Joiz: "Kool Savas Day" breaks all records
The cross-media TV channel Joiz has reached a new high with its interactive concept: During hip-hop star Kool Savas’s one-hour live performance, over 12,000 chat messages were received.
History was made on Monday evening as part of "Kool Savas Day" on Joiz, according to a statement. Not only the TV viewers of Joiz got their money's worth, but all web users of Joiz.ch. Anyone who had questions for Kool Savas could ask him directly via chat message during the one-hour live broadcast. The German chart-topper had 12,000 to choose from and answer live. A record for joiz: "The interactive participation of our viewers was already great with other artists. But Kool Savas' appearance has surpassed everything!" says joiz CEO Alexander Mazzara.
The users of Joiz.ch also participated actively in the online voting, according to the report. At the live concert of Kool Savas, they were allowed to determine the last song via the Internet, or vote for it. Here, too, a record, almost 3'000 fans chose their favorite song and thus influenced the events of the live show. Alexander Mazzara: "These figures confirm that we are on the right track with Joiz. What was once the future of TV is now becoming reality. Today's viewers appreciate being part of the show and having their say."







