Both parties are aiming for a longer-term collaboration in order to further expand and strengthen Weber-Stephen's brand awareness in Switzerland, as the agency writes in a press release. The American company Weber-Stephen Products LLC, headquartered in Palatine, Illinois, is the world's leading manufacturer of charcoal, gas and electric barbecues and accessories.
 

The Goldbach Group is the leading network for electronic communication solutions as well as a competence and logistics center for the marketing of private electronic, mobile and interactive media, as the agency writes in a press release. The Kellermann Group specializes in the cultivation of salads and vegetables and their further processing into fresh convenience products of the highest quality. The start-up company Aia Loffler is an international fashion brand. Behind it is a designer who earned her spurs at Versace in Milan, among others.

The first results should be visible shortly.
 

Over the past few weeks, Lackland Communications from Rheinfelden has developed a completely new image for KMU-Pool. From the logo to the trendy membership cards, Patrick Lack and his team have done a great job. The new KMU-Pool website has also been online since today. It was created in close collaboration with Cmsbox from Bern and offers unrivaled scope for action.

KMU-Pool offers its members the best possible conditions. Thanks to wholesale conditions, private individuals can also benefit generously from extremely favorable purchasing opportunities. Around 2,500 new private members are currently joining KMU-Pool every month - which also makes the concept extremely lucrative for the SMEs offering it. Other providers from all sectors and all regions of Switzerland are welcome at any time.
 

The campaign therefore focuses on authentic people from the Valais, Basel or Zurich who are rooted in their region and who, against the backdrop of the Matterhorn, the Middle Rhine Bridge or the Prime Tower, proudly declare: I am Vaudoise, as it says in a press release. For the film, the idea was expanded by another dimension, namely the good feeling of living one's life carefree. Thus, the respective protagonists of the image spots, lovingly and almost documentary-like staged by director Tobias Fueter and stories, talk about their emotions and traits, while one sees them confidently mastering their everyday lives.

Responsible at Vaudoise Insurance, Lausanne: Emmanuelle Chatenet (Head of Markom), Véronique Moser Deputy (Head of Markom), Anne-Caroline Béguelin (Project Manager Markom). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Marc Schumacher (strategy), Benjamin Menzi, Nora Grunder (consulting). Film production: Stories, Zurich (director: Tobias Fueter, co-director: Fabian Kimoto, camera: Filip Zumbrunn, editor: Beni Fueter, producer: Yves Bollag. Music: Adi Frutiger/Spacetrain). Image processing: Felix Schregenberger; Media agency: Mediatonic SA, Geneva.

The mailing guide not only offers basic knowledge, tips and checklists, but also lets users interactively create their own mailing concept in the configurator so that nothing is forgotten. A calculator that calculates the expected mailing costs is also integrated. As a result of the concept work, the web-based tool summarizes all entries and generates a document that can be used as a briefing for external service providers and for internal budget planning, as well as a specification for the implementation of the mailing. This document can be downloaded as a PDF or DOCX file and can be further edited at any time.

The project was implemented using the PHP framework Cake PHP and also relies on AJAX functionality. In order to keep the application barrier-free throughout, fallbacks were implemented in places, which also allow users with disabled Java Script or screen readers to fully use the mailing guide.

Responsible at Swiss Post: Andrea Hirschi (Product Manager Direct Point) and Gabriela Weibel (Marketing Communications Post Mail). Responsible at Komma Petra Hasler Communication: Petra Hasler (Text). Responsible at Eyekon: Thomas Egloff (overall responsibility), Jonas Fahrni (technical direction), Tom Bosson (art director), Christian Flepp, Sarah Hähnle (design), Malte Spielberger, Miya Reitinger, Ronny Binder (programming) and Christina Meyer (content and project management).
 

The latest commercial for the sports channel ESPN shows what men are capable of when it comes to football, ice hockey and the like. Using the example of sports betting - it's hard to believe what the child in a man will bet on when he is so convinced that his favorite team will win.

These conditions make the classic presentation round of the nominees turn into a parody of the series "Mad Man" from the sexist sixties. Don't miss the first Swiss-German version of the US-American TV series: "Verrückti Manne". Written and directed by Andreas Panzeri. With music by T and Tea.

"The Advertising Week," always on Tuesdays at 7:15 p.m. exclusively on Star TV.

> Watch older shows on Startv.ch

Heinz Süess has built up a broad professional base, according to a statement on Monday. Among other things, he studied to become an IT engineer HTL, completed the NDS E-Business and graduated with an MBAIMC. He has been able to apply this foundation in various management functions in the IT environment at project and executive management level. For years, Heinz Süess has also enjoyed passing on his knowledge by lecturing at several higher technical colleges. His many years of experience, the corresponding network and his love of consulting form an ideal platform for professional personnel recruitment, as the statement goes on to say. Medientalente has been anchored in the communications industry since 1997 as an industry-oriented personnel consulting firm.
 

Bank Sarasin is of the opinion that Weltwoche has seriously breached its journalistic duties in various respects and in doing so has accepted damage to the reputation of Bank Sarasin and the client advisor wrongly cited as the source, according to a statement issued on Monday. Weltwoche had not only inadequately checked its only source, but had also deliberately ignored information and contacts made by Bank Sarasin in the edition of January 5, 2012, which would have allowed a prior correction of the erroneous reporting, and had also failed to make corrections in subsequent editions. Bank Sarasin has no further comment on the content of the complaint.

On behalf of the Press Council, section secretary Martin Künzi said that the committee had already considered taking action on its own initiative. The bank's complaint is now being looked into. A decision by the Council for Ethics in the Media is expected by the middle of the year. Weltwoche editor-in-chief Roger Köppel told the SDA news agency that the reporting had been correct. Weltwoche had "fulfilled its journalistic duty to the best of its knowledge and belief". The abuses uncovered had led to Hildebrand's resignation.

Bank Sarasin had never been at the center of the criticism and reporting. In addition, the bank had not answered any of the newspaper's inquiries, citing banking secrecy. When the bank voiced criticism after the first article, Weltwoche asked what needed to be corrected. According to Köppel, this question also remained unanswered.

Bank Sarasin has already filed a criminal complaint in the affair surrounding the stolen bank data of former National Bank director Philipp Hildebrand. This is directed against the former IT employee who handled Hildebrand's bank data.

The complaint also mentions people who may have incited the man to commit his crime or exploited him. This could at least make things uncomfortable for the Thurgau lawyer and SVP cantonal councillor Hermann Lei, who was given the stolen bank details. The information finally reached the Federal Council via former Federal Councillor and SVP National Councillor Christoph Blocher.
 

For this campaign, Coop Mineraloel is now also using the advertising spaces of Coop Pronto Shops with or without a gas station for adscreen advertising, according to a statement. Other advertising media include the website Coop-pronto.chthe electronic newsletter, online banners, and ads in various print media. In addition, the campaign will be integrated into mobile marketing.

Responsible at Coop Mineraloel: Andreas Parpart (Overall Responsibility, Head of Convenience, Member of the Executive Board), Eliane Stoller (Marketing). Responsible at Facing: Lucius Leonhardt (consulting), Roger Sandmeier (CD), Anthony Solenthaler (consulting), Jasmin Offergeld (DTP). Website implementation: Aeon communication, Daniela Bärtschi (CEO).

Swiss broadcasting legislation provides for ombudsman offices for Swiss radio and television broadcasters, as detailed in a press release issued on Monday. With the exception of the Swiss Broadcasting Corporation (SRG), these are appointed and supervised by the UBI. There are three ombudsman's offices for private radio and television broadcasters, divided into language regions.

For the German- and Romansh-speaking regions, the UBI has Guglielmo Bruni from Basel was confirmed as ombudsman for a further four years, while his deputy remains Oliver Sidler from Zug. The French-language ombudsman's office remains the responsibility of Denis Sulliger from Vevey and the Italian-speaking one at Gianpiero Raveglia from Roveredo. Guglielmo Bruni is also the representative for the Italian-speaking and Gianpiero Raveglia for the French-speaking region. The persons re-elected until the end of 2015 all work full-time as lawyers.

The ombudsman's office is responsible for dealing with complaints. Within 20 days of broadcast, any person may complain about a program to the competent ombudsman's office. The alleged defect must relate to the content of the broadcast. Complaints can be made, for example, that the broadcast is inappropriate, trivializes violence, is inhumane, immoral or harmful to young people. A complaint can also be submitted if access to the program has been denied.
The UBI is an extra-parliamentary commission of the Swiss Confederation. It consists of nine part-time members and is chaired by Roger Blum. In response to complaints, the UBI must determine whether radio and television broadcasts have violated provisions on the content of editorial programs or whether access to the program has been illegally denied.
 

Previous positions include TBWA and Spillmann/Felser/Leo Burnett, according to a statement on Monday. Karin Estermann gained broad experience in the multimedia sector during eight months in London. She joined the executive board of Inhalt&Form on January 1, 2012.