One of the main reasons for the changeover was the poor sales figures. This is what the former CEO of The Collection, Thomas Trüb, told Medienwoche.ch. At the launch of the magazine, Trüb was still confident. He said as recently as April that he wanted to launch more topics on a regular basis.

Ringier launches monothematic tablet magazine

The two monothematic magazines appeared on the theme of "Royal Wedding" and the "Global Baby".

Ringier: Second issue of The Collection published

But the recipe for success of elaborate journalism did not work, at least not for this iPad magazine. The Collection did not sell as well as expected, says Trüb in an interview with Medienwoche. In addition, the marketing effort to boost sales would have been too great. So Ringier decided to adjust its business model and say goodbye to user financing. Now Ringier wants to have its independent publishing apps financed by partners and sponsors. However, this does not apply to the apps of existing newspapers and magazines. Readers will continue to pay for these as well. Ringier will do without an editor-in-chief for the future development of apps. Instead, project teams will work under temporary management.

It is surprising that Ringier is abandoning the project after just two issues. According to Medienwoche, Ringier is not only prepared to take risks, but also to react quickly if the project fails. They have clearly learned that the end consumer is no longer willing to pay for content. Whether this is true, or whether the end consumer was simply not impressed by the choice of topics, is difficult to say in this case, after just two issues.
 

Unic has implemented a five-language portal for Swiss & Global Asset Management that allows authors in the various countries to maintain their regional websites in a decentralized manner. Content is automatically validated and published consistently worldwide thanks to a workflow with a central approval process. This ensures compliance with regulatory requirements in the financial sector, Unic writes in a press release. Landing pages can be created in just a few minutes and can be linked directly to campaigns and web analytics.
 

After an intensive examination of the organization as well as the Pro Juventute brand and its products/services, a flagship approach was chosen and a new national campaign was conceived. With this campaign, Pro Juventute draws attention to the topic of youth suicide and the emergency number 147. TV was chosen as the lead medium.

Taking into account tight financial constraints, the agency worked on an easy-to-implement idea that is emotionally catchy, according to a statement from the agency. In collaboration with Markenfilm and its director Stefan Usteri, a spot was created that is not only touching, but is also intended to generate donations. The TV spot has been broadcast since September 19, 2011 on national and regional TV channels in all three parts and languages of the country. The spot is supplemented by various BTL measures.

Suicide is the second most common cause of death among Swiss adolescents. This means that our country has one of the highest youth suicide rates in Western Europe. Despite this sad fact, the subject is taboo, the agency said. Pro Juventute supports children and young people throughout Switzerland with their parents on their way to becoming self- and socially responsible personalities, it said. With "Beratung + Hilfe 147," the organization offers anonymous and free support around the clock to young people seeking help by phone, SMS or chat. The professional counseling regularly saves young people from suicide.

Responsible at Pro Juventute: Beatrice Hubschmid (Head of Brand Management), Marianne Affolter Baumgartner (Head of Communications). Responsible at TBWA\Zurich: Frederick Rossmann (CD), Natasa Maricic (text), Christina Bürgin-Hengstmann (agency producer), Daniel Rickert (strategy), Matthias Kiess, Danijel Sljivo (consulting). Responsible at Markenfilm Switzerland: Uli Scheper (Executive Producer), Stefan Usteri (Director), Holger Diener (Camera), Mikis Meyer (Sound Design), Jingle Jungle (Voice Over).
 

The aim of the workshop is to use the 12 golden Effie tips and successful case studies to show agency staff how to prepare their information and data effectively, how to convince the jury of the effectiveness of their campaign, and how they have the best chance of winning an Effie. The participation fee is 50 Swiss francs per person, and the registration deadline is September 26, 2011.

The speaker is Cary Steinmann, who has enormous experience as a judge at the Euro Effies and at Swiss Effie and as a strategic planner from the very beginning as well as a university lecturer.

Registration by mail to [email protected].

Antalis publishes its key environmental figures in its sustainability report. According to a press release issued by Antalis on Tuesday, the company is taking on a pioneering role in terms of corporate social responsibility, not only in the industry but also within the French Sequana Group, to which the company belongs.

The sustainability report is designed in accordance with the principles of the G3 guidelines of the Global Reporting Initiative GRI and is published in German and French. Both the sustainability report and the supplementary GRI content index published on the Internet meet the requirements of GRI Application Level C. The report uses various GRI indicators to show the measures taken in the areas of customers and customer relations, employees and occupational pensions, environmentally friendly products, corporate environmental protection and social responsibility.
 

As part of the implementation of the strategic goals of the performance mandate, the Federal Office of Topography Swisstopo has chosen Keim Identity as its partner for the further development of its brand, taking into account the federal government's corporate design. The agency is developing the positioning of the brand in the dynamic environment of geoinformation. The brand is being developed in a consultation process with the management and with the involvement of the offices with communications relevance.

In addition, the Bern University of Applied Sciences commissioned Keim Identity to develop the positioning and brand design of the university following an agency evaluation. The umbrella brand is to be strengthened and the brand design made more contemporary. The Bern University of Applied Sciences teaches and researches at six different departments.

After designing the fourth annual report with Keim Identity, Suva sought fresh ideas for the next reports through a pitch. Suva once again chose to work with Keim Identity.
 

The stop initially applies for the next one to two weeks. This was confirmed by the UBS media office at the request of the Sonntag newspaper. After that, it will be decided whether the entire advertising offensive will be postponed, discontinued or resumed.

The reason for the suspension is the bad news situation. It makes no sense to run a commercial advertising campaign aimed at building trust and competence if, at the same time, research is published on a case that has not yet been illuminated in all its details, as Peter Hartmeier, head of corporate communications at UBS Switzerland, told the media newsletter Klein Report. Subsequently, the advertising phase could then begin again.

Hartmeier could not say on Monday how long the advertising will be suspended. The decision was made when the 2.3 billion debacle in London became known. UBS had startled investors and the public on Thursday with a profit warning. Due to unauthorized speculation by a trader in London, there may be a loss in the current third quarter. In total, the trader gambled away 2.3 billion dollars. He is in custody.
 

Lienert previously held senior positions at various agencies in Bern, Hamburg and Zurich, most recently as Creative Director at Draftfcb/Lowe. After that he worked as
As a freelancer, he has looked after his own clients or taken on tasks for agencies. Unikat has been working intensively with Patrick Lienert since 2009.

Originally a copywriter, Lienert adds Daniel Meier, a former CD of Jung von Matt from the art field. Together they come to over 40 years of CD experience, numerous awards and are representative of the increased creative focus of the agency, according to a Unikat release on Monday.

Lienert studied economics at the University of Bern, holds a federal diploma as Head of Marketing Communications and an Executive MBA degree with a focus on marketing from the Zurich School of Economics. In the agency, he also performs strategic communications consulting tasks accordingly.
 

The aim of the game is to fight your way through a cornfield and find the hidden farmer ingredients. Using mouse clicks, the player swings the scythe and steers a farmer through the corn thicket. The game takes place directly in the Expandable Skyscraper, so that it is possible to take part without leaving the current website. Among the successful players, Farmer Migros is giving away vouchers worth several thousand francs.

Responsible at Advico Y&R and Futurecom (Y&R Group): Markus Gut (CCO), Thomas Engeli (ECD), Daniel Schranz (AD), David Schellenberg (graphics), Dieter Boller (text), Isabelle Bischoff, Rafael Tucev, Marcin Kolonko (multimedia programming), Tanja Birrer, Rea Rageth (consulting).

Link to the game

The Design Mile, which is being organized by the organizers of Blickfang for the 10th time this year, offers a week before Blickfang the opportunity to take a look at the working methods of designers. A shuttle bus will take visitors from one office to another. A plan with the individual stops and all information will be available from October 1, 2011 at Designmile.ch.

The fact is that the shape of a mineral water bottle, a toothbrush or a streetcar is based on the complex process of design, according to the organizer in a press release. This process is always caught between aesthetics and functionality, zeitgeist and practical application. Good design is never just about questions of fashion or good style; factors of ergonomics, safety, haptics, ecology, economy and identity must always be taken into account. Experts and manufacturers have long known that products are difficult to sell on the basis of purely qualitative features, so what needs to be taken into account in packaging concepts? What needs to be considered when designing a public bus stop and how can we imagine the development of a corporate identity?

Participating in the Design Mile 2011 are:
- Brands and Minds
- Office 4
- Christophe Marchand Design
- Shaped pole
- Mezzanine Books
- Meta Design Suisse
- Product Design Zurich
- Tribecraft
- Yolk
 

The new agency is based within Saatchi's London representative office. The agency name is derived from the address "80 Charlotte Street". This writes Brandrepublic.com on Monday.

A trio consisting of Steve Davies Dave Dawkins and Andy Bell will manage the initial ten employees. The new agency will pitch separately to new clients, but will also offer its services to existing Saatchi & Saatchi clients. Launch clients include Kraft and the UK Jewish Film Festival.
 

The "Long March 3B" rocket was successfully launched from the spaceport in Xichang in the south-western Chinese province of Sichuan. This was reported by the official news agency Xinhua according to SDA. The "Zhongxing 1A" satellite was put into orbit as planned.

According to officially unconfirmed information, the launch of the space module, with which the development of a dedicated space station is to begin, is now planned for the end of this month. The module will initially be used to practice remote-controlled docking maneuvers. The eight-ton spacecraft is to be launched into space using a type 2F rocket. It is already waiting to be launched at the Jiuquan space station in Gansu province.