The winners will be celebrated at the Award Night on June 22, 2012 in the large saloon of the Kongresshaus Zurich. The complete entry dossier is available at Dm-award.ch. Members of the SDV partner associations ASW, BSW, Schweizer Werbung, SMC and Swissfundraising benefit from reduced participation fees.

> Swiss Dialog Marketing Award: "Play Me the Song of Victory
 

In principle, there is nothing wrong with the advertising, writes the Fair Trading Commission in a statement. Although it advertises erotic articles, it does not constitute pornography. Nevertheless, it was a thorn in the side of one consumer because, firstly, the commercial communication contained rather offensive words and, above all, because it was published in a brochure that was widely distributed in a circulation of 2.1 million copies and contained an extremely varied range of products aimed at families and minors.

The consumer lodged a complaint, as the statement continues. The Swiss Commission for Fair Trading (SLK) upheld the complaint because, in addition to the advertisement, it also took into account the nature of the medium in which it was published. It wrote: "If the advertisement is viewed in the context of the type and nature of the medium (catalog), a different assessment must be made". The SLK found that the catalog in question also advertised subscribers to pet magazines, a mail order company for children and family-oriented products and much more. In any case, it was not an advertising medium that was recognizably and explicitly aimed at adults. Consequently, and with regard to minors and children, the depiction in the context of this catalog is to be considered an inappropriate depiction of sexuality in accordance with principle no. 3.11.

He will continue to expand the existing and established sales channels with over 600 sales partners, as the company writes in a press release. The focus will be on acquiring sales and solution partners for Sage 100 in German, French and Italian-speaking Switzerland.

46-year-old Christian Wälchli has more than 20 years of professional experience in senior sales positions in the Swiss publishing and software industry. Since 2011, he has been responsible for the development and sale of new CRM products and strategic CRM consulting at Accarda as deputy head of department. He also developed customer loyalty programs and managed the acquisition of new customers from the consumer goods industry, retail and retail trade. Prior to this, he was Key Account Manager at ABC Software for six years. As a member of the management team, he was responsible for the development and implementation of new service concepts, the conclusion of national and international contracts with cooperation partners and the introduction and support of new product lines. Before joining the software industry, Christian Wälchli worked as a sales representative and sales manager for various media companies and publishing houses.
 

Several times a week, alternating with Rahel Giger, she will accompany listeners through the working day between 10 a.m. and 2 p.m. Nicole Marcuard was already a presenter at Radio Pilatus from 1998 to 2010. She presented at all times of the day, but was primarily heard over the midday period.

"For me, it's like coming home. With music and the 10×10 sweepstakes, I'll be accompanying listeners through the workday," says Nicole Marcuard, looking forward to her new commitment. She will be taking over part of Damian Betschart's hosting duties. From February 3, the 27-year-old will present the Radio Pilatus chart show every Friday from 7 to 9 pm. He plays the best twenty songs of the week and presents the going-out tips for Friday evening.
 

Officials keep coming into the picture, sitting down, scribbling something on a piece of paper, sorting documents, scanning forms, standing up again, leaving the picture again. And so on and so forth. In a secret location, people are checking the signatures on a petition to remove Governor Scott Walker and five other Republicans from office. And checking. And check. And check.

The Webcam has become so popular, according to 20 Minuten online, that it has a parody Twitter account on which followers have given the officials nicknames. Watching others do their monotonous work seems to exert a certain fascination on humanity. Admittedly: It's kind of fascinating. A little, anyway. Snore.

The non-governmental organization (NGO) published its annual list on press freedom on Wednesday. Syria, Iran and China are also at the bottom of the list of 179 countries. These three countries appear to have "lost touch with reality" and have fallen into a "spiral of terror", according to Reporters Without Borders. According to the information, significantly more media people were arrested, kidnapped or beaten in many countries in 2011 than in previous years. One focus of the violence was street fighting in the Arab countries. Bloggers and citizen journalists were also increasingly targeted by the authorities there.

According to Reporters Without Borders, the uprisings in the Arab world had very different effects on press freedom in North Africa and the Middle East. Tunisia, for example, where the dictator Ben Ali was overthrown, improved by 30 places to 134th place, while Bahrain, where mass protests were suppressed and many arrests were made, was downgraded to 173rd place - just one position ahead of China.

The Nordic countries of Finland and Norway top the press freedom rankings, followed by Estonia, the Netherlands, Austria, Iceland and Luxembourg. Switzerland is in 8th place.

USA far behind due to Occupy movement

Germany shares 16th place with Cyprus and Jamaica. "The main difficulties here are access to information from the authorities and the protection of sources and whistleblowers," it says about the working conditions of the press in Germany. With Cape Verde (9th place) and Namibia (20th place), two African countries made it into the top 20 of the list for the first time last year. Not all EU countries are in the top ranks. Italy came in 61st place, Greece 70th and Bulgaria 80th, while the USA came in 47th place, dropping 27 positions. The organization cited police obstruction of reporting on the Occupy movement as the reason. Within two months, more than 25 cases had come to light in which journalists had been arrested and beaten

Reporters Without Borders compared the situation of the media worldwide in the period between December 2010 and November 2011. The organization has compiled an annual ranking of press freedom since 2002. Switzerland has always been at the top of the list. (SDA/AFP/DPA)
 

Behind countries such as Denmark, Luxembourg and the Netherlands, Switzerland is in sixth place, as Net-Metrix writes in a statement: Just under 90 percent of the population over the age of 14 have Internet access. This figure is well above the European average of 73 percent. In recent years, there has been a stable upward trend in access penetration in Switzerland.

A look at the Swiss language regions reveals that French-speaking Switzerland in particular has seen the greatest change in Internet access over the past two years, with a 4.5 percent increase. On a par with the German-speaking Swiss, nine out of ten French-speaking Swiss now have access to the Internet at home or at their place of work/education. Lagging behind is the Italian-speaking part of the country, which can show a clear upward trend, but with 82 percent Internet penetration has not quite reached the level of the rest of Switzerland.

Looking at the economic regions, the biggest changes since 2009 have been in Zug (+7.2 percent), the Bernese Oberland (+6.7 percent) and Lower Valais (+6.6 percent). Fribourg, Geneva, Vaud and Jura followed in second place (each with growth of between 4 percent and 5 percent). The economic areas with the highest internet penetration are Thurgau (94.2 percent), Zug (93.4 percent), Aargau and Schaffhausen (92.4 percent and 92.3 percent).

 

The SGB regrets the loss of the accomplished and dedicated communications professional and campaign specialist, it said in a statement Wednesday. In his role, Lauener was responsible, among other things, for collecting signatures for the minimum wage initiative, which was submitted this week. From mid-February, he will be advisor for communication and campaigns to the head of the FDHA. Ewald Ackermann will temporarily coordinate the SGB communications department from February.

(Image: Sgb.ch)
 

As official sponsor of the UEFA Champions League, Ford is giving away an exclusive VIP package for the eagerly awaited home match between FC Basel and FC Bayern Munich. Wunderman was commissioned with the online implementation of the competition and developed a Facebook app. The competition is pushed with targeted Facebook ads.

You can find the Facebook app here.

 
Responsible at Ford: Danijel Dzihic (Director Marketing), Melanie Felder (Head of Communication and Events). Responsible at Wunderman: Tom Schwarzenbach (Graphics), Dieter Boller (Text), Roberto Eichin (Programming), Dogan Oezgen (HTML), Gabriel Szalai (Consulting).

On March 1, the clapperboard will decide the winners, who will be honored in Hamburg. It is considered the most important film competition in Germany, Austria and Switzerland. Participants have until February 1 to submit their works in the categories TV & Cinema, Special Interest, Craft and New Talent.

Further information on the competition and registration can be found here.

The lunchtime "Rendez-vous" with the latest news in its current form is appreciated by the majority of audience members, who praise the competent moderation and presentation. Peter Bertschi and Mark Livingstone discussed with the audience representatives everything from the title to the form, from the length of the program to the content. The Council appreciated the competent and up-to-date information provided during the remaining 25 minutes at lunchtime. It would be desirable - and recognized as a goal by the editorial team - for complicated issues to be communicated in an even more comprehensible way so that newcomers also know what it is all about.

At the end of the year, the Public Council also devoted itself to the broadcasts of the Spengler Cup from Davos. From Christmas Monday to New Year's Eve, viewers were treated to a veritable firework display in which sport, as always, took center stage, while at the same time offering a real event. Not all observers liked it equally. As Head of Sport Urs Leutert and Editorial Director Florian Kohler explained, the environment surrounding the Spengler Cup has changed massively, so change was also needed in the way it was produced. The broadcasts should not only serve the loyal audience of the established event well, but also offer space for new forms and experiments. The Council members shared this view.
 

According to Wuv.de, Doodle wants to serve with this unusual PR idea called Doodle Unplugged all "those for whom making appointments on the Internet is just too whacky". After the topic of the planned appointment and possible dates and times have been entered, the survey sheet can easily be circulated among several people, "be it in person, by fax, by bicycle courier or via carrier pigeon". The sheet can be used as PDF file downloaded and printed. There's also a guarantee: that you'll get a date scheduled in less than a year with Doodle Unplugged.