SVP" and changed the rules in the course of the game. Such interference in the formation of political opinion affected the SVP unilaterally. This would make censorship, arbitrariness on the part of the authorities and restrictions on freedom of expression increasingly serious and threatening.
Impacta, a company of Affichage Holding, had lifted the restrictions on political advertising at train stations in 2003. Since then, parties have been allowed to advertise for votes and elections both with classic posters and electronically on the e-boards in the major train stations of Zurich, Bern and Geneva.
Now it's up to Impacta to decide: How much SVP is too much SVP? We are eagerly waiting to see how Impacta will divide up the campaign playground at the main station.
 

In the coming year, advertising sales in China are expected to grow by almost 17%, while growth in other parts of the world is slowing significantly. According to Adage.com, this is a current forecast by GroupM. According to its forecast, advertising spending in China will reach 54 billion dollars this year and rise to 63 billion dollars next year. This would make China the second-largest advertising market after the USA this year, overtaking Japan, which was previously in second place. However, forecasts by Zenith Optimedia contradict this outlook. They continue to see Japan well ahead of China.
 

More and more marketers are increasingly focusing their efforts on young people and students. This is due on the one hand to their high purchasing power and on the other hand to their direct influence on the wider family members, according to the agency. Furthermore, it said it knows that most trends are set by young people and subsequently adapted by other demographic groups. Also, most people choose certain brands at a young age and then remain loyal to them throughout their lives.

As lucrative as the target group of young people is, it is difficult to win them over. This is not only due to the highly fragmented media landscape, but also to their talent for quickly picking up on pure marketing messages and then rejecting them because they seem too promotional and untrustworthy, the agency continues. Young people see themselves exposed daily to an almost infinite offer at products and services. But how do they decide what they ultimately consume? According to this study, differences in consumer behavior can be observed, especially between women and men:

- Women are much more likely than men to be lured by special offers and discounts and to be influenced by recommendations from friends.

- Men tend to buy only what they like or when they really need something.

- Income plays a subordinate role in purchasing decisions for both women and men. A certain standard is obligatory for both, and brand loyalty and image are an important factor.

- Women spend their money most often on clothes and books. Men prefer to buy electronic devices and other gadgets.

- Women take advantage of in-store advice primarily for more technically sophisticated products, while men do so when buying clothes.

- Before they buy something new, young people mainly obtain information from the website of the provider in question. Offline, recommendations from friends carry the most weight.

Leisure behavior
The range of leisure activities for teenagers and young adults is enormous. It's no wonder that companies are scrambling to attract the young, outgoing and consumer-minded public. But what do young people in Switzerland effectively do in their free time and how do they decide on a bar, restaurant or fitness center?

- When they are not online, three out of four young people make it up to their friends which club or bar they frequent.

- 40 percent of respondents still obtain information about the exit via flyers and posters.

- Online, Facebook has by far the greatest influence on going out. This is not surprising, since 90 percent of all young people in German-speaking Switzerland are registered on Facebook and more than half own a smartphone.

- According to the study, men prefer to spend their free time in bars, fitness centers or on skiing vacations. Women prefer to go to the movies or spend their money on city trips.
 

Tatjana Vasic will take over as Senior Project Manager for various Publicontext publishing projects with immediate effect and strengthen the marketing and editorial team. She was previously responsible for the launch, organization and handling of themed newspapers at Mediaplanet. After studying economics, Vasic gained a broad range of experience in various sectors in marketing and sales and worked as an online editor, as detailed in a Publicontext press release.

The B2B information platform Fondstrends.ch was recently revised and expanded to include the Exchange Traded Funds ETF section. In the fall, the pensions edition of Anlagetrends will also be published for the first time as an interactive online magazine with an intelligent and user-friendly design. There are also plans to further expand the print section of the marketing publications.
 

The titles participating in the Wemf statistics for advertising media research reported advertising revenues of CHF 113.4 million. This represents an increase of 7.3 percent. While commercial ads increased by 9.6 percent, revenues from job ads and real estate ads decreased by 16.6 and 8.5 percent, respectively. This was announced by Wemf on Tuesday.

The Sunday press in particular benefited from the additional advertisements, with net advertising sales up by over 16 percent on the previous year. The regional weekly press and the daily press also saw increases.

This is the key finding of a recent study by TNS Infratest, for which 756 online users in Germany aged 14 and over were surveyed on the occasion of the Dmexco trade fair for digital marketing in Cologne. According to the survey, 89.9 percent of online users would accept the display of advertising if the websites they regularly visit remained free of charge. In contrast, 8.7 percent would like ad-free websites and in return would be prepared to pay a small amount of money for previously free content.

The results show that banner advertising is highly accepted because it serves to finance online content, as Carsten Theisen, Director of the Digital Center at TNS Infratest, states. However, the general acceptance of advertising says nothing about the actual advertising impact.

TNS Infratest has developed Digital Ad Effect, a tool for precisely measuring the effectiveness of digital branding campaigns. In cooperation with Alenty, it can be used to precisely define what makes digital campaigns successful in terms of brand management, media planning and cost optimization, TNS Infratest said in a press release on Tuesday. The TNS Digital Ad Effect performance indicators include, for example, advertising visibility duration, share of screen, interaction time for rich media banners, brand impact and advertising impression. In contrast to other tools, which often work exclusively on the basis of advertising media delivery, TNS Digital Ad Effect provides detailed information on which components of a campaign consumers really react to and how long their advertising media contact actually lasts.