The contract with Ciné Qua Non covers the marketing of audiovisual advertising. Ciné Qua Non celebrated its 10th anniversary this year and has seen over 2.5 million visitors to date, Publicitas Cinecom said in a statement on Monday. The cinema center is fully digitalized and the majority is equipped with 3D technology. "We are very pleased to be able to serve the cinema operator with 3D advertising, promotions and events beyond marketing and to work with them to make the medium of cinema even more attractive," Moreno Cavaliere, managing director of Publicitas Cinecom, was quoted as saying in the release.

The cooperation with the cinema operators Arena Cine Center Sihlcity and Cap'Ciné Fribourg includes the marketing of audiovisual advertising and the adscreen entertainment network for both partners. In recent years, Arena Cine Center Sihlcity AG has already recorded more than 550'000 visitors and Cap'Cine Fribourg SA more than 250'000, Publicitas Cinecom adds. "We congratulate ourselves for signing new agreements with Publicitas Cinecom and we have full confidence in the team," said Patrick Tavoli, director of Arena Sihlcity and the Cap'Ciné Fribourg.

"Never change a winning team" is something that the marketing manager of the Swiss health insurance company Atupri, Karl Luca Büeler, also knows. In an interview with Christine Kohli, he explains the leitmotif and talks about the budget and his target audience.

Attention: New broadcasting slot! From now on, "Die Werbewoche" will be broadcast on Tuesday at 7:15 p.m. on Star TV. Or at any time as a stream at StarTV.ch/advertisingweek.

This year's choices include the "Bundestrojaner" snooping software scandal, the poultry manufacturer Wiesenhof attempting to discredit an ARD documentary with an unusual defense video on YouTube, the "Tramp a Benz" campaign by Jung von Matt for Mercedes-Benz, the Pril design competitionthe fuss over Weleda's possibly embellished Facebook figures, the campaign by the Volksbanken and Raiffeisenbanken who wanted to march with Occupy, Schlecker's communications disaster and Burson-Marsteller's paid anti-Google campaign for Facebook.

> Further information on the nominated missteps/voting

The "Oops! Award" was launched last year by Netzpiloten. With a twinkle in the eye, the aim is to draw attention to missteps on the web. The winner at the time was WeTab. Its managing director Helmut Hoffer von Ankershoffen had praised his own product, which was heavily criticized, to the skies in the Amazon online store under two pseudonyms. And clearly deserved the Oops award. Yikes!
 

The Doll's House Museum is one of about 40 museums in Basel and the largest of its kind in Europe, the agency writes in a statement. With its worldwide unique collection of over 2,500 teddy bears, the dolls, merchant stores, dollhouses and miniatures, the museum in the heart of the city of Basel is very popular with families, tourists and schools.

The nationally and internationally deployed communication measures use print, online and mobile channels.
 

Founded in 2002, Xentran has become an established name in the Swiss new media world, the agency writes in a press release. With numerous solutions for Appalooza, BLS, BSC YB, SCL Tigers, Coop, EWB, Euro26, Die Mobiliar and Lenk, the agency has achieved regional and national recognition. Now the name is history. But the farewell is also a new beginning. The networking of various media that has been practiced since the beginning of 2011 is now also manifested in the name.

 

Wanted are party photographers who have the distinctive Tilllate style in their blood, the agency said in a statement. The basic idea is visuals away from the party action in the unmistakable posing style. For example, the grannies who pose erotically and lasciviously in the coffee party photo. And the family picture, in which the posing is big and attitudinous, for all it's worth. Or the two bulldogs licking the sexy chick in their midst with relish.

Responsible at Tilllate.com/20Minutes: Mathias Bamert (Head of Product Management), Dominic Beurer (Deputy Head of Marketing 20 Minuten). Responsible at Rod: Ondrej Maczko, Michael Kathe, Angelo Mabellini, Michael Benz, Donovan Szypura. Photography: Jonathan Heyer. Image processing: Felix Schregenberger.

The participants of the postgraduate course gained a practical overview of modern corporate publishing, as detailed in a press release on Monday. Starting with the classic print product for employees and customers, the participants acquired knowledge and strategies for corporate blogs and the integration of social media into integrated corporate publishing.

Graduates: Daniel Ballmann, Jennifer Borchardt, David Bosshard, Angela Cadruvi, Margrit Cantieni Casutt, Sandra Chinea Amoros, Corinne Dubacher, Marica Giannetta, Martina Hafen Stähli, Ursula Heiniger Ruf, Ralph Kohler, Renate Meier, Martin Radtke, Christine Schmalz, Asta Schürmann, Katia Soland, Christine Stamm, Nicole Trinkler-Jander, Sandra Weber.

The CAS Corporate Publisher (20 ECTS) is an elective module of the MAS Business Communications at the HWZ. The CAS Corporate Publisher and the CAS PR Editor can also be combined with the CAS Copywriter or CAS Digital Publisher to form the MAS in Writing & Corporate Pulishing at the HTW Chur. The SPRI offers this course with its partner Schweizerische Text Akademie. The next course will take place from May 3 to October 1, 2012.
 

Three users of the chat room "Nuevo Laredo en Vivo" have been found dead in recent days. A fourth alleged victim was discovered decapitated on Wednesday. As all visitors to the chatrooms post under pseudonyms, users of the chatroom were unable to confirm the identity of the bodies, as SDA wrote on Friday. However, despite such precautions, users are easily vulnerable. This is because the Zetas can track them down based on the traces they leave behind. This is no longer just a confrontation with the government, but a frontal attack on the public, says Jorge Chabat, an expert on security and drug trafficking at the Center for Economic Studies in Mexico City, according to SDA.

Traditional newspapers have often been attacked by Mexico's drug cartels. For example, by throwing explosive devices into their offices and threatening, kidnapping or killing reporters. This violence against journalists in the state of Tamaupilas, where Nuevo Laredo is located, has prompted the local media to self-censor. In this way, citizens are left alone on social networks with their desire to distinguish facts from rumors. Comments about the activities of the Zetas and other cartels in the city of Nuevo Laredo on the border with Texas are possible in the chat room. To get information, the residents have to resort to such chatrooms: Where gunshots can be heard, where cars have been seen with supposed observers from the drug cartels and which streets are safe to drive on.

Now the cartels have obviously learned that such websites have a much higher readership than the small local media. According to SDA, Erick Fernandez, professor of communication at the Ibero-American University in Mexico City, is observing a new behavior of the criminal forces in the country. It looks as if organized crime wants to prevent normal citizens from spreading reports of violence in real time, Romero said. "The intimidation has a multiplier effect". But some of the internet users refused to back down despite the beheadings and warnings from the Zetas. "Anon5182" wrote in the chat room: "I'm willing to sacrifice my life if the soldiers are guarding my information... and if the risk is good for something"

Unfortunately, despite increased security awareness and warnings not to disclose personal information, Internet users remain highly vulnerable. This is according to Matt Harrigan, head of a security company based in San Diego, according to SDA. This is because the information path via cookies, server addresses, login and account information is easy to make visible. It is therefore easy for the Zetas, with all their money from the drug trade, to follow the trail of chat participants.
 

Does Swiss typography still exist at all? And what is typically Swiss about today's typography? One possible answer to these questions will be provided at the first Tÿpo St. Gallen - a new series of events that will take place for the first time from November 18 to 20, 2011 at the St. Gallen Vocational and Further Education Center and will be repeated annually. At the three-day symposium, 13 speakers from Switzerland, Germany, Austria, England, the Netherlands and the USA will get to the bottom of "typical Swiss typography" in specialist lectures and workshops.

More information about the symposium: First typography symposium in St. Gallen.

The winners of the Advertising Week ticket prize draw are: Nicole Schaller, Sonja Bloch, Barbara Häne, Iza Hren and Michael Mäder.
 

Who will be the new person at George Clooney's side? The identity of the famous personality will remain a closely guarded secret until the release. But this much can already be revealed: The celebrity has a lot in common with George Clooney.

As with previous Nespresso adventures, the Oscar-winning director worked closely with Nespresso to develop the storyline. For the second time in a row, Nespresso was able to win over director Grant Heslov - also an Oscar-nominated producer and screenwriter, actor and long-time friend of George Clooney - for the campaign with Clooney.

The new Nespresso episode with George Clooney will be broadcast on television in Switzerland on November 26, 2011.
 

But ABC's full program also generated higher advertising revenues recently. More people flocked to the theme parks and vacation clubs, booked cruises on Disney ships, tuned in to the Group's television channels or bought Mickey Mouse souvenirs.company boss Robert Iger spoke on Thursday in Burbank, California, according to SDA, of the record business that Disney had done in the entire financial year (to October 1).

Turnover rose by 7% to 10.4 billion dollars in the final quarter. Compared to the same period last year, profits even improved by 30 percent to a bottom line of 1.1 billion dollars. After rivals News Corp. and Time Warner had already made more money with television commercials, Disney's performance exceeded analysts' expectations. The entertainment giant now has an annual turnover of 40.9 billion dollars and an annual profit of 4.8 billion dollars.

Disney's area of both concern and hope is digital media. It continued to record high losses of 94 million in the final quarter.

 

In March, Christoph Brunner will take up a position as editor at the Zurich-Schaffhausen regional journal of Swiss Radio DRS. As a member of the Radio 24 editorial team, Brunner has played a key role in shaping the information output of the most listened-to private radio station in recent years, the broadcaster writes in a press release on Friday. For example, he was regularly responsible for the running of special programs, such as on election and referendum Sundays.