The desire for special and highly exclusive travel moments is on the rise. Marbet Switzerland has responded to this trend and is launching Marbet Premium Travel in February. The new division will round off the travel expertise that has included business trips, group and special trips and private travel for 15 years.

Elly Glaser, Team Leader Marbet Premium Travel, says: "We clearly pursue the goal of opening up outstanding perspectives for our customers, far away from mass tourism destinations. We take the time to realize the vacation wishes of our customers by developing travel moments with a high density of experiences for them."

With the campaign launch in mid-October, Nescafé commissioned the market research institute Isopublic to conduct a representative survey to analyze the online and offline behaviour of people aged 15 to 30 living in Switzerland. Around 500 online interviews were conducted between October 20, 2011 and November 3, 2011. More than 50 percent of those surveyed stated that they spend one to three hours a day online outside of work and school hours, with 23 percent even spending three to five hours online. During this time, most of them write emails (92%), do research (75%), use social media channels (75%) or write text messages (62%). There is a striking difference between men and women, particularly when it comes to reading news and watching videos. These services are used much more often by men than by women. Women, on the other hand, text more often and are on the phone more regularly.

Around a fifth of respondents deliberately spend days or hours without the internet. People who deliberately abstain from online moments do so mainly for dinner with their partner (78%) or on vacation (62%). Overall, around 80 percent of survey participants can imagine being offline for a week. In offline moments, participants prefer to meet up with friends (77%), spend time with their partner or family (69%), go to the cinema or out (63%), do sport (57%) or be outdoors in nature (54%). The 25 to 30-year-olds in particular value nature as a way to switch off in peace.

A clear decision against constant availability was made when asked which item they would take with them to a desert island: 85% would take a friend, 10% a book and just 5% a smartphone. A quarter of respondents do not find constant availability important, just under half find it stressful to always be reachable and have the feeling of having undisturbed time in unplugged moments. However, around a fifth feel cut off from their surroundings when they are offline. However, half of the respondents deny that they feel nervous when they are offline. On the contrary, they would like to spend even more time unplugged and only 10 percent want to spend more time online.

>Publicis brings the digital world to life for Nescafé
 

Werbeanstalt Schweiz has been working for Sandoz Switzerland for years, and its communications have contributed significantly to Sandoz's current position in the Swiss generics market. Now that the Sandoz headquarters in Munich has also been counting on the services of Werbeanstalt for two years, Sandoz Austria and Sandoz Spain have also recently begun to call on the pharmaceutical expertise of Werbeanstalt Schweiz. The first works will already be on display in March.

At the beginning of the year, Source puts things in order: the design agency's employees give away 105 things that they have grown to love over time. These include items such as writing stencils, Field Notes notebooks, avocado plants and magical elephants. All of these 105 objects have been collected in a book - which is intended to serve as a wish catalog. Interested parties can order their desired object from the catalog and give themselves or others a post-Christmas treat.
 

According to a survey by the consultancy firm KPMG, 459 delegates sent exactly 4436 tweets, i.e. short messages, on Wednesday. There were 8021 responses and 18,718 replies. The top topics relating to Davos were "Angela Merkel" (the German Chancellor gave the opening speech), "Europe" and "People". On Thursday, the tweeting decreased slightly: 440 delegates posted 3312 tweets. The top topics were "David Cameron" (the British Prime Minister criticized plans for a financial transaction tax), "Africa" and "Social".

The World Economic Forum is no longer the preserve of economic experts or political figures, but anyone with an opinion can make it known to a global audience, KPMG commented in Friday's press release.

The WEF organizers themselves are active on many social media platforms, including Twitter, Facebook, YouTube and Flickr. However, the direct broadcasts of podium events on the WEF website received comparatively modest attention: the number of viewers was often around 1000, and at times significantly lower. (SDA)
 

Dealing with Facebook & Co involves risks. The current example of the fake Facebook profile of Federal Councilor Evelyne Widmer-Schlumpf shows that dealing with new media is a challenge for political decision-makers as well. For children, such attacks are particularly serious. Pro Juventute therefore draws attention to the importance of promoting media competence. If children or young people are bullied via fake profiles, this is particularly hurtful for the children affected. Thus, many children seek advice and help 147 from Pro Juventute's experts because of cyberbullying. Pro Juventute points out how important support is for services and for prevention by teaching media skills.

Specifically, in the area of media education, Pro Juventute urgently calls for coordination with the cantons responsible for education policy and the cantonally anchored youth organizations. A national cooperation of the actors is required. The foundation therefore calls for the anchoring of genuine media literacy education in school lessons as part of Curriculum 21. In addition, complementary teaching offers for the promotion of media competence should be supported and introduced. The training and further education of teachers and parents at parents' evenings should also be promoted. In addition, Pro Juventute is calling for more scientific research into the effects of media use on children and young people. For its part, the foundation is committed to solution-oriented offers in the area of media literacy promotion with its own projects and in cooperation with the responsible administrative offices. With the teaching offer "Pro Juventute Media Professionals", Pro Juventute is committed to promoting media literacy among students, parents and teachers.
 

The merger of the two Internet newspapers creates a new news platform between Grenchen and Baden. Soaktuell.ch operates independently of major publishers and is financed by advertising, sponsorship and donations. In terms of content, the Internet newspaper reports on society, business, politics, misfortune and crime, as well as cultural events from the cantons of Aargau and Solothurn. Occasionally, national and international topics are also included, provided they are the talk of the day in the region.

Visitors who access the new Internet newspaper via the old addresses Aare24.ch and Grenchen.net will be automatically redirected. The switchover is to take place on Friday, according to a statement. This will allow the Internet newspaper Soaktuell.ch to start with over 75,000 visitors per month and aims to break the sound barrier of 100,000 visitors per month by the end of the year.

The editorial office of the Internet newspaper Soaktuell.ch is located in the center of the Aargau-Solothurn region at the PR agency Jaeggi Media. Editor-in-chief and operator of the new Internet newspaper is Roman Jäggi. Paul-Georg Meister, who has been in charge of Grenchen.net for almost twelve years, continues to report from the Solothurn-Grenchen region, but on the newly launched Internet newspaper.
 

Hearing loss is at least as serious as vision loss. Unlike vision loss, however, hearing loss usually goes undetected for much longer. Yet a hearing test is just as easy and quick to do as a vision test. This fact is addressed by the display Wunderman designed for Hear the World, Phonak's global initiative. Instead of the signs commonly used in vision tests, the display uses progressively smaller notes to symbolize the degree of hearing loss. The line "Hearing is as important as seeing" takes readers directly to the Hear the World website. hear-the-world.com where an online hearing test makes it possible to make an initial assessment of one's own hearing ability and experts are on hand to offer advice.

Responsible at Phonak: Elena Torresani (Marketing Manager, Corporate Marketing). Responsible at Wunderman: Markus Gut (CCO), Daniel Bieri (ECD), Michael Gallmann (AD), Florian Tillman (Text), Nora Angstmann (Graphics) and Rahel Güttler (Senior Consultant).

For the first time since its inception 16 years ago, the TV show Video Gang has moved from the afternoon program to the evening program on Schaffhausen television. Video Gang will now be repeated every hour on Tuesdays from 6:30 pm until 1:30 pm on Wednesdays. SHf editor-in-chief Noëlle Guidon on the new slot: "As we don't have a specific youth program on SHf, we want to make our program more attractive to a younger audience with Video Gang."

Video Gang is delighted about the more attractive broadcasting slot and would like to focus even more on the Schaffhausen region. Video Gang is therefore looking for young people between the ages of 15 and 24 who live in the Schaffhausen region and are interested in helping to shape the Video Gang Gold Edition - in their free time or as interns. Whether as a reporter, cameraman/camerawoman, editor or producer.

You can find more information here.
 

The visual world of the Modifast concept - meals and snacks for weight loss and weight control - has been given a visual makeover. The three new key visuals show what Modifast does: When the clothes fit, the figure and feeling of well-being are just right - in a bikini, in a little black dress and in a wedding dress. To support this, a new claim was developed to appeal to self-confident women aged between 30 and 49: "Modifast - stay true to your line." The new brand image includes all POS material in pharmacies and drugstores, information brochures and numerous advertisements in the trade and consumer press.

Responsible at Runway West: Consulting: Chantal Weibel, Kim Grenacher; Creative Director: Eva Bajer; Concept & Text: Stephanie Kleinlein, Marco Scheiwiller; Graphics: Marco Müller , Mariam Chetschumjan; Polygraphy: Nathanael Erdin. Responsible at Modifast: Christof Stulz (Marketing Manager), Esther Baumgartner (Product Manager).
 

With "Xing Surveys", the more than eleven million members can create and share a survey in seconds. Thanks to redistribution via one's own contacts, this makes it easy to gauge the mood on current issues. "With the polls, we are further expanding the utility of Xing's network stream," says Jörg Malang, VP Product at Xing, "moreover, I am very pleased that this is the first project of the Xing Beta Labs to go live for all members after only a short time."

Xing surveys were launched in December 2011 as a project of Xing Beta Labs, a platform area for selected new functions and services in an early stage of development. Based on user feedback, products are quickly further developed here and brought to market maturity. The survey tool can now be initiated directly from the Xing homepage for all members without any detours, and the most important options - public or private survey, multiple responses - can be set directly.
 

Although many things will change in the coming weeks as a result, some things will remain the same: as before, DMD2 in Bern, a company specializing in digital radio, will be responsible for editing, radio production and operations. WNS from Herisau will continue to be responsible for website development. Alexander Dal Farra, CEO of DMD2: "The new radio station - the new name has not yet been decided - will remain a music radio station that is 100% focused on Swissness. We want to stand by the values of Switzerland, down-to-earth, committed to our roots, and yet future-oriented." This means that the Engel-Chörli Appenzell will have its place, as will Francine Jordi. Oberkrainer or German Schlager, on the other hand, will have no place.

For Migros, this commitment is a further commitment to Switzerland. "The new radio fits in perfectly with Swissness as we live and exemplify it, including with our range and our collaboration with Swiss farmers," says Thomas Bornhauser from Migros Aare, who is coordinating the radio's collaboration with Migros in the start-up phase.

The radio team has a lot of work to do in the next few weeks before the relaunch: they need to find a new name, revise the program grid and find more sponsors. Until the restart, the website of Buureradio.ch a 24-hour music mix can already be heard again. This is a sign of thanks to all the listeners who have been loyal to the station in recent weeks and have actively contributed to its survival through donations.