Shortly after his new mandateWagner is thus leaving his previous law firm MCS-Law in Basel's Gerbergasse to work again as a group lawyer for the Basler Zeitung Medien group. Wagner also has publishing plans: he wants to launch the fashion magazine Runway in April or May. He has received a license for Europe from the US magazine Runway. The editorial office will probably be based in Zug, says Wagner. The magazine will also be published in German.

The agreement with the most important film producer associations has been in place since 1997, and SRG announced on Friday that it co-produces over 200 cinema, television, documentary and animated films and series nationwide every year as part of the Pacte de l'audiovisuel. With annual support amounting to CHF 22.3 million, SRG remains the country's most important co-producer. As before, the new pact distinguishes between selective and automatic support.

Around CHF 18 million is available annually for selective funding, of which CHF 11 million is earmarked for television productions and CHF 7 million for the co-production of cinema films. Independent productions in the multimedia sector are now also supported.

This will increase the amount of funding for television productions by CHF 3 million. In return, the Federal Office of Culture is reducing its selective funds previously reserved for television productions and is thus funding the greatly expanded performance-based film promotion. This provides for two instruments: In addition to the "Succès Passage Antenne" award, which rewards the broadcasting of films on SRG channels, the "Succès Artistique" award will now also be presented for artistically valuable films. Swiss films that are invited to important national and international festivals and receive awards there will benefit from this new cultural promotion.

Mirror inwards and outwards

"Swiss film is a mirror of Switzerland and a Swiss mirror of the world. A massive commitment to local directors and producers is part of the public service out of conviction," SRG Director General Roger de Weck is quoted as saying in the press release.

According to SRG, it has invested more than CHF 275 million in the Swiss film industry since the agreement was signed. SRG not only reports on culture, it also makes culture possible, continued de Weck. (SDA)
 

The Annual Report was printed on perforated A4 paper glued to the top so that the annual report could simply be turned over after reading and reused as a notepad. The 24-member jury of experts liked this. As did two other works by the agency from Altenrhein, which made it to the final: "AWZ goes into the sawdust with its customers" for the Bernese AWZ and the guerrilla campaign "A piece of cleanliness" for Pronto Reinigung.

The Frankfurter Allgemeine Zeitung still quoted this amount on Saturday. But this is wrong, it says in Sonntag. According to a source involved in the sale, Köppel was able to buy the paper from Tito Tettamanti for two million francs, although the value was estimated at around 20 million francs at the time. Köppel had been able to raise half of the amount himself. For the other half, he had taken out a bank loan. Köppel neither confirmed nor denied this account to the Sonntagspublikation.

> To the article on Sonntagonline.ch
 

While the SBB communications department itself was chasing the latest information, commuters waiting for trains were often already well informed. They published snapshots of the SBB information screens with the latest departure times and platform numbers on Twitter, Facebook and the like.

Naturally, SBB had to put up with some malicious comments on social networks due to the breakdown and suboptimal communication: "With all the delays, SBB will soon be downgraded to SBC," wrote one user, for example. Someone else commented: "If my fingers weren't clammy from the cold, I could tweet away my SBB frustration better".

Incidentally, the power failure occurred because a passenger who had fallen asleep on the train pulled the emergency brake in panic when he woke up. Unfortunately, the train came to a standstill on a so-called section insulator with different voltages, which led to a short circuit.

(Source: Der Sonntag)

Auto-online is one of the most successful Swiss car portals and offers access to around 80,000 daily updated new and used cars. In addition, interested parties can also find out about leasing, direct import, insurance and the latest car news on this car platform. The Design Labor won a pitch for the redesign of the website of the Zurich-based entrepreneur, Swiss Businesspress.

Labor Design want to change their concept and produce their films primarily with moderation and not with voiceover as before. They are therefore looking for suitable presenters, according to a press release. The Design Labor casting will take place on Saturday, January 21. For various video productions - interviews, event coverage, company and product presentations and event moderation - they are looking for presenters who are competent, self-confident and have a fresh charisma when presenting in front of the camera. The joy of working in front of the camera and a high level of communication are just as important as a good body awareness. From numerous applications, we decided on eight interesting candidates and invited them to the casting.
 

With 15 votes to 0 and six abstentions, the commission accepted a motion, as it announced on Friday. If the councils agree, the Federal Council must present a funding concept and a draft legal basis for indirect and direct media funding within two years. An overall view of the Swiss media landscape is to serve as a basis, which the Federal Council is to take in hand immediately. The aim is to safeguard the state and democratic functions of the media, writes the commission.

Last summer, the Federal Council spoke out against an early intervention by the state. It was aware that the media played an important role in democracy and the formation of public opinion, it stated in a report. However, in view of the Internet, the media must first and foremost master the challenges themselves. The Federal Council does not want to make a new assessment of the situation for another four years. If it then becomes clear that the media's efforts are not sufficient to ensure the services necessary from the point of view of state and democracy policy, it will consider additional support measures.

The Federal Council's report also took into account studies on press promotion. One of them took a close look at the effect of the subsidy measures. The authors came to the conclusion that the publishers and associations are relieved by the current subsidies. However, a direct effect with regard to the political goal of journalistic diversity was not evident. The study recommended that the press be promoted in a more targeted and selective manner. Direct press subsidies would require a constitutional amendment.

Today, the Swiss media are supported exclusively by indirect measures. On the one hand, newspapers benefit from reduced postal delivery rates, and on the other from a special rate of value-added tax. The State Policy Committees of the National Council and Council of States had pushed for a change earlier: two years ago, they approved a parliamentary initiative for a new model of press subsidies. (SDA)
 

Matter & Gretener is delighted to start the year with a new client: The well-known Verit Immobilien has entrusted the nudge agency with the development of a strategic claim as well as with the communication surrounding the sponsorship of the 24th Mercedes CSI from January 27 to 29. The first measures for the family-run company, which has been in business for over 50 years, can be seen soon.

In winter, public spaces are particularly dangerous for pedestrians. Especially on stairs, the danger of slipping on snow, slush and ice is great and injuries can occur. In order to call for special caution, Ruf Lanz has created the soap staircase motif for the Suva Liv brand, which surprisingly dramatizes the danger of slipping in winter. It will be used throughout the winter.

Responsible at Suva: Susan Huber-Brun (Advertising+ Communication SuvaLiv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Maren Beck (text), Sebastian Durband, Doelkar Monkhar (consulting); photography: Felix Streuli, image editing: Pixelprinz.
 

"The challenge was to develop a cross-model concept that on the one hand integrates into the Volkswagen brand design, but on the other hand can also be used individually for each future model. Schoch & Sonders convinced us with their approach," says Sandra Grau, Marketing Manager Volkswagen PW at AMAG Switzerland. The color, image and structure concept is currently being used for the first time for the 21st Century Beetle and works on a wide variety of formats and materials. For example, on flags, decorative posters, window stickers and gadgets, which are used at a total of 165 VW dealers in Switzerland.

In addition to the standardized material for the dealers and the central launch campaign, VW commissioned Schoch & Sonders with the realization of light projections. The idea was based on the analogy between the silhouette of the 21st Century Beetle and the shape of the Beetle, by which name the vehicle was known in its original form. Beetles were animated, which crawl over house walls, form the silhouette of the 21st Century Beetle and finally present the vehicle. The light projections took place in 6 Swiss cities (Zurich, Bern, Basel, Lugano, Lausanne, Geneva). The animation was so well received that it was also used for an online advertising form and in print advertising.

Responsible at Schoch & Sonders: Dominik Schoch and Roman Sonders (strategy and concept), Annina Deucher and Tina Fuchs (project management), Dominique Ghilardi, David Moore, Nina Schoch and Anja Hegelbach (design). Responsible at AMAG Auto Motoren AG: Sandra Grau (Marketing Manager) and Nathalie Mösch (Advertising Specialist).

The agency, based in Wettingen, is delighted and proud to be able to express its own high quality standards through its membership of the alliance. After all, the "ASW" requirements for its members - quality, professionalism, reliability and consistency - are among the hallmarks of von Megura. In addition, it is personal commitment, flexibility, fairness and common sense that characterize the successful communications company and make it popular with a growing number of customers.
 

The Kunstmuseum Bern is presenting a varied exhibition program in 2012. Guests include Sean Scully, Antonio Saura and Zarina Bhimji, all internationally renowned artists. In addition, Meret Oppenheim, Johannes Itten, Paul Klee, Hermann Hesse and Otto Nebel, artists with a close connection to Bern, will be presented. The exhibition will open with photographic art by Marco Grob, David Hiepler and Fritz Brunier.

2012 will also be dominated by digital media at the Kunstmuseum Bern. The Museen Bern app, which was jointly initiated by the Kunstmuseum Bern and the Zentrum Paul Klee, will be available free of charge in the App Store from February 2012. In addition, the Facebook page is being expanded and the Kunstmuseum Bern can now also be found on Twitter and YouTube with podcasts on highlights from the collection. The new website, which will also offer visitors new opportunities for digital interaction, will be online from the end of February.