Joiz: "Kool Savas Day" breaks all records

The cross-media TV channel Joiz has reached a new high with its interactive concept: During hip-hop star Kool Savas’s one-hour live performance, over 12,000 chat messages were received.

History was made on Monday evening as part of "Kool Savas Day" on Joiz, according to a statement. Not only the TV viewers of Joiz got their money's worth, but all web users of Joiz.ch. Anyone who had questions for Kool Savas could ask him directly via chat message during the one-hour live broadcast. The German chart-topper had 12,000 to choose from and answer live. A record for joiz: "The interactive participation of our viewers was already great with other artists. But Kool Savas' appearance has surpassed everything!" says joiz CEO Alexander Mazzara.

The users of Joiz.ch also participated actively in the online voting, according to the report. At the live concert of Kool Savas, they were allowed to determine the last song via the Internet, or vote for it. Here, too, a record, almost 3'000 fans chose their favorite song and thus influenced the events of the live show. Alexander Mazzara: "These figures confirm that we are on the right track with Joiz. What was once the future of TV is now becoming reality. Today's viewers appreciate being part of the show and having their say."
 

Radio 105 secures rights for Grammy Awards

Radio 105 has once again secured the exclusive Swiss radio rights to broadcast the world's biggest music awards this year: On February 12, the youth station will broadcast the Grammy Awards live from Los Angeles.

According to a statement, Radio 105 was able to engage Hollywood and celebrity expert Al Walser for the broadcast of this major event, who will tune into the 105 program daily one week before the event. Around the event, 105 will broadcast background reports, interviews and the music of the nominated stars.
 

T-Magazine now as an iPad edition

Print, online, and now mobile: The media family of T-Magazine, published by Ernst & Young, has grown once again. The customer magazine is now also available in an iPad edition.

Just like the print edition and website, the iPad version developed and produced by Infel, Zurich, is aimed at business leaders in the EMEIA region: Europe, Middle East, India and Africa. With additional multimedia features such as picture galleries, animations and videos, the app provides information in portrait and landscape format on important topics in the international tax and finance world. Current reports and dossiers are constantly added to the content offering.

"Our latest media product combines print and online in an innovative way, all in one app, and thus brings together the best of both worlds," says Dr. Alfred Raucheisen, Head of Marketing and Communications at Ernst & Young EMEIA Tax, the tax consulting division of the global company. "In the combination of printed and digital offerings, our flagship publication T-Magazine is now a highly regarded flagship."

The print edition of the tax magazine, also produced by Infel, is published in two different formats: The full version is sent as a client magazine to the largest companies in the EMEIA region, while a leaner edition is enclosed with the "Financial Times" - as in the January 25 issue, just in time for the start of this year's World Economic Forum in Davos.

You can download the app here here.
More information at: www.infel.ch

RTR restructures radio program

Radiotelevisiun Svizra Rumantscha (RTR) has revamped its radio programming to place greater emphasis on spoken content. The “Aktualität” segment will be expanded and covered in greater depth. The target audience is people over the age of 30.

The new radio era of the smallest of the four SRG broadcasting chains begins next Monday under the motto "Taidlas bler - vesas cler" (Listen in - look through). The focus will be on current affairs three times a day, in the morning from 06.00 to 09.00, at midday from 11.00 to 12.30 and in the evening from 17.00 to 19.00, as RTR Director Mariano Tschuor explained in Chur on Tuesday. These news bulletins take up current topics, examine them in depth, analyze them and put them into context. Facts are to be categorized journalistically, in a narrative way, in order to make complex history understandable. "We are going back to the origins of radio, to the word," emphasized Tschuor. The current affairs programs deal with political, economic and cultural topics. There will also be reports from the world of sport, as well as colorful and miscellaneous topics.

The music program has also been revised. According to RTR, hits and evergreens dominate the current affairs tracks. The accompanying program will be "more musically profiled". Trouvailles and lesser-known titles will have their place, and Romansh music will be given even more airtime. (SDA)
 

Record participation in the Best of Swiss Web 2012

The deadline for submitting competition entries has passed. The positive side effect: Best of Swiss Web 2012 has seen record participation, with 405 projects submitted.

The deadline for the Best of Swiss Web 2012 competition project has passed. 405 projects, 30 percent more than last year, were submitted. The records have now been evident for four years. Since 2007, the number of projects submitted has increased by 300 percent. The figures show that the web industry is more active than ever. The jury will review and evaluate the projects over the next few weeks. On February 15, the shortlist will then be drawn up, which will be presented at the Website of the Best of Swiss Web 2012 will be found.

Best of Swiss Web 2012: The entry is open

Zürichsee Druckereien becomes FO-Zürisee

One year ago, Zürichsee Druckereien AG was integrated into FO Print & Media. The integration allows the Stäfa-based company to focus more strongly on premedia services, which are now offered under the name FO-Zürisee.

Focusing on the preparation of information for all distribution channels - including database-supported publishing and the use of professional editorial systems - FO-Zürisee is consolidating its position as a modern cross-media player, the company said in a press release.

The new corporate design was developed in collaboration with the Prime agency and applied to all areas of expertise at FO Print & Media. It was implemented internally. The online specialist FO-Cyberfactory is responsible for the new web presence responsible. The other FO partners will be connected soon.

 

Ammarkt: Full steam ahead for Alcacyl

With an artistically executed campaign, Ammarkt is really ramping up the hype for Hänseler’s flu remedy from Herisau. To boost brand awareness and image, the creative team uses the analogy of a steaming pot and a feverish face.

In the campaign launched on January 14, Ammarkt breathes powerful life into the well-known household remedy in the iconic orange tube. In the process, cooking pots are bubbling and steaming, showing artistically painted faces. The aim is to create an authentic feeling of the increasing pressure in the head that people with colds feel when they have a fever, headache or aching limbs. It is precisely this pain that Alcacyl, with its active ingredient acetylsalicylic acid, is able to relieve.

The measures derived from the brand strategy and the communication concept include advertisements, TV commercials, POS material and a mailing to specialist retailers to stimulate demand.

Responsible at Hänseler AG: Dr. Thomas Hediger (CEO), David Wettstein (Head of Marketing) and Silvia Giger (Marketing Manager). Responsible at Ammarkt: Michael Schmid (Strategic Planning), Ralf Kostgeld (CD), Günter Kasel, Aron Herz (Text), Jan Walser (AD), Jerry Zimmerli (Graphics), Erika Müller-Lusti, Fabian Bucher (Consulting), Mäggie Widmer (Media Planning), Victoria von Kap-herr (Artist), Shining Pictures (Film Production), Stefan Bircher (Producer), Jonathan Heyer (Direction/Photography) and Patrik Rohner (Image Editing).
 

AP boss Tom Curley announces resignation

After nearly nine years at the helm of the U.S. news agency Associated Press, President and CEO Tom Curley announced his resignation on Monday.

Curley had led the news agency through the most difficult times in the media industry, said William Singleton, Chairman of the Board of Directors. He was a visionary who quickly adapted the AP to the new digital times and a committee of the Board of Directors is now to look for a successor for 63-year-old Curley, who wants to continue to run the business until then. His successor should be in office by the end of the year.

Curley succeeded Louis Boccardi in June 2003 and quickly began restructuring the company. He developed products specifically for online customers and expanded the business with video recordings and multimedia content. (SDA)

 

Basel: 13 analog TV stations to be switched off

Thirteen analog channels will be taken off the air on the Basel cable TV network at the end of February; they must make way for digital offerings. However, all of these channels will be available for free as part of a basic digital package, as was announced at a press conference on Monday.

The capacity problem of cable networks in view of the large number of television channels is nothing new. Digital channels require less space than analog channels, but "high definition" (HD) channels require more. Swiss Television (SF) is now broadcasting its six main channels in HD quality from February 29, putting network operators in a tight spot.

The Basel Cable Network Foundation, as the owner of the Basel television cable network, has negotiated with UPC Cablecom as the leased network operator to make space by moving 13 channels from analog to digital and at the same time to make the new SF-HD channels available to all customers - free of charge.

However, access to digital television will only be permanently free for customers with a newer TV set with a "CI+" digicard connection and DVB-C tuner. Anyone who needs an HD receiver for their older television will only receive it free of charge for two years; after that it will cost CHF 4 per month. The basic package includes 57 channels (analog: 56).

The foundation hopes that the free digital replacement service will avoid the waves of protest that have been triggered by previous analog TV station switch-offs. Incidentally, free in this context means at no extra charge on top of the previous monthly connection fee. (SDA)

(Image: Keystone)
 

The viewer figures of Zattoo

Watching TV over the Internet is becoming increasingly popular—even among advertisers. However, they need reliable figures. Zattoo commissioned a study for *WerbeWoche* to calculate the share of total Zattoo usage accounted for by each channel.

The statistics represent an average from the second week of January 2012.

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Jung von Matt/Limmat: Campaign realized for ZVV

Following Publicis« »I am also a...« campaign and KSB’s »So you can be where...” campaign, the ZVV is now turning a new chapter with Jung von Matt/Limmat. The agency was commissioned last year to reposition the brand’s communication strategy.

 According to a statement from the agency, the key idea for the new campaign emerged from various conversations with ZVV customers: In the vast majority of cases, those who use public transport use their time for a secondary activity. A trip on ZVV not only takes you to your destination, but further. Thanks to good connections, good planning, less stress in traffic jams or when looking for a parking space, there is enough time to work, read and listen to music. With the idea of getting further, the ZVV wants to clearly distinguish itself from individual transport, also in the environmental sense. Consequently, the new claim is: "Get on. Get on."

Graphically, the new ZVV appearance is held together by the string-of-pearls look. The symbol, which was derived from the network map, runs through all advertising measures.

The campaign kicks off with the four motifs "Blitzkasten", "125 km/h", "Parkuhr" and "Seesicht", which appear in the form of advertisements and posters, as well as a radio spot. In the process, the ZVV does not forego one or the other self-confident side blow against other road users.

The campaign can now be seen and heard throughout the Zurich region.

> Radio spot 1
> Radio spot 2

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Head of Advertising). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Creative Direction) Samuel Christ, Alain Eicher (Text), Daniel Serrano, Maurus Zehnder (Art Direction), Laura Grümann (Graphics), Rolf Helfenstein, Matthias Adolf, Tobias Baumann, Tanja Mezan, Kristian Brändle (Consulting), Ilonka Galliard, Deborah Herzig (Art Buying), Merlin Zuni (Brand Identity).

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SFLB: Swiss Banking thanks Switzerland

To mark its 100th anniversary, the Swiss Bankers Association is launching a commemorative campaign with a unique twist. For once, the focus is not on the banks’ achievements, but on all those people who also contribute to Switzerland’s well-being.

That's why 15 young photographers were sent out to take portraits of 100 people - representing the entire Swiss population - in their everyday environment. The result is a book with 100 portraits, i.e. 100 thanks to 100 professionals who could not be more different. All of the photographs will be exhibited at the ART Seefeld Gallery in Zurich from January 19 to January 30, 2012.

But it's not just Swiss Banking that says thank you. On the website www.merci-danke-grazie.ch Switzerland can also say thank you: for an employee's overtime, for the beautiful bouquet of flowers or for the best mommy in the world. The photos are uploaded as advertising subjects and also published on the Facebook page merci-danke-grazie. Over the course of the anniversary year, many thank you films will also be posted there. A Dankomat - a specially converted photo booth - is going on a roadshow across Switzerland and inviting people to capture their message of thanks on film.

The anniversary campaign is rounded off with a two-minute film. The protagonists, from the farmer to the watchmaker to the cook, are of course all authentic people.

Responsible at the Swiss Bankers Association: Jean-Marc Felix (Strategic Projects), Marlen Melone (Head of Events), Alexandra Arni (Head of Web Services). Responsible at Spillmann/Felser/Leo BurnettReto Clement, Daniele Barbiero (Art Direction), Diana Rossi, Fabian Windhager (Text), Peter Brönnimann (Creative Direction), Rolf Zimmermann (Strategy), Isabelle Meier, Nadine Stüssi, Brigitte Meyer (Consulting), Anna Colby, Suzana Kovacevic (Art Buying). Photography: Lukas Wassmann, Melanie Hofmann, Ornella Cacace, Rico Scagliola and Michael Meier, Raffael Waldner, Thomas Rousset, Anoush Abrar and Aimée Hoving, Basil Stücheli, Dan Cermak, Diana Scheunemann, Elisabeth Real, Flurina Rothenberger, Georg Gatsas, Guadalupe Ruiz, Ueli Alder. Film: Max Vitali (director), Matthias Rudh (cinematographer), Condor Films (producer), On Line Video (post-production), MPC Los Angeles (grading), Jingle Jungle (music, soundtrack). Events & Facebook: Compresso.

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