The expansion of the calendar publishing house and the additional production volume will create new jobs in Immensee, according to a press release from the NZZ Media Group. Calendaria is offering the affected employees of the calendar publisher Eidenbenz appropriate employment opportunities. The concentration of the calendar business is an important step towards sustainably strengthening the production site in Switzerland.

Calendars of all kinds continue to be valuable and popular means of communication with an enormous long-term impact, it continues. In addition to the actual product, Calendaria offers a wide range of services for upstream and downstream processes. From the ordering platform to worldwide shipping, everything is handled under one roof in Immensee.

As the Swiss market leader, Calendaria currently generates sales of CHF 11 million with around 40 employees. The company is a subsidiary of LZ Medien Holding within the NZZ Media Group.
 

Jonas Wydler played a key role in the content and visual redesign of Lucerne's culture magazine. According to a press release issued on Wednesday, he intends to go on a longer trip in the middle of next year and then reorient himself. The position of editorial director will be advertised publicly. (SDA)
 

Two thirds of respondents prefer a slim and athletic figure. Zurich residents in particular pay above-average attention to this (70 percent!). The eyes are the most fascinating feature of a woman's face (47 percent). For almost a quarter, a woman's hair is an important feature. Breasts and buttocks are also an eye-catcher for almost one in four men, although interestingly, the people of Eastern Switzerland are particularly receptive to these charms.

But now to the inner values - because, as we all know, these are what really count: Male singles are looking for a partner who is intelligent (55%), has a good sense of humor (52%) and is enterprising (44%). Erotic charisma (whether this can be attributed to external or internal values is a moot point at this point) is in fourth place on the wish list for 39% of respondents. Above all, the people from Bern and the Central Plateau attach above-average importance to this characteristic. Tidiness and independence of the partner are only important to one in five. It is particularly important to men that she is there for them when they need her (71 percent), but gives them enough freedom (55 percent). Men are more likely to be annoyed if their partner constantly reprimands them (75 percent), controls them (68 percent), talks a lot (30 percent) or meets up with their ex (24 percent).

Let's summarize: The man wants a slender woman with beautiful eyes, flowing hair, a plump bust, firm bottom and an erotic charisma that will blow you away. She should have something on her mind, but still laugh at his stupid jokes. She has to give him all the freedom he wants and neither control him nor constantly nag him. She should accept that she has no freedom herself and is not allowed to meet up with her ex. She should look pretty, but for God's sake, not talk too much. All in all, no new insights - but well, we've talked about it again. Advertising Week wishes you a Happy Men's Day!
 

Prime Communications was founded in 1996 and, with about 20 employees, is one of the larger full-service agencies in Switzerland, BPRA wrote in a statement Wednesday. The Zurich-based agency develops solutions in the areas of public relations, advertising, corporate publishing and brand identity. PR Fact has specialized in consumer relations since it was founded in 2000 and currently employs 14 people. The agency's core competence lies in the strategic development of sustainable relationships between product/brand/company and the various reference groups.

The CMS II Consultancy Management Standard has gained acceptance among BPRA member agencies and by now 21 of the agencies united in the BPRA are already certified or in the process of certification according to these highest international quality standards of the industry. Through their CMS II certification, these agencies guarantee that the highest professional, economic and ethical standards are met. The CMS II assessments are repeated every two years.
 

Keystone subsidiary PPR Media Relations will provide Swiss Sliding with both consulting and implementation services, as the agency writes in a press release. The mandate includes the production and distribution of press images and press releases as well as media relationship management and the creation of a PR roadmap for the coming year. Swiss Sliding is the first sports association to be included in Brand PR's portfolio.

For the first time, a Swiss newspaper has won a top prize in one of the categories of this competition, which judges the design qualities of newspapers and magazines, according to a statement on Wednesday. The international jury, which is made up of journalists, scientists and designers, justified the choice of the NZZ am Sonntag with its "particularly clear structure" through seven sections and through the "Style" supplement. In particular, the jury emphasized that the readership is "spoiled" with long articles that are "presented in a reader-friendly manner in generous column widths and with a clear page layout." The jury also sees this as the reason why the newspaper has been able to increase its circulation by around 10,000 copies in the last three years. NZZ am Sonntag has a circulation of 130,000 copies and is published in the Berliner format. The newspaper has 41 editors, two art directors and five layouters. The picture desk comprises four people.

A total of 226 newspapers from 27 countries took part in the European Newspaper Award this year. The best newspapers in Europe come from Norway, Denmark, Switzerland and Germany.

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Large machines are rattling in the forest, forestry workers are wielding chainsaws, logs are ready to be transported away: It will soon be logging season. The forest and most examples of the use of wood evoke positive feelings. But many people react to logging with concern and a lack of understanding. This is where the awareness-raising campaign of the Federal Office for the Environment's Wood Action Plan comes in. The project was conceived and realized by Maxomedia.

The "Proud of Swiss wood" campaign informs the public about the sustainable use of wood in Switzerland. It provides arguments as to why Swiss wood should be harvested and used. And explains why a near-natural forest is compatible with more intensive wood use thanks to careful management.

A TV commercial designed to evoke emotions and memories has been running since the beginning of November. It was produced in collaboration with Solid & Hallerfilm. Other elements include posters (from February 2012), some of which are made of real wood. Information boards will also be erected and flyers distributed in the forest and its immediate surroundings during the timber harvesting period. In addition, foresters can spray-paint trees or logs with the campaign slogan "Proud of Swiss wood". The campaign also includes a Facebook page. A campaign event is planned for March 2012.

Extensive independence from third-party partners when updating content and a previously non-existent English version were also part of the specifications, as the agency writes in a press release. The daily special is the focal point and is virtually fresh to the market, with the lunch and dinner menus being updated daily. The various special menus on food, wines, cigars and banquet planning are also new. Vouchers can be ordered online and sent directly to the recipient. That Lasalle-restaurant.ch The fact that the website is also well maintained on the iPhone is based on the version of the website optimized for smartphones.

Responsible at La Salle Restaurant: Claudine Brunner, Walter Schmid, Peter Kern. Responsible at TBS Identity: Beat Aeschlimann (consulting), Matthias Schnüriger (online project management), Kathrin Treml (art direction), Franziska Binz (screen design), Daniel Erdin (interface design). Technology partner: Highfive, Tom Bütikofer. Photography: Daniel Gerber.

There are still "certain differences", said Daniel Hammer, Secretary General of the French-speaking Swiss publishers' association Médias Suisses, when asked on Wednesday. For the time being, only the formation of three working groups was agreed at the meeting. These are to deal with online advertising, online offerings and possible forms of cooperation between SRG and publishers.

An initial report from the working groups should be available in January. The parties to the dispute have until spring to submit proposals to the Federal Council. The Federal Council expects the SRG and publishers to find a solution for online advertising themselves.

The publishers' associations Schweizer Medien and Médias Suisses accuse the SRG of overstepping the boundaries of the law with its online offering and thus competing with private providers. In March of this year, they presented a legal opinion supporting their position. According to this opinion, online offerings are not part of the public service and are also not covered by the license. (SDA)

Within a few weeks, the entire app, including the game embedded in it, was planned, designed and implemented, Bitforge said in a statement. In close collaboration and cooperation with Coop, an application for iPhone, iPad and Android was created that impresses with its quality, exciting gameplay and detailed graphics. From the planning, to the design, to the final programming, everything was done in-house.

The game has already hit like a well-formed snowball, it continues. Within just one day, the game has made it to number 1 in the Swiss App Store.

Responsible at Bitforge: Andreas Hüppi (CEO). Responsible at Coop: Michael Bietenhader (Head of Digital Advertising, Direct Marketing, CRM), Oliver Johnson (Head of Digital Advertising), Tanja Komposch (Project Manager Digital Advertising).

The creative competition was held for the 5th time, and the winners of the poster, film and cyber categories will once again travel to Cannes in 2012 for the Young Lions Competition, where they will officially represent Switzerland. It will not be easy in Cannes, but the winners have the potential to be at the top, as jury president Dominik Oberwiler comments on their chances in the international competition. In addition to the four trophies of the ADC Young Creatives Award, there was also a special prize of 2,500 Swiss francs for creative mobile applications, sponsored by the Goldbach Group. "The 16-member jury did not have it easy, given the high quality of the 83 submissions," said Philipp Skrabal, ADC board member and main organizer of the event. Davide Pincin, Swisscom, was impressed by how uninhibited and full of ideas the young talent approached the challenging task, as he says.

Winner of the Film category:
Michael Booz, Michael Wiedemann

Winner of the category posters:
Katrin von Niederhäusern, Benjamin Staudemann

Winner in the Cyber category:
Johannes Dörig, Cla Campell

Winner of the Alternative Media category:
Jumana Issa, Joelle Hauser

Winner of the Goldbach Group Special Award:
Michael Booz, Michael Wiedemann

Over the course of twelve weeks, 16 experts interactively imparted their knowledge of social media to the participants. The graduates are now in a position to meet an ever-growing market need: To make social media a success factor in everyday business, to use it for digital communication in marketing and PR, but also to recognize the potential in other business areas such as customer loyalty, product development, branding, as Somexcloud writes in a statement.

Graduates:
Denise Bamert (CBS Congress & Business Services, Managing Director), Vikram Bhatnagar (Alpiq, IT System Engineer) , Silvana Buschor (Züco Bürositzmöbel, Marketing Services), Silvia Hagmann (Generali Personenversicherungen, Campaign Manager), Mathias Keim (Keim Identity, Managing Director), Marco Kiefer (Kaufmann), Alessandra Klose (News Aktuell, Newsdesk), Ferdinand Kobelt (Ernst & Young, Partner), Angela Kölliker (SC Langenthal, Marketing & Communications), Patrick Lang ( Musik Hug, Communications Manager), Marsha Lehmann (Marketing Haus Hiltl), Christina Leuthard (Generali Switzerland, Communications Manager), Caroline Lötscher (Rub Graf-Lehmann, Press Publishing Account Manager), Sandra Paradiso (Dachser. Marketing and PR Manager Switzerland), Philippe Scholl (Haute Marcouture, Managing Director), Tina Seiler (Weibel Communication, Consultant), Simon Sennhauser (Consulting, Concept & Text, Lasso Consulting GmbH), Mathias Tanner (Project Manager, Notch Interactive Gmbh), Marianne Wegmüller (Communications Specialist & Cultural Management), Sandro Würmli (Kuble, Project Manager), Nicole Zintl (Home.ch, Head of Marketing).

The next courses start on January 24, 2012 and run for 15 weeks.