But things turn out quite differently than expected - feelings of disgust soon mix with those of lust. And when it becomes clear that the supposed soft porn is a viral cancer prevention appeal for men, all viewers' lust is gone. Daring, wicked, original - and for a good cause.

Behind the camera, by the way, was star photographer Rankin, who, together with the agency JWT, London, is committed to the cancer awareness campaign MCAC. (Source: Wuv.de)

This was announced by the company on Wednesday. Bergamin was previously chief financial officer at the heating and air conditioning technology company Cofely Switzerland.
 

Reporting on Switzerland from Vorarlberg will "certainly work", explained ORF Head of Correspondents Roland Adrowitzer on Wednesday when asked by the APA news agency. He referred to today's technical possibilities - in addition, Stefandl would "of course go over there again and again".

The decision to appoint Stefandl was based on her extensive experience, said Adrowitzer. Born in Feldkirch, Stefandl began her ORF career in radio in 1978. Most recently, she was deputy editor-in-chief of the ORF Vorarlberg regional studio and presenter of the TV program "Vorarlberg heute". Stefandl will take up her position as correspondent in Switzerland at the turn of the year. The current Switzerland correspondent Schneider will move to Moscow on October 31, shortly after the federal elections on October 23. (SDA)
 

However, not all parties consider press promotion to be the right solution. The SVP writes that it is not the task of the state to actively promote the media and the press. It therefore rejects both direct and indirect press subsidies. The FDP relies above all on the market: Press promotion is best achieved through good products, it says in its statement, according to SDA. The majority of the FDP is also not in favor of indirect support through postal tax reductions. The other parties have a different opinion. For the Greens, it is clear that the state must take countermeasures against media concentration. The SP also supports direct and indirect press subsidies. However, only those media that meet certain criteria should benefit from subsidies. The CVP also considers media promotion to be a task of the state, but is skeptical about direct support. It is more in favor of reducing postage costs, promoting training and subsidizing the sda news agency so that the media can benefit from lower rates.

The SDA and its position in the media market is also an issue for the SP. The party is encouraging a discussion on whether and how the news agency could be transformed into a public service publishing company.

Only FDP satisfied with offers

The analysis of the parties is as similar as the approaches are different. Only the FDP is satisfied with the "new, rather apolitical and therefore less left-leaning offerings. The other parties blame the merger of media companies, the disappearance of titles, free newspapers and online media for "uniformity" and less quality. For the SP, this is all the more worrying because, in its opinion, direct democracy is developing into media democracy.

The SVP complains about a decline in the quality of print and online media and criticizes the "quasi-monopoly position" of the SRG in radio and television. It demands a restriction of the SRG's mission and programming and - like the FDP - a strengthening of private providers. The other parties reject any restriction of the programming mandate.

There is less support for SRG advertising on the Internet, which publishers oppose. According to the survey, the SVP, FDP, CSP, EVP and, with reservations, the Greens are on their side. The SP and CVP want to allow SRG advertising on the Internet.

> To the detailed survey results
 

For both products, the advertising agency BBDO was allowed to reach into its bag of tricks and scooped three gold and two silver awards. Whether based in the U.S. or Canada, the BBDO advertising agency knows its business and attracts not only sweet tooths but also the jury of the Cannes Lions International Festival of Creativity to its side.

You can see how she does it in "The Advertising Week" at 7:45 p.m. exclusively on Star TV.

A total of 600,000 raffle tickets were distributed via newspapers and street campaigns, as the Reformed Church announced on Tuesday. Of these, the codes for 76,000 tickets were entered on the Internet. A further 60,000 tickets were played directly on the Internet. The church considers the total of 136,000 games to be a success. One week before the end of the game, it had to increase the prize amount of 30,000 francs because the money had already been played out. In the end, 2,100 francs more was won than budgeted.

Those who won did not receive their winnings. The winners were invited to donate the money to a project. For example, the winnings went to a playground and meeting place in Brittnau in the canton of Aargau. The campaign hotline received around 1,400 calls over the three weeks. The campaign was not only well received by the Reformed Church itself. Of the 500 parishes in the four cantons, only 140 took part. (SDA)

> Reformed regional church needs more money for controversial advertising campaign

At the beginning, there was no interest because the asking price was too high. However, the starting position changed in August, when Wanner's AZ Medien came into possession of the two local TV stations. The main reason is the marketing company Belcom, which acquires advertising for Radio 24 and Tele Züri. "We are interested that Belcom is not torn apart," Wanner said, according to Handelszeitung.ch. However, it is still unclear whether he, or rather his AZ Medien, will actually strike.

But if Wanner actually buys Radio 24, he will have to find a legal solution for his stations Argovia and Radio 32 in Solothurn, because the Radio and Television Act only allows the ownership of two stations. Still interested in Radio 24 is Radio 1 owner Roger Schawinski, who could achieve the most synergies by buying back his former station. However, he is said to be unwilling to meet Tamedia's asking price. Escor President Martin Wagner is considered an outsider.
 

Isabelle M. Conner succeeds Arun Sinha, who left the company at the end of July 2011. In her new role, she will be responsible for leading the marketing function in line with Zurich's strategic objectives. Her key responsibilities include the continued development of a strong marketing organization and the management and implementation of Zurich's global brand strategy. She will report to Chief Administrative Officer Christian Orator and will be based in Zurich.

Conner joins Zurich from ING, where she was Global Head of Marketing since 2004. She previously worked for Deutsche Bank, Weiss, Peck & Greer and Prudential Securities in Europe and the USA.
 

As a federally certified marketing manager, he will support the agency in consulting and will be responsible for setting up the new location in Bern.

On closer inspection, the letters, which at first glance appear to be meaninglessly strung together, turn out to be pointed, short messages intended to draw attention to the Short Film Festival, as the agency writes in a press release.

In addition to classic advertising, the national campaign also includes a redesign of the CI/CD and all measures at and around the festival.

Responsible at International Short Film Festival Winterthur: Reto Bühler, Delphine Lyner, Rolf Hüppi, Susanne Hefti. Responsible at the New LGK: André Benker, Hans Tanner (CD), Dominic Beyeler, Alex Sonderegger, Susanna Baer (AD), Antonio Lopez (text), Petra Zehnder, Sebastijan Horvath (consulting).
 

Daniel Howe heads strategic consulting in the digital discipline, the agency wrote in a statement Wednesday. Isabelle Sailer acts as PR consultant on the client side and is also responsible for KSB's own communications.

The annual reports of all listed companies represented in the SPI were included in the annual report rating. In addition, the 50 companies with the highest turnover in 2010, the 15 insurance companies with the highest gross premiums in 2009 and the 25 banks with the highest total assets in 2009 (sample: 249 reports) were included. This sample was evaluated in turn by four juries. Firstly by the jury of the Institute for Banking and Finance (Value Reporting), secondly by a design jury headed by Peter Vetter from the Zurich University of the Arts. A final online jury then evaluated the twelve best online presences selected by the preliminary juries from an investor relations perspective. A second final jury determined the 20 best-ranked annual reports from the sum of both print ratings and selected the overall winners of this year's annual report rating.

The award winners received their certificates on Tuesday evening, September 20, at a ceremony at the Zurich University of the Arts. There were 250 people in attendance.

Overall winner business reports of the final jury
1st place: Swisscom
2nd place: Straumann
3rd place: Novartis

Overall rating Online Reporting
1st place: Nobel Biocare
2nd place: Roche
3rd place: Georg Fischer

Design Print
1st place: Kuoni
2nd place: Helsana
3rd place: Implenia

Design Online
1st place: Kuoni
2nd place: OC Oerlikon
2nd place: Actelion

Value Reporting Print
1st place: Straumann
2nd place: Swisscom
3rd place: Georg Fischer

Value Reporting Online
1st place: Nobel Biocare
2nd place: Georg Fischer
3rd place: Swisscom

The Swiss Annual Report Rating is carried out annually by the Harbour Club in collaboration with Bilanz. The rating was made possible thanks to the support of KPMG, Papyrus, Linkgroup and Swisssmartmedia.

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